The 'Facebook Files' Investigation Highlights Key Concerns in the Platform's Approach

A new investigation conducted by The Wall Street Journal raises more questions about Facebook's societal impacts, and how to address its influence.

By Andrew Hutchinson • Sept. 17, 2021

Facebook Announces New Initiatives to Raise Awareness of Climate Change, and Tackle Climate Misinformation

Facebook will support a new program to combat climate misinformation - but it could still do more to restrict the reach of such.

By Andrew Hutchinson • Sept. 16, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Integrates Vimeo Create into Business Suite to Facilitate Video Creation

The integration will provide more ways for Facebook marketers to incorporate video elements into their campaigns.

By Andrew Hutchinson • Sept. 16, 2021

Facebook Adds Login Connect via Messenger to Provide More Direct Connection Options

The new option will enable brands to establish more personalized, direct connection with prospective customers.

By Andrew Hutchinson • Sept. 16, 2021

Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

By Andrew Hutchinson • Sept. 16, 2021

Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple's ATT Update

The option could drive better results for many advertisers, but it will also impede some.

By Andrew Hutchinson • Sept. 15, 2021

Facebook Launches New Business Guide and Support Features for Latin and Hispanic Heritage Month

The guide looks at how businesses can support Latin and Hispanic communities and creators.

By Andrew Hutchinson • Sept. 15, 2021

WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities

The new option could provide major opportunities, both for local businesses and for Facebook.

By Andrew Hutchinson • Sept. 15, 2021

Facebook Announces New Support Initiatives for SMBs to Help Them Manage Through the Pandemic

Facebook will provide immediate cash funding opportunities, and new connection to grant and education programs.

By Andrew Hutchinson • Sept. 14, 2021

Australian High Court Ruling Could See Media Outlets Held Legally Accountable for their Facebook Posts

The ruling takes aim at incendiary Facebook posts, and how media outlets lure comments and shares with their updates.

By Andrew Hutchinson • Sept. 12, 2021

Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs

The new report highlights key trends impacting SMBs, and how the vaccine take-up is influencing sales recovery.

By Andrew Hutchinson • Sept. 10, 2021

Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables

The first step in Facebook's move into AR wearables, the new Ray Ban Stories sunglasses are now available.

By Andrew Hutchinson • Sept. 9, 2021

Facebook Looks to Maximize Shops Performance as Part of its Broader eCommerce Push

Facebook's asking some eCommerce advertisers to opt-in to a new data collection process to help maximize Facebook and Instagram Shops performance.

By Andrew Hutchinson • Sept. 8, 2021

Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in Q2

Facebook's latest conversation trends report underlines a growing enthusiasm to get out and about, as the vaccine roll-out continues.

By Andrew Hutchinson • Sept. 8, 2021

Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response

The guide provides a range of tips and notes on how to test your ad creative, as well as templates and worksheets to guide your approach.

By Andrew Hutchinson • Sept. 8, 2021

Facebook Announces $3 Million Donation for Afghan Refugees and Aid Organizations

The funding will go towards assisting organizations looking to help those in need in the region.

By Andrew Hutchinson • Sept. 7, 2021

Facebook Previews New Smart Glasses Ahead of Initial Launch Later This Week

They may not be AR glasses, as such, but Facebook's first smart glasses are set for launch later this week.

By Andrew Hutchinson • Sept. 7, 2021

Facebook Announces New Deals to Enable Gaming Streamers to Include Popular Music in Their Broadcasts

The new deals will provide more incentive for Gaming streamers to broadcast on Facebook.

By Andrew Hutchinson • Sept. 2, 2021

Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

By Andrew Hutchinson • Sept. 2, 2021

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

The option will provide more engagement potential for The Social Network, tapping into the rising popularity of fantasy sports.

By Andrew Hutchinson • Sept. 1, 2021

Facebook Tests New Ad Automation Flows to Help Maximize Campaign Performance

Facebook's new 'Ad Strategies' option aims to help guide small business advertisers through the ad creation and targeting process.

By Andrew Hutchinson • Sept. 1, 2021

Facebook Announces New Experiment to Reduce the Reach of Divisive Political Content in User Feeds

The new test will reduce the amount of political content users see, and could spark a major change for the platform.

By Andrew Hutchinson • Aug. 31, 2021

Facebook Provides Holiday Tips for Shops, Flags Coming 'Preferred Shop' Labels

The tips provide additional guidance for using Facebook and Instagram shops to best affect this holiday season.

By Andrew Hutchinson • Aug. 30, 2021

Facebook Announces New Projects to Improve its Approach in Policing Misinformation

The new program will help Facebook expand its efforts to reduce the amplification and impact of misinformation.

By Andrew Hutchinson • Aug. 26, 2021

Facebook Adds New Tools to Mark the 10th Birthday of Messenger

Facebook is celebrating the milestone with a range of new additions.

By Andrew Hutchinson • Aug. 25, 2021