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SMT Expert
Big Changes Coming to Facebook's Messaging Platform - Here's What Admins Need to Know
Coming soon, Facebook Pages will need to have successfully been approved for subscription messaging permissions via Messenger. If not, they won’t be able to send free messages to their audience.
By Larry Kim • Nov. 21, 2018 -
Facebook Releases New Report on Customer Friction Points, and How to Resolve Them
Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process.
By Andrew Hutchinson • Nov. 21, 2018 -
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TrendlineTop 5 stories from Social Media Today
A look at the recent top stories in social media and what they mean for marketers.
By Social Media Today staff -
Opinion
What Comes Next for Facebook?
Facebook has had a rough year - but what will the various controversies mean for the future of the world's biggest social platform?
By Andrew Hutchinson • Nov. 20, 2018 -
Facebook's Testing a New Option for Communal Video Viewing in Messenger
Facebook is reportedly testing out a new option which would enable Messenger users to view the same video at the same time, and comment within private groups.
By Andrew Hutchinson • Nov. 17, 2018 -
Facebook Releases Update on Detection and Enforcement of Content Which Violates Standards
Facebook has released some new insights into its efforts to detect and remove offensive content on the platform, showing significant improvements in its process.
By Andrew Hutchinson • Nov. 16, 2018 -
Facebook Rolls Out News Feed Algorithm Update to Disincentivize Controversial Content
Facebook CEO Mark Zuckerberg has announced a new News Feed Algorithm update aimed at disincentivizing sensationalist content.
By Andrew Hutchinson • Nov. 16, 2018 -
Facebook's Working on a Range of New Features for Instagram, Messenger and Facebook Watch
Facebook's working on a range of new tweaks and updates across its family of apps.
By Andrew Hutchinson • Nov. 16, 2018 -
Facebook Fundraisers Have Raised Over a Billion Dollars Since Launch [Infographic]
Facebook has announced that its charitable giving tools have raised over $1 billion on for nonprofit and personal causes since being launched back in 2015.
By Andrew Hutchinson • Nov. 15, 2018 -
Facebook Starts Rolling Out 'Unsend' Option in Messenger
Facebook is rolling out a new 'unsend' option for messages within Messenger after announcing the tool would be coming back in April.
By Andrew Hutchinson • Nov. 15, 2018 -
Facebook Announces New Training Tools to Help Boost Digital Literacy
Facebook has released some new tools to help teach digital literacy to business owners and job seekers.
By Andrew Hutchinson • Nov. 14, 2018 -
Facebook Releases New Report into Travel Booking Trends Online [Infographic]
Facebook has released a new report into evolving travel discovery habits, with notes on how travel marketers can maximize their opportunities.
By Andrew Hutchinson • Nov. 13, 2018 -
Facebook Adds YouTube App to Portal Smart Speaker Device
Facebook has added YouTube access to its Portal smart speaker, which could help make the unit a more attractive option.
By Andrew Hutchinson • Nov. 13, 2018 -
SMT Expert
How to Create a 3D Photo on Facebook
Find out how to use the new Facebook 3D photo option and learn whether or not the feature can be used for digital marketing on Facebook Business Pages.
By Nathan Mendenhall • Nov. 12, 2018 -
Facebook Properties Saw Content Consumption Slide 7% In September
While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.
By Erica Sweeney • Nov. 7, 2018 -
SMT Expert
8 Characteristics All Facebook Messenger Chatbots Should Have
Facebook Messenger chatbots deliver high engagement and are useful for learning about your audience and generating leads.
By Larry Kim • Nov. 7, 2018 -
How to Create Effective Facebook Video Ads
Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads.
By Mitt Ray • Nov. 6, 2018 -
Hackers are Looking to Sell Private Facebook Information, Another Facebook Data Issue
A hacker group claims to have data from over 120 million Facebook accounts, including private messages and personal information.
By Andrew Hutchinson • Nov. 3, 2018 -
Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta
Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results.
By Andrew Hutchinson • Nov. 2, 2018 -
Facebook Expands Breaking News Tags, Brings Local News Update Module to More Regions
Facebook has announced the expansion of both its 'Breaking News' tags and its local news update option.
By Andrew Hutchinson • Nov. 2, 2018 -
Facebook Publishes New Report on the Brand Potential of Stories
With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses.
By Andrew Hutchinson • Nov. 1, 2018 -
Report Finds Facebook's Political Ad Transparency Efforts Can be Easily Manipulated
A new report has shown that Facebook's political ad transparency efforts can be thwarted by simply posing as another organization.
By Andrew Hutchinson • Oct. 31, 2018 -
Facebook's Testing Another New Stories Layout as it Continues to Push Usage
Facebook's trying out another new format for Facebook Stories presentation as part of its continuing efforts to make Stories happen.
By Andrew Hutchinson • Oct. 31, 2018 -
Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future
Facebook has reported its Q3 performance numbers, showing increases in revenue and users, but a slowdown in usage in Europe and North America.
By Andrew Hutchinson • Oct. 30, 2018 -
Facebook Adds Page and Business Recommendations to Groups
Facebook has added a new recommendations tab to Groups to help facilitate discovery through trusted groups.
By Andrew Hutchinson • Oct. 27, 2018 -
Facebook Adds New Music Options, Including Songs on Profiles
Facebook has announced a new set of music features, enabling users to showcase their interests and interact with music content.
By Andrew Hutchinson • Oct. 25, 2018