Meta Updates Marketing API To Put More Focus on AI Targeting Tools

Meta's AI targeting tool will now be able to test out more placement options.

By Andrew Hutchinson • Oct. 8, 2025

Instagram Adds New ‘Add Yours’ Sticker Variation

The new variation includes video frames that you can replace with your takes.

By Andrew Hutchinson • Oct. 7, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Launches Friend Map in India, Adds Location Sharing Provisions

The platform has taken steps to address user concerns regarding oversharing.

By Andrew Hutchinson • Oct. 6, 2025

Meta Is Shutting off Political Ads in the EU This Week

Meta says that it cannot comply with incoming regulations on political ads in the region.

By Andrew Hutchinson • Oct. 6, 2025

Instagram Looks To Highlight Creative Talent With New Awards

Winners will be recognized with digital and physical gold rings.

By Andrew Hutchinson • Oct. 6, 2025

Meta May Be Forced To Offer Default Chronological Timelines

A Dutch court has ruled that Meta needs to offer users more control over in-app experiences.

By Andrew Hutchinson • Oct. 5, 2025

Instagram Tests Opening To Reels as the Main Feed

With Reels driving more engagement, this makes sense.

By Andrew Hutchinson • Oct. 2, 2025

Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites

Meta also got new AI music generation options, virtual try-on, custom ad text and more.

By Andrew Hutchinson • Oct. 2, 2025

Meta Phases Out Automated Ads in Favor of Advantage+

Automated Ads are an early version of Meta's simplified ad creation approach. 

By Andrew Hutchinson • Oct. 1, 2025

Meta Will Use AI Interactions To Improve Ad Targeting

More data inputs for Meta campaigns. 

By Andrew Hutchinson • Oct. 1, 2025

Instagram Adds Shareable Performance Data for Creators

Another way for creators to demonstrate their reach potential.

By Andrew Hutchinson • Sept. 30, 2025

Meta Expands Use of Facial ID To Combat ‘Celeb-Bait’ Scams

The process uses video selfie scans to match up against promotions on Facebook.

By Andrew Hutchinson • Sept. 30, 2025

Meta Expands Ad-Free Subscription Option to UK Users

Now British users can pay a monthly fee to remove ads on Facebook and Instagram.

By Andrew Hutchinson • Sept. 28, 2025

Meta Expands Teen Protections on Instagram, Facebook and Messenger

Meta's expanding its protections for young users and working with schools on education. 

By Andrew Hutchinson • Sept. 25, 2025

The Most Followed Gen Z Celebrities on Instagram [Infographic]

With huge followings, celebrities hold significant sway over in-app trends.

By Andrew Hutchinson • Sept. 24, 2025

Instagram Reaches 3B Users, Launches New UI

Instagram becomes Meta's third app to reach 3 billion users.

By Andrew Hutchinson • Sept. 24, 2025

Meta Expands Teen Protections, Tests Updated Age Detection Process

Meta's AI systems are getting better at determining user age.

By Andrew Hutchinson • Sept. 22, 2025

6 Ways Creators Can Use Meta AI [Infographic]

Some handy tips to incorporate into content creation approaches. 

By Andrew Hutchinson • Sept. 21, 2025

Meta Shares New Insight Into Sports Engagement in Its Apps

A must-read for all sports-related marketers.

By Andrew Hutchinson • Sept. 16, 2025

Instagram Rolls Out Image Sharing Option to More Users

Shots is a “no-edit, no-filter” image-sharing option designed to prompt spontaneous interaction in the app.

By Andrew Hutchinson • Sept. 14, 2025

Meta Announces New Reels and Threads Ad Options

Meta's also added more control options within its AI ad targeting process.

By Andrew Hutchinson • Sept. 11, 2025

Meta Updates Community Notes, Shares Stats on Usage

Meta says that it now has over 70k Community Notes contributors.

By Andrew Hutchinson • Sept. 10, 2025

Meta Faces More Questions Over Teen Safety in AI and VR

Reports suggest that Meta has ignored health concerns about its evolving tools.

By Andrew Hutchinson • Sept. 8, 2025

Instagram Will Now Enable You To Pin Your Own Comments

Another option for your IG updates.

By Andrew Hutchinson • Sept. 7, 2025

Meta Shares Tips on How To Optimize Holiday Campaigns

Some pointers for your Facebook and Instagram marketing efforts this holiday season. 

By Andrew Hutchinson • Sept. 4, 2025