Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators

Some updated insights from IG, which could help you grow your audience.

By Andrew Hutchinson • Aug. 4, 2025

Meta Outlines Performance Improvements Based on Its Evolving AI Systems

Meta’s seeing increases in time spent, and better ad response, based on AI.

By Andrew Hutchinson • Aug. 4, 2025

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

DoubleVerify Expands Brand Suitability Measurement Across Meta Ads

More assurance for Facebook and IG advertisers.

By Andrew Hutchinson • July 31, 2025

Instagram Provides an Overview of When To Use Different Post Types [Infographic]

A handy overview of when to use each of Instagram’s posting options.

By Andrew Hutchinson • July 31, 2025

Instagram Restricts Live Streaming to Creators With 1K or More Followers

Now, you’ll need to grow your audience before broadcasting.

By Andrew Hutchinson • July 30, 2025

Meta Reports Increases in Users and Revenue in Q2

The latest performance data from Meta, which continues to invest big in its next-level bets. 

By Andrew Hutchinson • July 30, 2025

Meta Is Banning Political Ads in Europe Due to New EU Regulations

New EU political advertising requirements are unworkable, Meta says.

By Andrew Hutchinson • July 27, 2025

Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio

The word comes from IG chief Adam Mosseri himself.

By Andrew Hutchinson • July 23, 2025

Instagram Adds More Protection Features for Young Users

Meta is adding easier blocking tools in DMs and additional informational cues.

By Andrew Hutchinson • July 23, 2025

Social Media Giants Hoping Trump Will Back Them in Opposing EU Penalties

Social platforms are taking a stronger stand in defiance of the latest EU penalties.

By Andrew Hutchinson • July 21, 2025

Instagram Tests Auto Scroll Option for Posts

It could be a handy consideration in certain circumstances.

By Andrew Hutchinson • July 20, 2025

Instagram Tests Like Counts For Individual Frames in a Carousel

More insights to inform your IG strategy.

By Andrew Hutchinson • July 20, 2025

Instagram Promotes DM Translation and Scheduling Features for Business Users

Some relatively new considerations for your IG strategy.

By Andrew Hutchinson • July 17, 2025

Meta Moves To Expand Video Selfie Age-Checking

Meta looks to be updating its age-checking requirements as more regions consider teen access restrictions.

By Andrew Hutchinson • July 16, 2025

Instagram Trial Reels Are Now Available to More Creators

Trial Reels offer an opportunity to reach a broader audience in the app.

By Andrew Hutchinson • July 13, 2025

Instagram Expands Google Access to Public Posts to More Regions

Instagram is gradually rolling out Google indexing of public posts to more regions.

By Andrew Hutchinson • July 13, 2025

Meta Shares Updated Reels Ads Guide, Including Creative Tips

Some pointers for your Facebook and IG Reels approach. 

By Andrew Hutchinson • July 10, 2025

Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

Some new options to help manage your Facebook and Instagram promotions.

By Andrew Hutchinson • July 9, 2025

Meta Is Gifting Verified To Selected Creators

Meta is looking to boost interest in its paid verification offering.

By Andrew Hutchinson • July 7, 2025

Edits Gets More Features To Help Manage Video Projects

Some more new features for Meta’s video editing app.

By Andrew Hutchinson • July 7, 2025

Meta Announces Updated Requirements for Securities and Investments Ads in India

The change is in line with new regulations in the region. 

By Andrew Hutchinson • June 30, 2025

Instagram Improves Spotify Music Sharing Options in Stories

Now you can actually listen to Spotify-originated tracks in Stories.

By Andrew Hutchinson • June 30, 2025

Instagram Adds Colored Backgrounds and Emojis to Notes

Instagram's inbox Notes have proven popular with younger audiences.

By Andrew Hutchinson • June 25, 2025

Meta Gains New Ad Safety Certifications for Facebook and Instagram

Some extra assurance around Meta's ad placement processes.

By Andrew Hutchinson • June 18, 2025