Snapchat Adds Public View Counts to its TikTok-Like 'Spotlight' Feed

Snapchat has added public view counts to its Spotlight short-form video clips.

By Andrew Hutchinson • Jan. 14, 2021

New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts.

By Andrew Hutchinson • Jan. 13, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Is Working on a New 'Events' Option to Facilitate IRL Meet-Ups

Snapchat is working on a new 'Events' option to promote IRL meet-ups in the app.

By Andrew Hutchinson • Jan. 11, 2021

President Trump Banned from Various Social Networks After US Capitol Riots

After a mob of Trump supporters invaded the US Capitol building in protest over the election results the major social platforms moved to cut off US President Donald Trump.

By Andrew Hutchinson • Jan. 7, 2021

Snapchat Relaunches Partner Solutions Program to Provide More Assistance Options for Advertisers

Snapchat has announced a re-launch of its marketing partner program, which is designed to help provide guidance for Snapchat advertisers. 

By Andrew Hutchinson • Jan. 6, 2021

Report Suggests Facebook and Snapchat Will Be Most Impacted by Apple's IDFA Changes

With Apple set to introduce new, explicit warnings on data-tracking by each app, a new report suggests that Facebook and Snapchat will be most impacted.

By Andrew Hutchinson • Jan. 5, 2021

Snapchat Looks to Establish Connection to Emerging Indian Market Through Investment in ShareChat

Snapchat and Twitter are reportedly among a group of tech companies looking to invest in emerging Indian social platform ShareChat.

By Andrew Hutchinson • Jan. 4, 2021

Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Snapchat is looking to add new fashion options for its Bitmoji characters, which could act as another eCommerce promotional tool.

By Andrew Hutchinson • Jan. 3, 2021

Snapchat Offers Tentative Support for UK MP's Call for Labels on Digitally Altered Images

A UK MP recently proposed a new law which would require social platforms to add labels to all digitally altered images.

By Andrew Hutchinson • Dec. 22, 2020

Snapchat Shares New Insights Into Consumer Behavior and Trends

Snapchat has shared some new insights into rising consumption trends and usage behaviors to help in your strategic thinking.

By Andrew Hutchinson • Dec. 21, 2020

Snapchat Shares New Insights into Christmas and New Year's Trends

Snapchat has shared some new insights into how Snapchatters are planning to celebrate the New Year, along with Christmas giving trends.

By Andrew Hutchinson • Dec. 18, 2020

Snapchat Shares Top AR Campaigns of 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020.

By Andrew Hutchinson • Dec. 18, 2020

Snapchat Partners with Google for Immersive 'Year in Search' AR Experience

Google has launched a new Snapchat AR Lens which provides an interactive spin on its Year in Search trends overview.

By Andrew Hutchinson • Dec. 17, 2020

Twitter Announces New Integration to Share Tweets in Snapchat Stories, with Instagram Coming Soon

Twitter has announced a new integration with Snapchat which will enable users to post tweets within their Snaps.

By Andrew Hutchinson • Dec. 10, 2020

Snapchat Releases New Insight on Evolving Shopping Habits Among its Users

Snapchat has published a new report which looks at how Snapchatters have changed their shopping habits in light of the pandemic.

By Andrew Hutchinson • Dec. 10, 2020

Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development

Snapchat has announced a new, $3.5 million AR creator fund to help power the next stage of AR development. 

By Andrew Hutchinson • Dec. 8, 2020

Snapchat's Latest Bitmoji Fashion Options Could Help it Lead the Way in the Next Big eCommerce Shift

Snapchat is working on new Bitmoji and AR integrations which could help better position it for the next big eCommerce shift.

By Andrew Hutchinson • Dec. 4, 2020

Snapchat's 'Lens Fest' AR Showcase Event Will be Open to the Public Next Week

Snapchat will open up its Lens Fest AR showcase event to the public for the first time next week.

By Andrew Hutchinson • Dec. 3, 2020

25 Predictions for Social Media Marketing in 2021

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead. 

By Andrew Hutchinson • Nov. 30, 2020

Snapchat Launches TikTok-Like 'Spotlight' Short Video Feed Option

Snapchat has added a new, TikTok-like short video feed called 'Spotlight' in the latest replication of the trend.

By Andrew Hutchinson • Nov. 23, 2020

Snapchat Acquires 'TikTok for Music Creation' App Voisey

Snap Inc. has reportedly acquired rising music creation app Voisey, which enables users to create their own tracks using vocal effects.

By Andrew Hutchinson • Nov. 20, 2020

Snapchat Provides New Options for App Promotions, Including Improved Cross-Linking Tools

Snapchat has announced a new range of ad options and tools for app developers.

By Andrew Hutchinson • Nov. 19, 2020

Snapchat Shares New Insights into What Users are Discussing Around the Change of Seasons [Infopgraphic]

Snapchat has shared a new collection of insights into how users are discussing fall, and the key conversational trends of note.

By Andrew Hutchinson • Nov. 18, 2020

Snapchat Adds Astrological Profiles So Users Can See Their Alignment with Connections in the App

Snapchat has added new Astrological Profiles to help users better understand their star signs within the app.

By Andrew Hutchinson • Nov. 12, 2020

Snapchat Shares Insights into How Snap Users Engage with NBA Content Ahead of New Season [Infographic]

Snapchat has shared some new insights into how fans engaged with NBA content in the app ahead of the upcoming basketball season.

By Andrew Hutchinson • Nov. 10, 2020