Google Adds New Snapchat Integration into its Latest Pixel Phones

Snapchat is solidifying its bonds with both Apple and Google as it eyes the next stage of AR development.

By Andrew Hutchinson • Oct. 19, 2021

Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns

The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future.

By Andrew Hutchinson • Oct. 19, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

By Andrew Hutchinson • Oct. 18, 2021

Snapchat Shares New Insights into NBA Fan Engagement in the App [Infographic]

With over half of all basketball fans in the US active on Snapchat, the app presents significant opportunity for tie-in campaigns and promotions.

By Andrew Hutchinson • Oct. 12, 2021

Snapchat Launches 'Club Unity' Mental Health Awareness and Support Initiative

The new project aims to raise awareness of key mental health issues, and help Snap users feel less isolated in their concerns.

By Andrew Hutchinson • Oct. 8, 2021

Snapchat Previews Coming Ad Targeting Options to Help Improve Campaign Focus

The new options will provide more ways to research your Snap audience, and reach them with your promotions.

By Andrew Hutchinson • Oct. 6, 2021

Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement

Snapchat's looking to boost its appeal to a broader range of creators, through new payment and brand partnership tools.

By Andrew Hutchinson • Oct. 6, 2021

Snapchat Launches New Program to Help Young People Become Political Candidates

Snapchat's looking to help young people take the next step in political engagement.

By Andrew Hutchinson • Oct. 5, 2021

Snapchat Announces New Partnership with WPP to Advance AR and eCommerce Adoption

The new partnership will help expand the adoption of Snapchat's AR and eCommerce tools.

By Andrew Hutchinson • Sept. 30, 2021

Snapchat Launches new Holiday Trends Guide to Assist with Your Strategic Planning

The guide includes a range of usage insights and ad tips to help guide your approach.

By Andrew Hutchinson • Sept. 27, 2021

Pro Tips: Snapchat Shares Insights into Key Platform Marketing Approaches, and Trends Generating Results

Looking to maximize your Snapchat marketing strategy? Here are some tips and insights, direct from Snap's ad team. 

By Andrew Hutchinson • Sept. 26, 2021

Snapchat Provides Insights into How its Users Expect Brands to Approach Latin and Hispanic Heritage Month

Snapchat users expect brands to recognize and support important cultural events, and celebrate diversity in their promotions.

By Andrew Hutchinson • Sept. 22, 2021

Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf

The new Lenses aim to help maximize inclusion, while also raising awareness of sign language as a communication tool.

By Andrew Hutchinson • Sept. 21, 2021

Snapchat Adds New Birthday Reminder Element to Help Facilitate Engagement

The option will help users stay up to date with friends' birthdays, and provide dedicated features to mark the occasion.

By Andrew Hutchinson • Sept. 8, 2021

Snapchat Announces New Updates for its Scan Tool, Including New Scan Shopping Options

The updates will help take Snap's Scan options to the next level, and bridge the gap between on and offline activity.

By Andrew Hutchinson • Aug. 26, 2021

Snapchat Launches 'Snapchat Trends' to Highlight Key Topics of Discussion in the App

The tool could be hugely valuable in determining market fit, and key trends of note within Snaps.

By Andrew Hutchinson • Aug. 17, 2021

Snapchat Publishes New Halloween Marketing Guide to Assist in Strategic Planning

The guide covers all aspects of Snapchat usage and opportunity for Halloween tie-ins.

By Andrew Hutchinson • Aug. 12, 2021

Snapchat Outlines its Approach to Misinformation and How it's Seeing Success in Combating its Spread

Snapchat's focus on friend connection, over public broadcasting, has helped it better tackle the spread of false info.

By Andrew Hutchinson • Aug. 9, 2021

SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

By Andrew Hutchinson • Aug. 1, 2021

Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

The new ad campaign will run in various major cities and regions.

By Andrew Hutchinson • July 29, 2021

Snapchat Shares New Insights into How Friends Connect in the App [Infographic]

The report coincides with International Friendship Day, which is being celebrated this week.

By Andrew Hutchinson • July 29, 2021

Snapchat Launches New 'Campaign Lab' to Help Guide Marketers on Best Snap Ads Approaches

The new experiment tracking and creation tool will help refine your Snap ads focus.

By Andrew Hutchinson • July 29, 2021

Snapchat Launches 'My Places' To Highlight Local Businesses of Interest Within the Snap Map

The new display aims to help users find new places to go, and where to meet up with friends.

By Andrew Hutchinson • July 28, 2021

Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue

After a period of uncertainty, Snapchat nows appears to be finding its groove.

By Andrew Hutchinson • July 22, 2021

Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

The new characters will provide more opportunity for customization, which could open up new opportunities for brand tie-ins.

By Andrew Hutchinson • July 19, 2021