Snapchat Could Be Working on New Selfie Drones to Expand User Content Options

The compact drone could be a great compliment for Snap's camera-led approach.

By Andrew Hutchinson • Feb. 3, 2022

Snapchat Adds New AR Story Tools for Lunar New Year to Highlight the Influence of Chinese Culture

Snapchat's added some interesting, educational AR experiences for Lunar New Year.

By Andrew Hutchinson • Feb. 2, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snap Hosts Virtual Bitmoji Concert to Promote the Latest Jennifer Lopez Film

The event is Snap's first foray into more immersive digital events.

By Andrew Hutchinson • Feb. 1, 2022

Snapchat Publishes New Report into the Importance of Privacy Tools in Facilitating Online Sharing

The report looks at the key concerns that people have in regards to the information that they share online.

By Andrew Hutchinson • Jan. 28, 2022

Snapchat Renews Content Deals with Disney, Viacom and NBCUniversal, Securing Exclusive Programming for Discover

The new deals will see Snapchat continue to air exclusive, publisher-originated content in Discover.

By Andrew Hutchinson • Jan. 27, 2022

Snapchat Adds 'Catalog-Powered Shopping Lenses' to Simplify AR Product Displays

Snap's latest AR additions expand on the potential for product marketing in the app.

By Andrew Hutchinson • Jan. 26, 2022

Snapchat Shares New Insights into User Engagement Around Valentine's Day [Infographic]

Snapchat says that usage increases significantly around Valentine's Day, which could present big opportunities for marketers.

By Andrew Hutchinson • Jan. 20, 2022

Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App

The new measures will provide increased security for young users in the app.

By Andrew Hutchinson • Jan. 18, 2022

Snapchat Adds New Features to Facilitate Fun Interaction, Including Emoji Polls and Bitmoji Reactions

The features are focused on encouraging more engagement through more personalized add-on elements.

By Andrew Hutchinson • Jan. 12, 2022

TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

Some interesting, and important trends of note in the Christmas download charts on iOS and Android.

By Andrew Hutchinson • Dec. 28, 2021

Mapping the Social Media Landscape [Infographic]

The social media landscape may extend further than you think, with competition rising from Asian-based players.

By Andrew Hutchinson • Dec. 22, 2021

Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.

By Andrew Hutchinson • Dec. 16, 2021

Snapchat Launches New 'Story Studio' App to Better Facilitate Video Content Creation

The app provides a range of more in-depth video editing features for your full-screen video content.

By Andrew Hutchinson • Dec. 15, 2021

Snapchat Shares the Top AR Tools and Campaigns of 2021

Snap's 'Lens of the Year' report provides some valuable insight into key AR trends.

By Andrew Hutchinson • Dec. 15, 2021

Snapchat Says That it Paid out More Than $250 Million to Spotlight Creators in 2021

Despite some challenges, Snapchat has been able to boost interest in its TikTok-like 'Spotlight' option through direct funding.

By Andrew Hutchinson • Dec. 14, 2021

Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

A new study, commissioned by Snap, underlines the immersive value of AR for advertising.

By Andrew Hutchinson • Dec. 9, 2021

Snapchat Launches 'Acts of Kindness' Initiative to Boost Spotlight Take-Up

Snapchat's looking to boost interest in its TikTok-like Spotlight option, via a new positivity-focused initiative.

By Andrew Hutchinson • Dec. 9, 2021

Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push

Snapchat's looking to showcase its AR shopping options via various big-name partnerships.

By Andrew Hutchinson • Nov. 23, 2021

Snapchat Adds New 'Layers' Option to Snap Map to Highlight Memories, Popular Places

The new map 'Layers' will provide more capacity to use the Snap Map for different purposes.

By Andrew Hutchinson • Nov. 17, 2021

Snapchat Launches Multi-Format Ad Placements to Help Maximize Reach and Engagement

The option will enable advertisers to bring multiple video ad formats into a single campaign. 

By Andrew Hutchinson • Nov. 16, 2021

Snapchat Adds New 'Food Scan' Capacity to Provide Recipe Matches for Food Items

Snapchat continues to evolve its Scan options, which will become more important in the next stage of AR integration.

By Andrew Hutchinson • Nov. 16, 2021

Snapchat Announces New Deal with Sony Music to Expand Sound Options in the App

Snap continues to expand its audio options, in line with broader social media usage trends.

By Andrew Hutchinson • Nov. 15, 2021

Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping

Snapchat's AR try on tools are advancing, and will eventually help to merge our on and offline identities.

By Andrew Hutchinson • Nov. 7, 2021

Snapchat Adds New Certification Course to Help Build Expertize in Snap Ads

The new course provides an in-depth overview of the reporting and optimization elements of Snap Ads.

By Andrew Hutchinson • Nov. 2, 2021

Snapchat Expands Sounds Library Under New Deal with NBCUniversal

The option will provide another creative way for Snapchatters to engage within the app.

By Andrew Hutchinson • Nov. 1, 2021