Snapchat Launches New Back to School Resource Center for Marketers

Snapchat has launched a new Back to School resource center for marketers.

By Andrew Hutchinson • April 1, 2021

Snapchat is Developing New, AR-Enabled Spectacles

Snapchat is reportedly developing a new, fully AR-enabled version of its Spectacles device. 

By Andrew Hutchinson • March 30, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat is Working on a New 'Remix' Feature for Snaps

Following the lead of TikTok, Snapchat is now developing a new 'remix' option for Snaps.

By Andrew Hutchinson • March 25, 2021

Snapchat Shares New Data on How Users are Looking to Celebrate Easter, Ramadan and Passover

Snapchat has published some new data on usage during upcoming seasonal events, and key trends for marketers to note.

By Andrew Hutchinson • March 24, 2021

Snapchat Acquires eCommerce Technology Firm FitAnalytics to Boost its Virtual Try-On Options

Snapchat's taking the next step forward with its eCommerce tools, with the acquisition of digital sizing company FitAnalytics.

By Andrew Hutchinson • March 17, 2021

Snapchat Shares New Research into How Gen Z Will Shape Future Market Trends

Snapchat has published a new report which looks at the rising influence of Gen Z, and the technology trends that will shape the future.

By Andrew Hutchinson • March 10, 2021

Snapchat Launches New iOS 14 Resource Hub to Help Advertisers with Upcoming Changes

Snapchat has published a new guide to help advertisers prepare for the upcoming impacts as a result of Apple's iOS 14 update.

By Andrew Hutchinson • March 8, 2021

Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers

Snapchat has announced a new partnership with Gannett that will see Gannett promote Snap ads to its network of SMB advertisers.

By Andrew Hutchinson • March 4, 2021

Snapchat Adds New Wheelchair Animations for Bitmoji Avatars

Snapchat has added some new, more inclusive additions for your Bitmoji characters.

By Andrew Hutchinson • March 2, 2021

Snapchat Shares New Insights on Video Engagement Levels Within the App [Infographic]

Snapchat has published the results of a new study into video content response within the app.

By Andrew Hutchinson • Feb. 23, 2021

Snapchat Announces 2021 Partner Summit

Snapchat has announced that its third annual Partner Summit will be held on May 20th.

By Andrew Hutchinson • Feb. 22, 2021

Snapchat Publishes New Data on the Rising Effectiveness of 6-Second Ads

Snapchat has published a new study which underlines the rising effectiveness of shorter video ads.

By Andrew Hutchinson • Feb. 18, 2021

Snapchat Shares New Insights into Gen Z Consumption and Engagement Trends

Snapchat has published a new, 60-page report which provides a range of insights into the evolving behaviors and habits of Snapchat users.

By Andrew Hutchinson • Feb. 18, 2021

Snapchat Says That 59 Million People Used its AR Tools During the Super Bowl

Snapchat has shared some insights into the usage of its AR tools during Super Bowl LV.

By Andrew Hutchinson • Feb. 16, 2021

Snapchat Shares New Insights into User Engagement Around Valentine's Day, New Features for the Event

Snapchat has released some new data on Valentine's Day engagement, as well as some new features to help users celebrate the event.

By Andrew Hutchinson • Feb. 10, 2021

Snapchat Prompts Users to Review Their Connections for Safer Internet Day

Snapchat will prompt users to review their connections as part of its broader effort to boost awareness on Safer Internet Day.

By Andrew Hutchinson • Feb. 9, 2021

Snapchat Posts a 62% Increase in Revenue, Adds 16 Million More Users in Latest Quarterly Update

Snapchat has posted a 62% increase in revenue, and a solid rise in usage, in its latest performance update.

By Andrew Hutchinson • Feb. 4, 2021

Snapchat Provides New Insights into User Engagement Around the Super Bowl

Snapchat has shared some insight into audience engagement around the Super Bowl to help marketers tap into the event.

By Andrew Hutchinson • Feb. 2, 2021

Snapchat Launches Test of Dark Mode with Small Percentage of Users

Snapchat has confirmed that it is testing a new Dark Mode option with some users.

By Andrew Hutchinson • Jan. 23, 2021

Snapchat Shares Insights into Sports Engagement Among Users [Infographic]

Snapchat users are highly engaged with live sports, which could present new opportunities for marketers.

By Andrew Hutchinson • Jan. 19, 2021

Snapchat Adds Public View Counts to its TikTok-Like 'Spotlight' Feed

Snapchat has added public view counts to its Spotlight short-form video clips.

By Andrew Hutchinson • Jan. 14, 2021

New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts.

By Andrew Hutchinson • Jan. 13, 2021

Snapchat Is Working on a New 'Events' Option to Facilitate IRL Meet-Ups

Snapchat is working on a new 'Events' option to promote IRL meet-ups in the app.

By Andrew Hutchinson • Jan. 11, 2021

President Trump Banned from Various Social Networks After US Capitol Riots

After a mob of Trump supporters invaded the US Capitol building in protest over the election results the major social platforms moved to cut off US President Donald Trump.

By Andrew Hutchinson • Jan. 7, 2021

Snapchat Relaunches Partner Solutions Program to Provide More Assistance Options for Advertisers

Snapchat has announced a re-launch of its marketing partner program, which is designed to help provide guidance for Snapchat advertisers. 

By Andrew Hutchinson • Jan. 6, 2021