4 Tools to Help Personalize Your Marketing, and Increase Your Sales

Marketing personalization generates more sales, drives impulse shopping, and builds customer loyalty. Here are some tips and tools to help you maximize your marketing personalization efforts.

By Ann Smarty • Sept. 17, 2019

Facebook Adds New Video Publishing Tools, Including Live Rehearsals and Watch Party Replays

Facebook has announced a new set of video creation and distribution tools at the International Broadcasting Convention in Amsterdam

By Andrew Hutchinson • Sept. 17, 2019

SMT Employee Advocacy Survey 2019 - Part 1: The Current State of Employee Advocacy

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network. 

By Andrew Hutchinson • Sept. 17, 2019

14 Types of Social Media Posts to Spark Engagement With Your Followers [Infographic]

Seeking inspiration for your brand's social media posts? These tips will help to get you thinking.

By Mark Walker-Ford • Sept. 15, 2019

Facebook Publishes New Data on Evolving Auto Purchase Considerations [Infographic]

Facebook's latest research report looks at the evolving vehicle discovery and purchase process, and the role that Facebook's platforms play in the same.

By Andrew Hutchinson • Sept. 14, 2019

Warner Bros. Uses Pinterest for Creative "IT: Chapter Two" Promotion

Warner Bros. recently partnered with Pinterest to launch a new style of promotional campaign for the film "IT: Chapter Two".

By Andrew Hutchinson • Sept. 14, 2019

Facebook Releases New Insights Into Marketing to Modern Travelers [Infographic]

Facebook's latest research report looks at the modern path to purchase for travelers, and how to better connect with consumers. 

By Andrew Hutchinson • Sept. 11, 2019

New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

Social analytics company Quintly has conducted a new study of Instagram post performance, and how various elements can impact your results.

By Andrew Hutchinson • Sept. 10, 2019

Twitter Launches New 'Agency Playbook' to Help Businesses Better Understand the Platform

Twitter has launched a new guide to using the platform for marketing, with a range of stats and notes to help.

By Andrew Hutchinson • Sept. 10, 2019

Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram

Facebook is testing out two new ad options which aim to facilitate on-platform purchases, capitalizing on purchase intent.  

By Andrew Hutchinson • Sept. 10, 2019

Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]

Maximize your appeal to the next major consumer group with these tips.

By Mark Walker-Ford • Sept. 7, 2019

12 Video Statistics to Guide Your 2020 Online Marketing Strategy [Infographic]

Are you looking to add more video into your content mix? Check out these trend stats and notes. 

By Mark Walker-Ford • Sept. 5, 2019

LinkedIn Launches New Course on Building a LinkedIn Presence and Utilizing its Ad Tools

LinkedIn has launched a new education course which provides an in-depth rundown of how to make best use of the platform for marketing.

By Andrew Hutchinson • Sept. 5, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has published its latest 'Snap Chatter' trends report, highlighting all the subjects seeing increased discussion in the app.

By Andrew Hutchinson • Sept. 5, 2019

A Complete Listing of Facebook's Acquisitions [Infographic]

It's interesting to look at the companies Facebook has purchased over time, and how they indicate the platform's ongoing direction.  

By Andrew Hutchinson • Sept. 4, 2019

Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]

Pinterest has released a new listing of rising Pin trends to help in your strategic planning.

By Andrew Hutchinson • Sept. 4, 2019

How to Create High-Quality Video Content on a Budget

Want to create engaging marketing videos but don't have a huge budget? Here are some tips on how to create quality video assets without the big spend.

By Lilach Bullock • Sept. 3, 2019

5 Ways to Re-Use Influencer-Generated Content in Paid Media

Maximize your influencer marketing efforts by re-using influencer-created content in your broader ad efforts.

By Aaron Brooks • Sept. 3, 2019

Twitter Shares Major Events Calendar for September to Assist with Strategic Planning

Twitter has published its latest major event calendar, covering all the key dates to be aware of in September.

By Andrew Hutchinson • Sept. 1, 2019

6 Ways to Win at Facebook Messenger Marketing

With messaging use on the rise, have you considered how you can maximize Facebook Messenger for your marketing efforts?

By Larry Kim • Sept. 1, 2019

Facebook Publishes New Guide to Creator Studio for Instagram

Instagram has put together a new guide to its evolving Creator Studio functions for Instagram marketers.

By Andrew Hutchinson • Aug. 31, 2019

8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

Looking to improve your social media marketing approach? This overview provides the fundamental framework for an effective strategy.

By Andrew Hutchinson • Aug. 30, 2019

Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment. 

By Adina Jipa • Aug. 30, 2019

5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

Looking to implement your own influencer marketing strategy? Check out these tips.

By Andrew Hutchinson • Aug. 28, 2019

Pinterest Provides New Insights on Seasonal Pin Trends

Pinterest has published a new set of insights into key seasonal trends to help with strategic planning. 

By Andrew Hutchinson • Aug. 28, 2019