Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

By Andrew Hutchinson • Nov. 21, 2019

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Snapchat has published a new set of insights into the shopping habits of younger consumers.

By Andrew Hutchinson • Nov. 21, 2019

Video Marketing Insights for the 2019 Holiday Season [Infographic]

Get ahead of this year's holiday trends with this infographic detailing key video marketing findings.

By Jess Rozario-Ospino • Nov. 19, 2019

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat will now enable advertisers to upload 3-minute mid-roll video ads, skippable after 6 seconds. 

By Andrew Hutchinson • Nov. 19, 2019

New Report Looks at the Rise of Virtual Influencers on Instagram

Virtual influencers - computer-generated characters with their own personas - are on the rise on Instagram.

By Andrew Hutchinson • Nov. 19, 2019

Instagram Publishes New List of Popular Gifts Based on On-Platform Trends

Instagram has provided a new listing of popular gifts based on some of the key hashtag trends on the platform in 2019.

By Andrew Hutchinson • Nov. 19, 2019

5 Types of Visual Content to Include in Your Marketing Strategy [Infographic]

Some prompts to get you thinking about your visual content options.

By Mark Walker-Ford • Nov. 17, 2019

Why the Future of Influencer Marketing Will Be Organic Influencers

Influencer marketing is evolving, with traditional big names losing out to smaller, more trustworthy online identities.

By Megan DeGruttola • Nov. 17, 2019

Twitter Releases New Political Ad Policy Following Announcement of Ban on Political Ads

Twitter has released the details of its revised political ad policy, which aims to ban political ads entirely, but allow certain issues-based ads within specific parameters.

By Andrew Hutchinson • Nov. 16, 2019

A Guide to Facebook's Creator Studio

Facebook recently published a guide to its Creator Studio tool, looking at all the elements and functions available.

By Andrew Hutchinson • Nov. 16, 2019

TikTok Tests Social Commerce Links in Videos

TikTok is testing out new ways for users to link to eCommerce URLs from their videos.

By Andrew Hutchinson • Nov. 15, 2019

7 Ways to Increase Engagement with Your Instagram Followers [Infographic]

Looking for ways to boost your Instagram performance? Some tips to consider in this infographic.

By Mark Walker-Ford • Nov. 15, 2019

Why Your Social Media Isn't Bringing You Any Clients

Approaching social media marketing without a defined strategy is a pathway to disappointment. Some tips from contributor Dhariana Lozano.

By Dhariana Lozano • Nov. 15, 2019

25 Fascinating Years of Digital Advertising [Infographic]

Digital advertising has evolved a lot since its beginnings in the 90s. Here's a look at some of the key milestones on the digital advertising shift.

By Nancy Kapoor • Nov. 15, 2019

Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands.

By Andrew Hutchinson • Nov. 15, 2019

Instagram Announces Global Expansion of Hidden Like Counts Test

After expanding its test of hidden like counts to US users this week, Instagram is now broadening the test to all regions.

By Andrew Hutchinson • Nov. 15, 2019

7 Rules of Social Media Automation [Infographic]

Used well, automation can save you a heap of time, and help to maximize your digital marketing efforts. Here are some tips. 

By Melanie Tamble • Nov. 14, 2019

LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

LinkedIn appears to be bringing back the capacity to invite connections to follow a company page.

By Andrew Hutchinson • Nov. 14, 2019

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

As we head into the holiday season, Snapchat has published some new data on how Snap users research and buy, and how to reach them via the app.

By Andrew Hutchinson • Nov. 14, 2019

Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

Facebook is taking the next steps towards facilitating on-platform commerce with the roll-out of Facebook Pay to US users.

By Andrew Hutchinson • Nov. 13, 2019

Tips for Responding to Negative Reviews [Infographic]

Negative reviews happen, but how you respond to them will dictate their true impact. Check out these tips.

By Andrew Hutchinson • Nov. 13, 2019

Facebook Publishes New Report on Video Streaming Trends [Infographic]

Facebook's latest research report looks at how consumers are adopting video streaming services, and what they're looking for from streaming providers.

By Andrew Hutchinson • Nov. 12, 2019

A Guide to Starting That Task That You've Been Avoiding [Infographic]

Looking to improve your productivity heading into the holiday season and the new year? Check out these tips.

By Andrew Hutchinson • Nov. 12, 2019

Reddit for Social Media Marketing [Infographic]

Reddit could be a good consideration for your social media marketing outreach in 2020 - check out this infographic.

By Andrew Hutchinson • Nov. 12, 2019

How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]

Ensure your YouTube videos stand out and generate maximum attention by optimizing your thumbnail images. 

By Mark Walker-Ford • Nov. 12, 2019