10 of the Best Tools to Find Relevant Influencers on Social Media

Influencer marketing is huge, but finding the right influencers is tough. Here are some tools that can help.

By Aleh Barysevich • Oct. 29, 2019

Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

Facebook has added a new option which will enable advertisers to include multiple text variations for their ad copy.

By Andrew Hutchinson • Oct. 29, 2019

4 Ways to Sleigh Holiday Influencer Marketing [Infographic]

Looking for ways to incorporate influencers into your holiday promotions? Check out these tips.

By Andrew Hutchinson • Oct. 29, 2019

Why Your Company Must Use Social Media to Build its Employer Brand [Infographic]

Social media can play an important role in building your employer brand - here are some insights into the how and why of the process. 

By Todd Kunsman • Oct. 28, 2019

5 Ways to Combine the Power of Email and Social Media Marketing [Infographic]

Used the best elements of social media and email marketing in combination, you can maximize your broader digital marketing performance.

By Mark Walker-Ford • Oct. 27, 2019

New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content

A recent study sought to determine when consumers are most open to CTAs and ads within content.

By Chad Pollitt • Oct. 27, 2019

4 Simple Tips to Encourage Employee Participation in Brand Building

Employee advocacy can be a great way to boost your social media marketing effort - here are some tips on how to get your staff more engaged with your messaging. 

By Lucy Rendler-Kaplan • Oct. 27, 2019

Trick or Treat Your Way into Halloween [Infographic]

Do you have your Halloween campaigns locked and loaded? Given these stats and insights, it may be worth adding a little extra push.

By Andrew Hutchinson • Oct. 26, 2019

Social Video Trends: Consumer and Marketer Insights for 2020 [Infographic]

What are the key digital video trends of note for your 2020 planning? Check out this new report from the team at Animoto.

By Jess Rozario-Ospino • Oct. 25, 2019

Social Media Strategies for the C-Suite and Senior Management That Actually Work

Getting your company executives active on social media can be a great vehicle for promoting your broader business initiatives.

By Dhariana Lozano • Oct. 25, 2019

8 Ways That Brands Can Utilize TikTok in Their Marketing

Have you considered TikTok for your digital marketing efforts? Here are some tips that might help to get you thinking. 

By Lucy Rendler-Kaplan • Oct. 25, 2019

12 Key Instagram Updates from 2019 That You Need to Know About

Instagram is evolving fast - are you across all of the latest updates and changes? Check out this list.

By Jordan Julian • Oct. 25, 2019

Twitter Adds Users in Q3, but Revenue Growth Slows Due to Problems with Ad Targeting Tools

A mixed report card for Twitter in Q3 19, with mDAU numbers up and ad revenue growth slowing.

By Andrew Hutchinson • Oct. 25, 2019

SMT Expert Roundup: The Future of TikTok

Is TikTok the next big thing in the social media world, or will it flame out like other challengers to Facebook's crown? Here are some thoughts from our SMT Experts.

By Emma Wiltshire • Oct. 24, 2019

Facebook Publishes New Insights on How to Connect with Gen Z Consumers

Facebook has published a new report which looks at how marketers can better connect with Gen Z consumers.

By Andrew Hutchinson • Oct. 23, 2019

4 Key Tips on Hiring For Social Media Roles in 2020

What should businesses seek in potential social media hires before they start recruiting in 2020? Here are some expert tips.

By Deborah Sweeney • Oct. 22, 2019

How to Humanize Your Facebook Messenger Chatbot

Making your chatbot feel more like a human interaction can boost its performance, and drive better business results.

By Larry Kim • Oct. 22, 2019

5 Ways to Improve Your Social Media Ad Efforts in 2020

Looking for ways to up your social media marketing game in 2020? Check out these tips.

By Nathan Mendenhall • Oct. 22, 2019

LinkedIn Reports on Key Topics of Discussion on the Platform in Q2

LinkedIn has published its latest Content Insights report which looks at the key discussions driving engagement on the platform.

By Andrew Hutchinson • Oct. 22, 2019

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

Consistent branding and information is an important element that's often overlooked. Here are some tips on how to maximize your social content through templates.

By Debby Richman • Oct. 20, 2019

9 Key Mistakes to Avoid in Chatbot Marketing

With chatbot usage on the rise, its important to note some of the more common, key errors that marketers make when constructing their bot flows.

By Tabitha Jean Naylor • Oct. 20, 2019

How to Approach Instagram Influencers the Right Way [Infographic]

Are you planning to tap into the power of influencer marketing in your 2020 digital marketing approach?

By Gaurav Sharma • Oct. 19, 2019

An Easy Guide to Creating Social Media Videos that Drive Results

Looking to add videos into your social media marketing mix? Check out these tips.

By Jose Angelo Gallegos • Oct. 19, 2019

Snapchat Launches 'Dynamic Ads' Which Will Create Ads Based on Uploaded Product Catalogs

Snapchat has launched a new ad offering which will optimize your campaign based on uploaded product listings.

By Andrew Hutchinson • Oct. 18, 2019

Facebook Launches New 'Disruptor Hub' to Outline How Businesses are Seeing Major Growth Online

Facebook has launched a new resource hub for high growth online companies which outlines how they're seeing growth and boosting performance.

By Andrew Hutchinson • Oct. 18, 2019