Survey: Social Media Platform and Content Plans for 2020

We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.

By Emma Wiltshire • Dec. 22, 2019

How to Get Verified on Facebook and Instagram

Facebook has provided an updated overview of how to apply for profile verification on Facebook and Instagram.

By Andrew Hutchinson • Dec. 22, 2019

Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]

Snapchat has outlined a list of key trends which are gaining momentum on the platform as we head into the new year.

By Andrew Hutchinson • Dec. 22, 2019

LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

LinkedIn has published a new study which looks at engagement rates around B2B ads over the holiday period.

By Andrew Hutchinson • Dec. 21, 2019

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

Snapchat is testing out a new ad format which enables users to scan a brand logo to unlock a related AR experience.

By Andrew Hutchinson • Dec. 20, 2019

New Report Looks at Which Tools and Creation Apps are Most Popular Among Instagram Influencers

HypeAuditor has conducted a new survey to find out which tools and creation apps are most popular among Instagram influencers.

By Andrew Hutchinson • Dec. 19, 2019

Facebook Expands Brand Collabs Manager to Include Instagram Creators

Facebook is opening up its Brand Collabs Manager tool, which facilitates content partnerships between brands and creators, to also now include Instagram users.

By Andrew Hutchinson • Dec. 19, 2019

New Report Looks at the Growth of Influencer Marketing on Instagram

A new report from data analytics company Klear looks at the evolution of influencer marketing on Instagram.

By Andrew Hutchinson • Dec. 18, 2019

Snapchat Launches New, Interactive Ad Format, New Competitive Game Features

Snapchat has launched an interesting new 'reaction' movie preview ad option, as well as some new, interactive Snap Games features.

By Andrew Hutchinson • Dec. 18, 2019

Facebook Owns the Four Most Downloaded Apps of the Decade

A new listing from app analytics provider App Annie underlines Facebook's dominance in the market.

By Andrew Hutchinson • Dec. 18, 2019

LinkedIn Shares 5-Step Checklist for Social Media Marketing Success

LinkedIn has provided a simple, five-step checklist for social media marketing success, based on insights from its 'Live with Marketers' podcast series.

By Andrew Hutchinson • Dec. 18, 2019

22 Instagram Stats You Need to Know in 2020 [Infographic]

Looking to make better use of Instagram in 2020? Check out this collection of stats and usage insights. 

By Andrew Hutchinson • Dec. 17, 2019

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Snapchat has provided some new tips for those looking to maximize their app marketing efforts in the holiday period.

By Andrew Hutchinson • Dec. 17, 2019

32 eCommerce Stats to Show How Branding Influences Purchase Decisions [Infographic]

Effective branding can significantly boost sales performance, and social media is an excellent branding tool. Some tips. 

By Mark Walker-Ford • Dec. 16, 2019

The Dos and Don'ts of Creating Brand Recognition for Your Small Business [Infographic]

Establishing a style guide will help you build brand recognition - here's a look at why that's important. 

By Mark Walker-Ford • Dec. 15, 2019

Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Facebook published a new listing of key topics and trends it expects to gain momentum in 2020, based on on-platform conversation shifts over the last two years.

By Andrew Hutchinson • Dec. 14, 2019

5 Rising Social Media Platforms to Add to Your Marketing Arsenal in 2020 [Infographic]

Looking for new opportunities for your social media marketing efforts in 2020? These rising platforms could be worth considering. 

By Mark Walker-Ford • Dec. 14, 2019

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.

By Rachel Strella • Dec. 13, 2019

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Snapchat has added a new option to its 'Swipe Up' ad CTA, with 'Swipe Up to Call' ads driving direct phone calls from the app.

By Andrew Hutchinson • Dec. 13, 2019

6 Social Media Predictions for 2020 [Infographic]

What's coming next for social media marketing? Check out these predictions from the team at Awario.

By Anna Bredava • Dec. 13, 2019

Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

With the new CCPA data usage requirements coming into effect on January 1st, Facebook is advising businesses to ensure they're CCPA compliant.

By Andrew Hutchinson • Dec. 13, 2019

How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to)

Marketers need to define a workflow for real-time content in order to be successful in creating and publishing it.

By Albizu Garcia • Dec. 12, 2019

Pinterest Launches 'Pinterest Trends' Beta to Showcase Rising Interests

Pinterest has launched a new tool called 'Pinterest Trends' which will provide insight into the most popular search terms on the platform over the previous 12 months.

By Andrew Hutchinson • Dec. 11, 2019

Pinterest Publishes Listing of Top 100 Trends for 2020, Based on User Behavior

Pinterest has published a new listing of rising trends which are likely to gain even more traction in the year ahead.

By Andrew Hutchinson • Dec. 11, 2019

New App Lists TikTok Influencers by Engagement, Topic and Audience

With more businesses looking to tap into TikTok in 2020, this new app could come in handy.

By Andrew Hutchinson • Dec. 10, 2019