SMT Expert Round Up: Instagram and Facebook Removing Total Like Counts

With Instagram testing the removal of total like counts, and Facebook now following suit, we asked some of our SMT Experts to share their thoughts on this new shift.

By Emma Wiltshire • Sept. 27, 2019

5 Social Media Myths that are Hurting Your Business [Infographic]

There are some common misconceptions about social media marketing which still linger, and limit brand potential. Check out this list.

By Andrew Hutchinson • Sept. 27, 2019

A Small Business Guide to LinkedIn [Infographic]

Looking to make the most of your company's LinkedIn performance? Check out these tips and insights.

By Andrew Hutchinson • Sept. 27, 2019

6 of the Best Ways to Improve Customer Experience [Infographic]

Ensure you're delivering great customer experience, and generating optimal results, with these tips. 

By Gaurav Sharma • Sept. 26, 2019

LinkedIn Publishes New Guide on Objective-Based Advertising

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

By Andrew Hutchinson • Sept. 26, 2019

Twitter Provides Tips for Halloween Campaigns

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here.

By Andrew Hutchinson • Sept. 26, 2019

20 Amazing Facts About Facebook [Infographic]

How much do you know about the world's largest social platform? Check out this collection of Facebook facts.

By David Eaves • Sept. 25, 2019

5 Key Tips for Managing Criticism and Negative Comments Online

As a social media manager, you're going to deal with your fair share of complaints, criticism and online trolls. Here are some tips to help manage these difficult situations.

By Jennifer Hanford • Sept. 25, 2019

Snapchat Expands Ad Length Limits, Announces New Ad Formats

Snapchat has announced some new changes to its ad options at Ad Week in NYC.

By Andrew Hutchinson • Sept. 25, 2019

Twitter Releases New Playbook on Effective Brand Tweeting Strategies

Twitter has provided a new overview of some effective, strategic tweet approaches, based on previous campaigns and initiatives.

By Andrew Hutchinson • Sept. 25, 2019

Pinterest Announces New Business Profile Format, Shop the Look Collection Ads

Pinterest is rolling out a new set of business tools ahead of the holiday season, including an updated look for business profiles.

By Andrew Hutchinson • Sept. 24, 2019

Facebook Publishes New Research into the Growth of Messaging for Commerce

Facebook has published a new research report which looks at what consumers expect from messaging engagement with brands.

By Andrew Hutchinson • Sept. 24, 2019

Google Adds New Video Campaign Options, Including Home Screen Ads on YouTube

Google is launching some new video ad options, including home screen ads on YouTube.

By Andrew Hutchinson • Sept. 24, 2019

How to Set Up Instagram Shopping [List]

Instagram has published a new listing which outlines how business can set up their Instagram profile to facilitate direct shopping.

By Andrew Hutchinson • Sept. 24, 2019

Twitter Launches 'Twitter Next' Strategy Team to Help Brands Maximize their Tweet Campaigns

Twitter has launched a new marketing strategy arm which will partner with brands to help them maximize their tweet campaigns.

By Andrew Hutchinson • Sept. 24, 2019

5 Common Social Media Mistakes Small Business Owners Must Avoid [Infographic]

Make sure you're covering the basics - and not falling into the common traps - with this overview.

By Mark Walker-Ford • Sept. 22, 2019

4 Tips to Help Improve Your Employee Advocacy Efforts

Getting your employees to share relevant company updates via their own social channels can be challenging, but significantly rewarding when done right.

By Deborah Sweeney • Sept. 22, 2019

Instagram Shares Tips on How to Maximize Instagram Stories from Vice Media [Infographic]

Looking to make best use of your Instagram Stories? Take a look at these tips from Vice Media.

By Andrew Hutchinson • Sept. 22, 2019

Facebook Publishes New Guide to Effective Brand Building

Facebook has published a new overview of effective digital brand building techniques to help maximize your marketing efforts.

By Andrew Hutchinson • Sept. 20, 2019

Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations. 

By Andrew Hutchinson • Sept. 20, 2019

YouTube Adds New 'Masthead' Ad Option for TV-Connected Viewers

YouTube is looking to help advertisers better connect with viewers via their home TV sets with a new Masthead ad placement option.

By Andrew Hutchinson • Sept. 19, 2019

SMT Employee Advocacy Survey 2019 - Part 3: Effective Approaches to Employee Advocacy

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network. 

By Andrew Hutchinson • Sept. 19, 2019

Facebook Publishes New Guide on Messenger and Messaging Etiquette [Infographic]

Facebook has partnered with Debrett’s to create a new messaging etiquette guide.

By Andrew Hutchinson • Sept. 19, 2019

Instagram Implements New Restrictions on Diet and Cosmetic Surgery Ads

Instagram is implementing new restrictions on diet and cosmetic surgery ads to better protect vulnerable users. 

By Andrew Hutchinson • Sept. 19, 2019

SMT Employee Advocacy Survey 2019 - Part 2: Opportunities and Benefits of Employee Advocacy

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network. 

By Andrew Hutchinson • Sept. 18, 2019