Social Marketing: Page 162
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Explainer Videos: The Next Smart Move for Your Business
Looking to get into video content, but not sure how to go about it? Explainer videos can be a great starting point - here are some key tips.
By Victor Blasco • June 24, 2018 -
New Report Shows What Consumers are Seeking From Both Instagram Stories and the Main Feed
Instagram has released a new report which looks at what consumers are using both Instagram Stories and their main feed for, and how marketers can use that to advantage.
By Andrew Hutchinson • June 23, 2018 -
Twitter Releases New Report on the Potential of Influencer Marketing
Twitter has published a new report which looks at the potential of influencer marketing via tweet.
By Andrew Hutchinson • June 22, 2018 -
SMT Expert
7 IGTV Video Ideas You Can Steal for Your Brand or Business
Instagram's new long-form video hub is here, and it opens up a range of new digital marketing opportunities.
By Dhariana Lozano • June 22, 2018 -
Facebook Expands Auto-Translation Tools in Messenger, a Step Towards Cross-Border Commerce
Facebook is adding auto-translation tools within Messenger, which could open up the door for more cross-border business dealings.
By Andrew Hutchinson • June 22, 2018 -
Twitter Acquires Smyte to Help Reduce the Impact of Trolls and Bots
Twitter has acquired digital safety company Smyte, part of the platform's continued efforts to eliminate trolls, spam and abuse.
By Andrew Hutchinson • June 22, 2018 -
YouTube Announces New Monetization Tools for Creators as the Online Video Battle Heats Up
YouTube has announced a range of new monetization tools for creators, making it harder for Facebook to lure them away.
By Andrew Hutchinson • June 22, 2018 -
Facebook Adds More Cities to its 'Community Boost' Digital Education Tour
Facebook has added some new cities to its Community Boost small business education roadshow.
By Andrew Hutchinson • June 22, 2018 -
Facebook's Testing a New Way for Group Admins to Charge for Access to Exclusive Content
Facebook's testing a new option which would enable group admins to charge for access to exclusive content.
By Andrew Hutchinson • June 21, 2018 -
Brand Recall 101: How Your Brand Can Make a Lasting Impression [Infographic]
Looking to boost your brand reputation and recall? Check out these helpful tips.
By Irfan Ahmad • June 21, 2018 -
Facebook Releases Data on the Latest Trending Topics Among Users
Facebook has released its latest 'Topics to Watch' report, highlighting the key trending subjects across The Social Network.
By Andrew Hutchinson • June 21, 2018 -
Instagram Now Has a Billion Monthly Active Users
Instagram has announced that it has crossed the billion active user threshold.
By Andrew Hutchinson • June 21, 2018 -
Facebook Opens Up Facebook Watch to More Creators, Increasing Video Focus
Facebook has announced its next big video content push, with a range of new features and options design to boost the platform's appeal to creators.
By Andrew Hutchinson • June 20, 2018 -
Facebook Announces 'Brand Collabs Manager' Platform to Connect Influencers with Brands
Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities.
By Andrew Hutchinson • June 20, 2018 -
Facebook Announces New Privacy Education Initiatives for Businesses and Developers
Facebook is looking to help businesses and developers understand their privacy obligations with new education courses.
By Andrew Hutchinson • June 20, 2018 -
Instagram has Launched a New Long-Form Video Content App Called 'IGTV'
Instagram has launched a new, long-form video app, with a focus on influencer-generated content.
By Andrew Hutchinson • June 20, 2018 -
SMT Expert
Should You Put Instagram Hashtags in the Caption, or in the Comments?
Which is better, putting your Instagram hashtags in the caption or the comments? This study sought to find out.
By Nathan Mendenhall • June 19, 2018 -
SMT Expert
How AI is Helping to Reduce Waste in Digital Advertising
With reports showing that the majority of money spent on digital advertising goes to waste, new machine-lead systems are working to reduce the gap.
By Chad Pollitt • June 19, 2018 -
Facebook Implements New Restrictions on Ads for Weapon Accessories
Facebook is implementing new restrictions on ads for weapon accessories, limiting their promotion to minors.
By Andrew Hutchinson • June 19, 2018 -
Brands are Taking a Stand Against Those Who Buy Followers - a New Shift in Influencer Marketing
Unilever has announced that it will no longer work with those who purchase social media followers, the start of another shift for influencer marketing.
By Andrew Hutchinson • June 19, 2018 -
Snapchat Partners with Clio Awards to Recognize AR Advertising Campaigns
Snapchat has partnered with the Clio Awards to offer a new category recognizing excellence in AR-based ad campaigns.
By Andrew Hutchinson • June 19, 2018 -
5 Ways to Ramp Up Your Influencer Marketing Strategy
Looking for ways to get more out of your influencer marketing efforts? Here are some tips.
By Kristen Matthews • June 19, 2018 -
Why 'Always-On' Doesn't Cut It Anymore
As social media evolves, brands need to stop broadcasting on their terms, and start to think user-first
By Nick Hajdu • June 18, 2018 -
SMT Expert
44 Content Types for Promoting Your Product, Service, Business - and Even Yourself [Infographic]
Need inspiration for your social content? Check out this list of post ideas and types.
By Larry Kim • June 17, 2018 -
7 Advantages of Having a Social Media Strategy
A solid social media marketing strategy is the key to taking your social activity from average to epic - here’s how.
By Samuel Birnie • June 17, 2018