7 Advantages of Having a Social Media Strategy

A solid social media marketing strategy is the key to taking your social activity from average to epic - here’s how.

By Samuel Birnie • June 17, 2018

Twitter Launches New Site to Provide Insights into How to Make Best Use of the Platform

Twitter has launched a new educational platform to help businesses get the most out of the platform's various tools. 

By Andrew Hutchinson • June 16, 2018

Facebook Outlines the Growing Case for Business Messaging in New Report

Facebook has released a new report which looks at the rise of messaging apps for business use.

By Andrew Hutchinson • June 16, 2018

Pinterest Adds New Creative Resources to Marketing Partner Program

Pinterest is expanding its Marketing Partners program in order to help prospective advertisers with their on-platform efforts.

By Andrew Hutchinson • June 15, 2018

A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]

Need some help getting your social media marketing strategy on track? Check out this infographic.

By Mark Walker-Ford • June 15, 2018

Reddit Launches Native Video Ads Which Will Autoplay In-Stream

Reddit is launching native video ads, the latest step in the platform's advancing monetization efforts.

By Andrew Hutchinson • June 15, 2018

Instagram Tests New Video Stickers in Stories

Instagram is testing a new option which lets users add multiple images as stickers to a Story frame - including video stickers.

By Andrew Hutchinson • June 15, 2018

Snapchat Launches 'SnapKit' Developer Platform to Expand In-App Functionality

Snapchat is giving developers access to their platform via SnapKit, which will enable Snapchat login and integration of Snap features, outside the app itself.

By Andrew Hutchinson • June 15, 2018

Facebook Adds New Data Security Provisions for Custom Audience Use

Facebook has added some new requirements for those using Custom Audiences in order to increase the platform's data security measures.

By Andrew Hutchinson • June 14, 2018

A Social Media Manager's Tool Box [#SMTLive Recap]

What tools do social media managers need to get the job done? During our last #SMTLive Twitter chat, social media professionals from all over joined us to share what works for them.

By Emma Wiltshire • June 14, 2018

Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media

Employee advocacy has become a key element of digital marketing - contributor Barry Feldman provides some essential tips in this post.

By Barry Feldman • June 14, 2018

Twitter Announces Major Updates for Content Discovery and Real-Time Alerts

Twitter is adding new ways to showcase happening events and discussions, with alerts appearing in timelines, in Explore and even via push notifications. 

By Andrew Hutchinson • June 14, 2018

Social Media Image Size Cheat Sheet 2018 [Infographic]

Ensure your images look their best with this updated size spec chart for all the major social platforms.

By Irfan Ahmad • June 14, 2018

Snapchat Opens Up Lens Ads to More Businesses, Expands Monetization of Lens Games

Snapchat has added full Lens creation and campaign capability to Ads Manager, while they're also expanding their 'Snappables' games to brand sponsorships.

By Andrew Hutchinson • June 13, 2018

Brands Using Video Marketing [Infographic]

Here's an overview of some of the latest video trends, including platform-by-platform stats on video usage. 

By Irfan Ahmad • June 13, 2018

Facebook Launches New Initiative to Weed Out Questionable Traders

Facebook is launching a new program which aims to squeeze out questionable traders by restricting their ability to advertise, based on customer feedback.

By Andrew Hutchinson • June 13, 2018

Instagram Adds New Shopping Tags Within Instagram Stories

Instagram is adding shoppable tags to Instagram Stories, a major step towards boosting the monetization potential of the option. 

By Andrew Hutchinson • June 13, 2018

Twitter Opens Up its In-Stream Video Ads to All Advertisers Globally

Twitter is opening up its pre-roll video ads to all advertisers globally, expanding opportunities.

By Andrew Hutchinson • June 13, 2018

Snapchat Highlights the Key Topics of Discussion on the Platform in May [Infographic]

Snapchat has kicked off a new monthly report series in which they'll highlight the key topics of discussion among the app's users.

By Andrew Hutchinson • June 13, 2018

LinkedIn Adds Carousel Ads for Sponsored Content

LinkedIn has added a new carousel ad format for Sponsored Content, expanding its ad offerings.

By Andrew Hutchinson • June 13, 2018

10 Ways to Step Up Your Instagram Stories Content

Instagram Stories are on the rise, and if you're looking to jump board the Stories train, take note of these tips and examples.

By Matt Smith • June 12, 2018

Facebook Experiments with A/B Testing for Page Posts

Facebook is reportedly trying out a new A/B testing option for Page posts, which would be a welcome addition for Page managers.

By Andrew Hutchinson • June 12, 2018

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools

Snapchat is giving users the ability to 'unsend' previously submitted messages, while they're also testing some new eCommerce tools for brands.

By Andrew Hutchinson • June 12, 2018

Why Influencer Marketing is on the Rise, and How to Maximize Your Campaigns

Influencer marketing is on the rise, and there are some key psychological principles at play which underline why, and how, you should be tapping in.

By Andrew Hutchinson • June 12, 2018

6 Surprising Statistics That Will Help You Market to Generation X

Marketing to each generation can be tricky, and Generation X is no exception. So how do you reach this seemingly forgotten generation and turn them into loyal customers?

By Isabella Andersen • June 12, 2018