Facebook Continues to Test News Feed Options to Prompt More Engagement

Facebook continues to test new ways to improve content exposure, and generate more engagement on the network. 

By Andrew Hutchinson • May 17, 2018

5 Steps to Understanding Your Audience [Infographic]

Understanding your target audience is key to a successful social media marketing strategy - here are some tips to help boost your research efforts. 

By Mark Walker-Ford • May 17, 2018

Facebook Releases Latest 'Topics to Watch' Report, Highlighting Key Trends

Facebook has released it's latest 'Topics to Watch' report, highlighting the key subjects gaining momentum across The Social Network. 

By Andrew Hutchinson • May 17, 2018

The Role of AI in Marketing (#SMTlive Recap)

One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. We held a Twitter chat to discuss the positives and negatives of AI being used in marketing.

By Jeremy Simmons • May 16, 2018

5 Ways B2B Brands Should Use Social Media [Infographic]

No matter which industry you're in, if you're looking to start, expand, or review your company's use of social media, keep these five themes in mind.

By Robin Selvy Re • May 16, 2018

Twitter Implements Reach Restrictions on Anti-Social Tweets

Twitter is implementing a new system to detect questionable accounts, and restrict the reach of their tweets.

By Andrew Hutchinson • May 16, 2018

9 Mobile Marketing Trends You Need To Know For 2018 [Infographic]

The use of mobile devices continues to expand, changing habitual behaviors and discovery processes. Here's an overview of some of the key trends to be aware of.

By Irfan Ahmad • May 16, 2018

13 Fascinating Facts About Reddit [Infographic]

Reddit usage is on the rise, which may offer new opportunities to marketers. Check out these stats.

By Irfan Ahmad • May 15, 2018

7 Ways Social Media Listening Can Help You Grow Your Business

Social media listening provides a range of brand benefits - here are some key ways you can use social listening in your approach. 

By Aleh Barysevich • May 15, 2018

Facebook Tests New Rating System for Brand Pages

Facebook's testing a new business Page rating system, which could help improve recommendation accuracy. 

By Andrew Hutchinson • May 15, 2018

Snapchat Rolls Out 6-Second, Unskippable Ads in Shows

Snapchat is rolling out its new 6-second, unskippable ads, which may not be a great sign for the platform.

By Andrew Hutchinson • May 15, 2018

Building a Personal Brand to Elevate a Corporate Brand [Podcast]

In a new episode of the Social Business Engine podcast, Bernie Borges speaks with Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational.

By Bernie Borges • May 14, 2018

10 Influencer Marketing Strategies You Should Know [Infographic]

With influencer marketing gaining traction, have you considered the various ways you can utilize influencers to boost your marketing message?

By Irfan Ahmad • May 13, 2018

Here are the Reasons Why Your Facebook Ads are Getting Denied

Facebook's getting more sensitive when it comes to advertising policies, and it's important you know why your Facebook Ads are getting denied.

By Nathan Mendenhall • May 13, 2018

How to Leverage Social Media to Boost In-Store Sales [Infographic]

Social media can be a great medium for connecting with your audience, and boosting in-store sales. Here are some tips.

By Irfan Ahmad • May 12, 2018

Facebook Takes Action Against Instagram 'Pod' Groups

Instagram 'pods' could come under more scrutiny after Facebook suspended various pod organization groups.

By Andrew Hutchinson • May 12, 2018

Instagram Adds New 'Emoji Slider' Polling Option for Instagram Stories

Instagram has added yet another new Stories option, this time in the form of an 'emoji slider' sticker.

By Andrew Hutchinson • May 11, 2018

5 Social Media Marketing Tips that Businesses Can Learn from Influencers

More and more businesses are turning to influencers because they understand their audience. Here are some tips you can take from how successful influencers build their followings. 

By Aaron Brooks • May 11, 2018

Social Influence Platform Klout Will Shut Down at the End of the Month

The online world is about to lose one its most prominent influence measures, with Klout to shut down later this month. 

By Andrew Hutchinson • May 11, 2018

7 Common Social Media Mistakes Brands are Still Making in 2018

While social media marketing is evolving, many brands are still making some fundamental errors in their process. 

By Dhariana Lozano • May 11, 2018

2018 Social Media Image Size Cheat Sheet [Infographic]

Using the right image sizes is key to optimizing your presence on each social platform - check out this listing of the latest optimal image specs.

By Irfan Ahmad • May 11, 2018

The Key Elements of an Effective Digital Marketing Campaign in 2018

What goes into planning, managing and measuring an effective digital marketing campaign? We talked to co-founder of marketing blog and consultancy Smart Insights, Dr. Dave Chaffey, to find out.

By Richard Sunley • May 10, 2018

How to Market to Moms: 5 Key Insights for Brands [Infographic]

Mother's an extremely influential demographic, and are increasingly active online. Check out these key insights.

By Andrew Hutchinson • May 10, 2018

6 User-Generated Content Campaigns Which Inspired Audiences, and Drove Results

Need to improve your marketing visuals but don't have the time or resources? See how these six brands scavenge the social web and surface the best customer content to use as their own brand visuals. 

By Megan DeGruttola • May 10, 2018

6 Social Media Tools to Help Grow Your Small Business

As a small business owner, you have a lot on your plate -- and often social media marketing is not your top priority. Make marketing on social media more effective by using these six social media tools.

By Aleh Barysevich • May 10, 2018