Instagram has Launched a New Long-Form Video Content App Called 'IGTV'

Instagram has launched a new, long-form video app, with a focus on influencer-generated content.

By Andrew Hutchinson • June 20, 2018

Facebook Announces New Privacy Education Initiatives for Businesses and Developers

Facebook is looking to help businesses and developers understand their privacy obligations with new education courses.

By Andrew Hutchinson • June 20, 2018

Facebook Announces 'Brand Collabs Manager' Platform to Connect Influencers with Brands

Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities. 

By Andrew Hutchinson • June 20, 2018

Facebook Implements New Restrictions on Ads for Weapon Accessories

Facebook is implementing new restrictions on ads for weapon accessories, limiting their promotion to minors.

By Andrew Hutchinson • June 19, 2018

Brands are Taking a Stand Against Those Who Buy Followers - a New Shift in Influencer Marketing

Unilever has announced that it will no longer work with those who purchase social media followers, the start of another shift for influencer marketing. 

By Andrew Hutchinson • June 19, 2018

Should You Put Instagram Hashtags in the Caption, or in the Comments?

Which is better, putting your Instagram hashtags in the caption or the comments? This study sought to find out.

By Nathan Mendenhall • June 19, 2018

Snapchat Partners with Clio Awards to Recognize AR Advertising Campaigns

Snapchat has partnered with the Clio Awards to offer a new category recognizing excellence in AR-based ad campaigns. 

By Andrew Hutchinson • June 19, 2018

5 Ways to Ramp Up Your Influencer Marketing Strategy

Looking for ways to get more out of your influencer marketing efforts? Here are some tips. 

By Kristen Matthews • June 19, 2018

How AI is Helping to Reduce Waste in Digital Advertising

With reports showing that the majority of money spent on digital advertising goes to waste, new machine-lead systems are working to reduce the gap.

By Chad Pollitt • June 19, 2018

Why 'Always-On' Doesn't Cut It Anymore

As social media evolves, brands need to stop broadcasting on their terms, and start to think user-first

By Nick Hajdu • June 18, 2018

44 Content Types for Promoting Your Product, Service, Business - and Even Yourself [Infographic]

Need inspiration for your social content? Check out this list of post ideas and types.

By Larry Kim • June 17, 2018

7 Advantages of Having a Social Media Strategy

A solid social media marketing strategy is the key to taking your social activity from average to epic - here’s how.

By Samuel Birnie • June 17, 2018

7 Facts About Subtitles and How They Can Boost Video Shares by 15% [Infographic]

Are you adding subtitles to your videos? You should be - this infographic outlines why.

By Irfan Ahmad • June 17, 2018

Twitter Launches New Site to Provide Insights into How to Make Best Use of the Platform

Twitter has launched a new educational platform to help businesses get the most out of the platform's various tools. 

By Andrew Hutchinson • June 16, 2018

Facebook Outlines the Growing Case for Business Messaging in New Report

Facebook has released a new report which looks at the rise of messaging apps for business use.

By Andrew Hutchinson • June 16, 2018

Snapchat Launches 'SnapKit' Developer Platform to Expand In-App Functionality

Snapchat is giving developers access to their platform via SnapKit, which will enable Snapchat login and integration of Snap features, outside the app itself.

By Andrew Hutchinson • June 15, 2018

A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]

Need some help getting your social media marketing strategy on track? Check out this infographic.

By Mark Walker-Ford • June 15, 2018

Instagram Tests New Video Stickers in Stories

Instagram is testing a new option which lets users add multiple images as stickers to a Story frame - including video stickers.

By Andrew Hutchinson • June 15, 2018

Reddit Launches Native Video Ads Which Will Autoplay In-Stream

Reddit is launching native video ads, the latest step in the platform's advancing monetization efforts.

By Andrew Hutchinson • June 15, 2018

Pinterest Adds New Creative Resources to Marketing Partner Program

Pinterest is expanding its Marketing Partners program in order to help prospective advertisers with their on-platform efforts.

By Andrew Hutchinson • June 15, 2018

Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media

Employee advocacy has become a key element of digital marketing - contributor Barry Feldman provides some essential tips in this post.

By Barry Feldman • June 14, 2018

A Social Media Manager's Tool Box [#SMTLive Recap]

What tools do social media managers need to get the job done? During our last #SMTLive Twitter chat, social media professionals from all over joined us to share what works for them.

By Emma Wiltshire • June 14, 2018

Twitter Announces Major Updates for Content Discovery and Real-Time Alerts

Twitter is adding new ways to showcase happening events and discussions, with alerts appearing in timelines, in Explore and even via push notifications. 

By Andrew Hutchinson • June 14, 2018

Social Media Image Size Cheat Sheet 2018 [Infographic]

Ensure your images look their best with this updated size spec chart for all the major social platforms.

By Irfan Ahmad • June 14, 2018

Facebook Adds New Data Security Provisions for Custom Audience Use

Facebook has added some new requirements for those using Custom Audiences in order to increase the platform's data security measures.

By Andrew Hutchinson • June 14, 2018