Social Media Customer Service Secrets You Can Steal From These 3 Popular Brands

Social customer care is fast becoming a requirement for all brands - here are some examples of businesses that have excelled with their social customer service efforts. 

By Tabitha Jean Naylor • April 4, 2018

4 Brands That Have Nailed a Silly, Engaging Approach to Social

What do vegetables, pens, a dictionary, and toilet paper all have in common? They're ordinary household items with extraordinary presences in the social media landscape.

By Deborah Sweeney • April 4, 2018

What Instagram's Altered Algorithm Really Means for Brands

After enough complaints from users, Instagram has decided to address the algorithm "chronological order" issue. 

By Hayley Jennings • April 3, 2018

6 Ways Hashtags Can Improve Your Social Media Presence

The right use of hashtags can help boost your messaging - here are some notes on the benefits of effective hashtag application.

By Dhariana Lozano • April 3, 2018

Facebook Is Removing Powerful Ad Targeting Options - Here's What to Do

In the wake of the Cambridge Analytica issue, Facebook is tightening it's ad targeting options - but there are still many ways to reach your intended audience.

By Nathan Mendenhall • April 3, 2018

Instagram Changes API Limits, Crippling Some Third Party Analytics Apps

Instagram is putting more limitations on its data as Facebook works to strengthen its controls in the wake of the Cambridge Analytica issue.

By Andrew Hutchinson • April 3, 2018

Addressing Challenges, and Changing Culture, with Enterprise Social Sales Programs [Podcast]

In a new episode of The Social Business Engine Podcast, Bernie Borges speaks with Jason Schober of US Bank to discuss how social is being implemented within the organization.

By Bernie Borges • April 3, 2018

How to Spring Clean Your Social Media Accounts

With spring in the air, it’s time to put a fresh coat of paint on those dusty social media accounts.

By Julia Campbell • April 1, 2018

The 4 Elements of a Strong Social Media Strategy

Looking to get more out of your digital strategy? Ensure you're covering these key elements. 

By Nathan Mendenhall • April 1, 2018

LinkedIn Adds Sponsored Video, Video for Company Pages

LinkedIn's rolling out two new video options - video for Sponsored Updates and video on company pages. 

By Andrew Hutchinson • March 29, 2018

Facebook Removes Third-Party Ad Data Options from Ad Targeting

Facebook is removing third-party data options from their ad targeting in the wake of the Cambridge Analytica scandal.

By Andrew Hutchinson • March 29, 2018

Facebook Rolls Out New Options for Facebook and Instagram Stories

Facebook's added some new additions to both Facebook and Instagram Stories, which, while small updates, could have significant benefits. 

By Andrew Hutchinson • March 29, 2018

Twitter Adds New Option to Share Live Videos from Specific Playback Point

Twitter has added a new option which will enable users to share live videos from a specific starting time within the playback. 

By Andrew Hutchinson • March 29, 2018

Facebook Updates Privacy Controls in the Wake of the Cambridge Analytica Scandal

Facebook is making it's data control tools more prominent to help users understand how they can manage their personal information. 

By Andrew Hutchinson • March 29, 2018

Facebook Expands Test of Local News and Events Section in News Feed

Facebook is expanding its test of a dedicated local news and events module within the News Feed, aimed at helping to boost civic participation.

By Andrew Hutchinson • March 29, 2018

5 Digital Trends to Watch in Hospitality Marketing [Infographic]

Digital platforms have changed the process of holiday planning - here's an overview of some of the latest industry trends.

By Andrew Hutchinson • March 29, 2018

New Study Finds that 90% of Affiliate Marketing Arrangements on YouTube are Not Disclosed

A new study has found the vast majority of affiliate links on YouTube and Pinterest are not announced.

By Andrew Hutchinson • March 29, 2018

Which Stories Option is Best for Your Brand? [Infographic]

Which social media Stories platform is best for your marketing focus? Check out this new infographic.

By Andrew Hutchinson • March 29, 2018

How Will Facebook Change in the Wake of the Cambridge Analytica Issue?

Facebook will need to make changes in the wake of the Cambridge Analytica scandal - but what can they do to reassure users?

By Andrew Hutchinson • March 28, 2018

5 Steps to Creating Awesome Content [Infographic]

Creating effective content can seem daunting, but there is a simple process framework you can follow to boost your efforts. 

By Irfan Ahmad • March 28, 2018

5 Free Hashtag Tracking Tools to Try in 2018

Need to track your focus hashtags? These free tools can provide a range of hashtag insights.

By Dhariana Lozano • March 28, 2018

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Establishing trust is key to building an effective, beneficial community. Here are some tips on how to do it.

By Pam Moore • March 28, 2018

How Mars Wrigley Turns Social Sentiment Into Real-time Opportunities for Goodnessknows

The company, known for candies like Snickers, targeted ads and coupons based on comments by health-conscious Twitter users to drive a 47% engagement rate.

By Dianna Christe • March 28, 2018

Twitter Announces New Additions to Twitter Partner Program, Boosting Content Options

Twitter has announced a range of additions to its official partner program, which helps advertisers to create better on-platform content. 

By Andrew Hutchinson • March 28, 2018

YouTube Announces New Deal to Promote YouTube TV, Expanding Online Video Potential

YouTube has announced a new deal to promote YouTube TV, their next push to become a genuine TV alternative.

By Andrew Hutchinson • March 27, 2018