Facebook and Twitter Need to Act Fast to Maximize their Video Content Potential

With the digital video viewing landscape evolving fast, Facebook and Twitter need to add new options to keep up. 

By Andrew Hutchinson • May 3, 2018

3 Buzz-Worthy Social Media Campaigns to Learn From

Here are three effective social campaigns, and lessons you can take away from each to inform your own strategy.

By Tabitha Jean Naylor • May 3, 2018

LinkedIn Adds New Options for Lead Gen Forms, Expanding Potential

LinkedIn is adding new options to its Lead Gen Forms ad option, including bid optimization and desktop availability.

By Andrew Hutchinson • May 3, 2018

Facebook's Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know

Facebook's making some changes to their fundraising options - here's what you need to know.

By Julia Campbell • May 3, 2018

Snapchat Q1 Numbers Show Slower User Growth, Miss Revenue Estimates

Snapchat has released its Q1 '18 report card, posting lower than expected results across the board. 

By Andrew Hutchinson • May 2, 2018

Instagram Previews New Explore Layout, Which Will Impact Content Discovery

Instagram's rolling out a new update to its Explore section, which could have impacts on user discovery habits.

By Andrew Hutchinson • May 2, 2018

Facebook Adds New Translation Tools to Messenger, Updates Bot Response Capabilities

Facebook's adding new automated translations for Messenger, and new NLP options to enhance Messenger bots.

By Andrew Hutchinson • May 2, 2018

Facebook Adds New AR Business Tools to Messenger

Facebook is adding new AR tools to help brands enhance their Messenger experiences.

By Andrew Hutchinson • May 2, 2018

Instagram Tests a Bunch of New Features, Including Slow Motion Mode and the Ability to Mute Profiles

Instagram continues to add new tools to maintain pressure on Snapchat, and capitalize on the popularity of Stories.

By Andrew Hutchinson • May 1, 2018

4 Tips for an Impactful Influencer Marketing Strategy

Influencer Marketing can be a great way to showcase your brand - however it can also be easy to waste time and money on the wrong influencers. 

By Nathan Mendenhall • May 1, 2018

Billboards vs. Digital Marketing: Which Is Better for Your Bottom Line?

Ever wonder how effective your billboard advertising is at bringing in new business? In this post, contributor Isabella Andersen discusses the ROI of billboard advertising, and how it compares to digital marketing.

By Isabella Andersen • May 1, 2018

Pinterest Travel Trends 2018 [Infographic]

Pinterest has released a new infographic which outlines key travel-related trends on the platform.

By Andrew Hutchinson • May 1, 2018

Twitter Releases Major Events Calendar for May to Assist with Strategic Planning

Twitter has released its latest major events calendar, outlining all the dates you need to be aware of in May.

By Andrew Hutchinson • May 1, 2018

Could Spectacles 2.0 Point to the Future of Snap Inc.?

Snapchat's new version of Spectacles may not seem like a significant advance, but there could be much more to the device.

By Andrew Hutchinson • May 1, 2018

Facebook's Up and Downvote Tools for Comments are Now Available to More Users

Facebook's expanding its test of up and downvotes for comments, which could have significant implications.

By Andrew Hutchinson • April 30, 2018

Monotype's Nadine Chahine on the impact of language evolution for mobile brands

In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.

By Natalie Black (Koltun) • April 30, 2018

The Good The Bad The Ugly Of Social Media Influencers [Infographic]

This infographic highlights some examples of what makes a good post, a bad post, and the downright awful post

By Irfan Ahmad • April 30, 2018

How To Get The Most Out Of Your Influencer Marketing Campaign [Infographic]

This infographic will help you understand how to make the most of your next influencer marketing campaign.

By Irfan Ahmad • April 29, 2018

Facebook's New PR Campaign Wants Us To Remember the Good Old Days

Facebook has recently launched a massive ad campaign, playing the nostalgia card to help rebuild their reputation and trust with users.

By Emma Wiltshire • April 27, 2018

The History of Social Media [Infographic]

In this infographic, you will see the timeline of social media (from 1844 to 2018) and how it has transformed into what it is today.

By Irfan Ahmad • April 27, 2018

Reverse Selling Works Best When You Integrate Influencers Into Your Marketing Plan

Influencers are key to reverse selling. Treat the influencers who can introduce your brand to target audiences well, and you’ll see the benefits.

By Ann Newland • April 27, 2018

The Current State of Social Media Algorithms [Infographic]

This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do.

By Emma Wiltshire • April 26, 2018

Using the New Pinterest Profile Design to Your Advantage

Between Lens, visual search inside pins and now the profile redesign, Pinterest is making their platform more brand-friendly and shoppable than ever.

By Jeff Higgins • April 26, 2018

Study: 92% of marketers plan to ramp up Instagram influencer efforts

The platform is a powerhouse of digital word-of-mouth, though some features may be underutilized, Activate found.

By Robert Williams • April 25, 2018

Why social commerce isn't #trending yet

The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.

By Cara Salpini • April 25, 2018