The Biggest Social Media Changes So Far in 2018 - And How to Keep Up

If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors. Here’s a look at the most notable social media changes so far in 2018.

By Albizu Garcia • April 12, 2018

Facebook Adds Data Abuse Bounty, New Access Rules for Apps

Facebook continues to add more measures to reassure users in the wake of the Cambridge Analytica scandal.

By Andrew Hutchinson • April 11, 2018

Twitter Endorses 'Honest Ads Act', Along with Facebook

Twitter and Facebook have endorsed the Honest Ads Act, which aims to provide more transparency on electioneering ads.

By Andrew Hutchinson • April 11, 2018

How Cambridge Analytica Highlighted a Major Flaw in Marketing

The Cambridge Analytica scandal has highlighted a problem at the very heart of marketing: we stopped treating customers as humans and instead regarded them as statistics.

By Tom Chapman • April 10, 2018

The Opportunities for Retail Businesses on Twitter [Infographic]

Twitter has released a new report which shows how retail shoppers use the platform, highlighting key opportunities.

By Andrew Hutchinson • April 10, 2018

2 Years of Facebook Live [Infographic]

Facebook has released a new set of stats to mark the second anniversary of Facebook Live.

By Andrew Hutchinson • April 10, 2018

The Influence of Parenthood on Social Media [Infographic]

This new study looks at how parents use social media to document their parental journey, and the various impacts that can have.

By Andrew Hutchinson • April 10, 2018

New Study Finds 66% of Tweeted Links to Popular Websites are Shared by Bots

A new study by Pew Research has found that the majority of links from popular sites that are shared on Twitter come from bot accounts.

By Andrew Hutchinson • April 10, 2018

How to Use Instagram for Social Media Marketing [Infographic]

Have you considered the various ways you can use Instagram in your social media marketing efforts? This infographic provides an overview of your options. 

By Carson Barnes • April 8, 2018

Understanding The Difference Between 'Micro-Influencers' and 'Mega-Influencers'

For buyers, influencer marketing acts as a digital form of word-of-mouth marketing, which remains one of the most successful ways to boost exposure. But which type of influencer should you be working with?

By Jose Angelo Gallegos • April 8, 2018

Facebook's Implementing Disclosure on "Issues Ads", Adding Verification Requirement for Page Managers

The changes keep coming at Facebook in the wake of the Cambridge Analytica scandal.

By Andrew Hutchinson • April 7, 2018

Facebook's Adding an Option to Unsend Messages After Executives Were Found to be Using the Option

Facebook will add an 'unsend' option in Messenger after users found executives from the company had deleted previously send communications. 

By Andrew Hutchinson • April 7, 2018

Twitter's Taking More Action to Remove Bad Actors, Which Could Signal a New Industry Shift

Twitter is taking more action to remove accounts which violate its rules - could this be the start of a new industry shift? 

By Andrew Hutchinson • April 6, 2018

Facebook Continues to Push Facebook Stories with New Tests

Facebook is still trying to get people interested in using Facebook Stories - and there may be good reason why. 

By Andrew Hutchinson • April 6, 2018

Pinterest Now Up to 1.5 Million Advertisers, Announces Expansion of Quick Promotion Tool

Pinterest is expanding its quick promote tool as the platform hits 1.5 million total advertisers.

By Andrew Hutchinson • April 6, 2018

New Report Finds Consumers Respond Best to Entertaining Social Ads, Not Discounts

A new report from Sprout Social has found that consumer trust in social ads is declining, but there are clear ways to boost response.

By Andrew Hutchinson • April 6, 2018

Media Ratings Council Confirms First Stage of Facebook Ad Metrics Audit

The Media Ratings Council has granted accreditation to Facebook for the first element in its three-part audit of the company's ads process.

By Andrew Hutchinson • April 6, 2018

How to use Instagram Stories to drive your bottom line

With the rise of video advertising, Instagram Stories can be a powerful tool for your brand. SocialCode compiled tips for how to maximize impact using the feature that gained immense traction in 2017.

By Sean Walsh - VP, Strategy & Insights • April 5, 2018

Facebook Implements New Data Controls - But is it Too Late to Stop Misuse?

Facebook continues to roll out updates in the wake of the Cambridge Analytica scandal - but will it be enough?

By Andrew Hutchinson • April 5, 2018

How to Use Social Listening to Fuel Your Content Strategy

Social listening can have a range of benefits, as outlined in this post. 

By Patrick Whatman • April 5, 2018

How to Determine the Best Influencer marketing Approach for Your Brand

There are three ways you can tap into influencer marketing - but which is the best option for your business?

By Kristen Matthews • April 5, 2018

Facebook Data Use: Myths and Misconceptions

The investigation into the Cambridge Analytica issue has uncovered more of the various ways Facebook has been tracking user data.

By Andrew Hutchinson • April 5, 2018

How to Add Multiple Locations to Your Facebook Page

Facebook enables businesses with multiple locations to add them to a single Page - but is that the right approach for your company?

By Isabella Andersen • April 5, 2018

Snapchat Adds Group Video Chat, Confirms User Tagging Option in Snaps

Snapchat is adding group video chat features, while they've also confirmed the addition of user tagging in Snaps.

By Andrew Hutchinson • April 4, 2018

Facebook Updates Split Testing Tools, Adds New Testing Options

Facebook has added some new split testing tools within its ad creation suite. 

By Andrew Hutchinson • April 4, 2018