Social Marketing: Page 171

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    5 Tricks to Step-Up Your Self Promotion Skills

    Self promotion is difficult to master, but you don't have to be obnoxious to actively boost your personal brand.

    By • July 5, 2018
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    How to Create a Testing Plan for Your Social Media Content

    How can you work out which content performs the best on each of your social channels? By testing, of course.

    By • July 5, 2018
  • SMT Expert

    3 Influencer Marketplace Tools to Help Locate and Connect with Brand-Relevant Voices

    Influencer marketing can take up a lot of research time, but you can reduce your efforts with these influencer marketplace tools.

    By • July 5, 2018

  • 5 Key Benefits of Social Media Listening

    People are trying to communicate with your organization on social media - but if you aren’t listening, you can’t hear them.

    By • July 3, 2018

  • How to Use Facebook's Custom Audiences to Boost Your Social Marketing Efforts

    Facebook's Custom Audiences can be a great option to boost performance - here are some key tips on how to use the option.

    By • July 3, 2018
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    Tim Bennett on Unsplash
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    4 Ways to Maintain Facebook Performance Amidst the Latest News Feed Shift

    Facebook's updated algorithm has some marketers throwing in the towel - but you don't have to throw it all away just yet.

    By • July 3, 2018

  • Twitter Releases Major Events Calendar for July to Help with Strategic Planning

    Twitter has released the latest version of its monthly major events calendar, covering all the key dates to be aware of in July.

    By • July 3, 2018

  • Facebook Ads are Changing the Way Universities Market Themselves to Prospective Students

    How are higher education institutions utilizing Facebook ads to maximize their results? Here are some insights into the strategies of several universities.

    By • July 1, 2018

  • How to Build a Personal Brand with Content Marketing

    Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro.

    By • July 1, 2018
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    Google blog
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    5 Effective Facebook Ad Targeting Options Which You May Not Know About

    With so many options at your disposal, it can be easy to overlook some of the more effective Facebook ad targeting techniques.

    By • June 30, 2018

  • 7 Competitive Analysis Tools to Help Improve Your Marketing Approach

    Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics.

    By • June 30, 2018

  • Facebook Provides New Tools to View All Ads Being Run by Pages

    Facebook is adding some new ad transparency tools, including access to a listing of all as being run by any Page at any given time.

    By • June 29, 2018

  • Instagram Stories Now Has 400 Million Daily Active Users

    Instagram Stories is now up to 400 million daily users, bolstering Facebook's dominance of the Stories format.

    By • June 29, 2018

  • Pinterest Adds One-Click Saving from Desktop

    Pinterest is looking to make tracking your ideas easier with a new one-click save option on desktop.

    By • June 29, 2018

  • The ROI of Social Media [Infographic]

    Are you having trouble quantifying your social media marketing efforts? You're not alone - here's a listing of some of the most common challenges in tracking social ROI.

    By • June 29, 2018

  • LinkedIn Adds New Translation Tools and QR Codes for Profiles

    LinkedIn has added automatic post translations, and QR codes to help facilitate connections.

    By • June 29, 2018

  • Twitter Finally Launches its Ads Transparency Center

    Twitter has launched its new Ads Transparency Center, which will give everyone the ability to see all the ads being run by a Twitter account at any given time. 

    By • June 29, 2018

  • 4 Quick and Easy Tips for Posting High Quality Images on Instagram

    The key to succeeding on Instagram lies in the quality of your images. Here are some simple tips to help improve the quality of your posts.

    By • June 28, 2018

  • Facebook Adds Reactions to Facebook Stories, New Group Sharing

    Facebook is adding Reactions to Stories, which could be a new way for the platform to broaden Stories reach.

    By • June 28, 2018

  • Instagram Releases New Guide to Creating and Uploading IGTV Content

    Instagram has released a guide on how to create content for its IGTV platform, including recommendations on apps and accessories.

    By • June 28, 2018

  • Instagram Rolls Out Group Video Calls, New Explore Layout

    Instagram is releasing its new group video calling option, along with an updated Explore layout and new AR tools.

    By • June 27, 2018
  • SMT Expert

    5 of the Best Tools for Social Media Team Collaboration

    Here are five business collaboration tools that will help improve your social media marketing workflow and process.

    By • June 27, 2018

  • Twitter Introduces New Measures to Tackle Trolls and Bots on the Platform

    Twitter is rolling out even more tools to detect bots and trolls, and is removing fake accounts at a higher rate than ever before.

    By • June 27, 2018

  • LinkedIn Publishes Employee Advocacy Program Checklist

    LinkedIn has published a new listing of employee advocacy program essentials to help get your strategy on track.

    By • June 26, 2018

  • 8 Tips for Producing Amazing Vertical Video Content

    With the arrival of IGTV, more creators will be turning to vertical video content. Here are some key tips to make the most of the form.

    By • June 26, 2018