37 Inspiring Ideas to Rock Your Facebook Contest

Facebook contests can be a great way to boost engagement - here are some ideas for your next promotion.

By Barry Feldman • Nov. 3, 2017

The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus

The investigation into how social platforms may have been used to influence the US Presidential election is bringing the prevalence of automated bots into the light.

By Andrew Hutchinson • Nov. 3, 2017

How These Brands Responded to Current Events on Facebook with Video

As Facebook has become a video-first platform, brands that combine video with up-to-the-minute content related to current events can drive impressive engagement.

By Becky Brooks • Nov. 3, 2017

The Rise of the New LinkedIn (by The Numbers) [Infographic]

This new infographic looks at the evolution of LinkedIn, and the opportunities the platform provides. 

By Irfan Ahmad • Nov. 2, 2017

Why B2B Marketers Can't Afford to Ignore Facebook

Facebook isn't only for B2C - B2B marketers can also use Facebook to great effect.

By Sylvie Tse • Nov. 2, 2017

Snapchat Adds 'Snap Pixel' to Track Ad Response, Showcases New Lens Option

Snapchat is rolling out a new 'Snap Pixel' which will enable marketers to better track ad response.

By Andrew Hutchinson • Nov. 2, 2017

LinkedIn Announces Updates to Sales Navigator App, New Outlook Integration

LinkedIn has announced some new updates for its Sales Navigator app, and a new integration with Microsoft Outlook.

By Andrew Hutchinson • Nov. 2, 2017

3 Social Media Marketing Trends to Watch in 2018

As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.

By Nathan Mendenhall • Nov. 2, 2017

Facebook Adds Creative Split Testing, Improved Ad Analysis Options Within Ads Manager

Facebook's added some new testing options in Ads Manager to help improve ad results.

By Andrew Hutchinson • Nov. 2, 2017

Facebook Q3 Earnings: Another Increase in Active Users, Revenue Beats Analyst Estimates

Facebook has released its latest earnings results, posting increases in both users and revenue.

By Andrew Hutchinson • Nov. 1, 2017

Why User Experience Matters to Marketing [Infographic]

Have you prioritized the user experience of your website? This infographic outlines why UX is critical to marketing. 

By Irfan Ahmad • Nov. 1, 2017

Facebook Provides New Ways for Travel-Based Businesses to Reach Interested Users

Facebook has announced a set of updates for their Dynamic Travel Ads option.

By Andrew Hutchinson • Nov. 1, 2017

Pinterest Releases New Research into How Pinners Use the Platform to Plan for Purchases

Pinterest has released a new study which looks at how Pinners use the platform to plan for purchases.

By Andrew Hutchinson • Nov. 1, 2017

How to 3X AdWords Conversion Rates Without Touching AdWords

Larry Kim looks at the impact of brand affinity on conversion rates, and the significant impact it can have on performance.

By Larry Kim • Nov. 1, 2017

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101 [Podcast]

In a new podcast, Pam Moore looks at Facebook's various ad policies, and how to avoid having your Facebook ad rejected.

By Pam Moore • Nov. 1, 2017

New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding

Brandwatch has released a new study which looks at how Twitter data can reveal brand-relevant consumer trends.

By Andrew Hutchinson • Nov. 1, 2017

Top Brands Share Secrets to Successful Influencer Marketing [Video]

A group of prominent digital marketers share their thoughts on influencer strategy in this new video. 

By John Bohan • Oct. 31, 2017

Instagram Adds New Stories Preview Format to Prompt More Engagement

Instagram is rolling out a new preview option for Stories which will display the first frame of the Stories content. 

By Andrew Hutchinson • Oct. 31, 2017

6 Ways to Optimize Hashtags for Business [Infographic]

Hashtags can be an effective way to boost your brand message - here are six tips on how to maximize your brand hashtag use.

By Irfan Ahmad • Oct. 31, 2017

3 Key Considerations in Facebook's Latest News Feed Tests

Facebook's testing a new option which would split Page posts from the main News Feed - but the new option may also present new opportunities.

By Andrew Hutchinson • Oct. 31, 2017

Snapchat Releases New Data on Usage (and Influence) Among Friends and Family

Snapchat has released a new report which underlines the influential power of the platform. 

By Andrew Hutchinson • Oct. 31, 2017

How to Use Twitter to Boost Your Black Friday and Cyber Monday Marketing [Infographic]

Twitter has released a new infographic outlining the opportunity for marketers around Black Friday and Cyber Monday.

By Andrew Hutchinson • Oct. 31, 2017

Pinterest for Personal Branding: Prepare Your Profile with These 4 Steps

Pinterest can be a powerful tool for personal branding and lead generation. Follow these steps to get your personal profile ready.

By Jessica Swanda • Oct. 31, 2017

How to Use Facebook's Free Fundraising Tools on #GivingTuesday

Here are 5 steps you can take to effectively incorporate Facebook tools into your #GivingTuesday campaign.

By Julia Campbell • Oct. 31, 2017

3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]

With Facebook putting more emphasis on user engagement, UGC is generating better returns for many brands.

By Irfan Ahmad • Oct. 30, 2017