How Testimonials Can Improve the Customer Experience

By using testimonials appropriately to improve your CX, you increase your chances of creating a loyal customer following.

By Tomer Harel • Nov. 27, 2017

How to Convert Your Social Media Followers into Paying Customers

You can have the most educational and engaging social media content in the world - but it won’t matter if your business isn’t making a profit.

By Aaron Agius • Nov. 26, 2017

How to Use Intent-Based Social Listening to Improve the Customer Experience

To implement a truly effective social listening strategy, you need to be structuring your process to capture intent.

By Ben Shute • Nov. 26, 2017

Should You be Using Interest Tagging on Facebook?

Do Facebook's post-level Audience Optimization improve performance? Echobox conducted a study to find out.

By Sebastian Huempfer • Nov. 26, 2017

Snapchat Adds Two New Ad Options to Boost Revenue Potential

Snapchat is adding two new ad formats for marketers hoping to boost their revenue potential.

By Andrew Hutchinson • Nov. 25, 2017

4 Sneaky Social Media Marketing Tactics – and Why You Should Avoid Them

Here are some examples of ways people try to cheat social media systems to boost their metrics. 

By Andrew Hutchinson • Nov. 22, 2017

Facebook Releases New Data on Trends Among Fashion Buyers

Facebook has released a new report on how social platforms influence fashion purchases.

By Andrew Hutchinson • Nov. 22, 2017

3 Examples of Why User-Generated Content Is Blowing Up On Social Media

Let’s take a look at some recent ways that brands have implemented a user-generated content strategy on social media to their benefit.

By Tabitha Jean Naylor • Nov. 22, 2017

44 Experts Reveal The Best Digital Marketing Channels of 2017

What's been the most effective digital marketing channel in 2017? Contributor Sean Clark sought the opinions of a range of experts.

By Sean Clark • Nov. 22, 2017

Facebook Adds New PayPal Invoicing and Payment Options to Messenger

Facebook has added a new PayPal invoicing and payment option to Messenger, providing new tools for Marketplace sellers.

By Andrew Hutchinson • Nov. 22, 2017

Snapchat Provides New Data on Usage - an Audience You Can't Reach Through Other Platforms

Snapchat has released new data on their unique audience - users you can't reach through other social platforms.

By Andrew Hutchinson • Nov. 22, 2017

Instagram Adds Live Requests, Providing New Options for Live Guests

Instagram has added a new option for live-stream viewers to request to join an in-progress stream.

By Andrew Hutchinson • Nov. 22, 2017

A Four-Step Guide to Tracking Conversions on LinkedIn [Infographic]

LinkedIn has released a new infographic outlining how to make best use of their conversion tracking tools. 

By Andrew Hutchinson • Nov. 21, 2017

Pinterest Launches 'Secret Santa' Campaign to Drive Holiday Gift Purchases

Pinterest has launched a new 'Secret Santa' campaign to help guide holiday gift purchases.

By Andrew Hutchinson • Nov. 21, 2017

Social Video Marketing Tips for Small Business [Infographic]

This new infographic outlines a range of tips to help small businesses make best use of video content.

By Andrew Hutchinson • Nov. 21, 2017

FMCG Brands and Holiday Content [Infographic]

Socialbakers has published a new report on FMCG marketing over Christmas, including notes on which content generates the most response.

By Andrew Hutchinson • Nov. 21, 2017

4 Tips for Growing Your eCommerce Business with Social Media

Here are social media growth strategies to help you achieve high conversion rate for eCommerce sites.

By Jordan Kasteler • Nov. 21, 2017

Survey Finds Consumers Crave Authenticity - and User-Generated Content Delivers

A new survey has revealed that up to 90% of Millennials believe authenticity is critical when deciding which brands to support.

By Peter Cassidy • Nov. 21, 2017

The Importance of Dark Social Is Rising - Here Are Some Tips on How to Track It

Tracking dark social sharing is becoming more important - here are some tips.

By Julie Hong • Nov. 21, 2017

12 Overlooked But Powerful Content Curation Tools

Content curation can be a great compliment to your digital strategy - here are some tools to help.

By Jose Angelo Gallegos • Nov. 20, 2017

5 Things Every Marketer Should Be Thankful for This Year [Infographic]

This new infographic looks at some of the things digital marketers should be thankful for this year.

By Andrew Hutchinson • Nov. 19, 2017

6 Lesser-Known Social Media Image Tools to Expand Exposure & Engagement

Here are six tools that can help optimize your social media image creation efforts. 

By Jessica Davis • Nov. 19, 2017

The Do's and Don'ts of Social Media for Job Hunters [Infographic]

With recruiters evermore likely to look up your social profiles when assessing your suitability, here are some key tips.

By Irfan Ahmad • Nov. 18, 2017

3 Reason Why You Should Focus on Referral Marketing in 2018

In the social era, referral marketing can be a big winner. Here are some tips on how you can drive referral results.

By Angela Southall • Nov. 18, 2017

The Most Discussed Issues on Facebook and Instagram in October [Infographic]

From the latest 'Hot Topics' report, Facebook highlights the most discussed issues across The Social Network in October.

By Andrew Hutchinson • Nov. 17, 2017