What Will an IPO Mean for Snapchat?

Snapchat's parent company Snap Inc. has reportedly filed for an IPO. So what will that mean for the app?

By Andrew Hutchinson • Nov. 18, 2016

Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]

Twitter has released two new reports which highlight how people use their platform in the holiday shopping season.

By Andrew Hutchinson • Nov. 18, 2016

Facebook Clarifies Errors with Metrics - What it Means for Marketers

Earlier this week Facebook announced that it had found some of the metrics it was providing to advertisers were inaccurate.

By Andrew Hutchinson • Nov. 18, 2016

How Effective is Sponsored Content on Instagram [Infographic]

Fractl recently conducted a study of more than 1.2 million sponsored Instagram posts.

By Andrew Hutchinson • Nov. 18, 2016

The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has created a new infographic outlining the case for B2B marketing on the platform.

By Andrew Hutchinson • Nov. 17, 2016

4 Tips to Help Develop Your 2017 Social Media Marketing Strategy

Here are some tips to help you plan your 2017 social media marketing strategy.

By Brad Friedman • Nov. 17, 2016

The 5 Steps to Prospecting on LinkedIn [Podcast]

In a new podcast, Jorgen Sundberg speaks with Brynne Tillman of PeopleLinx to discuss the sales and marketing benefits of LinkedIn.

By Jorgen Sundberg • Nov. 16, 2016

Facebook Adds New Option to Manage Facebook, Messenger and Instagram Interactions in One Place

Facebook has announced an update for the Pages Manager app that will enable users to manage Instagram, Facebook and Messenger interactions in one place.

By Andrew Hutchinson • Nov. 15, 2016

7 Social Media Customer Service Rules You Should Stick to

Social media has become a key platform for customer service. Here are some tips on how to boost your brand's social customer service game.

By Elizabeth Harmon • Nov. 15, 2016

Facebook's Testing Out New 'Page Interactions' Ad Targeting Options

Facebook's testing out a new set of ad targeting options which could have significant impacts on the way you focus your Facebook ad campaigns.

By Andrew Hutchinson • Nov. 14, 2016

Why Small Businesses Should Keep Social Media In-House

Before reaching out to an agency to handle your digital strategy, step back and consider the benefits that your brand can enjoy by keeping social in-house.

By Deborah Sweeney • Nov. 14, 2016

7 Elements Behind Every Successful Brand on Social Media

While each brand will have a different approach, there are some core social media marketing variables that remain important across all businesses.

By Dhariana Lozano • Nov. 14, 2016

All The Social Ladies: Kate Gardiner, Audience Engagement Specialist [Podcast]

In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Kate Gardiner, the founder of Dstl.

By Carrie Kerpen • Nov. 14, 2016

The Most Discussed Issues on Facebook and Instagram from October [Infographic]

Facebook has released its latest Hot Topics report, highlighting the issues that generated the most attention across both Facebook and Instagram in October

By Andrew Hutchinson • Nov. 13, 2016

How Hewlett Packard Enterprise is Growing its Employee Advocate Economy [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Mark Gyles, Digital Marketing Manager at Hewlett Packard Enterprise.

By Bernie Borges • Nov. 13, 2016

Twitter Announces Winners of First 'Twitter Awards' for Advertisers

Twitter has announced the winners of their first annual Twitter Awards for advertisers.

By Andrew Hutchinson • Nov. 12, 2016

9 Qualities to Create Compelling Content Marketing

What are the key qualities of a successful content marketer? Melonie Dodaro shares her thoughts in this post.

By Melonie Dodaro • Nov. 11, 2016

Where Human And Machine Meet: The Awakening of AI in Sales [Infographic]

This infographic outlines the rise of machine learning, and how sales managers can develop machine intelligence to adapt to the changing workforce.

By Jamie Shanks • Nov. 11, 2016

3 New Twitter Customer Service Features Your Business Needs to Enable

Twitter recently added a set of customer service tools that can help better connect you with your audience.

By Andrew Macarthy • Nov. 10, 2016

4 Digital Marketing Tips for the Holidays

Here are some quick ideas to help boost your holiday social media marketing efforts.

By Brad Friedman • Nov. 10, 2016

A Guide to B2B Marketing on Social Media [Podcast]

In a new podcast, Jorgen Sundberg speaks with Katie Canton of Informa Business Intelligence.

By Jorgen Sundberg • Nov. 10, 2016

7 Tips to Help Boost Your Engagement on Instagram

Here are seven steps to help boost your Instagram engagement levels.

By Jordan Kasteler • Nov. 9, 2016

4 Categories of LinkedIn Status Updates [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with David J.P. Fisher of RockStar Consulting.

By Bernie Borges • Nov. 9, 2016

Seven Fresh Ideas for Your Holiday Social Media Posts [Infographic]

This infographic provides seven new social media marketing ideas for your holiday campaign.

By Andrew Hutchinson • Nov. 8, 2016

Facebook for Business: 12 Do's and Donts

Looking to maximize your Facebook business Page? Here are some key tips.

By Dhariana Lozano • Nov. 8, 2016