Facebook Testing Business Page Templates

Facebook is testing out a new Page templates option for some users.

By Janet Johnson • Nov. 8, 2016

Twitter Provides Stats on Holiday Shopping Usage [Infographic]

Twitter has released a new infographic highlighting how people used the platform in their shopping process during last year's holiday season.

By Andrew Hutchinson • Nov. 7, 2016

How to Give Your Channel Partners the (Digital) Love They Deserve

Partners play a critical role for many organizations - yet, despite their importance, most partner management programs are stuck in the dark ages.

By Vanessa DiMauro • Nov. 7, 2016

Facebook Introduces New Features to Capitalize on Growth in Reviews

Looking to capitalize on the influence of word-of-mouth recommendations, Facebook is ramping up it's efforts to boost consumer review activity on the platform.

By Chris Campbell • Nov. 7, 2016

All The Social Ladies: Laura Olin, Digital Campaigner [Podcast]

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with veteran digital campaigner Laura Olin.

By Carrie Kerpen • Nov. 7, 2016

How Microsoft Handled Social Care During Their Largest Product Launch [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft

By Bernie Borges • Nov. 6, 2016

Twitter Outlines Future Ad Strategy and Opportunities at #WhatsNext Event

Twitter recently held an event to discuss what's coming next for advertisers and marketers on the platform.

By Andrew Hutchinson • Nov. 5, 2016

Periscope Bringing Snapchat-Like Video Masks to Streams

Periscope has unveiled its own version of video masks, similar to Snapchat's Lenses.

By Andrew Hutchinson • Nov. 5, 2016

Facebook Releases New Report on Brand Loyalty and Millennials

Facebook recently conducted a survey to determine the key qualities that drive brand loyalty.

By Andrew Hutchinson • Nov. 4, 2016

Snapchat Pitching New Ad Options to Advertisers, Including 'Snap to Unlock' Ads

Snapchat's upping its ads game, meeting with agencies to showcase its latest offerings to help marketers tap into the platform's huge Millennial audience base.

By Andrew Hutchinson • Nov. 4, 2016

3 Often Overlooked Digital Marketing Truths

There are certain social media marketing metrics that need to be clarified to ensure you're on the right track.

By Andrew Hutchinson • Nov. 3, 2016

How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

BuzzFeed's food channel Tasty is one of the most popular Pages on Facebook. Here's a look at how they achieve their success.

By Andrew Macarthy • Nov. 3, 2016

Facebook Q3 Results: More Than a Billion Mobile DAUs, Focusing on 'Video First'

Facebook has posted it's Q3 2016 earnings result, with solid gains across the board.

By Andrew Hutchinson • Nov. 2, 2016

LinkedIn Launches New Salary Comparison Tool, Advances Data Collection Processes

LinkedIn has launched a new salary comparison tool which will further underline their data capacity and evolution.

By Andrew Hutchinson • Nov. 2, 2016

Study: 88% of HR Professionals Use Social Media for Employer Branding

Employer branding is becoming increasingly important, and social media is one of the best avenues to improve your standing in this regard.

By Michael Altiero • Nov. 2, 2016

Twitter Adds New Automated Customer Response Tools to DMs

Twitter is introducing some new customer service tools to direct messages to streamline the connections process.

By Andrew Hutchinson • Nov. 1, 2016

Pinterest Announces New Ad Options, Including One-Tap Pins

Pinterest has announced a set of new ad options and the expansion of Promoted Pins.

By Andrew Hutchinson • Nov. 1, 2016

How Analytics Fuels Met Office's Digital Strategy [Podcast]

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Simon Swan, Head of Digital Marketing at Met Office, the UK's national weather service.

By Bernie Borges • Nov. 1, 2016

What to Do in the Face of an Ugly Social Media Crisis

No brand wants to find themselves caught up in a social media crisis, but every brand needs to be prepared for it.

By Brittany Berger • Oct. 31, 2016

5 Serious Social Media Marketing Mistakes to Stop Right Now

If you haven't experience real benefits from your social media efforts as yet, you could be making one, or several, of these costly mistakes.

By Jessica Davis • Oct. 31, 2016

All The Social Ladies Podcast: Julie DeLoca of LOCA Marketing

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Julie DeLoca, head of LOCA Marketing.

By Carrie Kerpen • Oct. 31, 2016

19 Action Steps to Take Whenever You Publish a New Blog Post

After you've written your blog post, the real work begins. Here are 19 steps to help maximize exposure for your content.

By Aaron Agius • Oct. 30, 2016

Case Study: GOcase Goes Social

THE PROBLEM

By Andre Bourque • Oct. 29, 2016

3 Tips for Incorporating Testimonials into Your Social Media Marketing Strategy

Testimonials can give your brand a big boost in social media marketing.

By Tomer Harel • Oct. 29, 2016

How Are Video Views Counted? [Infographic]

This new infographic aims to provide a clearer understanding of how each platform measures it's video view data, and how they differ.

By Andrew Hutchinson • Oct. 28, 2016