Twitter Announces Direct Integration of Live-Streaming Within the Twitter App

Twitter has announced the full integration of live-streaming capacity direct into the main app.

By Andrew Hutchinson • Dec. 14, 2016

Facebook Releases Latest 'Topics to Watch' Report, Examining Emerging Trends [Infographic]

Facebook has released the latest version of their Topics to Watch report, looking at the trends which gained momentum across The Social Network in November.

By Andrew Hutchinson • Dec. 14, 2016

4 Key Ways to Maximize Your LinkedIn Profile Headline

Here are four key ways to maximize your LinkedIn profile headline.

By Mario Martinez Jr. • Dec. 14, 2016

5 Customer Service Tips Every Company Should Know

In the age of the digital customer, delivering differentiated customer service has become a strategic imperative.

By Caitlin Zucal • Dec. 13, 2016

Facebook Launches Live 360 Video, an Important Step in the VR Shift

Facebook is taking the next steps towards social interaction in virtual reality with Live 360 videos.

By Andrew Hutchinson • Dec. 12, 2016

All The Social Ladies: Morgan Baden of Scholastic [Podcast]

In a new "All the Social Ladies" podcast, Carrie Kerpen speaks with Morgan Baden, VP of Corporate Communications at Scholastic.

By Carrie Kerpen • Dec. 12, 2016

How CenturyLink Doubled Employee Shares Through a Contest [Podcast]

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink.

By Bernie Borges • Dec. 11, 2016

The Top 10 Facebook Live Streams of 2016 - and the Alternate Live Use-Case they Highlight

Facebook has released its list of the most-watched Facebook Live streams of 2016 - and they underline a potential issue moving forward.

By Andrew Hutchinson • Dec. 10, 2016

Twitter is Quietly Removing Lead Generation Campaigns

Twitter has announced the removal of lead generation campaigns and cards as an advertising option.

By Andrew Hutchinson • Dec. 9, 2016

Navigating the Social Ad Spend Solar System [Infographic]

In the age of algorithms, social ads are becoming an increasingly important consideration.

By Andrew Hutchinson • Dec. 9, 2016

4 Scientific Ways to Get More Traffic with Content Marketing

Here are some key tips to help you stand out with your content marketing efforts.

By Melonie Dodaro • Dec. 9, 2016

The Most Shared Articles on Facebook in 2016 (and What We Can Learn from Them)

BuzzSumo has released a report looking at the most shared posts on social in 2016.

By Andrew Hutchinson • Dec. 8, 2016

Google Tweaks Desktop SERP, Boosting Visibility of Twitter and News Listings

Google has changed the way their desktop results are displayed, with Twitter content getting higher billing.

By Stephen Baldwin • Dec. 8, 2016

Snapchat for Business: 12 Do's and Don'ts

Looking to use Snapchat for your business? Here are some key success tips.

By Dhariana Lozano • Dec. 7, 2016

What Types of Content Generate the Best Response on LinkedIn? [Infographic]

LinkedIn has published a new infographic which looks at what content resonates best on the platform.

By Andrew Hutchinson • Dec. 7, 2016

How ANSYS Showcases Their Employees' Expertise on Social [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Sandy Adam, Global Social Media Marketing Manager at ANSYS.

By Bernie Borges • Dec. 7, 2016

5 New Social Platform Features You Need to Know About

Facebook Collections, Amazon Go, Twitter's new head of product - here are five new social platform updates that you need to know about.

By Andrew Hutchinson • Dec. 6, 2016

What's the Difference Between Buyer Personas and Demographics?

Many people confuse personas with demographics - and there's an important distinction between the two.

By Randy Milanovic • Dec. 6, 2016

30 Reasons Why Video is THE Medium for Social In 2017 [Infographic]

This infographic looks the growth of video in 2016, and projections for it's increased use in 2017

By Bob Hutchins • Dec. 6, 2016

5 Small Business Trends To Prepare for in 2017

The new year is nearly upon us, which means you need to start planning for the next big trends.

By Martin Jones • Dec. 6, 2016

Why Your Company Needs a Social Media Employee Advocacy Program

An effective employee advocacy program can greatly enhance your social media marketing efforts.

By Mindi Rosser • Dec. 6, 2016

How Different Social Media Influencers Equal Different Influence Results

Influencer marketing can be effective, but choosing the right influencers for your goals is key.

By Dhariana Lozano • Dec. 5, 2016

Do This One, 5-Minute Task To Massively Improve Your Facebook Page

Selecting a Preferred Audience for your Facebook Page can help Facebook better determine your key audience.

By Carrie Morgan • Dec. 5, 2016

All The Social Ladies: Sharon Feder of Rachael Ray/Watch Entertainment [Podcast]

In a new episode of the "All the Social Ladies" podcast, Carrie Kerpen speaks with Sharon Feder, Chief Digital Officer at Watch Entertainment

By Carrie Kerpen • Dec. 5, 2016

3 Social Media Marketing Tools Your Business Should Be Using (But Probably Isn't)

Here are three simple social media marketing tips you should consider in your strategy.

By Brad Friedman • Dec. 4, 2016