Social Marketing: Page 232

  • 2016 Social Media Marketing Stats for SMBs [Infographic]

    This new infographic provides an overview of some of the most important social media stats that every SMB should know in 2016.

    By • Sept. 1, 2016

  • 5 Ways to Increase Conversions through Social Listening

    Social listening can be a powerful tool to help you improve your products, respond faster to negative feedback and get a better handle on the needs of your target market.

    By • Sept. 1, 2016

  • Report: B2B Marketers Shouldn't Ignore Facebook

    A new study has put more weight behind the notion that B2B marketers need to be active on Facebook.

    By • Sept. 1, 2016
  • SMT Expert

    How to REALLY Run a Twitter Lead Generation Campaign

    Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true, but not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.

    By • Aug. 31, 2016
  • SMT Expert

    5 Social Media Rules of Thumb

    Here are five key tips to help small businesses, in particular, maximize their social media presence.

    By • Aug. 31, 2016

  • 6 Metrics to Track in Your Inbound Marketing Strategy

    To succeed in marketing and grow your business, you need to set out specific goals - but which metrics matter most when setting up your strategy?

    By • Aug. 31, 2016

  • Facebook Improves "Offers" Ad Option for Mobile and Desktop, Updates Tracking Options

    Facebook has announced a set of updates for their Offers option, making it more mobile-friendly and improving tracking measures

    By • Aug. 30, 2016

  • Facebook Business Manager (For Beginners) [Infographic]

    Facebook Business Manager is designed to help businesses make better use of their Facebook Pages in a more streamlined and accountable way. This infographic breaks down the basics.

    By • Aug. 30, 2016

  • Want Brand Loyalty? Be Personal & Relevant (Infographic)

    This new infographic from the DMA provides fresh insights into how brand loyalty is developed and sustained by successful businesses in today's social environment.

    By • Aug. 29, 2016

  • Why Brands Can't Take a One-Size-Fits-All Approach to Reaching Gen Z [Infographic]

    This infographic reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

    By • Aug. 29, 2016

  • The Value of Social Proof in Marketing

    Social proof can be a powerful marketing tool when used correctly. Here's some key notes from contributor Bryan Kramer.

    By • Aug. 29, 2016

  • All The Social Ladies Podcast: Marifer Rodriguez

    In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Marifer Rodriguez, Senior Manager, Social Media Marketing at Pitney Bowes.

    By • Aug. 29, 2016

  • Ethical Ways to Reach the Unreachable Through Social Selling

    Reaching the unreachable is a long-standing B2B sales challenge, but social media can help ease the connection process.

    By • Aug. 28, 2016

  • Facebook Simplifies Slideshow Ad Creation and Presentation Options

    Earlier this week, Facebook announced a number of improvements to its Slideshow format ads which enable businesses to use still and video content in an engaging format.

    By • Aug. 26, 2016

  • 4 Tips for Effectively Promoting Your Latest App Using Social Media

    Social media marketing can be a great way to promote your latest app - if it's used in the right way.

    By • Aug. 26, 2016

  • WhatsApp Announces Change to Privacy Policy, Will Share Data with Facebook

    WhatsApp has announced a change to their privacy policy to enable more information flow between WhatsApp and Facebook.

    By • Aug. 25, 2016

  • LinkedIn Expands Freelance Marketplace, Provides New Data on Freelance Growth

    LinkedIn has announced that they're expanding their freelance job tool "ProFinder" to all US users.

    By • Aug. 25, 2016

  • The Top 5 Social Media Security Risks You Need to be Aware of

    Social media connects us to the wider world, but that also means we're more open to security threats. Here's some of the more common security issues you need to be aware of.

    By • Aug. 25, 2016

  • 6 Areas Social Media Consultants Must Master Moving Forward

    As social media evolves, so too do the skills required to be an effective social media manager.

    By • Aug. 25, 2016

  • Twitter's New Button Enables People to DM you Direct from your Website

    Twitter has added a new way for people to send direct messages to brands direct from their websites.

    By • Aug. 24, 2016

  • 3 Steps to an Effective Social Media Strategy for Your Business

    If you're one of those people who thinks a couple of random posts a month is going to help sell your product and build your clientele, then go ahead and throw in the towel now. It's going to take more than that.

    By • Aug. 24, 2016

  • 3 Ways to Build a Bridge Between Marketing and Sales

    Marketing and sales teams are both aiming for the same goal, but often fail to understand and maximize that alignment.

    By • Aug. 22, 2016

  • 5 Essential Steps to Help Maximize Your Online Community

    Here are five tips to help you create a thriving online community for your brand.

    By • Aug. 22, 2016

  • All The Social Ladies Podcast: Alicia Lee

    In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Alicia Lee, Social Media Manager at AMC Theatres.

    By • Aug. 22, 2016

  • Use The 3 Buckets Strategy To Convert Leads

    Turning qualified inbound leads into new accounts can be harder than it may seem. Here's a strategy to help better understand your leads and how to convert them.

    By • Aug. 21, 2016