Here's Why You Should Care About Live-Streaming (and Why TV Networks Should be Concerned)

Live-streaming continues to rise, and the recent Presidential debates gave live providers a powerful showcase.

By Andrew Hutchinson • Oct. 22, 2016

Twitter Releases Data on Conversation Spikes and Sentiment in the Lead-Up to Christmas

Twitter's UK arm has put together a couple of interesting graphs that examine overall tweet volumes from the 2015 holiday season.

By Andrew Hutchinson • Oct. 21, 2016

7 Ways to Encourage Customer Loyalty with Social Media

How can you use social media to boost customer loyalty? Karen Yankovich provides seven tips in this post.

By Karen Yankovich • Oct. 21, 2016

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts [Podcast]

In a new episode of the Social Zoom Factor podcast, Pam Moore offers tips and advice on how to create great, original content - and why that's important.

By Pam Moore • Oct. 21, 2016

Facebook's Bringing 360 Photos and Videos to Instant Articles

Facebook is adding new features to Instant Articles to make them a more attractive option for publishers.

By Andrew Hutchinson • Oct. 20, 2016

How McDonald's Integrates Employees into its Marketing [Podcast]

In a new episode of the Social Business Engine podcast, Bernie Borges speaks with Elly Deutch, Global Social Campaign & Advocacy Manager at McDonald's

By Bernie Borges • Oct. 20, 2016

Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic

Publishers are responding to Facebook reach reductions by putting more effort into other areas, like SEO.

By Stephen Baldwin • Oct. 20, 2016

5 Ways to Solve the Social Media Engagement Problem

Social media is a 'social' platform, so you need to engage to make the most of it's potential. Here are some ways to help boost your brand's engagement on social.

By Annaliese Henwood • Oct. 20, 2016

Facebook Adds New Tools to Amplify Word-of-Mouth Recommendations, Boost Response

Facebook has unveiled new tools to help boost word-of-mouth recommendations and enable users to take immediate action on those tips.

By Andrew Hutchinson • Oct. 19, 2016

5 Tips on How Brands Can Utilize Twitter Moments (from Twitter)

Twitter has opened up Moments to all users - here are some key tips on how brands can utilize the option.

By Andrew Hutchinson • Oct. 18, 2016

Pinterest Releases New Data on Key Fashion and Beauty Trends for the Holiday Season [Infographic]

Pinterest has released a new infographic outlining some key holiday season trends and stats for marketers to consider.

By Andrew Hutchinson • Oct. 18, 2016

Social Media Lessons the C-Suite Can Learn from a Gamer

While many brands are hesitant to have their leaders on social, the benefits can be significant.

By Derek Reimherr • Oct. 18, 2016

4 Ways To Incorporate Halloween into Your Social Media Marketing

Halloween provides a perfect opportunity to get your audience to talk about and engage with your brand.

By Brad Friedman • Oct. 18, 2016

Snapchat 101: What Brands Need to Know [Infographic]

If you're mulling over how you can translate your brand into Snaps, this overview might be just the thing you need to make that decision.

By Andrew Hutchinson • Oct. 17, 2016

6 Last Minute Holiday Social Media Campaigns to Try This Season

Do you have your holiday campaigns locked in? If not, here are some last minute ideas you can use to boost your brand efforts.

By Dhariana Lozano • Oct. 17, 2016

10 Tips to Make Your Tweets More Human [Podcast]

In a new "Social Zoom Factor" podcast, Pam Moore provides some key tips on how to make your tweets more relatable.

By Pam Moore • Oct. 17, 2016

5 Mistakes That Can Kill Your Online Community

Is your online community failing to generate engagement? You may be committing these fundamental mistakes.

By Caitlin Zucal • Oct. 17, 2016

All The Social Ladies: Edlynne Laryea of Johnson & Johnson [Podcast]

In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Edlynne Laryea, Global Lead for Social Media at Johnson & Johnson.

By Carrie Kerpen • Oct. 17, 2016

4 Ways To Incorporate Instagram Stories into Your Social Marketing Efforts

How can brands use Instagram's new Stories feature to boost their message? Here are four suggestions.

By Brad Friedman • Oct. 14, 2016

8 Tools to Help You Maximize Your Instagram Marketing Efforts

With more advertisers looking to utilize Instagram, marketers need to do all they can to stand out. Here are eight apps to help maximize your Instagram efforts.

By Jawad Khan • Oct. 14, 2016

How Microsoft and LinkedIn Will Work Together and the Value of Social Data

After acquiring LinkedIn, what are Microsoft's plans for the professional social network? Here's how the services go hand-in-hand.

By Andrew Hutchinson • Oct. 13, 2016

Why Employee Advocacy is NOT a Tool [Podcast]

In a new podcast, Jorgen Sundberg speaks with Elizabeth Jurewicz from Rackspace about the methodology of employee advocacy

By Jorgen Sundberg • Oct. 13, 2016

How to Build Thought Leadership Using Social Media [Podcast]

In a new "Social Zoom Factor" podcast, Pam Moore examines the concept of thought leadership, and how social can be used to build your, or your brand's, profile

By Pam Moore • Oct. 12, 2016

5 Ways to Use LinkedIn to Get More Local Business

Here are five tips on how you can use LinkedIn to boost exposure for your local business.

By Karen Yankovich • Oct. 12, 2016

All The Social Ladies: Amanda Brinkman of Deluxe [Podcast]

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe.

By Carrie Kerpen • Oct. 10, 2016