Social Marketing: Page 234

  • Now WhatsApp is Copying Snapchat Too

    After Instagram Stories, Facebook is now bringing some Snapchat-like features to WhatsApp too.

    By • Sept. 9, 2016

  • LinkedIn Updates Publishing Platform with New Presentation Options and Features

    LinkedIn has announced an update to their long-form publishing platform, including new presentation options.

    By • Sept. 9, 2016

  • LinkedIn Announces Conversion Tracking for Sponsored Content and Ads

    LinkedIn has announced new Conversion Tracking tools for Sponsored Content and text ads campaigns.

    By • Sept. 9, 2016

  • Getting and Creating Influencer Generated Content

    In this post, contributor Bryan Kramer offers some tips on how to locate and connect with influencers.

    By • Sept. 9, 2016

  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx.

    By • Sept. 9, 2016

  • Twitter Adds Read Receipts and Link Previews to DMs

    Twitter has added a range of new features to their Direct Messaging tools, including read receipts and link previews.

    By • Sept. 8, 2016

  • Facebook Updates Reactions to Celebrate Star Trek Anniversary, New Reactions Use Data

    To celebrate the 50th anniversary of Star Trek, Facebook is giving users a few options to show their support for the beloved science fiction franchise.

    By • Sept. 8, 2016

  • Instagram Releases New Guide on How Fashion Brands Can Maximize On-Platform Performance

    Instagram has released a new report looking at how fashion brands can make best use of the platform - and the principles covered can largely be applied to all businesses.

    By • Sept. 8, 2016

  • Snapchat Removes Local Stories, Rumblings of Pending IPO

    Snapchat has removed Local Stories, laying off around 15 staff, in a move that many speculate could be another step towards an IPO.

    By • Sept. 8, 2016

  • The Business Case for Personal Branding [Podcast]

    How can individuals and the organizations they represent benefit from have a strong personal brand? Jorgen Sundberg recently spoke with personal branding expert Jennifer Holloway about this.

    By • Sept. 7, 2016

  • YouTube "Demonetization" Sparks Creator Backlash - Will They Migrate to Other Platforms?

    YouTube's "demonetization" of non-advertiser worthy videos has sparked unrest among their creative community - creators who are also being targeted by Facebook.

    By • Sept. 5, 2016

  • Hone In On Your Audience with These 3 Free Tools

    Using the array of data tools available, you can refine your audience down to very specific subsets.

    By • Sept. 5, 2016

  • 7 Psychological Tricks to Use in Your Social Media Marketing

    Here are seven psychological principles that can help you boost your social media presence.

    By • Sept. 5, 2016

  • Why Your Business Needs to Blog

    In terms of businesses marketing, blogs aren't just having a moment, they're becoming critical to marketing efforts - and it's not for the reasons everyone may think.

    By • Sept. 5, 2016

  • All The Social Ladies: Sofia Sheth of Clique Media Group [Podcast]

    In a new "All the Social Ladies" podcast, Carrie Kerpen speaks with Sofia Sheth of Clique Media Group.

    By • Sept. 5, 2016

  • Facebook Releases New Data on How People Plan Their Weddings on Facebook and Instagram [Infographic]

    Facebook recently conducted a study into how people use Instagram and Facebook to plan their weddings - and how marketers can tap into that flow.

    By • Sept. 2, 2016
  • SMT Expert

    How to Properly Re-Post User-Generated Content on Social Networks

    User-generated content can provide you with great material to share, though there are some key rules and tips you need to keep in mind.

    By • Sept. 2, 2016

  • How Honesty Can Give An Edge To Your Inbound Marketing Strategy

    Genuine product recommendations from normal people can be significantly more persuasive than marketing copy, and you can use that to advantage.

    By • Sept. 2, 2016

  • 7 Tips for Taking the Stress Out of a Social Media Crisis

    Dealing with a social media crisis is difficult, but with some preparation and planning, you can avoid it becoming a more significant concern.

    By • Sept. 2, 2016

  • 3 Ways to Make Your LinkedIn Profile a Lead Generation Machine

    Your LinkedIn profile can provide a great means connect with prospective clients. Here are some tips on how, from contributor Bernie Borges.

    By • Sept. 2, 2016

  • A Guide to Content Marketing for Employers [Podcast]

    In a new podcast, Jorgen Sundberg speaks with Todd Wheatland of King Content about employer branding in social.

    By • Sept. 2, 2016

  • 2016 Social Media Marketing Stats for SMBs [Infographic]

    This new infographic provides an overview of some of the most important social media stats that every SMB should know in 2016.

    By • Sept. 1, 2016

  • 5 Ways to Increase Conversions through Social Listening

    Social listening can be a powerful tool to help you improve your products, respond faster to negative feedback and get a better handle on the needs of your target market.

    By • Sept. 1, 2016

  • Report: B2B Marketers Shouldn't Ignore Facebook

    A new study has put more weight behind the notion that B2B marketers need to be active on Facebook.

    By • Sept. 1, 2016
  • SMT Expert

    How to REALLY Run a Twitter Lead Generation Campaign

    Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true, but not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong.

    By • Aug. 31, 2016