Social Marketing: Page 253

  • Wikipedia for Reputation Management

    Wikipedia is one of the most visible - and challenging - platforms during an issue or crisis. On the one hand it enables you to put the record straight, on the other it can quickly become a battleground of facts, rumors and slurs, all played out in front of the world at large. And then there's the challenge of dealing with its editors.

    By • Dec. 14, 2015

  • 7 Key Considerations in Maximizing Tweet Performance, According to Twitter Research

    You've got 140 characters per tweet - if you want to make the most of your messages you need to make every one count. To help with this, Twitter's released their findings from a new study which examined more than 9,000 website clicks and conversions campaigns on the platform to work out which type of wording is most effective for advertisers

    By • Dec. 12, 2015

  • 5 Upcoming Trends That Will Change How You Approach Social Media Marketing

    If it seems as though the world of social media marketing has changed dramatically in the last year or so, that may be nothing compared to what we'll see in the coming year. Here are five trend predictions from Brett Relander.

    By • Dec. 11, 2015

  • How Social Technology Is Transforming the Modern Recruitment Process [PODCAST]

    Recruiters have stated that if given the opportunity, they would not rehire 39% of the candidates they selected. For talent acquisition professionals, that's a tough statistic to take.As Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM discussed in a podcast recording, forward-thinking brands now treat candidate recruiting as marketing. And, as in modern marketing, social technology is transforming the process.

    By • Dec. 11, 2015

  • 10 Ways to Use Social Media to Improve Customer Experience and Satisfaction

    What customer experience are you delivering your customers, audience, partners and community online? Is it positive? Is it human? Is it authentic? In a new episode of the Social Zoom Factor podcast, Pam Moore examines how brands can provide an amazing customer experience for their audience.

    By • Dec. 11, 2015

  • All The Social Ladies Podcast: Katie Bisbee

    In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Katie Bisbee, CMO of DonorsChoose, an organization that helps arm public school teachers with the supplies that they need to create impact at their schools.

    By • Dec. 11, 2015

  • Facebook Updates Page Features, Adds New Page Responsiveness and Messaging Tools

    Facebook's added a range of new tools for Pages, helping to improve customer communications and customize interactions based on past history - both of which are becoming increasingly important as expectations for social customer service increase.

    By • Dec. 10, 2015

  • Twitter Announces Plan to Monetize Non Logged-In Users - an Estimated Audience of 500m

    Twitter has detailed how it plans to make money off of non-logged in users through targeting them with promoted content. But how can you provide targeted ads to viewers who you have little to no data on? In Twitter's case, by using the few reference points they do have available.

    By • Dec. 10, 2015

  • 5 Trends that will Impact Social Media Marketing Strategy for Enterprises in 2016

    The brains behind social networks have been promising to give the market internal social networks - that is, networks that are only available within a company for employee communication, reducing and/or altogether eliminating the need for email communication. With this kind of system, employees no longer have to sift through thousands of messages for relevant communications or contend with the vexation of reply-to-all threads.

    By • Dec. 9, 2015

  • 10 Tips About How to Rivet an Audience

    Brian Carter is someone worth listening to when it comes to public speaking. With over 100,000 Facebook fans and quickly approaching that on Twitter, Brian is a definite person of interest for anyone in marketing. Brian is a Marketing Strategist for Fortune 500 companies, including Microsoft and NBC. He's a bestselling author of "The Like Economy," "LinkedIn for Business," "Facebook Marketing," and "The Cowbell Principle."If you find yourself on stage, in a panel discussion or nominated as your company's Keynote Speaker, don't panic.

    By • Dec. 9, 2015

  • #NewWayToWork Master Class: Doing Business at the Speed of Digital with Christina Lattimer

    As a follow-up for the #NewWayToWork event in London, we have an exclusive interview with digital influencer, Christina Lattimer, of People Discovery UK. She talks millennials in the workforce, transparency, and the speed of business in the digital workplace.

    By • Dec. 8, 2015

  • Want More Engaged Employees? Onboard Right [INFOGRAPHIC]

    Why does employee engagement matter? Research shows that business success is driven by engaged employees, employees who are committed to the organizations they work for and are "all in."

    By • Dec. 7, 2015

  • Facebook Releases Data on Millennial Shopping Trends [Infographic]

    Facebook recently commissioned Nielsen to conduct a behavioral and attitudinal survey of adults to examine purchasing habits across 20 key consumer packaged goods categories. The main note of the findings? Mobile is the key to connecting with the next generation of consumers, in every capacity that can be applied.

    By • Dec. 5, 2015

  • How to Create and Run an Instagram Ad Campaign, According to Instagram

    While Instagram opened up their ad offerings to all businesses a couple of months back, many brands are still not entirely sure how they go about creating and implementing Instagram ads, and, importantly, how they can do so in an effective way. To help with this, Instagram's released a new video tutorial and guide outlining exactly how to go about creating your own Instagram ad campaign.

    By • Dec. 4, 2015

  • Facebook Rolling Out Instant Articles in Asia, 50+ Regional Publishers in Initial Push

    Earlier this year, Facebook rolled out 'Instant Articles', their all-encompassing web publishing solution that would see major publications posting content direct to Facebook. Now, The Social Network is expanding the offering, signing up 50+ publications in Asia, greatly expanding the offering's reach.

    By • Dec. 3, 2015

  • 5 Common Misconceptions About LinkedIn

    LinkedIn is a great way to expand your network; however, many people aren't familiar with a large number of the tools available there. Once you are aware of the services they provide, you can make full use of them.

    By • Dec. 3, 2015

  • How to Share Content People Love

    Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium. As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.

    By • Dec. 3, 2015

  • Leveraging Twitter's New Buy Button to Target Customers with Geo-Located Ads

    Last year, Twitter announced that it would begin testing a revolutionary method for consumers to discover and purchase products on-platform with the implementation of a 'Buy Now' button. And although the process of making a purchase via 'Buy Now' buttons is fairly straightforward, understanding the best way to leverage the availability of the 'Buy Now' button is a bit more complex for marketers

    By • Dec. 3, 2015

  • Facebook Updates Website Page Plugin, Offers New Ways to Connect People and Events

    Facebook has added some new features to its Page plugin tool, providing the ability to send a Facebook message via the plug-in (i.e. without leaving your site) as well as a new way to showcase events.

    By • Dec. 2, 2015

  • LinkedIn Unveils Re-Vamped Mobile App, Upgraded Features

    LinkedIn has unveiled its re-vamped flagship app, re-imagining the LinkedIn mobile experience and presenting your LinkedIn content in a new, Facebook-like format that'll likely hold much appeal to many users. And while the new app is an advance, it could've delivered more.

    By • Dec. 2, 2015

  • 3 Ways Users Help Social Media Companies Grow Advertising Revenue

    Ask any brand today: what's the one place you need to be? Unequivocally, they'll tell you: on social media, of course. However, the BIGGER question is this: How much are you spending on social, and where?

    By • Dec. 2, 2015

  • All the Social Ladies Podcast: Debbie Miller

    In a new episode of the All the Social Ladies Podcast, Carrie Kerpen speaks with Debbie Miller, President of Social Hospitality, a marketing firm focusing on social media and content marketing.

    By • Dec. 2, 2015

  • How To Become A Twitter Marketing Pro With $0 Budget [Infographic]

    As Twitter and other social media platforms continue to become an integral part of the customer service and marketing process, knowing how to reach goals with little to no budget can make you an important part of any business.

    By • Dec. 2, 2015

  • Snapchat Enables Deep Linking to 'Discover' Content, Boosting Publisher Exposure

    From today, Snapchat media partners will be able to promote their channels on Snapchat via deep links - which means publishers will be able to link to their Snapchat content direct from one app to another, making it easier to promote, share and measure the performance of Snapchat content.

    By • Dec. 2, 2015

  • Are You Making These Top 10 Content Marketing Mistakes and Sabotaging Your Results?

    Content marketing, when planned and executed properly, can help you ignite not only online and social media results, but also true foundational business results. But it takes work, it takes consistent effort and energy to maximize your content performance. In this new podcast, Pam Moore looks at some of the more common mistakes brands make when instituting a content marketing plan, and how you can avoid the same.

    By • Dec. 2, 2015