Social Marketing: Page 253

  • Instagram Growth And Engagement: 2015 Year In Review

    Instagram was the hot platform to be on in 2015, but new numbers from Locowise indicate that the platform could be in for a change over the next year, with growth and engagement down and a shift towards more of a 'pay-to-play' model.

    By • Jan. 16, 2016

  • Is Content Shock Real?

    The concept of "Content Chock" stipulates that reaching people through content will eventually become too difficult due to the vast amount of noise created by everyone producing content. But in this post, Randy Milanovic suggests that may not be the case, and that great content will always cut through.

    By • Jan. 16, 2016
  • SMT Expert

    How to Launch a Brand on Social Media in 5 Simple Steps

    It seems as if every brand in the world is already on social media. Facebook, Twitter, Instagram and even Snapchat are being flooded with content and advertising dollars, making social media sites some of the most competitive marketing channels out there. With so many players on the field, how does one launch a new brand successfully on social media?

    By • Jan. 15, 2016

  • How Marketing With Whatsapp Can Be an Effective Way to Connect With Your Potential Customers

    Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.

    By • Jan. 15, 2016

  • 10 Questions You Must Answer Before Hiring a Social Media Agency in 2016

    Before contacting a social media agency for help, brands need to first answer some foundational questions about their business, team and goals in order to know what they need, what their strengths and weaknesses are, and where they require the agency's help.

    By • Jan. 14, 2016

  • 2016 Social Media Image Size Cheat Sheet

    To ensure your designs are really ready for posting, this infographic from Constant Contact breaks down the dimensional requirements for each social media platform - a great reference point.

    By • Jan. 14, 2016

  • Why Periscope's Latest Announcement is a Big Deal (and Why You Should be Paying Attention)

    Periscope made one of the most significant announcements in the app's short history this week, though the full significance of it may not be immediately clear.

    By • Jan. 14, 2016

  • 7 Ways to Reach Your Target Market on Facebook

    Facebook is the second largest website on the internet, and as such, having a Facebook account for your business is almost a mandatory requirement for any organization that wishes to expand its online presence.

    By • Jan. 14, 2016

  • LinkedIn Currency: The Collaboration Economy

    Establishing relationships via two-way conversation is critical in social business - but you know what's even more important than having a two-way conversation (versus just broadcasting on social media)? Action. In this post, social media expert Melonia Dodaro outlines some key steps in collaborating and taking action on LinkedIn.

    By • Jan. 14, 2016

  • Social Media Marketing Lessons from the US Presidential Campaign

    Obama gave his last State of the Union this week. As his 8-year tenure enters its final year, the candidates vying to replace him are beginning to cross swords and even draw blood. Early voting states start casting ballots in less than a month. With so many users getting their news and information from social media, it's no surprise that every major campaign has a big focus on getting their social media right.

    By • Jan. 14, 2016

  • How to Make Better Use of Pinterest Analytics

    KPIs are the lifelines of social media analytics. The competitive analysis of those KPIs is also of prime importance to social media marketers. The fact is that most of the companies spend a lot of time and resources in identifying and analyzing the right KPIs from social media tools like FB, Twitter, YouTube, Pinterest, and Google+.Pinterest, and Google+. But, how intelligent, sufficient or intuitive are the built-in analytics sections of these popular social media platforms?

    By • Jan. 13, 2016

  • Harnessing the Power of Images in Social Media

    This is a huge opportunity for businesses both small and large to jump in and find new ways to expand their social media footprint. But how? How important is it to use visuals in social media? And what are the best ways to use it?

    By • Jan. 13, 2016

  • Are Twitter's New 'Conversational Ads' Really Conversational?

    Twitter recently released a new ad unit aimed at boosting organic conversation around brands - but if you're trying to generate conversation, is it really 'organic'?

    By • Jan. 12, 2016

  • How to Build and Grow Your Snapchat Community

    Do you Snapchat? If not, you are definitely missing out on one of social media's biggest success stories. In this post, renowned social media strategist and author Bryan Kramer looks at how to succeed via snap.

    By • Jan. 12, 2016

  • The 8 Lessons About Employee Advocacy I Learned in 2015

    Was 2015 the year of employee advocacy?

    By • Jan. 8, 2016

  • Facebook Helping Other Companies Build Bots for Messenger

    According to reports from multiple sources, Facebook is currently working with selected third-party companies to create chatbots that will work within the Facebook Messenger app.

    By • Jan. 6, 2016

  • 4 Tips for Measuring the True Value of Social Media

    While vanity metrics aren't necessarily bad measures of social media marketing performance, senior leaders also need to know how those likes and comments convert to sales or other key business objective before approving additional social media spending. Here are some ways to highlight this.

    By • Jan. 6, 2016

  • The Social Media Marketing State of Play [Infographic]

    What are the key social media marketing trends to keep an eye on? According to this infographic from Morrison Foerster, one of the key areas of focus will be improving engagement, as the numbers show that while brands have continued to up their social media marketing spend, engagement with brands on most platforms has actually declined.

    By • Jan. 5, 2016

  • Dialling In Your Marketing Personas

    To make the most of your marketing efforts for 2016, you'll want to focus your efforts on your very best prospects - the ones who are most likely to do business with you and keep buying from you well into the future.

    By • Jan. 5, 2016

  • 5 Key Social Media Marketing Trends to Watch in 2016

    So what are the key trends that social media marketers need to look out for in 2016? While understanding what might be on the horizon, it's equally important to look at why, and how those trends have formed over time. Here are five key things to watch for in the next year.

    By • Jan. 5, 2016

  • Why Enterprise Digital Marketers Will See Big Changes in 2016 [Podcast]

    In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Chad Pollitt to get his thoughts on the future of digital marketing.

    By • Jan. 5, 2016

  • 5 Most Horrendous Ways Businesses Can Interact on Social Media

    Businesses can utilize social media to drive media attention, gain market share, drive new leads and sell more products and services. This is if they use it in the right way. Too many businesses fail in using social media as a marketing and sales weapon by using the wrong approach and worse, improper execution. So that your business does not fall under the same trap of poor social media marketing, I would like to share 5 terrible ways companies have interacted with their own followers and what you can do the right way to properly attract and engage a supportive social ecosystem.

    By • Jan. 4, 2016

  • The Biggest Facebook Posts of 2015 and What We Can Learn From Them

    What was the most engaging content on Facebook in 2015? This listing from CrowdTangle is both surprising and expected at the same time - and it highlights some key lessons about what generates shares and attention on The Social Network.

    By • Jan. 1, 2016

  • What Makes Infographics Go Viral [Infographic]

    ​Infographics have achieved unprecedented popularity over the past few years, giving people the ability to present large amounts of information in an easy to digest format. But what makes one infographic succeed and another fail? This infographic looks at the key elements of infographic success.

    By • Jan. 1, 2016

  • Improved Automation Complexity - The Future of Customer Service on Twitter?

    Twitter has partnered with the Indian Government to facilitate a new system which can deliver customized information about public transport via tweet. The process, if extended to other brands, could have significant benefits and help maintain Twitter's position as the social customer service platform of choice.

    By • Jan. 1, 2016