Social Marketing: Page 253

  • How Does Employee Advocacy Work? [Podcast]

    What is employee advocacy - how does it work and what are the do's and don'ts? Jorgen Sundberg spoke with Glenn Gaudet of GaggleAMP to find out.

    By • May 10, 2016

  • How to Prove Your Social Media Efforts Affect Business Goals

    How do you link social media marketing success to the key performance indicators of your business? Here are three ways to prove that your social media efforts are impacting affect your bottom line.

    By • May 10, 2016

  • How to Locate the Best Times to Post on Facebook to Improve Reach and Response

    There's a heap of advice and research on best times to post on Facebook, but the truth is it's all relative to your audience. Here's how you can determine the best times to reach your target markets, more specifically.

    By • May 9, 2016

  • Driving Your Social Media Campaigns with Competitive Insight

    If you're not already monitoring your competition, you're probably falling behind the competition. In this post, Brett Relander outlines several tools and processes you can use to gain competitive insight.

    By • May 9, 2016

  • All The Social Ladies Podcast: Whitney Johnson

    In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Whitney Johnson, author of the critically acclaimed book "Disrupt Yourself; Putting The Power Of Disruptive Innovation To Work".

    By • May 9, 2016

  • 6 Elements of a High Converting Lead Magnet

    Want to generate new prospects, clients and sales from your social media efforts? Then you need to be using a lead magnet - here are some tips.

    By • May 7, 2016

  • Social Media Trends You Need To Know In 2016 [Infographic]

    This infographic from Hootsuite highlights five key social media trends that will impact your business in 2016.

    By • May 7, 2016

  • You Can't Buy Brand Advocates or Social Media Friends [Podcast]

    In a new episode of The Social Zoom Factor podcast, Pam Moore discusses strategies and tips which can be used to build loyal tribes of advocates and social media friends.

    By • May 6, 2016

  • 7 Social Media Snags That Can Sink Your Boat (and How to Avoid Them)

    For brands who are new to social media, navigating the uncharted digital waters can seem daunting - even treacherous. To sidestep the biggest social media no-nos, follow this failsafe map on your way to success.

    By • May 5, 2016

  • How Insurance Companies Can Use Social Media [Podcast]

    In a new podcast, Jorgen Sundberg speaks to Keith Lewis of Zurich Insurance to learn how social media can be effective in such a highly regulated and traditional industry.

    By • May 5, 2016

  • Why Outsourcing Your Social Media Regimen Matters

    As your business starts to evolve, it's imperative that you evolve with it, and part of that process likely involves outsourcing some of the more common tasks to free up time.

    By • May 5, 2016

  • The Complete Guide to Creating Pinterest Boards

    In this post, contributor Melissa Megginson explains how to use Pinterest boards to inspire your audience, along with techniques for creating great boards that speak to your brand's strengths

    By • May 4, 2016

  • How to Turn Your Employees into Brand Advocates

    On an average, the employees of any company have 10x the connections of the brand's official social channels, a massive audience pool to potentially reach.

    By • May 4, 2016

  • 4 Entrepreneurs Reveal Their Secrets to Making Big Money from Blogging

    Follow your passion and money will follow. We've all heard that expression, but it's not as often that we see actual results to back it up. Here are some examples of bloggers who've been able to quit their job and earn good incomes online - and how they've gone about doing it.

    By • May 4, 2016

  • How the Best Vodka Brands Are Using Social Media Marketing

    While the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands, particularly vodka manufacturers, that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.

    By • May 3, 2016

  • A Story About the Pharmaceutical Industry, Doctors and Patients

    If pharmaceutical companies took more time to consider their core story and purpose, they may be able to communicate a more powerful and effective narrative.

    By • May 3, 2016

  • Key Digital Marketing Notes for Mother's Day [Infographic]

    This new infographic from The Shelf breaks down some of the key spending stats around Mother's Day - and with so many shoppers leaving things till the last minute, it's not too late to reach them.

    By • May 2, 2016

  • 6 Things Every Publisher Needs to Know About Facebook's Instant Articles

    Facebook recently opened up their new 'Instant Articles' platform to all users, enabling every publisher to provide a better experience for mobile readers. Here are 6 of the most common questions about the new option.

    By • May 2, 2016

  • All The Social Ladies Podcast: 100th Episode

    For the 100th episode of the All the Social Ladies podcast, Carrie Kerpen discusses her life and career, and how Likeable Media was formed.

    By • May 2, 2016

  • Video Content Creation is the Future of Influencer Marketing

    While many brands have begun to dabble in influencer marketing with sponsored blog and photo posts, the real key to long-term influencer success lies in brands' abilities to align with video content creators.

    By • April 29, 2016

  • How to Create a Facebook Business Video in 6 Easy Steps

    Looking for an easy, effective way to create video content for your Facebook Page? Facebook have offered a simple solution which may help.

    By • April 29, 2016
  • SMT Expert

    The Yin and Yang of Social Media Training [Infographic]

    Many brands are hesitant to let their employees loose on their branded social media accounts, yet they're also hesitant to invest in training, leaving them at a loss on both fronts.

    By • April 29, 2016

  • New Social Care Track at Social Media Marketing World Shines Spotlight on Customer Service

    For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular conference dedicated to Customer Service.

    By • April 28, 2016

  • How to Spice Up Your Social Media Marketing with Variety

    While it can be challenging to continually create new content for your social media posts, doing so provides you with significant opportunities to engage and grow your online audience.

    By • April 28, 2016

  • The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]

    Keeping anyone's attention on the Internet for more than about 60 to 90 seconds is a herculean task. This infographic breaks down the reduction in human attention spans, and what marketers need to do in response.

    By • April 27, 2016