Social Marketing: Page 252

  • SMT Expert

    4 Ways Social Listening Helps Your Business

    Social listening is one of the best ways to research and understand your target audience, information you can then use to target your marketing and refine your outreach efforts. Here are some of the key ways social listening can benefit your brand.

    By • Dec. 22, 2015

  • LinkedIn Details Improvements to Mobile Search Capacity, Highlights Data Resources

    LinkedIn has unveiled some search upgrades in their new app, with a range of new features which highlight the depth of LinkedIn's data stores and capacity.

    By • Dec. 22, 2015

  • 'Facebook at Work,' Designed to Compete with Slack, Set to Roll Out in the New Year

    Facebook at Work is Facebook's answer to work communications apps and services like Slack and Yammer. The basic level of service on Facebook at Work will be free for companies to use, but the addition of options like analytics, apps, and customer support will require payment.

    By • Dec. 21, 2015

  • Exclusive Interview: Creating Content That People Actually Care About

    Creating content that makes your readers want to keep reading (or subscribe) isn't easy. Eli Schwartz, Marketing Director APAC for Survey Monkey, shared his secret sauce to creating awesome content, and told us how he measures the success of his content.

    By • Dec. 21, 2015

  • The Real Impact of Negative Reviews

    Learn more about the real impact that negative reviews are having on your business.

    By • Dec. 21, 2015

  • Facebook Professional Services Will Compete with Yelp and Google

    Facebook has quietly been testing its own professional services functionality to rival that of other companies like Yelp, Angie's List, Google, and Amazon. Learn more about Facebook's services functionality.

    By • Dec. 21, 2015

  • Developing a Virtual Conference Using Periscope

    Learn the challenges and best practices of developing a virtual conference using Periscope.

    By • Dec. 18, 2015

  • Why Customer Experience Has To Be At The Heart Of Your Organization In 2016

    Customer experience bar-none is going to be one of the biggest buzzwords we hear in 2016 - and for good reason. In this post, Julio Viskovich outlines why all brands need to be considering customer experience, and how social can play a part in that process, in 2016.

    By • Dec. 18, 2015

  • 4 Tips on Actioning Poor Reviews on Yelp

    What do you do if you've got a bad rating on Yelp? This post looks at four ways to respond to negative Yelp reviews, and how they can be used to benefit your business.

    By • Dec. 18, 2015

  • All The Social Ladies Podcast: Bree Noble

    In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Bree Noble, founder of the Women of Substance radio network and podcast, which seeks to help promote female artists

    By • Dec. 18, 2015

  • #NewWayToWork Master Class: Luke Brynley-Jones on Climbing the Social Ladder (And Battling Email Addiction)

    We talked to British digital thought leader Luke Brynley-Jones on what millennials really want, how smartphones are changing the way we do business, and why email addiction might be the biggest challenge to the modern workplace.

    By • Dec. 18, 2015

  • 7 Tips to Increase Conversions By Keeping Your Digital and Social Media Promises

    Is your marketing making promises that you can't keep? As we strive to stand out in the ever increasing noise of the online world, sometimes, marketers are falling victim to over-promising as a means to stand out. But breaking a promise can do a lot more harm than good. In a new podcast, Pam Moore looks at how you can avoid falling into this trap.

    By • Dec. 17, 2015

  • More Than 1 Million Businesses Are Now on Pinterest - Why Your Brand Should Consider Adding to That List

    Pinterest sees a massive surge in activity around the holiday season, with people coming to the platform seeking gift and recipe inspiration, in particular. Given this, and the wider attention Pinterest is seeing overall, is the platform a good fit for your brand?

    By • Dec. 17, 2015

  • The State Of Social Selling In 2016 [Infographic]

    Social selling continues to be one of the rising stars of the sales industry, with a growing number of businesses - large and small - looking to incorporate the practice into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face? This infographic breaks down the current state of play.

    By • Dec. 17, 2015

  • How to Keep Your Holiday Engagement Going into the New Year

    As no surprise to industry experts, this holiday season has already been a record breaking one.

    By • Dec. 17, 2015

  • How Brands Land On The Social Media Naughty List

    By • Dec. 16, 2015

  • All The Social Ladies Podcast: Meredith Fineman

    In a new 'All The Social Ladies' podcast, Carrie Kerpen speaks with Meredith Fineman, founder of Finepoint- a communications and professional development company that empowers leadership through public relations tactics.

    By • Dec. 16, 2015

  • Millennials, Moms and Multicultural Shoppers Drive Majority of Mobile Transactions [Infographic]

    As we head into the final stretch before Christmas, Facebook's released a new infographic summarizing their latest research into mobile shopping trends, including the 'why' and 'how' of the users most likely to make purchases via mobile.

    By • Dec. 16, 2015

  • Why the Collaborative Economy is Just Getting Started

    Companies are thriving in the collaborative economy space, as demonstrated by the fact that they've receiving $15 billion in funding - so far. In this post, Bryan Kramer argues that rather than seeing the end of the collaborative economy model, we're only seeing the start of it.

    By • Dec. 16, 2015

  • How Avery Dennison is Mobilizing Employees to Get Social [Podcast]

    In a new episode of The Social Business Engine podcast, Bernie Borges speaks with James Moat, the Director of Global Digital Communications at Avery Dennison to discuss the company's path to becoming a social business.

    By • Dec. 16, 2015

  • Facebook Research Shows Facebook Ads Can Help Boost Results from Search

    Does ad exposure increase a user's propensity to then conduct a search for your product, even if they don't necessarily click on your ad? This is a question Facebook's sought to address in a new study which examines how Facebook ads impact search behavior off the platform - and subsequently lead, indirectly, to conversion.

    By • Dec. 15, 2015

  • A Complete Guide to 2016 Content Marketing Trends [Infographic]

    "When planning for 2016, where should marketers even start?" In this new infographic, Zen Content provides their overview of expected social media and content marketing trends for the next year.

    By • Dec. 15, 2015

  • Top 12 Digital and Social Media Marketing Predictions and Trends for 2016

    In a new Social Zoom Factor podcast, Pam Moore offers her predictions for social media and digital marketing in 2016, and tips on how you can stay ahead of the curve.

    By • Dec. 15, 2015

  • SMT Influencer Connect: A Brand New Influencer Marketing Platform from Social Media Today

    Social Media Today is launching a new platform called SMT Influencer Connect that connects high-profile influencers with B2B brands seeking exposure across social media platforms.

    By • Dec. 14, 2015

  • Tips for Acing Your Social Media Job Interview in 2016

    Whether you're job shopping, entering the workforce or making a lateral move into the red-hot field of social-media marketing, 2016 should be a very good year. The demand for social-media staff has climbed rapidly over the past 10 years, according to Indeed.com.

    By • Dec. 14, 2015