Social Marketing: Page 252

  • Is Paris Couture The Cat's Meow of Digital Fashion?

    Democratization of luxury and couture in social media may erode the notion of exclusivity, but luxury brands, especially fashion, have an opportunity in social to build overall brand equity. And couture exposure creates brand allure and lift across luxury ready to wear.

    By • Feb. 3, 2016

  • Top 5 B2B Sales And Marketing Trends In 2016 [Infographic]

    The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for Life for five key opportunities to watch out for.

    By • Feb. 1, 2016

  • Winning Through Niche Content Marketing

    Content marketing is an important element of being a social business and is closely related to the rise in popularity of social media. It's through curating and creating relevant and engaging content that brands can leverage the full potential of social media. However, as more brands get on board with content marketing and the amount of available content continues to rise, it's becoming more difficult to capture the attention of your target audience and convert them into customers.

    By • Feb. 1, 2016

  • Facebook Releases Data on How to Connect with Parents via The Social Network

    Becoming a parent is a life changing experience, and these days, social media is playing an increasingly significant role in that transition. How significant? Now that's an interesting question, and one which Facebook has sought to address.

    By • Jan. 31, 2016

  • Social Media Ad Dimensions Cheat Sheet [Infographic]

    These days, you're not fully utilizing the possibilities of social media marketing to full effect without incorporating some form of paid advertising. This infographic breaks down the key requirements of each of the main social channels to help maximize your ad content.

    By • Jan. 30, 2016

  • 14 Tips to Generate More Leads, Conversions and Sales Using Twitter

    Learning how to increase conversions and sales using Twitter requires both art and science. In this podcast, Pam Moore outlines 14 tips and strategies to increase sales and conversions using Twitter.

    By • Jan. 29, 2016

  • Turning Pay per Click into Clicks that Pay Off

    Use AdWords intelligently, and you can discover a useful tool for bringing valuable visitors to your website. With that in mind, let's shake off all those fuzzy untruths and get closer to my three real truths of Google AdWords.

    By • Jan. 28, 2016

  • Super Bowl Sunday Social Media Match-Up: Will the New Facebook Sports Stadium Win?

    Many social media platforms are well-prepared for Super Bowl Sunday, with Twitter leading the way and Snapchat organizing a content deal with the NFL. But what about Facebook?

    By • Jan. 28, 2016

  • 3 Pinterest Strategies to Help Businesses Pin Like a Pro

    With over 100 million users, sponsored pins, and new buyable pins, there's no doubt that Pinterest will become the go-to social network for businesses to convert interests into sales in 2016. But how will they do it?

    By • Jan. 28, 2016

  • 5 Strategies for Finding Influencers Online

    With so many self-professed "gurus" and "experts" online, separating the wheat from the chaff can feel like an overwhelming process. Use the following strategies to find people in the niche you're looking for and expand your professional connections.Why? It's all about who you know online.

    By • Jan. 28, 2016

  • The ROI of Influencer Marketing

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung, Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert, CEO of Sports Media Challenge and Eric Berkowitz, SVP of Global Services at Tracx. This webinar was sponsored by Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

    By • Jan. 28, 2016

  • Facebook Outlines How Millennials Approach Financial Management [Infographic]

    The way we approach our financial transactions has changed, and as such, the way we seek information and make decisions about our money has evolved also. This difference is most clearly evident in the way Millennials approach their own money matters - this new report from Facebook highlights that change.

    By • Jan. 27, 2016

  • The Do's and Don'ts of Social Media Market Research [INFOGRAPHIC]

    More and more companies today are using social media research as a powerful research tool for their business. Research from and industry report from social media examiner, found that using social media for marketplace research and insight ranked as the third most valuable benefit of social media with 72% of those spending 11 hours per week using social media for researching reported seeing benefits. They also found that 78% of companies are planning to integrate social media data into marketing campaigns moving forward. It is important as ever to recognize the value of social media for marketplace insights and research.

    By • Jan. 26, 2016

  • Why Pinterest Matters to Your Business [Infographic]

    Research has shown that Pinterest users buy more frequently than users of any other social network - so how do you connect with them and turn them into your customers? This infographic outline the 'how and why' of Pinterest for business.

    By • Jan. 26, 2016

  • #NewWayToWork Master Class: Euan Semple on the Value of People

    #NewWayToWork explores how the workplace is evolving in the face of collaborative technologies, and this event specifically highlighted influencers in the UK and Ireland. We hosted an exclusive handful of digital thought leaders to discuss innovations, challenges, and next steps. Euan Semple couldn't be with us in person at the event, but he kindly agreed to answer a few of our questions about how the way we work is changing, and fast.

    By • Jan. 26, 2016

  • Social Media, PR and Pizza: A Case Study on Local Community Building

    Getting a business involved and meeting the needs of a community is a sure fire way to do just that. Let's explore Belles Creative, and the social media and PR buzz they were able to create for one of their clients, Pure Pizza - Central Avenue, by connecting with the community in a real and needed way.

    By • Jan. 25, 2016

  • 4 Pivotal Elements of Engaged Leadership in a Digital World [PODCAST]

    In a new episode of The Social Business Engie podcast, Bernie Borges speaks with Charlene Li, the founder and CEO of Altimeter Group, to discuss the four key elements to becoming an engaged leader

    By • Jan. 23, 2016
  • SMT Expert

    How to Get Value Out of LinkedIn Sales Navigator

    Have you ever used LinkedIn's sales tool 'LinkedIn Navigator'? In this post, Bob Carver breaks down the pros and cons of Navigator, and how it differs from using LinkedIn's regular platform to deliver business results.

    By • Jan. 23, 2016

  • Facebook Seeks to Help Brands Maximize Post Performance with New Audience Optimization Tools

    If you only have time to focus on one social media update this week, this is the one - Facebook has today announced a new post-specific audience targeting tool which enables publishers to add in specific qualifiers to ensure that each of their posts reaches the most relevant audience.

    By • Jan. 22, 2016

  • 10 Proven Strategies and Tactics to Get Your Social Media Budget Approved Now

    In a new episode of The Social Zoom Factor podcast, Pam Moore discusses ways to get wider company buy-in into social media planning and execution.

    By • Jan. 21, 2016

  • LinkedIn Hits 20 Million Users in the UK [Infographic]

    LinkedIn, the professional social network, has this week reported that it now has more than 20 million users in the UK alone - almost 60% of the UK's student and working population. This infographic outlines some key stats on the platform's UK userbase.

    By • Jan. 21, 2016

  • Twitter's Latest Event Integration Highlights New Approach to Fan Interaction

    Twitter's latest event integration, linked with the Australian Open, highlights a new way Twitter may be looking to approach such events, with a bigger focus on the fan experience, as opposed to the event action itself.

    By • Jan. 20, 2016

  • 4 Tips for Startups Looking to Maximize Their Social Media Marketing Efforts

    For startups it can often be difficult to know where to begin when it comes to social media marketing. With so many different platforms, combined with seemingly endless rule changes, it's little wonder that many startups feel it's too challenging to launch a social media marketing campaign.

    By • Jan. 20, 2016

  • How Social Media Managers Can Help In Customer Service Employee Retention

    Working at a call center as a customer service representative has quite a high turnover. Many people do not have the patience to deal with people calling and complaining constantly throughout their days. Social media managers and those who manage social accounts can actually lessen the blow by being proactive and responding to complaints. The following are some ways that social media managers can actually help in employee retention for call center customer service agents.

    By • Jan. 20, 2016

  • Using Social Media For Customer Relationship Management

    If you're not already using social media for customer relationship management (CRM), now is the time to start. Research shows that users post half a billion tweets on Twitter every day. These tweets are not just scathing political commentary or a funny GIF. A good portion of theses tweets include interactions between businesses and their customers.

    By • Jan. 18, 2016