Social Marketing: Page 254

  • 6 Social Media Rules for Hiring A+ Talent in 2016

    Face it, if you want to recruit the best and brightest minds, you're going to have to go after top talent in your industry. There is no avoiding it. And with more than 75% of the workforce active on social media, ignoring it is a detriment to the bottom line. So, there are new rules for attracting A+ talent in the workplace, and some of them might surprise you.

    By • Feb. 19, 2016

  • #NewWayToWork Master Class: Tamara Littleton on a Workplace Change That's Already Here

    Tamara Littleton doesn't think a change is coming. She thinks a change is already here. As CEO of Emoderation, an agency providing community management and social media consultancy, it's her job to anticipate industry transformation and help clients pivot. Well, the time for pivoting has come.

    By • Feb. 19, 2016

  • Twitter Introduces New Customer Service via DM Option and Feedback Tools

    Twitter's introduced some interesting new customer service additions, including the ability to direct tweets to direct messages and a new customer feedback system to monitor performance.

    By • Feb. 18, 2016

  • Facebook's Expansion of Instant Articles - The Next Step in the Plan for Internet Dominance

    Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.

    By • Feb. 18, 2016

  • 6 Types of Personal Brand - Which One Are You?

    According to research, there are 6 main personas that best identify personal brand types. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.

    By • Feb. 18, 2016

  • Storytelling Gone Wild: The Key to Creating Viral Content

    Here's all the best bits from this week's webinar on creating viral content.

    By • Feb. 18, 2016

  • Top Digital Marketing Trends of 2016 [Infographic]

    Is your 2016 marketing plan on trend? This infographic from ReachLocal breaks down some of the key digital marketing trends likely to dominate 2016, including live-streaming, on-platform shopping and trending content types.

    By • Feb. 17, 2016

  • Are Facebook's New Post-Level Optimization Tools Any Good? Here's What We've Found

    Last month, Facebook launched a new post-level targeting functionality called Audience Optimization which enables Page managers to better define the audience for each update. So is it any good? Here's what we've found in our tests.

    By • Feb. 17, 2016

  • How New Mobile Apps Fail: Shrinking Social Engagement

    Recently, social engagement on various social platforms has been declining in a number of important ways. And surprisingly, the fault might lie with the way app developers are making the mobile web faster.

    By • Feb. 17, 2016

  • Real Friends Don't Like Other Friends' Facebook Pages - Here's Why

    One of the hardest things when starting out with your brand's Facebook Page is building audience. One of the easiest ways to do this is to invite your friends to Like your Page - but there are pros and cons to this practice.

    By • Feb. 16, 2016

  • How a Personal Blog Grew Into a Business and a Movement [PODCAST]

    Andrea Kuchinski had no pretenses of being a great writer - she started blogging simply to keep herself accountable for her weight loss. But the blog grew into a business, and then a movement - Andrea told her story in a new Social Business Engine podcast.

    By • Feb. 16, 2016

  • Pinterest: Outpacing Twitter Bleeds Money

    If you were one of the investors that pounced on Twitter during their Initial Public Offering (IPO), you're probably wondering if you made a smart financial decision. Just two and a half weeks ago Twitter lost 4 of its key executive leadership members. What happens when you take a Human Resources VP, Head of Product, Head of Engineering and Head of Media out of a struggling social media giant? Here's a clue, bad things happen.

    By • Feb. 16, 2016

  • Facebook Adds Automated Captions for Video Ads, Offers Tips to Improve Video Performance

    While video content is booming on Facebook, one of the key challenges for marketers has been in making video ads that work despite having no sound. To help with this, Facebook's developed a new auto-caption option to boost video ad engagement rates.

    By • Feb. 13, 2016

  • 5 Ways to Boost Tweet Engagement with Emoji (According to Twitter)

    Whether you like them or not, whether you use them or not, emoji are everywhere these days - and of all the platforms which emoji have infiltrated, Twitter may be seeing the biggest influx. To help brands work with this, Twitter's released a guide to using emoji in your Twitter marketing.

    By • Feb. 13, 2016

  • A Guide to Influencer Marketing In The Digital Age [Infographic]

    Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. This infographic lays out some of the key foundational points of the process.

    By • Feb. 13, 2016

  • 3 Mistakes That Undermine Using Social Media for Customer Service

    Social customer service is no longer an innovative risk, it's something you're expected to have. It's no longer a discussion of "if" you should do social customer service, but "how." And many companies might not be getting the "how" part right.

    By • Feb. 12, 2016

  • Why Marketers Are Now in Charge of Cyber Security

    5 precautions for marketers when it comes to cyber security.

    By • Feb. 12, 2016

  • Facebook Adds Instagram Insights to Monthly 'Hot Topics' Reports

    Facebook's monthly Hot Topics reports are a great source of insight into who's talking about what across the world's largest social network. And now Facebook's taken them a step further, adding Instagram data into the mix

    By • Feb. 12, 2016
  • SMT Expert

    Breaking Down the Anatomy of a Successful LinkedIn Profile [Infographic]

    No matter what your chosen career is, you'll benefit from having a LinkedIn profile that truly showcases who you are as a professional. This Infographic details the key elements and how to use them to shine on the professional social network.

    By • Feb. 11, 2016

  • The Pros and Cons to Strictly Doing a Background Check on Social Media

    Should you conduct a social media background check?

    By • Feb. 10, 2016

  • Social Listening: Harness Marketing Insights from Consumer Conversations

    An overview of this week's SMTLive webinar on social listening with Paul Dunay.

    By • Feb. 10, 2016

  • 3 Considerations in Courting Customer Trust Through Transparency

    In a new Social Business Engine podcast, Bernie Borges speaks with Rick Wion, the Senior Director of Consumer Engagement at the Kellogg Company, to discuss Kellogg's innovative transparency-based engagement program and what concerns brands should consider when implementing their own transparency initiatives.

    By • Feb. 10, 2016

  • The Smart and Creative Approach to Advertising on YouTube

    What? You aren't advertising your brand or service on the world's largest on-demand streaming video service? You're crazy! Marketing may seem like a black art, known solely by those who claim to be marketing experts, but you can do this! Get out your notebook and take a few notes, because I'm about to lay out some key strategies that will help you effectively advertise on YouTube.

    By • Feb. 9, 2016

  • 3 Ways to Utilize Instagram's New Account Switching Functionality

    Instagram has announced that all users will soon be given the capacity to switch between multiple accounts on the platform. Here are three ways to utilize this new functionality.

    By • Feb. 9, 2016

  • Social Media and #SB50: How Brands Can Tap into Super Bowl-Related Discussion on Each Platform

    The Super Bowl is only hours away, but if you haven't got your real-time social media strategy sorted yet, don't worry, this guide outlines how any brand can tap into the real time conversation around the big game across all the major networks covering the event.

    By • Feb. 6, 2016