Social Marketing: Page 254

  • LinkedIn Currency: Calculating The Value of Your Network

    Do you understand what the true value of your network is, whether in terms of measurable or immeasurable results? In this post, Melonie Dodaro shares her incredible story of the value of social networks, and how businesses and individuals can use the power to their advantage.

    By • Dec. 31, 2015

  • How to Measure Your Social Media Campaigns in the Real World

    The biggest challenge to managing and measuring your social media campaigns is knowing what metrics are truly important to your business. But that question is critical - this post outlines five actionable metrics every social media campaign should track and optimize.

    By • Dec. 31, 2015

  • How Businesses Should Deal with Social Media Risks

    The value of social media cannot be explained enough. It breaks down geographic and cultural borders. It allows people to connect in a way that is more-or-less meaningful. It provides new opportunities for businesses to flourish. If you have a website or an online payment platform, you have performed a risk assessment on your cyber security systems. This is imperative anytime customers trust you with personal or sensitive details. What many businesses do not realize is that you need to be careful of risks on your social media pages as well.

    By • Dec. 31, 2015

  • Celebrating the New Year with Twitter

    Excitement's building, anticipation's rising. A new year is only hours away. And if you're like a great many social media users, you'll no doubt turn to Twitter to share your best wishes and get a sense for the global celebration. Twitter sees massive fluctuations on New Year's, and this year, they've introduced a seasonal emoji to help people welcome in 2016.

    By • Dec. 31, 2015

  • Facebook Testing New Customizable News Feed on Mobile, With Categories Based on Personal Interests

    Facebook is testing a new way to explore your News Feed on mobile with a customizable interface that lets you separate your feed into multiple categories based on selected interests and personal preferences.

    By • Dec. 30, 2015

  • Facebook Offers Advice for Political Candidates on the Platform

    Using the momentum of the Presidential campaign, Facebook's taken the opportunity to highlight ways in which their platform can be used to fuel candidate support - and given the unprecedented reach potential and opportunities afforded by The Social Network, there's undoubtedly a heap of possibilities on this front.

    By • Dec. 30, 2015

  • 7 Ways to Dramatically Improve Your Customer Acquisition [Infographic]

    Did you know that 88% of Americans use the internet on a regular basis, and that 50% of money spent on retail is influenced by the internet? This massive shift in consumer behavior creates new challenges and opportunities for new startups - this inforgraphic outlines seven ways to capitalize on the shift and boost your bottom line.

    By • Dec. 30, 2015

  • Next-Level Social Media Advertising - What You Need to Know to Stay Ahead of the Competition

    While it is still possible to drive organic engagement on social media, platforms such as Facebook and Twitter have become much more savvy about how to best leverage the massive amount of potential their reach offers. This means that in order for your brand to stay ahead of the competition, you have to utilize social media advertising to ensure that your message reaches a high number of your target audience.

    By • Dec. 30, 2015

  • Why the Modern CMO is Like a Mutual Fund Manager

    In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Jim Williams, Vice President of Marketing at Influitive.

    By • Dec. 30, 2015

  • Time for Some Healthcare New Year's Resolutions

    Here's how healthcare has changed in 2015, and what to look out for in 2016.

    By • Dec. 30, 2015

  • The State of Content: Rules of Engagement for 2016 [Infographic]

    The stakes are even higher than ever for marketers to create content that can break through the noise - so, how will you make your content engaging and interesting? This infographic lays out five simple rules to engage your audience in 2016.

    By • Dec. 29, 2015

  • The Biggest Web Design Trends of 2015 [Infographic]

    What web design trends have we seen emerge over 2015? The folks at SayenkoDesign have created an infographic that rounds up the biggest web design trends of the last twelve months.

    By • Dec. 23, 2015

  • We Need to Talk About 'Kimoji' and the Rising Importance of Emoji Analytics

    We need to talk about 'Kimoji'. Not because I want to talk about Kimoji, mind you, not because you or I necessarily care about the latest evolution of the emoji craze which involves an assortment of images based on 'cultural icon' Kim Kardashian and her 'assets'. But because Kimoji is the latest in the rising emoji trend, a trend that no social media marketer will be able to ignore, based on its current growth and adoption rate.

    By • Dec. 23, 2015

  • Vine Introduces New Content Recommendation Tools, Works to Build on Creator Popularity

    Everyone's favorite 6-second video app Vine has released an update, extending their recently upgraded search functionality to a new recommendations panel. And while video content continues to grow in popularity, Vine may be well-placed to capitalize on that increase in attention - if it can build a workable and beneficial way to incentivize its top creators.

    By • Dec. 23, 2015

  • 8 Community Growth Goals to Help You Prioritize Social Networks and Technology Usage

    At the foundation of business is people. At the core of people are hearts and minds that want to connect with other people, it's in our DNA to want to connect with other human beings in a communal way. This same principle should be applied to your social media marketing efforts - your strategy should be defined by your reasons for building an online community in the first place.

    By • Dec. 23, 2015

  • What To Post on Instagram for Content Marketing Success [Infographic]

    Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.

    By • Dec. 23, 2015

  • Facebook and Instagram Stumble on Engagement As We Head Into the New Year

    Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?

    By • Dec. 22, 2015

  • Wikipedia for Reputation Management [Part 2]

    The second of a two-part interview with Wikipedian Bill Beutler on how to handle Jimmy Wales' best in times of trouble. The first part can be found here.

    By • Dec. 22, 2015

  • Blab Adds New Map Feature to Highlight Where Your Audience is Tuning in From

    Live streaming app Blab has added a cool, new map tool which highlights where each member of your audience is tuning in from across the globe. Here's how it works.

    By • Dec. 22, 2015
  • SMT Expert

    4 Ways Social Listening Helps Your Business

    Social listening is one of the best ways to research and understand your target audience, information you can then use to target your marketing and refine your outreach efforts. Here are some of the key ways social listening can benefit your brand.

    By • Dec. 22, 2015

  • LinkedIn Details Improvements to Mobile Search Capacity, Highlights Data Resources

    LinkedIn has unveiled some search upgrades in their new app, with a range of new features which highlight the depth of LinkedIn's data stores and capacity.

    By • Dec. 22, 2015

  • 'Facebook at Work,' Designed to Compete with Slack, Set to Roll Out in the New Year

    Facebook at Work is Facebook's answer to work communications apps and services like Slack and Yammer. The basic level of service on Facebook at Work will be free for companies to use, but the addition of options like analytics, apps, and customer support will require payment.

    By • Dec. 21, 2015

  • Exclusive Interview: Creating Content That People Actually Care About

    Creating content that makes your readers want to keep reading (or subscribe) isn't easy. Eli Schwartz, Marketing Director APAC for Survey Monkey, shared his secret sauce to creating awesome content, and told us how he measures the success of his content.

    By • Dec. 21, 2015

  • The Real Impact of Negative Reviews

    Learn more about the real impact that negative reviews are having on your business.

    By • Dec. 21, 2015

  • Facebook Professional Services Will Compete with Yelp and Google

    Facebook has quietly been testing its own professional services functionality to rival that of other companies like Yelp, Angie's List, Google, and Amazon. Learn more about Facebook's services functionality.

    By • Dec. 21, 2015