Social Marketing: Page 254

  • How Facebook's Messenger Bots Work (and Why it Matters to You)

    Are you excited about Messenger Bots? If not, maybe this will help - Facebook recently gave a rundown on the possibilities of bots for Messenger and the extents to which they can be used.

    By • April 26, 2016

  • Need A Digital Marketing Consultant? 3 Important Questions To Ask

    Do you need a digital marketing consultant?A major component of a small business's online success lies in their ability to implement an effective digital marketing strategy, which takes on even more significance when you consider the fast evolving pace of the digital marketing landscape.

    By • April 26, 2016

  • How Finance Professionals Can Use Social Selling [Podcast]

    In this podcast, Jorgen Sundberg speaks to Mike Davies, the UK Head of Business Development at Santander UK Corporate & Commercial, to discuss how to implement social selling in a very traditional B2B organization.

    By • April 26, 2016

  • Has Global Luxury Fashion Hit A Bubble?

    Whether you call it a bubble or a hiccup, luxury fashion is experiencing head on disruption. Will the balloon burst in 2016?

    By • April 26, 2016

  • All The Social Ladies Podcast: Linda Boff

    In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Linda Boff, the Chief Marketing Officer for GE.

    By • April 25, 2016

  • Aren't Social Media Advertisements Really Anti-Social?

    How is it that social media ads are successful for platforms when, by their nature, they're largely anti-social? Randy Milanovic explains in this post.

    By • April 24, 2016

  • Why Social Media Marketers Must Not Overlook YouTube

    While other, newer social networks dominate the discussion in digital marketing, YouTube remains a powerful and highly relevant platform.

    By • April 24, 2016

  • A Simple, 3 Step Process for Finding the Perfect Influencer Using Social Data

    This post highlights how to use social media analytics to quickly find hidden influencers who are ready and waiting to help you drive sales and brand awareness

    By • April 22, 2016

  • 5 Tips for More Effective Community Moderation

    Good moderation comes from striking a balance between maintaining order and allowing your audience to engage with one another and drive discussions. Here are five tips for effective community moderation:

    By • April 22, 2016

  • 5 KPIs for Measuring the Success of Your Employee Advocacy Program

    What metrics should you be tracking to measure the effectiveness of your employee advocacy program? Here are a few KPIs to help measure your program's effectiveness:

    By • April 22, 2016

  • True Business Success: An Interview With Jeff Bullas

    Social media influencer and content marketing expert Jeff Bullas provides his thoughts on the state of the industry and the key elements of social media marketing in this new interview.

    By • April 22, 2016

  • Move Over Facebook - Instagram and Snapchat On the Rise in Small Business Social Marketing

    As Snapchat and Instagram continue to rise in popularity, so too does their importance as advertising platforms to reach their engaged and active users.

    By • April 21, 2016

  • 5 Ways to Humanize Your Company on Social Media

    If you've been struggling to connect with your target audience on social networks, incorporate these 5 ideas to humanize your company and watch your impact grow.

    By • April 21, 2016

  • Delta Now Flying High With a Single Twitter Handle

    Last week, Delta Airlines made a big social media announcement that garnered very little press. Here's why it's important.

    By • April 20, 2016

  • 5 Tools for Tracking Brand Mentions That You'll Actually Want to Use

    Given the breadth and depth of discussion happening online every day, it's crucially important for brands to be aware of how they're being discussed, making social media monitoring an essential task.

    By • April 20, 2016

  • Twitter Introduces Ad Groups to Simplify Campaign Management

    As part of the platform's ongoing efforts to boost advertiser interest, Twitter has announced a new tool to help simplify the management of multiple campaigns.

    By • April 19, 2016

  • The Bulk Of Twitter Referral Traffic May Be Hidden

    Recent reports have suggested that Twitter referral traffic is no where near as high as some other sites. But that might not be the whole story.

    By • April 19, 2016

  • 7 Tips for a Successful Community Launch

    Online communities present multiple opportunities for enhanced business value. However, to have a successful community launch, companies must outline expectations, research best practices, and remain dedicated to community member needs.

    By • April 18, 2016

  • All The Social Ladies Podcast: Nizzi Renaud

    In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Nizzi Renaud, the Chief Marketing Officer of Zazzle.

    By • April 18, 2016

  • Is Live Streaming Video Right For Your Social Media and Content Marketing?

    Should your brand be using live-streaming as part of your marketing and outreach efforts? Here's an overview of the current landscape from Keith Quesenberry.

    By • April 15, 2016

  • Generalist or Specialist: Choosing your Personal Brand Focus

    Are you a generalist or a specialist? In this post, Bryan Kramer examines the benefits of both and looks at which approach best suits your style.

    By • April 15, 2016

  • Prioritize, Focus and Be Patient for Business and Life Success [Podcast]

    In a new episode of The Social Zoom Factor Podcast, Pam Moore reflects on what success means, and how to better contextualize what you want to achieve.

    By • April 14, 2016

  • A Different Kind of Filter: The Marketer's Guide to Navigating Instagram's New Algorithm

    Instagram recently announced they'll be switching to an algorithm-fuelled timeline, which has both good and bad considerations. Here's an outline from Brian Honigman.

    By • April 14, 2016

  • U.S. Moms Check Instagram 6x Day - Here's How to Reach Them

    Last week, Instagram published the results of a commissioned study on how moms use everyone's favorite photo-sharing network. With Mother's Day just around the corner, this data comes at the perfect time to help you shape your Instagram marketing strategy for the coming weeks.

    By • April 14, 2016

  • 6 Social Media Rules That Will Steer You Clear of Failure

    Whether you're playing with sticks in the backyard or building a Twitter presence, the old adage "it's all fun and games until someone loses an eye" couldn't be more true.

    By • April 12, 2016