Social Marketing: Page 254

  • 23 Creative Brands Already Using Snapchat's Branded Geofilters

    Advertising on Snapchat is expensive, but it can provide great results. One of the best ways to appeal to Snapchat's audience is to use branded geofilters, which enable users to customize their content with interactive additions. Here are some of the best examples of geofilters we've seen thus far.

    By • Dec. 2, 2015
  • SMT Expert

    Will Instagram's Latest Update Change Your Marketing?

    Though just 9% of businesses market on the site, Instagram is moving to make serious inroads in business adoption, and bring in more ad revenue. They recently announced a new business-partnership program, and are trying to make running a campaign on the site as hassle-free as possible.

    By • Dec. 2, 2015

  • Mark Zuckerberg Welcomes Baby Max, Announces He's Giving Away 99% of his Facebook Stock

    Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, have welcomed their first child - a daughter named Max. And along with Max's arrival, Zuckerberg has also announced plans to give away 99% of his Facebook stock to charitable causes.

    By • Dec. 1, 2015

  • 4 Step Process to Create Compelling Content for Your Audience

    Bloggers, small business owners, and marketers have been struggling with the same problem for years: how to create compelling content.Why is this such a struggle? Because they're using the wrong process, or worse, they don't use a process at all. Some of them simply create content based on assumptions. For effective content creation, find a process that works and follow it step-by-step. This way, you exponentially increase your likelihood to "win". Here is a 4-step process that you can use to create compelling content for your audience.

    By • Dec. 1, 2015

  • What You Need to Know to Run Your First Influencer Campaign

    Influencer marketing can be highly effective in increasing awareness and driving sales. The key to achieving these results, however, is ensuring that you're effectively handling your influencer marketing campaigns, an area where many marketers - particularly startups - still struggle. In this post, Brett Relander covers what brands need to know before launching their first influencer campaign.

    By • Dec. 1, 2015

  • Personalization at Scale: How Facebook Messenger Would Takeover the World

    Facebook Messenger has seen amazing growth in recent years as messaging has become increasingly popular, particularly among younger users. Facebook has big plans for the app, and the commercial opportunities it could bring - so how does Facebook translate one-on-one messaging into a major business opportunity?

    By • Dec. 1, 2015

  • Social Business is So Much More Than Social Media

    Social business and social media are two concepts that go hand-in-hand, but social business is about so much more than simply engaging with customers on Twitter and Instagram. In fact, it's such an important marketing strategy on its own that many companies are building platforms and tools specifically designed to help accomplish a variety of social business tasks.

    By • Dec. 1, 2015

  • How IBM is Revolutionizing Email with Social Integration [Podcast]

    In a new Social Business Engine Podcast, Bernie Borges speaks with M.E. Miller and Duncan Hopkins of IBM Verse to discuss how the new e-mail and content platform was developed and how it can change the way we work.

    By • Dec. 1, 2015

  • You Should Use Social Media to Tell Your Brand's Story

    Whether marketers like it or not, social media has managed to create a revolution in the way companies market their offerings. This has put the customer more in control in terms of viewing content and sharing it. Plus, this has also caused a major shift in the consumer-marketer relationship, thereby proving that social media can have a huge impact on traditional power structures.

    By • Dec. 1, 2015

  • The Guide To Hiring a Remote Web Designer and Living to Tell the Tale

    Hiring a remote web designer can be a daunting process.

    By James Richman • Nov. 30, 2015

  • 15 Powerful Ways To Growth Hack Social Media (#11 Is So Simple It Hurts)

    Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either "too much", or "more than you'd like to"?

    By • Nov. 29, 2015

  • NFL Social Media Power Rankings

    We take a look at which of the NFL's 32 teams are using social media the most through the first 10 weeks of the 2015 NFL season.

    By • Nov. 29, 2015

  • Instagram Testing Support for Multiple Accounts, Account Switching

    With the additional of Instagram advertising, there also comes the requirement to use the platform for different purposes. Now, reports have suggested that Instagram is testing options to enable management of multiple accounts from one log-in.

    By • Nov. 27, 2015

  • Blab Looks to Help Users Find More Relevant Content, Adds New Features

    Live-streaming has grown from virtually no-where to become a significant trend in social media circles in 2015. First Meerkat, then Periscope, and now Blab has come into the market. But where is the offering headed, and how can they expand beyond their niche content? Blab's latest update hints at the way forward for the live-stream.

    By • Nov. 27, 2015

  • Google's On Page Ranking Factors: Are They Fact Or Myth? [Infographic]

    Northcutt recently published some detailed findings on Google's website ranking factors, and which do and don't impact search engine results. They've been combined into this infographic by Red Website Design.

    By • Nov. 27, 2015

  • Instagram Offers Tips for Brands Looking to Use the Platform for Holiday Season Ads

    Are you considering using Instagram as part of your holiday season marketing program? The platform has provided a few notes and tips, highlighting several brands that are seeing success on the platform, and what brands can learn from those efforts.

    By • Nov. 27, 2015

  • Social Media Quick Tip: LinkedIn Company Page

    Should you create a LinkedIn page for your business? In this post, social media expert Karen Yankovich details how easy it is to create a LinkedIn company page, and why it can provide great benefits.

    By • Nov. 27, 2015

  • 13 Digital Marketing Experts Make Bold Predictions for 2016

    With social media platforms constantly evolving and new ones being created, it can be hard to know where you should spend your time. This is why I asked 13 top digital marketing experts what digital trends they see in the New Year as well as what they're planning to focus their energies on.

    By • Nov. 27, 2015

  • Facebook Releases Data on How the Platform is Used by Women in Thailand [Infographic]

    Facebook has released a new, regionally-focused report, this time looking at the role the platform plays in the lives of women in Thailand. And while the insights are regionally specific, it's interesting to note how similar trends and patterns resonate across cultures and time zones.

    By • Nov. 25, 2015

  • Vine Adds New Discovery Tools - The Next Big Thing?

    Twitter-owned video platform Vine has introduced a raft of new features this year, all of which have added to the user experience. And as it's slowly and quietly grown, Vine has established a place within the wider social space, and could, possibly, be positioned to be the next big platform. Don't believe me? The numbers may tell the story.

    By • Nov. 25, 2015

  • What You Need to Know About Place Tips for Your Facebook Advertising Campaign

    Facebook recently introduced a new feature called Place Tips which provides subscribers with location-based recommendations. In this post, Brett Relander breaks down how they work and how businesses should prepare to maximize the benefits of the tool.

    By • Nov. 25, 2015

  • 8 Ways to Use Social Media to Test Your Marketing Campaigns, Programs and Content

    Social media is equivalent to one big fat focus group that never sleeps. There's not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

    By • Nov. 25, 2015

  • Using Big Data for Better Teleco Customer Service

    Recently, we hosted a webinar on social and customer service, an ongoing series that is industry-specific and sponsored by IBM. Our panelists included the dynamic Jon Hall of Sprint, Perry McDonald of IBM, Michael Galkin of VoiceNEXT, and the discussion centers around how in this industry, where essentially customer acquisition is not the goal (most of us having signed up for one carrier or another) the cost of customer service is the leverage point.

    By • Nov. 24, 2015

  • Facebook Promotes the New Facebook Notes - A Valid Blogging Option?

    Facebook announced an update to Notes in September, improving the look and feel of the tool with a view to encouraging more bloggers to consider Facebook as a posting option. Now, Facebook's promoting how the new option can and is being used, with a view to encouraging more bloggers to post direct to The Social Network.

    By • Nov. 24, 2015

  • Why Audiences are Hungry for Remarkable Content [Infographic]

    Content marketing is fast becoming the key tool in the modern marketers' kit. But more than just content, audiences are seeking relevant, insightful and useful information, material that delivers on their needs rather than just promoting your business or seeking vanity metrics. LinkedIn has teamed with Brian Solis and Gaping Void to produce a new infographic looking at the importance of not just content, but 'remarkable content'.

    By • Nov. 24, 2015