Social Marketing: Page 258

  • Pinterest Reveals the Top Pinned Products of 2015

    As we lead into the holiday season, Pinterest is looking to help those who may be running on short on gift ideas, publishing a list of the Top Pinned Products of 2015.

    By • Nov. 21, 2015

  • You Voted: The Small Business Beginner's Guide to Snapchat

    Snapchat is one of the hottest new social platforms, with many marketers looking to tap into the apps hold on the Millennial audience. But how do you actually use it? Deanna Zaucha offers a quick guide.

    By • Nov. 21, 2015

  • All The Social Ladies Podcast: Tiffany Harrison

    In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Tiffany Harrison, Communications Manager at STA Travel.

    By • Nov. 20, 2015

  • Facebook Urges Marketers to Look Beyond Base Numbers to Better Understand Mobile Trends

    How can I increase mobile basket sizes? Should I invest in an m-site or an app? What should I expect in the future in terms of m-commerce? Facebook attempts to answer these questions and more with new data insights.

    By • Nov. 20, 2015

  • Facebook Plays an Expanding Role in Chinese Tourism [Infographic]

    What role does Facebook play as people plan their trips to China? It seems a very specific question, but that's exactly what Facebook's asked, commissioning Ipsos to interview users from Australia, France, Japan, South Korea, the UK and the US who've visited China in the past year, or are planning to visit in the coming year, in order to get their perspectives on how they went about researching their trip and how they've used Facebook in that process.

    By • Nov. 20, 2015

  • How Pinterest Empowers Social Change

    For non-profits, tough economic times hampered by a slow recovery have dealt a major blow to organizations looking to make an impact in the world. Increasingly charitable organizations have turned to non-traditional means for raising awareness and reaching potential donors.

    By • Nov. 20, 2015

  • The Domination of E-Commerce [Infographic]

    For many consumers, online retail is now an essential part of how they shop. The economic force of the online business is paving the way for future business owners, leveling the playing field for young minds with great ideas. Today, you don't need a storefront to make it big.

    By • Nov. 20, 2015

  • Who Is Responsible for Patient Engagement Within Pharma?

    What is the role of digital engagement when it comes to pharma? And whose responsibility is it?

    By • Nov. 19, 2015

  • Why Data-Collection Increases 73% During the Holidays

    Social media provides an opportunity for brands to grow their email lists and collect valuable data from their audience. And the holidays are prime data-collection season. According to Hootsuite, 58% of marketers who have been using social media for three years or longer state that social media has helped them boost sales.

    By • Nov. 19, 2015

  • The 5 Traits All Successful Teams Possess, According to Google

    We were pretty confident that we'd find the perfect mix of individual traits and skills necessary for a stellar team -- take one Rhodes Scholar, two extroverts, one engineer who rocks at AngularJS, and a PhD. Voila. Dream team assembled, right?

    By • Nov. 19, 2015

  • 7 Tips to Create Discoverable Content That Google, Humans and Social Networks will Love

    The goal for smart digital marketers should be to build a platform that helps you achieve defined and measurable business and marketing goals in the most efficient way and with the highest ROI possible - discoverability plays a big part in that process.

    By • Nov. 19, 2015

  • Top 10 Visual Content Marketing Trends for 2016 [Infographic]

    Only 11% of marketers believe they're leveraging images across their marketing channels "very effectively" - just one of the stats included in this research from Curulate, which highlights visual marketing trends to be aware of heading into 2016.

    By • Nov. 19, 2015

  • What Happens When Twitter Switches Off Share Counts - And What Are Your Options?

    Twitter will this week switch off share counts on their widely used tweet buttons, which could have an impact on social sharing activity across the web. So what will the change actually mean and what can you do about it? Here's a rundown of the change and your options.

    By • Nov. 19, 2015

  • 10 Reasons to Use a Social Media Management Tool

    As social media marketing has become increasingly important to business, so to have the tools required to manage your social presence. But what do you actually need social media management tools for? What functionality and capability do they facilitate that can help you produce better results? Here are 10 ways such tools can help.

    By • Nov. 19, 2015

  • 21 Simple Ways to Create the Best Viral Content [INFOGRAPHIC]

    Admit it! All bloggers and content marketers dream of creating viral content. Content that spreads like wild fire in social media or any online marketing avenue for that matter is not a dream. We know most big names do it! We wish we knew what the secret ingredients are? Wouldn't it be nice to find the components of a viral post with research backed data?

    By • Nov. 19, 2015

  • Facebook Highlights the Possibilities of Carousel Ads

    Have you used Facebook's Carousel Ads yet? The ad format, introduced last year, is producing some great results on the platform. In a new post, Facebook has highlighted the various ways advertisers can use the offering to maximize ad reach.

    By • Nov. 18, 2015

  • Tumblr's Quest to Innovate Longform Content, Starting With a Gif-Maker Tool

    Tumblr is the latest social network to introduce its own gif-maker tool, following on the heels of Instagram's launch of its Boomerang app and other stand-alone gif creator tools like Giphy

    By • Nov. 18, 2015

  • The 7 Different Types of Social Media Managers: Which One Are You? [Infographic]

    Which type of social media manager are you? The SEO-Minded? The Advertiser? Maybe The Social Butterfly?

    By • Nov. 18, 2015

  • Blogging, Engagement, and Editorial Calendar Strategy

    In the world of old-school online marketing, blogs were typically thought of as a medium for posting search-optimized articles on the web. Certainly, a healthy blog can help your search visibility, but focusing on keywords and rankings completely misses the point.

    By • Nov. 18, 2015

  • 5 Ways to Boost Your Social Media Engagement

    Social media networks have made it easier than ever for customers to reach out to brands with compliments, criticisms and general feedback. Is your brand there to continue the conversation? Check out this article with 5 strategies that will help you boost your own social media engagement.

    By • Nov. 18, 2015

  • What High Quality Outbound Sales Reps Look Like

    Anyone who has hired outbound sales reps knows that not just any old warm body will do the trick. Here's the criteria we follow to find top talent.

    By • Nov. 17, 2015

  • Hootsuite Announces Integration with Microsoft Products to Better Utilize Social Content

    Leading social media management platform Hootsuite has announced a new integration with Microsoft's Dynamic CRM, SharePoint and Yammer. The deal will see these Microsoft properties made available within the Hootsuite platform, enabling better utilization of social content, with a particular focus on "social marketing, social selling, customer support and internal collaboration".

    By • Nov. 17, 2015

  • How to Increase LinkedIn Engagement 300 Percent [INFOGRAPHIC]

    Although you may have a profile on the site and are sure to add contacts you've recently met, you're probably not aware of all of the features you can use on the site to grow your community. For companies and individuals alike, LinkedIn has multiple platforms its members can use to find like-minded people and direct relevant content their way.

    By • Nov. 17, 2015

  • 3 Tips for Using Online Reviews for Business Insight and Improvement

    A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widespread changes were made in policy or offerings based on what people said on review sites. The most interesting nugget was that it wasn't just the feedback of their own hotel that was acted upon, but reviews given to other hotels that were deemed helpful in making strategic growth decisions.

    By • Nov. 17, 2015

  • Differentiate Your Brand with Personalized Digital and Social Media Experiences

    People won't remember every word you say. They won't remember every tweet you write or every Facebook post you publish. People won't remember every visual image post to Instagram. But people will, however, remember how you made them feel.

    By • Nov. 17, 2015