Social Marketing: Page 257

  • 24 Statistics That Show Social Media Is the Future of Customer Service

    Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.

    By • Nov. 11, 2015

  • 4 Essential Image Tests For SMBs Selling Goods on Social Media

    With new features like "buy now" buttons and shoppable Pinterest pins, one thing is clear - social selling success is increasingly reliant on quality images. Here are a few ways to test which image types will resonate best with your audience.

    By • Nov. 11, 2015

  • How to Survive a Skeptical Millennial Market this Holiday Season

    There's always room to make your social media marketing strategy more human, and that's exactly what you'll need to to to reach a group of Millennials on the verge of quitting this holiday season - here are a few ways you can do just that.

    By • Nov. 11, 2015

  • How Rebranding Impacted 3M's Social Media and Content Strategies [PODCAST]

    When a company rebrands, the ramifications are felt throughout the enterprise. Six months after the relaunch of the 3M brand, Carlos Abler, Content Marketing Strategy Leader, and Christian Plewacki, Social Media Strategist, discussed the changes they're leading at 3M subsequent to the global giant's rebranding.

    By • Nov. 11, 2015

  • Twitter Data Shows Hearts Are Already Generating More Engagement Than Stars

    Twitter's SVP of product Kevin Weill has revealed that Twitter's new 'heart' icon is already generating more engagement than it's incumbent, the 'star'. Weil discussed this and various other Twitter updates at the 2015 Open Mobile Summit.

    By • Nov. 10, 2015

  • Taco Bell's New Campaign Highlights the Opportunities in Social Marketing Creativity

    Taco Bell's latest social media campaign looks to capitalize on the rising emoji trend, though in a different way to everyone else, providing some interesting food for thought for marketers.

    By • Nov. 10, 2015

  • Facebook Releases Data on How to Connect with Audiences Over Christmas [Infographic]

    We're now less than six weeks away from Christmas - time to start establishing your festive season marketing plans. To assist on this front, The Social Network has today released a new infographic which compiles a range of research insights based on Facebook usage at Christmas time across 34 countries.

    By • Nov. 10, 2015

  • Your Customers Are Talking About You - Do You Know What They're Saying?

    For most small business owners, a large portion of their new business comes from word-of-mouth. Many of these business owners don't ask for or promote online reviews or feedback - the typical theory is that a bad review will impact them negatively, so they would rather have no reviews than risk even one negative comment.

    By • Nov. 10, 2015

  • All the Social Ladies Podcast: Hear Firsthand How Teens Perceive Social Media

    On a new episode of the "All the Social Ladies" podcast, Carrie Kerpen interviews her teenage daughter Charlotte to get the lowdown on how younger users are approaching social media.

    By • Nov. 10, 2015

  • Now, You Can Search Pinterest by Clicking on an Object within a Pin Image

    Pinterest has today unveiled its latest search addition - the ability to search for pinned content via image. The move could provide a great boost for on-platform discovery, and direct sales from Pinterest as a result.

    By • Nov. 9, 2015

  • 10 Bootstrapping Tips for Your Business Growth

    Are you attempting to start and build a business from your personal finances? This situation is known as bootstrapping, and it involves starting a company with very little capital. While it is certainly a possibility, bootstrapping can be an extremely challenging situation. Fortunately, by following some helpful tips, you can help your business to grow.

    By • Nov. 9, 2015

  • Walmart Launches Veteran Initiative 'Greenlight A Vet'

    Walmart is doing their part this Veterans Day by honoring and raising awareness for our veterans through a new campaign called "Greenlight A Vet." Learn more details about the campaign.

    By • Nov. 7, 2015

  • Opportunities in Vine: Simple, Effective and Creative Video Content

    Have you considered using Vine as part of your brand's social media strategy? The platform is very easy to use, and given its six second time constraint, it can be a less daunting, and more creative, way to venture into video content.

    By • Nov. 7, 2015

  • Facebook Announces Updates to Improve Local Audience Targeting

    Facebook is updating their local awareness ads offering, providing improved targeting and data resources to help local businesses maximize the effectiveness of their Facebook marketing efforts.

    By • Nov. 6, 2015

  • Should You Use Emoji in Your Branded Communications?

    Do you use emoji in your marketing efforts? Maybe you should - latest stats and trends indicate that a growing number of people - and brands - are using the tiny animations to better communicate with their audiences.

    By • Nov. 6, 2015

  • All The Social Ladies Podcast: Jennifer Watson

    In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Jennifer Watson from The Weather Channel to discuss her career as a meteorologist and how that evolved into managing the company's social media channels.

    By • Nov. 6, 2015

  • 10 Free (and Nearly Free) Ways to Spur Business Growth

    Beyond the sweat equity and brain power that goes into turning an idea into a startup, there is the challenge of determining the best way to grow your business. Along the way, I've learned that there are ten steps for business growth that are easier to achieve, thanks to some free, or low-cost, tools now available

    By • Nov. 6, 2015

  • How the SAS Online Community Provides More than Customer Support [PODCAST]

    Like many brands, SAS started its online community 10 years ago to reduce the need for telephone support. Two SAS employees, Chris Hemedinger and Shelley Sessoms, explained in a podcast recording how the SAS online communities now provide (much) more than customer support. Chris is the Senior Manager of Online Communities, and Shelley is one of three Community Managers on his team.

    By • Nov. 5, 2015

  • Which Social Media Trends Should Your Startup Invest in Next Year?

    Social media marketing is very dynamic in nature - every year, there's a myriad of new platforms entering the social media space, along with the continual influx of new trends and features. In order to keep pace and stay ahead of the competition, companies of all sizes need to stay well informed on the latest digital marketing trends, and identify which ones are worth investing in.

    By • Nov. 5, 2015

  • Why Social Media Poses Risks to Your Corporation [INFOGRAPHIC]

    Social media may seem harmless, but it carries risks for corporations. Click4Compliance.com examined how corporations currently use social media to determine what risks they encounter and created this infographic.Social media content can be used as evidence in enforcement proceedings and litigation. What puts companies at risk?

    By • Nov. 3, 2015

  • The First Rule of Blogging: High-Quality Content Is Always Top Priority

    High-quality content is to bloggers what the Fountain of Youth was to Spain's Juan Ponce de León.The only difference?

    By • Nov. 3, 2015
  • SMT Expert

    Building Brand Loyalty through Surprise and Delight

    Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond 'typical' customer service.

    By • Nov. 3, 2015

  • Sprinklr Acquires Booshaka, an Audience Segmentation & Management Platform

    Today Sprinklr made an acquisition announcement that it had bought Booshaka, "an advanced audience segmentation and management platform that helps marketers link customer data automatically across social, web, mobile, ecommerce, and CRM systems to optimize engagement and drive revenue," according to a release from Sprinklr.

    By • Nov. 2, 2015

  • In Response to Protests, Facebook Will Adapt "Real Name" Policy

    In response to protests, Facebook announced that it will test improvements of its "real name" policy and the processes by which users confirm their identities.

    By • Nov. 2, 2015

  • The First Social Automation Tool for Small Businesses

    In the social media world, automation is a hot topic. Can it really work? What processes can it help my business with? At Likeable Local, we set out to prove that it can work for small businesses. And it is! Here's why we did it & how you can use it.

    By • Nov. 2, 2015