Social Marketing: Page 257

  • Facebook Helping Other Companies Build Bots for Messenger

    According to reports from multiple sources, Facebook is currently working with selected third-party companies to create chatbots that will work within the Facebook Messenger app.

    By • Jan. 6, 2016

  • 4 Tips for Measuring the True Value of Social Media

    While vanity metrics aren't necessarily bad measures of social media marketing performance, senior leaders also need to know how those likes and comments convert to sales or other key business objective before approving additional social media spending. Here are some ways to highlight this.

    By • Jan. 6, 2016

  • The Social Media Marketing State of Play [Infographic]

    What are the key social media marketing trends to keep an eye on? According to this infographic from Morrison Foerster, one of the key areas of focus will be improving engagement, as the numbers show that while brands have continued to up their social media marketing spend, engagement with brands on most platforms has actually declined.

    By • Jan. 5, 2016

  • Dialling In Your Marketing Personas

    To make the most of your marketing efforts for 2016, you'll want to focus your efforts on your very best prospects - the ones who are most likely to do business with you and keep buying from you well into the future.

    By • Jan. 5, 2016

  • 5 Key Social Media Marketing Trends to Watch in 2016

    So what are the key trends that social media marketers need to look out for in 2016? While understanding what might be on the horizon, it's equally important to look at why, and how those trends have formed over time. Here are five key things to watch for in the next year.

    By • Jan. 5, 2016

  • Why Enterprise Digital Marketers Will See Big Changes in 2016 [Podcast]

    In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Chad Pollitt to get his thoughts on the future of digital marketing.

    By • Jan. 5, 2016

  • 5 Most Horrendous Ways Businesses Can Interact on Social Media

    Businesses can utilize social media to drive media attention, gain market share, drive new leads and sell more products and services. This is if they use it in the right way. Too many businesses fail in using social media as a marketing and sales weapon by using the wrong approach and worse, improper execution. So that your business does not fall under the same trap of poor social media marketing, I would like to share 5 terrible ways companies have interacted with their own followers and what you can do the right way to properly attract and engage a supportive social ecosystem.

    By • Jan. 4, 2016

  • The Biggest Facebook Posts of 2015 and What We Can Learn From Them

    What was the most engaging content on Facebook in 2015? This listing from CrowdTangle is both surprising and expected at the same time - and it highlights some key lessons about what generates shares and attention on The Social Network.

    By • Jan. 1, 2016

  • What Makes Infographics Go Viral [Infographic]

    ​Infographics have achieved unprecedented popularity over the past few years, giving people the ability to present large amounts of information in an easy to digest format. But what makes one infographic succeed and another fail? This infographic looks at the key elements of infographic success.

    By • Jan. 1, 2016

  • Improved Automation Complexity - The Future of Customer Service on Twitter?

    Twitter has partnered with the Indian Government to facilitate a new system which can deliver customized information about public transport via tweet. The process, if extended to other brands, could have significant benefits and help maintain Twitter's position as the social customer service platform of choice.

    By • Jan. 1, 2016

  • LinkedIn Currency: Calculating The Value of Your Network

    Do you understand what the true value of your network is, whether in terms of measurable or immeasurable results? In this post, Melonie Dodaro shares her incredible story of the value of social networks, and how businesses and individuals can use the power to their advantage.

    By • Dec. 31, 2015

  • How to Measure Your Social Media Campaigns in the Real World

    The biggest challenge to managing and measuring your social media campaigns is knowing what metrics are truly important to your business. But that question is critical - this post outlines five actionable metrics every social media campaign should track and optimize.

    By • Dec. 31, 2015

  • How Businesses Should Deal with Social Media Risks

    The value of social media cannot be explained enough. It breaks down geographic and cultural borders. It allows people to connect in a way that is more-or-less meaningful. It provides new opportunities for businesses to flourish. If you have a website or an online payment platform, you have performed a risk assessment on your cyber security systems. This is imperative anytime customers trust you with personal or sensitive details. What many businesses do not realize is that you need to be careful of risks on your social media pages as well.

    By • Dec. 31, 2015

  • Celebrating the New Year with Twitter

    Excitement's building, anticipation's rising. A new year is only hours away. And if you're like a great many social media users, you'll no doubt turn to Twitter to share your best wishes and get a sense for the global celebration. Twitter sees massive fluctuations on New Year's, and this year, they've introduced a seasonal emoji to help people welcome in 2016.

    By • Dec. 31, 2015

  • Facebook Testing New Customizable News Feed on Mobile, With Categories Based on Personal Interests

    Facebook is testing a new way to explore your News Feed on mobile with a customizable interface that lets you separate your feed into multiple categories based on selected interests and personal preferences.

    By • Dec. 30, 2015

  • Facebook Offers Advice for Political Candidates on the Platform

    Using the momentum of the Presidential campaign, Facebook's taken the opportunity to highlight ways in which their platform can be used to fuel candidate support - and given the unprecedented reach potential and opportunities afforded by The Social Network, there's undoubtedly a heap of possibilities on this front.

    By • Dec. 30, 2015

  • 7 Ways to Dramatically Improve Your Customer Acquisition [Infographic]

    Did you know that 88% of Americans use the internet on a regular basis, and that 50% of money spent on retail is influenced by the internet? This massive shift in consumer behavior creates new challenges and opportunities for new startups - this inforgraphic outlines seven ways to capitalize on the shift and boost your bottom line.

    By • Dec. 30, 2015

  • Next-Level Social Media Advertising - What You Need to Know to Stay Ahead of the Competition

    While it is still possible to drive organic engagement on social media, platforms such as Facebook and Twitter have become much more savvy about how to best leverage the massive amount of potential their reach offers. This means that in order for your brand to stay ahead of the competition, you have to utilize social media advertising to ensure that your message reaches a high number of your target audience.

    By • Dec. 30, 2015

  • Why the Modern CMO is Like a Mutual Fund Manager

    In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Jim Williams, Vice President of Marketing at Influitive.

    By • Dec. 30, 2015

  • Time for Some Healthcare New Year's Resolutions

    Here's how healthcare has changed in 2015, and what to look out for in 2016.

    By • Dec. 30, 2015

  • The State of Content: Rules of Engagement for 2016 [Infographic]

    The stakes are even higher than ever for marketers to create content that can break through the noise - so, how will you make your content engaging and interesting? This infographic lays out five simple rules to engage your audience in 2016.

    By • Dec. 29, 2015

  • The Biggest Web Design Trends of 2015 [Infographic]

    What web design trends have we seen emerge over 2015? The folks at SayenkoDesign have created an infographic that rounds up the biggest web design trends of the last twelve months.

    By • Dec. 23, 2015

  • We Need to Talk About 'Kimoji' and the Rising Importance of Emoji Analytics

    We need to talk about 'Kimoji'. Not because I want to talk about Kimoji, mind you, not because you or I necessarily care about the latest evolution of the emoji craze which involves an assortment of images based on 'cultural icon' Kim Kardashian and her 'assets'. But because Kimoji is the latest in the rising emoji trend, a trend that no social media marketer will be able to ignore, based on its current growth and adoption rate.

    By • Dec. 23, 2015

  • Vine Introduces New Content Recommendation Tools, Works to Build on Creator Popularity

    Everyone's favorite 6-second video app Vine has released an update, extending their recently upgraded search functionality to a new recommendations panel. And while video content continues to grow in popularity, Vine may be well-placed to capitalize on that increase in attention - if it can build a workable and beneficial way to incentivize its top creators.

    By • Dec. 23, 2015

  • 8 Community Growth Goals to Help You Prioritize Social Networks and Technology Usage

    At the foundation of business is people. At the core of people are hearts and minds that want to connect with other people, it's in our DNA to want to connect with other human beings in a communal way. This same principle should be applied to your social media marketing efforts - your strategy should be defined by your reasons for building an online community in the first place.

    By • Dec. 23, 2015