Social Marketing: Page 259

  • 'It's all in the Thumbs' - Facebook's New Research into the Rise of Mobile Commerce

    Facebook's released a new blog post which examines the rising importance of mobile connectivity, part of a larger Facebook research project called 'The Thumb is in Charge', which examines the wider mobile shift in more detail, highlighting the opportunities, key trends and behavioral shifts which all businesses need to be aware of to best respond to rising consumer demand.

    By • Oct. 28, 2015

  • Fashion Digital Cognoscenti Buck The Industry

    The celebrity social influencer-driven fashion label was a recurrent thread lining last week's packed Fashion Digital conference in New York City, a mash-up of fashion, lifestyle and technology cognoscenti. Enter the intrepid Fashion Digital Intelligentsia.

    By • Oct. 28, 2015

  • What YouTube Red Tells Us About Consumers

    Last Wednesday, YouTube launched 'YouTube Red', a new subscription service that allows subscribers to watch all the ad-free content they want, save videos offline, and gain access to music and exclusive video content. Will it be a success?

    By • Oct. 27, 2015

  • 4 Marketing Trends That Will Change Everything in 2016

    Marketing is continually in a state of flux, responding to changes in both consumer behavior and technology. And now, even moreso than ever before, it's vital for marketers to strive to stay ahead of the curve instead of simply jumping on board with everyone else. In this post, Brett Relander looks at four critical marketing trends that will change the way brands reach out to consumers in the coming months.

    By • Oct. 27, 2015

  • Twitter Launches New Audience Analytics Tool Called 'Brand Hub'

    As part of Twitter's ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called 'Brand Hub' which offers new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet.

    By • Oct. 26, 2015

  • Fixing Broken Windows: Shattered Myths About the Glass Ceiling

    Leading organizations now realize that improving the representation of female leaders is crucial to business success. In fact, "Companies in the top quartile for gender diversity are 15 percent more likely to have financial returns above their respective national industry medians."

    By • Oct. 26, 2015

  • Will Facebook's New 'Reactions' be Good for Marketers?

    Earlier this month, Facebook announced that users would soon be able to quickly express their responses to content on the platform with more than just a 'Like'. Soon, there'll be a whole range of emotional indicators available through the new 'Reactions' emoji-style response toolbar - but what will these new options mean for marketers?

    By • Oct. 24, 2015

  • Experimenting on New or Niche Social Channels Without Wasting Time

    A new social platform "worth trying out" launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.

    By • Oct. 24, 2015
  • SMT Expert

    Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

    Buffer, a company considered to be one of the leaders in social media marketing, made a shocking announcement this week - they've lost nearly half their social referral traffic over the last year.

    By • Oct. 24, 2015

  • Twitter's Bringing 'Sponsored Stories' to Their New Moments Platform

    Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.

    By • Oct. 23, 2015

  • Why Do Some Startups Succeed While Others Fail? [INFOGRAPHIC]

    $1 trillion of the U.S. GDP is accounted for by 9 tech companies that barely existed 15 years ago: Apple, Amazon, Google, Salesforce, VMware, Facebook, Twitter, Groupon, and Zynga. These companies started as startups.

    By • Oct. 23, 2015

  • Vine Announces Improved Twitter Integration to Increase Creator Exposure

    Twitter-owned video app Vine has announced an update which will enable users to better align their Twitter and Vine profiles, adding increased exposure potential to each.

    By • Oct. 23, 2015

  • 3 Ways in Which Facebook's Reactions Will Change Your Social Media Marketing Approach

    Facebook's officially testing buttons that go beyond the traditional "Like" option, and it's only a matter of time before the feature rolls out to audiences worldwide. So let's get a jump start on how Facebook's Reactions will change your social media marketing strategy.

    By • Oct. 23, 2015

  • The Difference Between Doctors, Patients and Campaigns

    I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It's not something I consider myself to be an expert in (in fact I wouldn't refer to myself as an expert in anything!), but it is something I enjoy, although I would simply describe it as being interested in people.

    By • Oct. 23, 2015

  • Facebook Releases Data on How Users in India Celebrate Diwali on the Platform [Infographic]

    We're approaching the festive season in India, with Diwali just around the corner, and one of the places the celebrations will be most evident is Facebook. To help marketers capitalize on opportunities presented in the party season, Facebook has released a new range of data on how Indian audiences use Facebook over Diwali.

    By • Oct. 23, 2015

  • Help Social Media Today Serve You Better

    In August, our entire team at Social Media Today went through an extensive, two-day workshop to learn more about how our primary audience-the mid to large-sized enterprise practitioners-experiences our site, our events, and our communities.

    By • Oct. 22, 2015

  • How Twitter Can Help Drive Christmas Sales [Infographic]

    Christmas is now only nine weeks away, it's definitely time to start locking in your Christmas marketing plan. To help with this, and to highlight the role Twitter can play in your Christmas social marketing mix, the platform's UK blog has released a new infographic which outlines the opportunities on Twitter for marketers ahead of the holiday season.

    By • Oct. 22, 2015

  • Taking Advantage Of Inbound And Social Media Marketing This Halloween

    Summer is over. Back-to-school season has passed. Now, people are free to concentrate on the holidays and that means that you have plenty of chances to drive traffic to your brick and mortar location and/or your website and social media properties. If you're looking for the opportunity to scare up a few more sales through inbound and social media marketing this Halloween, look no further.

    By • Oct. 22, 2015

  • 3 Simple Tips for Being Consistent in Your Social Media Marketing

    With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. Here are three tips to help you maintain a consistent and relevant social media presence.

    By • Oct. 22, 2015

  • #SMTLive: Having Trouble Getting Buy-In on Social Selling?

    Some of our favorite Best Thinkers joined our SMTLive webinar to talk about how to increase buy in on social selling strategies. They discuss everything from what exactly social selling is to best practices in executing an organization-wide approach. Here is our recap.

    By • Oct. 21, 2015

  • Microsoft, Amazon and MTV Lead the Pack in 2015 Social Power Ranking

    Here are the top brands when it comes to social power rankings. What can we all learn from their social success?

    By • Oct. 21, 2015

  • Google Photos Hits 100 Million Users in 6 Months

    Google launched Google Photos this past May, and in the sixth months since, it has quickly grown to 100 million users per month. The service is a central storage hub for personal photos where they can be uploaded and sent easily via Gmail. It features easy automatic organization, too, via machine learning that makes the process more intuitive. And, phones and tablets connected via Chromecast can also easily upload and share photos.

    By • Oct. 21, 2015

  • 5 Reasons to Use Facebook Dynamic Product Ads

    As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This new feature has left a lot of advertisers excited about the future. The Dynamic Product Ads, or the Facebook Dynamic Product Ads, is everything that the hype has been building and more. If you're looking to improve the advertisement of your products and its sale then you will surely be excited to hear what all is in store for you.

    By • Oct. 21, 2015

  • New Star Wars Trailer Brings Out the Racist Trolls

    The new Star Wars trailer is out, and, because I am a person under the age of 70, you are very safe in assuming that I am a huge fan, and very happy about this new glimpse into my favorite fictional universe. But not everybody is as happy about the trailer as the legions of Star Wars fans are right now. And the unhappy ones are also racist as hell.

    By • Oct. 20, 2015

  • The 5 Biggest Trends Being Predicted at the End of 2015 [INFOGRAPHIC]

    This year was a big one for social and publishing, with Facebook's Instant Articles and immersive mobile ads making it easier for brands to publish original content directly on social. Mobile and video are both considered the future of marketing, but what else can we expect? Given what we know now, what predictions can we make for what's to come?

    By • Oct. 20, 2015