Social Marketing: Page 259

  • New Facebook Report Highlights Festive Season Opportunities in Southeast Asia [Infographic]

    Facebook is releasing a series of reports looking at the growing role the platform plays for users over the Christmas period in different regions of the world, highlighting important trends marketers should be aware of. Their latest report looks at the Southeast Asian market, a region which incorporates Indonesia, The Philippines, Thailand, Vietnam and Singapore.

    By • Nov. 17, 2015

  • 5 Reasons Visitors Leave Your Website

    Often, we only think of what makes our company website "charming" and "cool" and we forget what our potential clients actually want to see.

    By • Nov. 16, 2015

  • Why We Love Fraud Awareness Week (And So Should You)

    ​Although we don't like to admit it, succeeding as a small business takes more than a great idea and strong work ethic. Vigilance and the ability to anticipate the unexpected, whether it's unforeseen costs, dips in the economy or other more ominous issues it's just part of the job description for every small business owner.

    By • Nov. 16, 2015

  • A New Economy Created by Social

    Picture this: a world in which your entire marketing team and your entire customer service team never come into the office. A world in which you met all of them on social media platforms, where you handpicked them because of their social media presence. Or, you read something of theirs on a website and outreached them via social media. This, essentially, is the so-called 'gig economy' and its best friend: the social media network.

    By • Nov. 15, 2015

  • Role of Social Media Marketing in Business

    Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.

    By • Nov. 15, 2015

  • Snapchat Adds New Monetization Option, Frustrates Users, Re-Tweets Their Angry Messages

    Snapchat today gave users the ability to purchase pre-run 'Lenses' for $0.99 each, a move which angered some users. But rather than shy away from the criticism, Snapchat, in their own unique style, embraced it.

    By • Nov. 13, 2015

  • Starbucks' Response to Red Cup Controversy? Let Social Sort It Out

    Starbucks was the subject of social media outrage this week over its red holiday cups--which, lacking decoration this year, some took to be an affront to Christianity.

    By • Nov. 13, 2015

  • Facebook: The Ultimate Personalized News Service

    As ratings drop for most cable news channels and tradition print newspapers continue to collapse, where are Americans getting their news today? For many, especially Millennials, the answer is social media.

    By • Nov. 13, 2015

  • The Most Discussed Issues on Facebook from October [Infographic]

    Facebook has released its hot topics report for October 2015, highlighting what people were discussing most via Facebook posts, split by demographics and topic groups.

    By • Nov. 13, 2015

  • 10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

    Wanna' know how to maximize the impact of your festive season content AND take time to unplug and spend time with the ones you love? In a new Social Zoom Factor podcast, Pam Moore offers 10 content marketing survival tips for the holidays.

    By • Nov. 13, 2015

  • How to Use Social Media to Expand Your Business [Infographic]

    The Villanova School of Business has put together an infographic which highlights how to maximize your use of the major social media platforms for brand benefit.

    By • Nov. 13, 2015

  • Facebook Increases Support for 360 Degree Video, Offers New, Immersive Ad Options

    Facebook has announced a new range of tools to support 360 degree video content on the platform, including new options to create 360 degree video ads.

    By • Nov. 12, 2015

  • Snapchat Triples Video Views to 6 Billion

    In spite of recent news that Snapchat lost approximately 25 perecent of its valuation, the app seems to be growing quickly among its user base, with news yesterday that the company tripled its video views in just a few months. In May, the company reported 2 billion daily views. It now reports 6 billion daily views.

    By • Nov. 12, 2015

  • IT and Social Media: A Match Made in Marketing

    IT generally isn't who you typically imagine when you think of social media gurus - but why not?

    By • Nov. 12, 2015

  • 61 LinkedIn Tips For Business: From Beginner to Power User

    Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there's enough of an ROI on your LinkedIn activities? In this post, LinkedIn expert Melonie Dodaro compiles her best 61 tips to help brands and individuals maximize their LinkedIn presence.

    By • Nov. 12, 2015

  • The Complete Guide to Advertising on Instagram [Infographic]

    Salesforce have produced an infographic looking at the key requirements of Instagram ads, including character limits, image dimensions and tips on how to succeed with your promoted content on the platform.

    By • Nov. 12, 2015

  • Periscope Announces Update - Improvements to Maps and Playback Functionality

    Leading live-streaming app Periscope has released a new update that improves the functionality of their clever map function and adds in the option for users to skip forward during playback.

    By • Nov. 11, 2015

  • What Can You Learn About Content Marketing From Social Reinforcement?

    Social reinforcement refers to reinforcers such as smiles, acceptance, praise, acclaim and attention from other people. Simply stated, it's a positive reaction that promotes repetition of the behaviour which provoked said social reinforcement. How does this apply to content marketing and content strategy?

    By • Nov. 11, 2015

  • Facebook is Stealing Your Video Content and Ad Revenue

    Screenshot via In a Nutshell - Kurzgesagt video below

    By • Nov. 11, 2015

  • 24 Statistics That Show Social Media Is the Future of Customer Service

    Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.

    By • Nov. 11, 2015

  • 4 Essential Image Tests For SMBs Selling Goods on Social Media

    With new features like "buy now" buttons and shoppable Pinterest pins, one thing is clear - social selling success is increasingly reliant on quality images. Here are a few ways to test which image types will resonate best with your audience.

    By • Nov. 11, 2015

  • How to Survive a Skeptical Millennial Market this Holiday Season

    There's always room to make your social media marketing strategy more human, and that's exactly what you'll need to to to reach a group of Millennials on the verge of quitting this holiday season - here are a few ways you can do just that.

    By • Nov. 11, 2015

  • How Rebranding Impacted 3M's Social Media and Content Strategies [PODCAST]

    When a company rebrands, the ramifications are felt throughout the enterprise. Six months after the relaunch of the 3M brand, Carlos Abler, Content Marketing Strategy Leader, and Christian Plewacki, Social Media Strategist, discussed the changes they're leading at 3M subsequent to the global giant's rebranding.

    By • Nov. 11, 2015

  • Twitter Data Shows Hearts Are Already Generating More Engagement Than Stars

    Twitter's SVP of product Kevin Weill has revealed that Twitter's new 'heart' icon is already generating more engagement than it's incumbent, the 'star'. Weil discussed this and various other Twitter updates at the 2015 Open Mobile Summit.

    By • Nov. 10, 2015

  • Taco Bell's New Campaign Highlights the Opportunities in Social Marketing Creativity

    Taco Bell's latest social media campaign looks to capitalize on the rising emoji trend, though in a different way to everyone else, providing some interesting food for thought for marketers.

    By • Nov. 10, 2015