Social Marketing: Page 273

  • Tweets Coming to Google Search via Desktop - Who Cares? You do

    Search Engine Land has reported that some users are now seeing Twitter results in Google search queries, a significant step in the Google/Twitter relationship. Why is it this deal so significant? Because the potential impacts of tweets in search could have a big bearing on online brand representation.

    By • Aug. 14, 2015

  • How to Maximize Christmas Ad Campaigns on Facebook - According to Facebook

    In a new blog post, Facebook has outlined the case for advertisers to start considering their on-platform ad efforts for the upcoming holiday season, offering a range of tips and even a downloadable guide, to point businesses in the right direction.

    By • Aug. 14, 2015

  • Twitter Drops 140-Character Limit from Direct Messages: 3 Benefits for Twitter Business Users

    Earlier this week, Twitter lifted its character limit on private messages - here are three ways your Twitter game will improve after the character limit lifts.

    By • Aug. 14, 2015

  • 15 Facebook Page Growth, Reach and Engagement Facts for July

    July was a very busy month in the world of Facebook. Here's Locowise's latest roundup on growth, reach, engagement stats and all the other important happenings that you need to know in order to run a Facebook page successfully.

    By • Aug. 14, 2015

  • What You Can Learn From The Worst-Performing Headlines On Buzzfeed [Infographic]

    The team at Buzzstream and Fractl recently analyzed over 5,000 articles from BuzzFeed with a focus on the lowest-performing headlines to discover what didn't work.

    By • Aug. 14, 2015

  • Common Traits Of The Most Successful CEOs [INFOGRAPHIC]

    In the glitzy tech world, CEOs like Mark Zuckerberg, Larry Page, and Marissa Mayer inspire profile after profile where the rest of us are trying to figure out: what's the secret to their success? Is it better to be an Ivy League graduate or a dropout? What do they eat for breakfast? While there's no secret trick to suddenly having the drive and charisma that make these leaders who they are (and maybe some luck), there are still significant statistics that reveal the shared characteristics among CEOs who have made it today.

    By • Aug. 13, 2015

  • The Big Brand Theory: New Katy Perry Fragrance Sold Exclusively on Twitter

    Coty Inc. became the first beauty brand to sell a product exclusively on Twitter.

    By • Aug. 13, 2015

  • How to Increase Organic Blog and Website Traffic

    It's every digital and social marketers dream that their ideal customer, partner and fan will easily find their blog, website or other online social channel. Unfortunately, it's not as easy as building a website or blog and people just show up at your digital front door, banging to get in and buy from you.

    By • Aug. 13, 2015

  • Twitter Removes 140-Character Limit from DMs - New Opportunity for Brands

    Get ready to unload a bigger piece of your mind via Twitter - starting today, the micro-blogging giant is removing the 140-character limit on direct messages (DMs) for all users.

    By • Aug. 13, 2015

  • Periscope Now Has 10 Million Accounts - Time for Your Brand to Start Live-Streaming?

    Twitter-owned Periscope - one of the two big players in the live-streaming landscape - has released figures which demonstrate specifically how it's placed. And the numbers are impressive.

    By • Aug. 13, 2015

  • Tinder Loses Its Mind on Twitter: Branding and the Streisand Effect

    Earlier this week Tinder, the dating app that is largely known for facilitating casual hook-ups, lost its shit on Twitter over an article in Vanity Fair. And a big part of why you may heard about the Vanity Fair article is for no other reason than because Tinder decided to lose its shit. It's called the Streisand effect, and it carries with it a big lesson on why sometimes brand management means just shutting the hell up on moving on.

    By • Aug. 12, 2015

  • Facebook, Instagram, Snapchat Most Popular Networks Among Millennial Teens [Report]

    Marketing group Refuel Agency has produced a new report on the media consumption habits of Millennial teens. Their findings showcase some very important trends among Millennials, trends that no doubt all marketers will have an interest in - here are some of the key points.

    By • Aug. 12, 2015

  • 6 Lesser Known Facebook Features You Should Be Using

    ​With Social Media changing so fast, it's easy to see how updates can be missed. With this in mind, we've compiled a list of our top 6 lesser known Facebook features that could help drive your business goals on Facebook.

    By • Aug. 12, 2015

  • Facebook Improves Ad Options to Help Retailers Heading Into the Holiday Shopping Season

    With the holiday season approaching, Facebook is updating it's Dynamic Product Ad offering, which it introduced earlier this year. The new additions include cross-selling functionality, conversion optimization and improved in app options. Here's how the new features will work.

    By • Aug. 11, 2015

  • Little Name, Big Impact: Why You Need Micro-Influencers on Your Side

    While micro-influencers can be a great tool for your brand, you'll need to connect with the right one or you'll be wasting your money. Here are a few ways you can find and connect with a worthwhile promoter for your brand.

    By • Aug. 11, 2015
  • SMT Expert

    Social Media Management Tools: What to Expect in the Second Half of 2015

    Social media isn't going anywhere anytime soon. That much is clear. On the contrary, social media is still growing. And fast! The biggest social media sites are, on the whole, still increasing the amount of users they have. And, over the last few years a wide range of new, unique, and highly-successful social media platforms have been launched. This should be music to the ears of businesses of all sizes, from global corporations to local shops.

    By • Aug. 11, 2015

  • The Importance of Focusing on The Bigger Digital Picture

    Ask people from five different enterprise departments about their digital strategy, and you're likely to get five different answers, but few could describe how their company is connecting these initiatives to enable digital transformation - something that needs to happen for businesses to succeed in an undeniably digital future.

    By • Aug. 10, 2015

  • Nothing Worthwhile in Life Is Really Free, including Social Media

    Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take, and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the perfect platform for reaching desired audiences with a low- or no-cost threshold.

    By • Aug. 10, 2015

  • Why We Need to Apply Dating Theory to Social Media

    It may be 2015, but - as with so many elements of marketing - there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most marketers don't want to admit to not knowing the difference so never get to the heart of the issue.

    By • Aug. 10, 2015

  • Twitter Signs Two-Year Deal With the NFL: Get Ready for More Football in Your Feed

    Partnerships between social network giants and media conglomerates make a lot of sense. The social networks want everyone using them to talk about what's happening in the world, and the conglomerates want all that talk to be about the media that they produce. So it's a natural thought that they would work together to direct their consumers to each other.

    By • Aug. 10, 2015

  • 5 Tips For Influencing Your Influencers on Social Media

    Take a deep breath if you're not good at schmoozing in live social settings (I'm not a huge fan myself). You can learn how to compel influencers without any face-to-face interaction. It's an introvert's dream! Follow these tips to start making more powerful business connections.

    By • Aug. 10, 2015

  • 4 Secrets to Unleashing the Power of Simplicity

    In today's busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or she will go elsewhere.

    By • Aug. 10, 2015

  • Facebook Releases New Data on South East Asian Market [Report]

    As part of their regular 'People Insights' research pieces, Facebook has released new data on how users in South East Asia are utilising The Social Network and the role it plays in their day-to-day lives. Commissioning market research giant TNS to conduct the analysis, the report looks at media consumption habits across the region.

    By • Aug. 8, 2015

  • How to Make Voters Interested in Presidential Elections through Social Media

    In 2016, the United States will again elect a president. Even though the election is more than year away, candidates already are starting to campaign. The problem with recent elections has been that voters are apathetic about the election, the campaigns and the actual voting. If you're running for office, here's how you can generate more interest in presidential campaigns.

    By • Aug. 7, 2015

  • Three (Surprising) Benefits Of Growing Your Twitter Followers

    If you're busy counting up your Twitter followers and wearing that number as a badge of honor, stop. Think about the last time you took a step back from your carefully-composed 140-character messages and asked yourself why you're so concerned with building a Twitter following.

    By • Aug. 7, 2015