Social Marketing: Page 274

  • Report Highlights Top Content Publishers on Facebook - You Won't Believe What Happens Next...

    A new report from NewsWhip has found that The Huffington Post was the most shared content publisher on Facebook in June. BuzzFeed came in second, along with many of the other usual suspects like Fox News, CNBC, Yahoo and The Guardian - but most interestingly, clickbait and sensationalized content-style sites continue to rank well, alongside their more serious news rivals.

    By • July 17, 2015

  • The Most Popular Video Content Creators Across Social Channels - June 2015

    Wanna' know who's making the most watched video content across social channels? The team at video intelligence platform Tubular have started up a new, monthly listing of the most watched video creators across Facebook, YouTube, Vine and Instagram, providing an overview of who's winning in video content, including data on total views for the month, engagement stats and new followers gained within the period.

    By • July 17, 2015

  • Social Data Proves That Sponsoring Wimbledon Pays Off

    In the social data world, ROI (return on investment) is the biggest topic of discussion now, so the only way to determine if these sponsorships pay off is to use social data to look at which sponsors got the most bang for their buck, and what it could mean to all future Wimbledon sponsors. For this, it is crucial to look at online mentions related to sponsors, players and Wimbledon from before, during and after the tournament to get a full view of their entire sponsorship campaigns.

    By • July 17, 2015

  • Happy World Emoji Day! Join Spredfast in Tracking Which Emojis Are Most Popular on Twitter

    Happy World Emoji Day! Why is today World Emoji Day, you ask? Because July 17 is the date famously displayed in the calendar emoji. And why not celebrate our little graphic friends who have added so much to modern communication?

    By • July 17, 2015

  • Top 6 Project Management Tips for Social Media Agencies

    While many clients accept that social media is a key marketing expenditure, there's still a lot of skepticism. Unimpressive returns and cowboy practices, in the early days of social media, are to blame. As a result, modern social media agencies have to think carefully about how to deliver a higher ROI for their clients.

    By • July 17, 2015

  • When and How Often To Post on Facebook and Twitter for Maximum Engagement (with Minimal Effort)

    Small business owners are always trying to strike the right balance between the time they spend marketing their products and services and the time they spend actually running their business. As with all things, social media management is what you make of it, and having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies.

    By • July 17, 2015

  • Pew Report Shows Parents Most Active on Facebook, Pinterest

    In the latest Pew Research report, analysts have looked at how parents use social media channels, providing a wide range of insights into what platforms they use, how they use them and who they're connecting with. The report provides some great data on how social channels are being utilized by parents, insights that can help marketers better understand and focus their advertising efforts to this demographic set.

    By • July 16, 2015

  • Celebrities Buy Social Media Followers - But Should You Do it Too?

    Like it or not, the fake following industry is big business - fake profile makers and "click farms" generate hundreds of millions of dollars per year. Given the emphasis placed on celebrity social media followings, it's pretty much a given that every major star these days has some level of fakes amongst their social media followings - but would buying fakes help your business?

    By • July 16, 2015

  • 5 Things These Great Brands Do Differently On Instagram

    Instagram is still a relatively new social platform, but that hasn't stopped businesses from jumping on it like it's the best thing sliced bread. The platform allows you new opportunities brand your company effectively and to bring in real engagement. But getting it right isn't always easy.

    By • July 16, 2015

  • I Can't Get No Satisfaction: The End of Angry Customers on Social

    It's as if the two main social media outlets that clients use to speak to brands were in cahoots. Two months ago, Twitter allowed users to send private messages to brands without following them. Two weeks ago, Facebook enticed brands to respond to all private messages as quickly as possible. That same day, Twitter announced that users could (finally) send private messages longer than 140 characters. What are the implications of these announcements, and why are they doing more than simply accelerating the transformation of interactions between customers and brands via social media, which had already begun? Let's get some answers.

    By • July 16, 2015

  • Stop the Spam Insanity! Let's Put the Human Back in Social Media and Digital Marketing

    Everyday, social media users are being bombarded with spam. From people begging for clicks, link-backs and free shout-outs to over the top self-promotional automated messages and poorly written sales letters for black hat SEO and other junk marketing spam tactics. Spam marketing is an ever-growing problem - in a new episode of Social Zoom Factor, Pam Moore investigates the issue and what can be done to stop it.

    By • July 15, 2015

  • Overtime Compensation in the Digital Era: It's Complicated

    ​At the end of June, President Obama and the Department of Labor announced a proposal that could make millions more workers in the United States eligible for overtime pay. Although the rule change can take effect without Congressional approval, people are still expecting it to be challenged and individuals and organizations on both sides are gearing up for a fight.

    By • July 15, 2015

  • 2 Ways To Unite Social Media and Email Marketing and Double Conversions

    There's nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. If your new lead numbers are plateauing here are two ways you can unite your social media promotion and email marketing efforts to double the views, conversions, and ultimately new customers from your marketing content.

    By • July 15, 2015

  • Facebook Updates Controls for News Feed with See it First: What This Means for Marketers

    Since Facebook nearly killed organic reach more than a year ago, you might have stepped up your company's or your clients' Facebook Advertising game, and rightfully so. Now, just a few days ago Facebook announced updated controls for the News Feed. As a consumer, I'm loving this update, but as a marketer, I'm taking a closer look at my social media strategy for Facebook and continue to be challenged by the Internet giant (not like that's a bad thing). Find out what the 'See it First Update' is all about and what it means for your business.

    By • July 15, 2015

  • NASA Releases New Image of Pluto - Exclusively on Instagram

    In an historic move, NASA today released the first surface image of Pluto, showing the colour, shape and shades of tectonic activity etched across the surface of the dwarf planet. But the announcement was historic in more ways than one - in releasing the image, NASA opted to share it to one media outlet ahead of all others. That outlet - Instagram.

    By • July 14, 2015

  • 7 Things You Must Do When Building Landing Pages that Convert

    Landing pages - individual web pages that are separate from a company's main website - are a way to target specific audiences and make them ripe to buy what you're selling (so to speak).

    By • July 14, 2015

  • How to Incorporate Video Into Your Social Media Marketing Campaign [Infographic]

    Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.This infographic from Salesforce illustrates important marketing tips that you need to know to integrate video into your social media strategy.

    By • July 14, 2015

  • 3 Ways to Utilize Facebook's "Hot Topics" Data Reports

    In December last year, Facebook introduced a new monthly report via their Facebook IQ blog called "Hot Topics". Exactly as it sounds, "Hot Topics" looks at the most discussed topics on the platform over the previous month - and the insights provided can be valuable for marketers as they go about defining their own Facebook strategy.

    By • July 13, 2015

  • Could Live-Streaming be The Key Tool to Engage Your Audience?

    ​At a time when social networks and apps are everywhere, and indeed, integral to every brand's marketing strategy, the latest trend for early adopters is live video broadcast applications. Companies like Meerkat and Periscope are waging a war to be the first integrated live streaming platform on social networks, but the question on everyone's lips is: is this going to be just another fad, or a strong medium for brands in the future?

    By • July 13, 2015

  • What You Need to Know About Facebook's Relevancy Score

    Facebook doesn't provide your ad with a relevancy score until the ad has been served at least 500 times. After this point, Facebook determines how well your ad is doing based off of the positive and negative feedback it has received. Positive and negative feedback is simply determined by the amount of engagement on the ad. For example, it's negative if people are hiding your ad and positive if they are liking and sharing it. It's as simple as that!

    By • July 13, 2015

  • 7 Essential Twitter Strategies for Businesses

    Twitter is also growing as a key platform for business, but being such a fast-paced, constantly moving network, it can sometimes be tough for businesses to keep up, especially if they're just jumping in and have no idea what's going on or what all these people are talking about. But never fear, help is available.

    By • July 13, 2015

  • ViralNova Sold for $100 Million, and You Won't Believe How it Happened!

    I've written before about viral content hoarding website ViralNova.com, which rose in the place of Upworthy, which crashed basically when Facebook closed a loophole in what content gets promoted on its news feed. ViralNova, which has been called one of the worst sites on the internet, gets attention with headlines so shameless ("This Old Couple Tragically Died in a Car Accident. But What Rescuers Found Inside Was Beautiful" is a typical one) it makes one wonder who in the world would even click on this clickiest of click-bait.

    By • July 13, 2015

  • It Only Takes a Seed: 7 Fundamental Steps to Build Your Personal Brand

    When a new potential client contacts us to do business, the first place go to learn about them is the internet. As such, the importance of building and maintaining yout personal brand is greater than ever - in this new episode of The Social Zoom Factor Podcast, Pam Moore looks at some of the fundamental steps to building your personal brand online.

    By • July 13, 2015

  • Instagram Generating Higher Engagement Than Facebook, and Growing Fast [Report]

    If you're not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of Facebook, and the noise of Twitter, Instagram has emerged as the platform where many social media users have turned to. And now, a new study from Locowise has underlined the platform's popularity, and why brands should be considering getting on board.

    By • July 10, 2015

  • Effective Healthcare Requires a Social Approach

    We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.), regulators, payers, technology players, pharmaceutical companies, device/diagnostic companies and, of course, the patient and their family, friends and carers.

    By • July 10, 2015