Social Marketing: Page 272

  • SMT Expert

    10 Qualities of Successful Social Media Managers

    There are as many titles for those of us that work in social media as there are people doing it. And that number, in both instances, is growing daily! Whether call ourselves "Social Media Managers," "The Person that Runs Social Media for X-Brand" or "Community Managers," we all have a lot in common. But there are qualities that make us successful at what we do. Find out what they are in this post.

    By • July 31, 2015

  • How to Create Effective Facebook Dynamic Product Ads

    Facebook's Dynamic Product Ads (DPAs) have lived up to their name since being release this past February. Dynamic, meteoric, and amazing are all excellent descriptions of the results being seen when developing DPAs. Read this post to find out how to create effective Facebook DPAs.

    By • July 31, 2015
  • SMT Expert

    Top 10 Qualities of a Great Social Media Manager

    What makes for a successful Social Media Manager? What do you aim to look for in the people you hire for this highly exciting, super busy, changing-as-we-speak position? This position didn't exist even as recently as five years ago - do we even know what we should be looking for?

    By • July 31, 2015

  • How A Good Newsletter Will Keep Your Customers Coming Back

    While the emphasis of the marketing world is increasingly focused on social media channels, tried and true outreach methods like newsletters can still be very effective. In this post, Chris Syme looks at how one company maximizes attention with their newsletter strategy.

    By • July 31, 2015

  • Facebook Search - A Bigger Commercial Opportunity Than Instagram?

    Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there's little doubt that Facebook is looking to both improve and monetize Search - but what does that mean in the wider context of the Facebook experience?

    By • July 31, 2015
  • SMT Expert

    How Social Media to can Help ANYONE Get a Job

    If there's one tip, one piece of advice, I would give any job seeker, it's to learn how to use social media to help in your job search. Having a LinkedIn profile is an essential first step, but the real power and advantage of social media for job seekers is the ability to research employers, connect with them, and establish relationships.

    By • July 31, 2015

  • Man Kills Lion, Inevitable Internet Outrage Ensues

    Of all the troubles that can befall a human being in the 21st century, the wrath of the internet must be the most weird. There's no real way to predict it's behavior: It is random, it is overblown, it often targets the wrong people, and it flames out just as quickly as it explodes into being.

    By • July 30, 2015

  • App Disaster: What Went Wrong With Biz Stone's Jelly?

    Twitter and its co-founder Biz Stone are synonymous with social media success. Anyone who's anyone is on Twitter, spouting 140 character witticisms, retweeting celebrities and uploading pictures of cats. Consequently, it's surprising to remember Stone's 2014 effort Jelly is something of a miserable failure.

    By • July 30, 2015

  • New Report Highlights Important Trends and Habits Among Pinterest User Base

    Ahalogy have released a new report taking in the perspectives of more than 1,000 online consumers who use Pinterest at least once per month in order to provide an overview of how people are using the visual-based platform. The report provides a wealth of valuable data on how people are using Pinterest, what types of content they're searching for and what demographic groups are most present.

    By • July 30, 2015

  • 6 Quick Tips for Using Social Media to Boost SEO

    SEO is the process by which your website climbs up the rankings in the search engine, and refers to anything that helps your site appear on that first Google page. There are several strategies and techniques by which one can boost search rankings, but a solid social media presence is among the most important. The more robust your social media presence, the easier it will be for your potential customers to find you.

    By • July 29, 2015

  • Using Written Content to Answer B2B Customer Service Requests

    B2B sales teams and customer service representatives can be inundated with repetitive questions from current or prospective clients. Whether they're trying to determine your product's value proposition, have pricing inquiries, need help on how to use your product, or are asking about how you stac...

    By • July 29, 2015

  • How Risky Is Your Revenue Plan?

    I haven't met any successful business developers who don't enjoy an occasional shot of adrenaline. The pang of excitement that comes from the opportunity to master uncertainty. "Hey y'all, watch this!" I'm with you! But please, if you're wingsuit flying with your revenue plan, get everyone at your company aboard, and make sure you can absorb a hard landing.

    By • July 28, 2015

  • How Can Brands Use Snapchat? [INFOGRAPHIC]

    Snapchat is the l'enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app's core audience. So, how can brands get in on the action?

    By • July 28, 2015

  • 3 Social Media Marketing Basics to Review Constantly

    What are you doing to keep your social media marketing activity fresh, ethical and successful? Everyone would benefit from returning to these 3 social media marketing basics from time to time. Find out more about what you can do to ensure you're making the most of your hard work on social media.

    By • July 28, 2015

  • 6 Pinterest Marketing Tips You Can Use Today

    Interested in a new marketing outlet? How about a social network that drives sales with an average order value of $123.50? I hope that I have your attention at this point! Good. In case you didn't guess it already (or the title of this post didn't give it away) I am of course talking about Pinterest.

    By • July 28, 2015

  • 8 Lessons Digital Marketers Can Learn From Goldilocks and The Three Bears

    As digital marketers there's much we can learn from the story of Goldilocks. We need to build a digital platform that's inviting, that provides value and makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel welcome and invite them to come back for more.

    By • July 28, 2015

  • Instagram to Generate $2.81 billion, 10% of Facebook's Overall Ad Revenue, by 2017

    Optimism for the potential of Instagram advertising is rising among marketing and market analyst communities. In their first ever forecast for how much advertisers will spend on Instagram, eMarketer has predicted that the image-based social network will be generating $2.81 billion in mobile ad revenue, equating for more than 10% of parent company Facebook's overall ad income, by 2017.

    By • July 28, 2015

  • 8 Tips for Having a Facebook Business Page That Rocks

    We've heard it said: Every brand needs a Facebook business page. If you're going to take the plunge, do it right! There's nothing worse for a brand than a dry desert of a Facebook page. Think of it as an opportunity to give customers (correction - people who are bored at work) the great content they crave. Be human. Make good offers. Here's 8 tips to get you started.

    By • July 27, 2015

  • Higher Education is (Slowly) Catching Up With the Social Media World

    Although social networks and the world of social media have been in existence for more than a decade now, it has taken a long time for our educational system to catch up with the way that people currently communicate with each other. Instead, high education has been pecking at the subject, unsure of what to make of it.

    By • July 27, 2015

  • Facebook-Commissioned Data Highlights Areas of Focus for Automotive Marketers

    In operation since last year, Facebook's IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.

    By • July 24, 2015

  • How Hollywood is Utilizing the Power of Social Media Influencers

    ​Buzz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype machine. In this sense, social media is the perfect vehicle for such amplification - social is, after all, the greatest word-of mouth engine we've ever had access to.

    By • July 24, 2015

  • Happy Employees Make Better Companies [INFOGRAPHIC]

    If you think a good company culture means having a ping pong table in the break room, think again. Thanks to the influx of young startups in Silicon Valley and beyond, company culture has become a standard by which to judge all businesses, new and old. It is no longer enough to simply have your employees do good work; these days, you need happy employees to do good work, and happy employees come from a rich company culture.

    By • July 24, 2015

  • When Should You Respond To A Social Media Surprise?

    What do you do when someone posts something negative about your brand online? Do you respond straight away? Do you ignore it? In this post, Chris Syme present five elements that need to be addressed as part of any social media crisis plan.

    By • July 24, 2015

  • Social Data Made Simple: Getting Started with a Strategy

    The latest Social Media Today webinar focused on the topic of "Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider, Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.

    By • July 24, 2015

  • Richest Companies That Don't Actually Exist [INFOGRAPHIC]

    The fictional company with the largest turnover listed in the infographic is CHOAM, a universal development corporation in Frank Herbert's science fiction Dune universe with an annual turnover of $1.7 trillion and the lowest earning business included is Stark Industries with an annual turnover of $20.3 billion.

    By • July 24, 2015