Social Marketing: Page 272

  • All the Social Ladies Podcast: Melissa da Silva and the Contiki team

    Melissa da Silva is the President of Contiki Vacations, a travel company dedicated to empowering young Americans, aged 18-35, to explore the world. With over 20 years' experience in the travel industry - and spending her entire career dedicated to youth travel, she believes that travel has a tremendously positive impact on people and is especially influential on those traveling in their formative years.

    By • Sept. 9, 2015

  • The Perils of a Neglected Online Community

    Too often a firm creates an online community, purchases software and designs a site-and then spoils all this hard work by failing to monitor, manage or staff it over the long term.

    By • Sept. 9, 2015

  • 5 Ways Social Engagement Trumps Follower Counts

    Getting a heap of likes and followers is easy - it's engagement that truly matters in social media marketing.

    By • Sept. 9, 2015

  • Facebook Makes Pages More Mobile-Friendly, Adds New Display Options

    Facebook has announced a new update to the way Pages are presented on mobile devices, including more prominent CTAs, new presentation offerings and an improved mobile layout.

    By • Sept. 8, 2015

  • On Digital Engagement and Icebergs

    What constitutes success in digital engagement with pharmaceutical companies might be very different from what you think. Here Paul Tunnah explores customer engagement, metrics,

    By • Sept. 8, 2015

  • 5 Social Media Branding Strategies for Business [Infographic]

    Whether you're considering focusing your marketing on social media, or just starting to post on a new network, it's essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

    By • Sept. 8, 2015

  • How Walmart Today Was Launched to Celebrate the Customer [PODCAST]

    Chad Mitchell is Senior Director of Digital Communications at Walmart. Chad spent his early career in politics in the Washington D.C. area. He transferred his communication and strategic thinking skills to serve the largest company in the world. With over 11,000 stores located in 28 countries across the globe there are plenty of stories to tell on their blog, which is newly titled Walmart Today.

    By • Sept. 7, 2015
  • SMT Expert

    Personal Branding: The New Permanent Record

    Whether or not you are actively building your personal brand, it is still being built up with every tweet you post, every selfie you take, how you dress, what faces you make when people speak to you and every email you send. It's up to you if you choose to nurture your brand, or let it be defined for you, without you. More and more your reputation is the most important part of you, and your personal brand can craft, to an extent, how people see you. Here are a few of my own suggestions on how to positively contribute to the growth of your personal brand.

    By • Sept. 5, 2015

  • Twitter Highlights How Brands Can Tap Into Discussion Around Live Events with Event Targeting

    In July this year, Twitter introduced a new 'event targeting' capacity within Twitter ads, which aims to help brands capitalize on Twitter's strength in live event coverage. This week, Twitter took the opportunity to highlight how some organizations are seeing success with this feature.

    By • Sept. 4, 2015

  • Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison

    Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing to their bottom line, called 'Conversion Lift'. The Social Network has announced an update to Conversion Lift that provides advertisers with comparison data which shows how each of their campaigns and ad approaches impact on their end goal.

    By • Sept. 4, 2015

  • Hey Brands - If You Don't Provide Social Media Customer Service, Someone Else Will do it For You

    Social Media is now a key source of information for the rising majority of consumers around the world. For this reason, it's crucial that brands maintain an awareness of what's being said about them online and how they're being discussed

    By • Sept. 4, 2015

  • Why I'm Not on Blab...Yet [Podcast]

    One of the top questions I have received lately is, "Pam, why aren't you on Blab?" The community on Blab seems to be growing and social media lovers from around the globe are hopping on board. But the truth is you and your business are NOT going to die if you don't get on Blab this month or next, period.

    By • Sept. 4, 2015

  • WhatsApp Now Has 900 Million Users. How Will It Monetize?

    The mobile messaging app WhatsApp hit 900 million active users this month. What the company doesn't have, though, is a business model. Now that 2015's numbers have shown a precipitous rise in growth (the app hit 800 million active users per month just last April), the next question is how the company plans to monetize those numbers.

    By • Sept. 4, 2015

  • Socality Barbie: The #Authentic Instagram Account of a Hipster Adventurer Made of Plastic

    Presenting 'Socality Barbie,' an Instagram account aping and satirizing the monotonous tastes and activities of a certain monochromatic breed of narcissistic hipster, whose every coffee is an experience, whose every trip is a life-affirming adventure, and whose every moment is recorded to demonstrate that moment's sonder-inducing solitude.

    By • Sept. 4, 2015

  • New Image Options Coming to Twitter - Stickers, GIFs, Overlays

    One of the more interesting elements to note from the recent MTV VMA Awards was the use of new Twitter image options by some celebrities at the event. These new options are likely coming soon for all users, and are rife with opportunity for brands.

    By • Sept. 4, 2015

  • 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

    Social media platforms present unique opportunities to reach your target customers, whether you're a startup or a more established company. As such, it's important to get off on the right foot or you risk alienating your audience entirely.

    By • Sept. 4, 2015

  • Is Your Brand Utilizing Tweet Buttons to Best Effect? [Infographic]

    Does your website include a Twitter sharing button? If yes, does your organization have @author and @site Twitter handles incorporated into your Twitter sharing template? A new infographic shows not all brands are utilizing these options to best effect.

    By • Sept. 3, 2015

  • Facebook Testing New, Immersive Mobile Ad Format

    Facebook has started testing a new type of mobile ad format called 'immersive experience' ads. Appearing like normal News Feed ads, when clicked, the ads open up to provide a branded app-like experience.

    By • Sept. 3, 2015

  • The 3 Cs of Social Selling Success

    As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of "Social Selling," or how to use social media to generate revenue:

    By • Sept. 3, 2015

  • 10 Tips to Increase Online Sales by Inspiring, Educating and Helping Customers Buy From You

    In a new episode of the Social Zoom Factor podcast, Pam Moore discusses the best tactics to use in digital marketing to win customers, sales and advocates, while also highlighting some of the more spammy, self-promotional tactics to avoid.

    By • Sept. 3, 2015

  • Facebook Releases New Report on the Path to Purchase of 'Connected Shoppers'

    To get a perspective on the mobile shopping and social media habits of shoppers from Argentina, Brazil, Colombia and Mexico, Facebook commissioned Ipsos Media CT to study internet active people aged 15 and over. Their findings paint a fascinating portrait of the modern consumer, particularly in terms of path to purchase.

    By • Sept. 2, 2015

  • Twitter Opens Up Ad Platform to More Than 200 Regions

    It's been a long time coming, but today, Twitter has announced that access to their self-service ad platform has been expanded from 33 countries to more than 200 regions across the world.

    By • Sept. 2, 2015

  • Dear Politico: Social Media Isn't Ruining Politics, But You Definitely Are

    Nicholas Carr has an article up in Politico Magazine, titled "How Social Media is Ruining Politics." The article is deeply flawed, because Carr seems completely unaware of how Politico and news organizations like it have been damaging our political discourse long before the rise of social media.

    By • Sept. 2, 2015

  • Social Customer Service Index 2015: Integration and Insights Drive Impact

    We are pleased to announce the availability of the 2015 Social Customer Service Index Report. You can download it for free (registration required) by using this link. This marks the fifth year of the report, with 942 respondents participating in the survey. In addition to this year's survey results, as in the past we've included case studies to add color/insight to the numbers. This year we're excited to have executives from Intercontinental Hotels Group, Starwood Hotels and Resorts and UPS share their experiences integrating social tools and strategies into their customer service processes.

    By • Sept. 2, 2015

  • 5 Extremely Risky Black Hat SEO Practices You Should Avoid

    You have may heard about black hat SEO but you don't have any idea about it. Well, to be brief, black hat SEO is term used to refer the utilizing of aggressive yet irrelevant SEO techniques that focus only on the search engine and not on the human users and usually does not obey the Webmasters Guidelines. Black hat SEO comes into a good number of types, some includes keyword stuffing, the use of invisible texts, doorway pages, adding irrelevant keywords to the page content and page swapping.

    By • Sept. 2, 2015