Social Marketing: Page 277

  • 5 Tips for Dealing with Negativity on Your Social Media Channels

    As the saying goes, "you can't please all people, all of the time". While this statement is true, the relevance and potential impact of disgruntled customers has been significantly amplified by the advent of social media. Companies have to be prepared to respond to negative comments and negative reviews in a way that satisfies not only the person doing the complaining, but the wider the audience looking on and reading your response.

    By • June 26, 2015

  • How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

    Incorporating social data into market research can massively impact a company's marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both General Motors (GM) and Jaguar discovered the mighty power of social data in recent years.

    By • June 25, 2015

  • Facebook's Streamlining the Customer Data Gathering Process With Lead Ads

    Facebook has announced a new ad option called 'Lead Ads' which they're currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.

    By • June 25, 2015

  • What will the workplace look like in the future? Six Questions [VIDEO]

    As part of IBM's NewWaytoWork video series, we grabbed experts at SXSWi and asked them six questions about the future of the workplace. Their answers paint a picture of a workplace that's dynamic and varied. Will there be offices, or will people work remotely? Is email sucking up too much time, and if so, how can we communicate better?

    By • June 25, 2015

  • Twitter's #BobbyJindalIsSoWhite Eclipses Jindal's Campaign Announcement

    Bobby Jindal, Governor of Louisiana, announced his bid for the presidency on Wednesday, and almost immediately Twitter lit up with the hashtag "#BobbyJindalsSoWhite," where critics of the governor mocked his bid to represent diversity on behalf of the Republican party.

    By • June 25, 2015

  • Innovation and Communication: How a Social Work Environment Fosters Productivity

    How many times has a great idea gotten lost or buried in the avalanche of communications between employees at your company? The truth is it's nearly impossible to know that number without browsing through endless blogs, emails, meeting notes and audio/video files of project and group gatherings. Yet this is often what team members find themselves doing in order to retrieve that next big idea from a previous meeting or correspondence.

    By • June 25, 2015

  • What Is the Secret Behind Social Loyalty?

    This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it's all about a long-term strategy to serve your customers, and when their ready to talk or buy. Guess who is at the top of their list!

    By • June 25, 2015

  • Facebook Announces New Log-In Option for Messenger - Messenger on the Rise

    Facebook has announced that users can now sign up for Facebook Messenger without a Facebook account. The move is geared towards getting more users into the Facebook eco-system - and even if they never become Facebook users proper, there's still plenty of ways Facebook can monetize their growing Messenger audience.

    By • June 24, 2015

  • Men's Fashion Trend: Cult of Androgyny?

    The recently concluded London Collection: Mens Spring/Summer '16 (LC:M SS16) confirmed a look already evident on the January Fashion Week catwalk-a blurring of gender sharpened by effects, fabrics and techniques, typically attributed to women's attire.

    By • June 24, 2015

  • How to Tune in to the Voice of the Customer

    Listening to customer and influencer conversations is table stakes for the social media marketing professional, but many people are still just getting started. Our three speakers in the June 23 webinar on "Harnessing the Voice of the Customer on Social Media" are all experienced at listening and turning customer comments into business value.

    By • June 24, 2015

  • Why Breaks are Crucial for Social Professionals

    Social media can be a noisy place - the comments, retweets, likes, requests, questions, emails. Notifications are whooshing around at 90mph, all day. KPI's and ROI. Everyone demanding attention, needing you to listen, to respond, to cajole, to soothe, to champion. It's important, at times, to take a break and get away from the chaos.

    By • June 24, 2015

  • Emojis: The Rise of a New Language

    Like it or not, emojis have infiltrated our communication. While some might shrug these mobile icons off as a passing fad, I'd argue the emoji is here to stay. Need convincing? In 2014, the most popular word wasn't a word at all, it was the heart emoji.

    By • June 23, 2015

  • How to Manage Your Social Media in 34 Minutes or Less [INFOGRAPHIC]

    Nowadays most businesses are expected to have some form of social media presence, which can add even more bulk to an already busy to-do list. And, with so many different social media channels available, it's not totally obvious where one should focus attention. Play your cards wrong, and social media activity can become distracting, or feel like grasping at straws.

    By • June 23, 2015

  • Using Facebook Audience Insights Leads to Real Business Results

    Perspective is always important when you're planning, executing, and monitoring the performance of marketing campaigns. Audience research tools have been around for decades to facilitate media planning and buying across various channels online and offline. Most of these include the likes of ComScore, Nielsen, and Roy Morgan, which are paid tools heavily adopted by media agencies. Major networks have since introduced their own free media planning tools such as Google's Display Planner. And with the rise of Facebook advertising, the network has also introduced their own audience insights tool called Facebook Audience Insights.

    By • June 23, 2015

  • Instagram Ads to Get More Focused with Facebook Targeting Options

    Facebook's Facebook's Vice President of Global Marketing Solutions has announced that advanced audience targeting options will be available for Instagram ads in the very near future. That capacity will add a new dimension to Instagram ads, and a new option for social media marketers to consider.

    By • June 23, 2015

  • How to Target Your Facebook Ads Effectively

    When setting up Facebook ads, it's important to be aware of the value and opportunities of targeting available on the platform. In this post, we look at the various options available, and how to use them to maximize your Facebook ad performance.

    By • June 23, 2015

  • Is YouTube at Risk of Losing its Status as the King of Online Video?

    New research has suggested that Facebook is closing in on YouTube and it's long-held dominance of online video advertising. So does this mean YouTube is done? While there's still a long way to go in this battle, the signs do suggest that YouTube has a serious fight on it's hands, a position it's not been in before.

    By • June 23, 2015

  • The Future of Social Sharing: Dark and Private?

    As social media expands, so too does the complexity of our sharing networks. Increasingly, content is being shared via private platforms and instant messaging, shares that are not able to be tracked by many of the existing web analytics tools. As social emdia advances, this poses a significant challenge for social media marketers.

    By • June 23, 2015

  • Big Ideas From Big Boulder 2015

    The Big Boulder social data conference is solely focused on generating discussion amongst individuals and organizations who are interested in the issues surrounding social data. The 2015 event had two main themes - data privacy and data ROI. Here's a review of the discussions from the event.

    By • June 20, 2015

  • Present, Promote and Publish: the 3 Ps of Effective Periscope Marketing

    More than anything, when social media is involved, it's important to be creative and, as much as possible, venture outside the confines of social normalcy. For social media gurus seeking to take their craft to the next level, Periscope is a wonderful opportunity.

    By • June 19, 2015

  • Why Brands Are Losing at Social Engagement

    Brands often forget that social is a two-way conversation.

    By • June 19, 2015

  • New Report Highlights Retail Marketing Opportunities on Instagram

    A new study has found that while more than 91% of retail brands are now active on two or more social channels, Instagram still presents a significant opportunity for many. Researchers from Yesmail studied the social media activity of the top 50 retail brands in five categories.

    By • June 19, 2015

  • Twitter Unveils Product and Place Collections

    Twitter is launching two new product showcase products, in Product and Place Collections and Product and Place Pages. These options will enable brand to set up new pages, accessible from their Twitter profiles, that highlight their chosen products, whilst also giving potential purchases the added context of related tweets.

    By • June 19, 2015

  • Weekly Roundup: Tech, Digital, and Branding News

    If there's one thing you need to know about digital media news, branding, and advertising, it's that there's always something new on the horizon. With Cannes Lions approaching and brands gearing up for summer campaigns, social platforms and tech releases are happening more frequently than ever. Here are all the bits of news you need to know about this week:

    By • June 19, 2015

  • New Rules for Social Selling

    In our recent webinar, sponsored by Act-On, Greg Cohen, Senior Manager for Social Media and Influence at UCB, Renee Ducre, Global Consumer, Digital Marketing Executive of IBM, and Gal Josefsberg, VP Product Manager and Marketing, defined social selling and how it differs from traditional sales.

    By • June 19, 2015