Social Marketing: Page 277

  • Nothing Worthwhile in Life Is Really Free, including Social Media

    Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take, and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the perfect platform for reaching desired audiences with a low- or no-cost threshold.

    By • Aug. 10, 2015

  • Why We Need to Apply Dating Theory to Social Media

    It may be 2015, but - as with so many elements of marketing - there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most marketers don't want to admit to not knowing the difference so never get to the heart of the issue.

    By • Aug. 10, 2015

  • Twitter Signs Two-Year Deal With the NFL: Get Ready for More Football in Your Feed

    Partnerships between social network giants and media conglomerates make a lot of sense. The social networks want everyone using them to talk about what's happening in the world, and the conglomerates want all that talk to be about the media that they produce. So it's a natural thought that they would work together to direct their consumers to each other.

    By • Aug. 10, 2015

  • 5 Tips For Influencing Your Influencers on Social Media

    Take a deep breath if you're not good at schmoozing in live social settings (I'm not a huge fan myself). You can learn how to compel influencers without any face-to-face interaction. It's an introvert's dream! Follow these tips to start making more powerful business connections.

    By • Aug. 10, 2015

  • 4 Secrets to Unleashing the Power of Simplicity

    In today's busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the lack of simplicity confuses, disorients, or overwhelms a visitor, he or she will go elsewhere.

    By • Aug. 10, 2015

  • Facebook Releases New Data on South East Asian Market [Report]

    As part of their regular 'People Insights' research pieces, Facebook has released new data on how users in South East Asia are utilising The Social Network and the role it plays in their day-to-day lives. Commissioning market research giant TNS to conduct the analysis, the report looks at media consumption habits across the region.

    By • Aug. 8, 2015

  • How to Make Voters Interested in Presidential Elections through Social Media

    In 2016, the United States will again elect a president. Even though the election is more than year away, candidates already are starting to campaign. The problem with recent elections has been that voters are apathetic about the election, the campaigns and the actual voting. If you're running for office, here's how you can generate more interest in presidential campaigns.

    By • Aug. 7, 2015

  • Three (Surprising) Benefits Of Growing Your Twitter Followers

    If you're busy counting up your Twitter followers and wearing that number as a badge of honor, stop. Think about the last time you took a step back from your carefully-composed 140-character messages and asked yourself why you're so concerned with building a Twitter following.

    By • Aug. 7, 2015

  • Twitter Releases Free Guidebook to Help Brands Maximize On-Platform Customer Service

    Twitter has released a new 'Customer Service Playbook' for brands looking to utilize the micro-blog platform to better service their audience needs. The 126 page book - directly downloadable without sign-up - details 'how to accelerate impact with customer service on Twitter' through a range of interviews, tips and case studies - here are some of the highlights.

    By • Aug. 6, 2015

  • The Easy Way to Simplify Content Creation

    Your content stream is one of the most important aspects of your social media strategy - not only does it connect you to existing customers, but it also gives you immediate access to potential prospects. But what do you do if you don't have the time or resources to create great content on a regular basis?

    By • Aug. 6, 2015
  • SMT Expert

    LinkedIn Dos and Don'ts for Business [Infographic]

    With 347 million users across 200 countries, LinkedIn is one of the most popular social media sites in the world, and its popularity continues to grow. Nearly half of all B2B businesses are on the site, primarily thanks to its number one ranking among the best social network sites for lead generation.

    By • Aug. 6, 2015

  • How To Create A Social Media Marketing Strategy That Works For Your Small Business [Infographic]

    For small businesses, a lack of resources often stands in the way of achieving social media success. Fortunately, there is a way for small businesses to manage social media, even when they lack time, personnel, and budget. This infographic, created by Salesforce takes a closer look at the strategies to create an effective social media marketing strategy with minimal resources.

    By • Aug. 6, 2015

  • New Facebook Page Features Seek to Help Personalize the Customer Experience

    In an effort to improve the functionality and user-friendliness of business pages, Facebook has today unveiled four new features for Pages that will help streamline the communications process and give users more ways to speak directly with brands.

    By • Aug. 5, 2015

  • The Influence of Periscope: How Social Influencers are Using Real-Time Video

    Influencers using Periscope do so to offer followers an interactive look into their lives. For one, Periscope's chat functionality allows influencers to engage in real-time conversations with viewers. Multiple people can chime in to ask and answer questions, giving an influencer instant feedback on his or her content.

    By • Aug. 5, 2015

  • Succeed at Social Selling With These 10 Online Influencers

    If you think about it, valuable information is publicly available within reach at the micro-level. You can get to know about a prospect's network, their interests, what they complain about and what they're looking for, the way they speak and perhaps even real-time life stories. The wealth of information on social media makes it easy for you to do groundwork before getting in front of prospects, starting a strong relationship and ultimately understanding and providing them with the most accurate solution for their particular needs.

    By • Aug. 5, 2015

  • Thought Leadership in a Nutshell

    What does it really mean to be a thought leader? In a new episode of the Social Zoom Factor podcast, Pam Moore loost at what it means to be a thought leader and provides 5 steps people can take to help you build a plan to establish themselves in the thought leadership space.

    By • Aug. 5, 2015

  • Instagram Opens Ad API Partner Program - Continues Shift Towards Monetization

    Following on from their announcement back in June that they'd developed an advertising API, the Facebook-owned image sharing network has now opened up their ad platform to a range of experienced Facebook Marketing Partners. Through these providers, marketers will now be able to be able to buy Instagram ads and plan out their Instagram marketing activity in a more automated and strategic way

    By • Aug. 4, 2015

  • End of an Era: The 3 Biggest Failures of Google+

    By • Aug. 4, 2015

  • Wait! Before You Go All in on Mobile Marketing, Read This. [INFOGRAPHIC]

    Can you really make assumptions about which age demographics are using which devices? Maybe, but maybe not. Millennials have changed the tide of mobile marketing, but that doesn't mean it's the only place they go to make purchases. And while the older generations aren't as quick to hit "buy" on their smartphone, they aren't all sitting in front of desktops, either.

    By • Aug. 4, 2015

  • Mastering Social Media as a Small Business

    Based on information from a study conducted recently, it seems that 1 in 6 marriages in the past 3 years have been the result of people interacting with one another on social media platforms. However, social media is not used only for people to be able to create new friendships or to meet their soul mates, but it's also a big deal for business owners who use it to explain their customer base and build long lasting relationships with their existing customers. Therefore, if you're a business owner and want to make sure that you're going to increase your online presence, then following the tips below may help you do just that.

    By • Aug. 4, 2015

  • 10 Things Influencers Can Teach You About Customer Retention

    A smart customer retention strategy that embraces message personalization, rewards, customer recognition, and tactics to turn each and every one of your customers into brand advocates and maximize upselling can be game-changing for your business.

    By • Aug. 4, 2015

  • Forecasting with Analytics to Optimize Your Marketing

    We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second.In this environment, it's increasingly difficult for content marketers to stand out from the crowd. One answer is predictive analytics.

    By • Aug. 4, 2015

  • Hootsuite Announces Instagram Integration

    In a major addition for the social media management platform, Hootsuite has announced that Instagram will now be supported by the Hoostuite dashboard, enabling users to schedule and publish Instagram content, monitor and engage with Instagram audiences and create team workflows - including shared access with team members - all from the one platform.

    By • Aug. 3, 2015

  • Rick Rudman to Head Tracx

    Tracx Inc., the social business management platform, has announced that Rick Rudman will take over as CEO from Eran Gilad. Rudman had been serving as Chairman of the Tracx Board and replaces Eran Gilad. In an interview last night, Robin Fray Carey spoke to Rudman about the reasons for this change.

    By • Aug. 3, 2015

  • Facebook's Video Success Based on "Cheating, Theft, and Lies," Says YouTube Star Hank Green

    Hank Green, YouTube star and member of the Vlog Brothers among other things, has accused Facebook of, essentially, lying about its recent success at becoming a center for online video and competing with YouTube in terms of total video views. The post on Medium, titled, "Theft, Lies, and Facebook Video" lays out the argument that, when it comes to online video, Facebook is cheating.

    By • Aug. 3, 2015