Social Marketing: Page 276

  • Report Finds Majority of Journalists Wouldn't Be Able to Function Without Social Media

    A new report from media intelligence provider Cision has examined how journalists are using social media in their investigative and communicative process. Their results find that the very nature of news, as we know it, has changed irrevocably - with the majority of journalists now indicating they'd not be able to do their jobs without access to social media platforms.

    By • July 23, 2015
  • SMT Expert

    Why You Should Train Employees To Be Social Brand Advocates

    More organizations are realizing the value of having employees actively engaged on social media representing the organization. This is true of for-profit companies, non-profit organizations, as well as municipal and other government entities. These brand advocates benefit their organizations in a number of ways from increasing reach, to spotting trends, to responding to community needs. Across the board, the key to achieving success with brand advocates is training.

    By • July 22, 2015

  • Killer Press Releases and Viral Memes

    In the same way you can piggyback on trending news to get the attention of fans and followers, companies can also use memes in clever ways to draw attention, shares, and goodwill. People will remember your brand if you make them laugh, smile or bring out other emotions. Popular memes you can make new variations on include Grumpy Cat, Bad Luck Brian, and Success Kid.

    By • July 22, 2015

  • Social Media Success Secrets Via Dale Carnegie

    In was back in the 1930s when the late and great human relations expert Dale Carnegie wrote his groundbreaking self-help book, How to Win Friends and Influence People. Carnegie articulated his profound principles on human relations more than half a century before the advent of social media, but some of his life lessons still hold true in today's fast evolving mobile, digital and virtual high-tech world - and one important lesson is especially applicable to social media.

    By • July 22, 2015

  • Facebook Introduces New Tools to Help Video Advertisers Maximize Ad Performance

    Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they're working to do through various measures - the latest of which have now been announced.

    By • July 21, 2015

  • 3 Facebook & Twitter Metrics You Can't Ignore

    By now, you're likely already convinced that social media is an important part of your business or brand's marketing strategy, otherwise you wouldn't be reading this. What you may be less confident about is exactly what role all this posting on Facebook & Twitter plays in your greater marketing plan and, more importantly, how you can track it in a meaningful way that will lead to growth and ROI.

    By • July 21, 2015

  • SEO Tactics You Must Stop Right Away [INFOGRAPHIC]

    If your website is anything like mine, traffic from organic search is where you get most of your traffic. So when traffic starts falling, you start to worry that Google has it in for you. Or the search engine optimization strategy you've been using no longer works.It's hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don't ever look at second page of search results.

    By • July 21, 2015

  • 5 Social Media Metrics You Must Check Regularly To Grow

    ​Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it - otherwise, how do they know if they're getting any better?Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success.

    By • July 21, 2015

  • Study: Journalists Increasingly Rely on Social for News

    A recent survey by Oglivy PR revealed social media's role in the increasingly dynamic landscape of modern media communications. The study, which interviewed 118 North American and U.K. journalists across print, broadcast, and social media, found that earned media is by far the most influential medium for influencing purchasing and business decisions.

    By • July 21, 2015

  • YouTube Stars Becoming More Influential Than Traditional Celebs, Even Among Adults

    The rise of the huge YouTube celebrity in the past few years is usually discussed in the context of youth marketing, and basically how the kids are these days with their YouTubing and such and such tend to care more about their little videos than traditional marketing efforts like celebrity endorsements. Well, now that grumpy-old-man logic can be applied to adults as well.

    By • July 21, 2015
  • SMT Expert

    The Top 10 Paid Social Media Hacks of All Time

    It's never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you're not advertising on social, you're seriously missing out.

    By • July 21, 2015

  • 97% of Apple Watch Users Satisfied or Very Satisfied With Their Experience [Report]

    The Apple Watch is the next big thing in tech. All the app developers are tracking its performance, all the consumers are watching on with interest to see if, or when, they need to get on board. And now we have the first indication of how, exactly, the Apple Watch is being received - for their first ever Apple Watch Customer Satisfaction report, Apple Watch research group Wristly surveyed 800 Apple Watch users to get their thoughts and opinions on the device. And the results, particularly in comparison to other Apple products, certainly reveal some interesting perspectives.

    By • July 21, 2015

  • 3 Hacks for LinkedIn Success

    It's impossible to deny LinkedIn's impact on the social media landscape. Unlike any other platform before it, it's leveled the playing field for businesses to truly interact in a professional setting online. But are you using it effectively? It's easy to let your page just sit there, waiting for divine-digital inspiration, but there are methods to make your page stand out on this mighty platform.

    By • July 20, 2015

  • Adhering to the FTC's Updated Social Media Guidelines: 5 Tips for Brands

    Historically, the Federal Trade Commission (FTC) has been considerably forgiving with regards to the legal use of social media marketing, specifically related to endorsements and testimonials. While brand marketers enjoyed the heyday of what was coined by many, the Wild West, social media experts today are on high alert due to a recent update of the FTC's "What People Are Asking Page." The latest changes require greater transparency on the part of brands by having to disclose when social content is an ad or an incentivized endorsement.

    By • July 20, 2015

  • Millennials Are Using the Internet to Invest

    Disruption is happening all around us, and everywhere we look, Millennials are driving change. Today, they are taking advantage of technology to help them make investment decisions. It's no secret that Millennials are taking advantage of technology and social media in many aspects of their life. So, it's really not surprising that Millennials now rely on social media, various websites and mobile apps to research investments they are considering.

    By • July 18, 2015

  • How To Use Twitter For Recruiting [Infographic]

    Did you know that 58% of job seekers use Twitter in their job search, and that, 76% look at company profiles for opportunities. Twitter is a powerful tool recruiters use to fill open positions. With It, recruiters can network and grow their candidate pool without breaking the bank. And this infographic shows, how.

    By • July 18, 2015

  • New Facebook Research Shows People Care About Their Phones - A Lot

    In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones, through the filter of the Facebook experience. They've released their findings on the Facebook IQ blog, highlighting the number and frequency of conversations that happen on the platform regarding lost phones

    By • July 17, 2015

  • Report Highlights Top Content Publishers on Facebook - You Won't Believe What Happens Next...

    A new report from NewsWhip has found that The Huffington Post was the most shared content publisher on Facebook in June. BuzzFeed came in second, along with many of the other usual suspects like Fox News, CNBC, Yahoo and The Guardian - but most interestingly, clickbait and sensationalized content-style sites continue to rank well, alongside their more serious news rivals.

    By • July 17, 2015

  • The Most Popular Video Content Creators Across Social Channels - June 2015

    Wanna' know who's making the most watched video content across social channels? The team at video intelligence platform Tubular have started up a new, monthly listing of the most watched video creators across Facebook, YouTube, Vine and Instagram, providing an overview of who's winning in video content, including data on total views for the month, engagement stats and new followers gained within the period.

    By • July 17, 2015

  • Social Data Proves That Sponsoring Wimbledon Pays Off

    In the social data world, ROI (return on investment) is the biggest topic of discussion now, so the only way to determine if these sponsorships pay off is to use social data to look at which sponsors got the most bang for their buck, and what it could mean to all future Wimbledon sponsors. For this, it is crucial to look at online mentions related to sponsors, players and Wimbledon from before, during and after the tournament to get a full view of their entire sponsorship campaigns.

    By • July 17, 2015

  • Happy World Emoji Day! Join Spredfast in Tracking Which Emojis Are Most Popular on Twitter

    Happy World Emoji Day! Why is today World Emoji Day, you ask? Because July 17 is the date famously displayed in the calendar emoji. And why not celebrate our little graphic friends who have added so much to modern communication?

    By • July 17, 2015

  • Top 6 Project Management Tips for Social Media Agencies

    While many clients accept that social media is a key marketing expenditure, there's still a lot of skepticism. Unimpressive returns and cowboy practices, in the early days of social media, are to blame. As a result, modern social media agencies have to think carefully about how to deliver a higher ROI for their clients.

    By • July 17, 2015

  • When and How Often To Post on Facebook and Twitter for Maximum Engagement (with Minimal Effort)

    Small business owners are always trying to strike the right balance between the time they spend marketing their products and services and the time they spend actually running their business. As with all things, social media management is what you make of it, and having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies.

    By • July 17, 2015

  • Pew Report Shows Parents Most Active on Facebook, Pinterest

    In the latest Pew Research report, analysts have looked at how parents use social media channels, providing a wide range of insights into what platforms they use, how they use them and who they're connecting with. The report provides some great data on how social channels are being utilized by parents, insights that can help marketers better understand and focus their advertising efforts to this demographic set.

    By • July 16, 2015

  • Celebrities Buy Social Media Followers - But Should You Do it Too?

    Like it or not, the fake following industry is big business - fake profile makers and "click farms" generate hundreds of millions of dollars per year. Given the emphasis placed on celebrity social media followings, it's pretty much a given that every major star these days has some level of fakes amongst their social media followings - but would buying fakes help your business?

    By • July 16, 2015