Social Marketing: Page 278

  • Chic, Not Shabby, Luxury Secondhand eCommerce

    As the global luxury goods market cools, bracing itself for slower more sustainable growth, the luxury secondhand market is heating up, evidenced by the recent significant levels of VC capital investment in leading luxury pre-owned fashion consignment platforms.

    By • June 19, 2015

  • eBay-Like Bidding Meets Facebook with Social Media Auction App BuddyBid

    A new Facebook app, BuddyBid, enables retailers to host highly-targeted auctions direct on Facebook to better engage customers, increase sales and lower customer acquisition costs. The app gauges and surfaces demand from potential customers, providing marketing teams with actionable leads.

    By • June 19, 2015

  • Social Media Results from 2015 State of Small Business Marketing Report

    If you have a customer service department, find out what questions your customers commonly ask. Develop content that answers those questions and share it across social networks. Use Twitter search to uncover tweets about your products and company. Answer those tweets and use them for ideas of what to share on other social networks. Remember that your social media activities should have a customer focus. Share what they want and you will continue to grow your following and increase interactions.

    By • June 19, 2015
  • SMT Expert

    Why You Need to Update Your Social Media Policies Now and Tips for Getting Started

    Having a company social media policy is an imperative in all organizations. Social media policies protect both the organization and its employees by defining what behavior is acceptable online.This article outlines the case for why businesses need to develop an effective social media policy, and why those that have one probably need to review it.

    By • June 18, 2015
  • SMT Expert

    Pricing Your Social Media & Blogging Work

    Although it might not seem like it, the days of working as a full time social media person or blogger are still relatively quite new. There are as many variables as there are people looking for work - engagement rates, social media following numbers, conversion numbers, reach, what topics you write about with authority, what brands you have worked with - the list is almost never ending. 

    By • June 18, 2015

  • California: Uber Drivers Are Employees, Not Contractors

    The California Labor Commission ruled recently that drivers who work for the ride-finder app Uber are technically employees, not independent contractors as the company has claimed. Uber has stated that its app merely connects drivers with passengers, that it is more of a middleman, rather than manager. However, the ruling cited many instances where Uber operated as an employer.

    By • June 18, 2015

  • Life Cycle of the Internet Parasite: The Rise and Fall of Upworthy

    Like lampreys on sharks, so certain buzz-chasing websites latch on to internet behemoths, trying to ride the momentum and hide in the loopholes of the major players in attempts to reach profitability. However, like other parasites, their life-cycles are often more irritating (and more brief) than one would think.

    By • June 18, 2015

  • 20 Signs Your Web Content Writer Won't Cut Through the Crap

    How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer - and what to look out for to avoid problems.

    By • June 18, 2015

  • Yahoo's Latest Hire Points Towards Rebrand Comms

    Yahoo's been slowly but surely trying to change their staid image over the last few years, and their latest update is an exciting new hire: former JCPenney CMO Debra Berman has been hired as Yahoo's senior VP of consumer marketing, the first ever incarnation of that role at the company. According to CMO Kathy Savitt's blog post announcing the hire, Berman will "oversee product marketing, help drive audience engagement and lead consumer brand strategy."

    By • June 17, 2015

  • 7 Tips for Improved Social Customer Service

    According to JD Power and Associates, 67% of consumers have used a company's social media page for customer support. Social allows customers to access support from your company conveniently without leaving the network, whether the network is Facebook, Twitter, LinkedIn, or Google+. This creates a 'right next door' feel; it also creates an entire arena of customer service that feeds off of quality relationships.

    By • June 17, 2015

  • Three Tips on Managing User-Generated Content

    User-generated content can be an extremely valuable and engaging content option for brands. But it does come with a level of risk. Here are thee things brands need to look out for when implementing a UGC campaign.

    By • June 17, 2015

  • 87% of User Posts on Facebook Pages Ignored [Report]

    Social media analytics company Locowise has published a new report showing a staggering 87% of user posts on brand Facebook pages are unanswered. The report highlights the widening gap between customer expectation and business response in social.

    By • June 16, 2015

  • Social Media and Online Shopping: 3 Lessons to Get it Right

    Online shopping is changing, but social media continues to be a key in engaging customers. Success in this effort, however, lies in a few important lessons.

    By • June 16, 2015

  • How Social Media Impacts Customer Experience (and Vice Versa!)

    The air conditioning was icy, but the atmosphere in the conference room was warm and congenial as Dan Gingiss delivered his excellent presentation on "How Social Media Impacts Customer Experience (and Vice Versa!)" at the Social Shake-Up on June 10, in Atlanta. As Head of Digital Customer Experience and Social Care at Discover, Dan was uniquely qualified to speak about how social and customer care can come together seamlessly to provide concrete value for brands and consumers alike.

    By • June 16, 2015

  • Why YouTube is Seeking to Win Over Gamers with YouTube Gaming

    YouTube has announced it's new platform for gamers, called simply YouTube Gaming. But why is YouTube making such a concerted effort to win over gamers?

    By • June 15, 2015

  • How the World's Largest Car-Sharing Company Uses Social Campaigns to Drive Traffic to Their Website

    Car-sharing service Zipcar UK has found that by focussing their marketing efforts on their owned properties, as opposed to honing in on Facebook, they've been able to realise greater overall performance. Here's how they've done it.

    By • June 15, 2015

  • YouTube Creates YouTube Gaming to Rival Twitch

    Google and YouTube continue their expansion, announcing a video game specific platform called YouTube Gaming that will rival Twitch.

    By • June 14, 2015

  • Facebook Updates News Feed - 'Instant Articles' to Gain More Reach

    Facebook has announced an upgrade to their News Feed algorithm which will take into account time spent as a ranking factor when determining the reach of Facebook posts. What does this mean? The more time you spend reading something on Facebook, the more you're indicating that it's content you're interested in, a measure that will likely benefit one Facebook product in particular - Instant Articles.

    By • June 13, 2015

  • Social Customer Engagement: The 4 Trends You Shouldn't Ignore

    To understand social customer engagement, we first must understand where the social CRM market went so wrong and how to fix it. This post will highlight the four basic trends that we should all agree on when it comes to defining a customer engagement strategy on social media.

    By • June 12, 2015

  • Facebook and Shopify Join Hands to Make Purchase Easier

    If you like a product on Facebook, you can buy it right there, without having to go to another website.

    By • June 12, 2015

  • 5 Social Media Dangers All Digital Parents Need to Look Out For

    Keep your children safe from cyberbulling, inappropriate content, and oversharing.

    By • June 12, 2015

  • Modern Marketing at a Crossroads: The Rise of Online Audience

    Right now, we appear to be at something of a crossroads in marketing. While people are spending more time consuming new media, like social media and internet-originated content, many advertisers and marketers are still sticking to their traditional approaches. This was highlighted in the recent Mary Meeker Internet Trends Report for 2015, which showed that despite more people spending more time on the internet and on mobile devices, overall ad spend hasn't caught up with this trend.

    By • June 12, 2015

  • The Importance of Focusing on Human Needs in Semantic Search Strategy

    While search engines often provide a significant amount of traffic to websites, it's important to remember that the search engine is not the end user. The end user is the person behind the search, the person searching for an answer to their question. As such, your semantic search strategy shouldn't be limited to machine learning, but instead be equally focused on providing those semantic connections to our audience, the human beings who are actually making the purchases.

    By • June 12, 2015

  • Narcissistic Social Media: 10 Ways to Avoid the Trap [Infographic]

    Would anyone but my mom care?

    By • June 11, 2015

  • The Silent Partnership: What the Google-Twitter Partnership Means for Your Brand

    Tweets will now appear in Google's search results.

    By • June 11, 2015