Social Marketing: Page 280

  • How to Stand Out from the Crowd on LinkedIn

    LinkedIn is arguably the most powerful social networking site for professionals the world over. With more than 364 million members and growing, it's important for all business professionals to consider LinkedIn as a means of connecting with potential prospects. But with so many users, how do you stand out from the crowd? Here are three LinkedIn profile tips to help you get noticed.

    By • June 11, 2015

  • #SocialShakeUp15 Day 1: From Coca-Cola to Space Exploration

    We started day 1 of the Social Shake-Up with John Yembrick of NASA, who talked about how to use social to bring things billions of light years away into the hands of everyone with a smartphone. We ended the day with Daina Middleton of Twitter, who took us through a short history of social sharing: you'll never guess who is credited with creating the first infographic. In between those two incredible keynotes, breakout sessions covered social customer service, micro-networks, customer engagement, and more.

    By • June 10, 2015

  • Employee Advocacy Shake-Up Recap: #EAShakeup15

    On June 8th, Social Media Today and EveryoneSocial hosted the second annual Employee Advocacy Shake-up with powerful presenters from Adobe, IBM, Coca-Cola, Nestle Purina, Dell, and Whole Foods, to name just a few. Using a format similar to TED talks, we covered topics such as trends in the marketplace, best practices on executing content, measurement, legal, social selling and much more.

    By • June 10, 2015

  • Customer Service Agents And Brand Enthusiasts, A Match Made In Heaven

    How to use your online brand community to encourage peer-to-peer customer service.

    By • June 10, 2015

  • Democracy Comes to Healthcare

    What did social have to do with healthcare reform in the last UK election?

    By • June 10, 2015

  • Social E-Commerce Referrals Have Increased Nearly 200% - Report

    A new report from BI Intelligence has found that while social media only drives a small share of total online retail sales at present, its impact is becoming "impossible to ignore". BI's report shows that social-driven retail sales and referral traffic are rising at a faster pace than all other online channels, with social increasing its share of e-commerce referrals by nearly 200% between the first quarters of 2014 and 2015.

    By • June 10, 2015

  • Twitter Launches #TweetSmarter to Help Advertisers Make Better Ads

    Twitter has released a new version of #TweetSmarter aimed at helping advertisers understand how to maximise direct response ads on the platform. In addition, they've also released a new guide to A/B testing, produced in conjunction with Hubspot, offering further guidance for potential advertisers.

    By • June 10, 2015

  • Putting the Employee First in Employee Advocacy

    While many businesses are looking to employee advocacy to help spread their messages online, many are still unsure of allowing employees to speak on their behalf. In this summary from a recent Employee Advocacy Shake-Up session, we learn some of the lessons big brands like Dell, Whole Foods and IBM have learned in this regard.

    By • June 10, 2015

  • Introducing the Focus on Customer Service Podcast

    As part of her Social Shake-Up presentation today, Social Media Today CEO Robin Carey will announce the launch of a new podcast, "Focus on Customer Service." The podcast will be hosted by me and Dan Moriarty, and will feature brands which are offering amazing customer service via social media. It will appear regularly on Social Media Today.

    By • June 9, 2015

  • #EAShakeUp15: Dell, IBM, Coca-Cola, Whole Foods and More on the Value of Employee Advocacy

    On June 8th, the Employee Advocacy Shake-Up once again kicked off The Social Shake-Up. We heard from thinkers at Dell, IBM, Coca-Cola, Whole Foods, and more on the value of dynamically engaged employees. In an environment where, as Renee Austin informed us, 42% of employees can't articulate what their company does, employee advocacy is more important than ever, and we wanted to highlight ways brands can use it to scale with our one-day summit.

    By • June 9, 2015

  • Content, Community, and Cross-Channel Success

    The Social Shake-up is getting underway now. Those of from Falcon Social who are going are eagerly awaiting kickoff. We've already taken a look at some of the panels we're the most excited for. Some of the most intriguing panels will look at topics that our team here at Falcon Social has been thinking about a lot-the importance of communities (Online Community is Bigger and Badder Than Ever), (The Porsche Story: Using Content & Technololgy to Build Passion for an Iconic Brand) and how all of this is happening across a broader mix of channels (From Pinterest and Instagram to Meerkat and Periscope: How to Engage Your Core Audience).

    By • June 9, 2015

  • New Report Highlights Significant Benefits and Challenges of Real-Time Marketing

    A new report has shown that while 98% of businesses are reporting a positive impact to revenue from real-time marketing, only 4% are able to do it effectively. The report looks at the reasons behind this, ranging from technology to staff, and highlights the growing relevance of real-time marketing in the connected-era.

    By • June 9, 2015

  • Storytelling On Social Media For Increased Sales

    Creative storytelling is important in an effective direct response marketing campaign. If you're doing a direct mail piece, you want to lead with a conversational opening piece, move gently into a heart-grabbing story, tie-in some proof with more stories, benefits and things that motivate people to buy, and then you close with a call to action and the direct response you want the prospective client to take.

    By • June 9, 2015

  • A Tale of Two Socials

    Once upon a time there was a promising sprite named Social Media. She was a free-spirited child, beguiling the marketing world with her gift of gab and contagious enthusiasm. In her early years, Social was the talk of the town, a free gift that kept on giving. Kingdoms with odd names like Facebook and Twitter sprouted around her, providing seemingly boundless territory in which Social could shine.

    By • June 8, 2015

  • Why the Focus on In-Stream Purchases and One-Click Buying in Social Media?

    One-click buying is cropping up everywhere these days. All the major social media platforms are looking to integrate in-stream purchases, with Instagram and Pinterest the latest to join the conversation. But why is there such a big focus on in-stream purchases? Will it really make that big a difference?

    By • June 6, 2015

  • Social Networking is All About Being Personal

    Social networking is all about personal, one-on-one communication - but most businesses and brands aren't spending enough time building up the value and loyalty with their followers or customers.

    By • June 6, 2015

  • What Salespeople Prefer: Twitter Rises, LinkedIn Falls

    As Mark Fidelman observes in his recent post, "Twitter Overtakes LinkedIn as #1 Social Media Site for Salespeople," the current conventional wisdom is that salespeople are highly focused on LinkedIn as their social network of choice. But it seems like the only time the phrase "conventional wisdom" is used is when it is being overturned. And this case is no different.

    By • June 5, 2015

  • 5 Tips for Creating a Social Media Plan for Your Business

    Using social media to market your business has become practically essential. Everyone can become instantly connected to social media at any time with the shocking growth in the smartphone and tablet market. You, as a business, need to make use of this. Get people together and build a social media plan that will draw customers in and be successful.

    By • June 5, 2015

  • How to Execute Facebook Business Page Essentials BEFORE You Invite Your Friends to Like It

    So, you've put together an amazing Facebook business page, you've got together all your basic info, you're ready to go, and Facebook suggests you should promote it to your friends. Hang on there - there's a few more steps you may want to check off before telling the world about it. Here's a guide to some crucial steps you need to put in place before promoting your Facebook brand page.

    By Mike Poynton • June 5, 2015

  • 33% of Social Media Queries Ignored, Anti-Social CMOs - New Data on the State of Social Marketing

    A new survey has found that 33% of people who contacted brands with a customer-service query via social media never got a response. Another study also found that only a small percentage of CMOs from top brands are active on Twitter. The results of both demonstrate, in different ways, that there are still significant opportunities not being utilised in social, but also, that there are still some barriers to more widespread adoption.

    By • June 5, 2015

  • Are You Making Apt Social Media Choices for Your Business?

    The majority of marketers and business owners have come to understand the significance and necessity of social media in the modern world. However, the reasons for such importance are yet to be determined extensively. Social media, especially the content that finds some buzz through the platform, retains the power to make individuals act in certain ways that affect business owners in a positive manner. Here are some of the newest research findings that can help you gauge whether you are making the apt social media marketing choices for your business.

    By • June 4, 2015

  • Live from the Social Shake-Up 2015

    By • June 3, 2015

  • Social Media in China: Innovation and Fragmentation

    Advertising Age published an article this morning, "The State of Chinese Social Media in 2015: What You Need to Know," that offers fascinating insights into the current state of social media in China, and how brands are attempting to leverage various social platforms to connect with a market of 1.35 billion people. AdAge has been following social media in China since 2008, so they know what they're talking about.

    By • June 3, 2015

  • The Lucrative Black Market for Customer Trust

    Fraud doesn't spontaneously ignite. Companies must first understand the combination of circumstances that creates fraud before they can effectively fight it.

    By • June 3, 2015

  • Instagram Analytics for Data-Driven Growth

    Tools and techniques to make the most of your analytics data and create data-driven decisions.

    By • June 3, 2015