Social Marketing: Page 296

  • Facebook Is Ready for the Video Marketing War, But Are You?

    We all know that video is the future of online marketing, even Mark Zuckerberg says so! The greatest battle to social media marketing leadership is coming and Facebook is betting all on video content, hitting hard on YouTube. Are you ready for the video marketing war?

    By • March 17, 2015

  • Using Social Media to Build Customer Loyalty

    One of the great benefits of social media is that it provides you with the opportunity to interact more frequently and in a more meaningful way with your customers. Launch your customer loyalty campaign by thinking of ways in which you can show your customers how much you appreciate their business.

    By • March 17, 2015

  • Can an Everyday Joe Be an Influencer? Buzzfeed Thinks So

    Brands pay top dollar for influencers like Kim Kardashian to tweet about their products to their huge social followings in hopes that consumers will think, "If Kim uses it, I've got to buy it right away" or "I've got to retweet everything this women who broke the internet posts." On the other hand, Buzzfeed relies on us mere mortals to spread their news.

    By • March 17, 2015

  • Rewarding Quality Over Quantity in Gamification

    Something that I see quite often is people making a simple but important mistake. They reward the behaviours that lead to quantity rather than quality. Let me explain. When you build a gamified campaign or activity, you need to consider what quality participation looks like. If for instance you want to create some buzz around a new product and you decide to create a simple Twitter competition, are you looking for the number of people who tweet or are you looking for the number of people the message reaches?

    By • March 17, 2015

  • USAA: "Purpose" Never Retires

    USAA is widely recognized as a firm that leads with purpose, and it is a purpose that is earned primarily with sweat and focus, not just dollars and charitable donations. What "purpose" really means at USAA was demonstrated by a recent announcement from President Obama about the Veterans Administration. Joe Robles Jr., who just retired as CEO of USAA, was named the chair of a new committee to assist the struggling VA.

    By • March 17, 2015

  • Influencers at the IBM Lounge at SXSW Discuss #NewWayToWork

    It was a busy weekend at The IBM Influencer Lounge hosted by Social Media Today at SXSW. Over the course of three days, more than 40 influencers were interviewed about how they envision a new way to work, and dozens more stopped by to network and connect with their fellow influencers.

    By • March 16, 2015

  • Social Advertising: Don't Set it and Forget it

    In the past 6 years, we've seen a dramatic shift from broadcast to digital advertising. Most of that change has happened with the advancement of Facebook, Twitter, and LinkedIn advertising platforms. These new networks have allowed businesses of all sizes to place, manage, and optimize social advertising.

    By • March 16, 2015

  • Social Media Checklist: Get It All Done in Under an Hour a Day

    Social media is like a hurricane that, within just a couple of years, blew across industries disrupting the lives of marketers with already very full plates. And let's be honest - for many businesses - it fell into the laps of the youngest staff member who knew how to turn on a computer.

    By • March 16, 2015

  • 7 Ways BookRiot Wins at Social Media

    In the past, I've written various blogs about where you can get some great copywriting inspiration all the way from famous authors to TV shows and movies. Now, I want to look at different companies both large and small that have a great, successful social media presence, giving you the chance to see great campaigns out in the wild.

    By • March 16, 2015

  • Facebook Taking Steps To Bring eCommerce Into Their Platform

    Facebook just recently acquired shopping search engine TheFind.com, showing their intent to become a big part of two of the Internet's biggest money-makers: search and e-commerce. On Friday they announced the deal for an undisclosed amount. Step by step Facebook is working to get it's users to search and then shop within their platform. So what does this mean for business owners?

    By • March 16, 2015

  • IBM Panel at SXSW Discusses The #NewWayToWork

    On Friday morning, Robin Carey, CEO of Social Media Today moderated a panel of influencers at SXSW sponsored by IBM that discussed a new way to work, and what the workplace of the future might look like.

    By • March 15, 2015

  • Mobilegeddon: Is Your Website Ready?

    Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don't know when they're coming or what the change is. If we did, then it might allow us to "game the system" to ensure that our websites have just the right bells and whistles to rank the best in search results. So, website developers around the world snapped to attention when Google announced last month that "As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns."

    By • March 15, 2015

  • How to Stand Out on LinkedIn

    This morning I got a call from a marketing director at a large destination/resort, she said she saw my published posts on LinkedIn and really enjoyed my insights on social business. This is the most effective type of advertising/marketing based on influence, and authority. Too many folks, without truly harnessing the power of their LinkedIn, think that just having a profile filled out 100% will get them LinkedIn leads & jobs.

    By • March 15, 2015
  • SMT Expert

    4 Tips for Marketing to Customers Who Use Multiple Social Media Networks

    An excellent report by 140 Proof and IPG Media Lab related findings from a survey of 500 online and mobile users ages 18-59. Ayaz Nanji wrote a nice article that summarized some of the key findings. In this post, I wanted go a step further from the conclusions in the original article and talk mor...

    By • March 15, 2015

  • Corporate Social Media: A Has-Been? Already!?

    Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it's slowing down - almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw budget and people power at it.

    By • March 14, 2015

  • How to Optimize Twitter for Local SEO

    Next to your own website, your business' social media presence is your greatest tool online and knowing how to optimize Twitter for local SEO is something that you need to know and take advantage of. The easy to do tips will help you to increase your local SEO values and Twitter presence at the same time.

    By • March 14, 2015

  • How to Bolster Your Entrepreneurial Framework with the Raging Social Media Trends for 2015

    Years have flown by since we started taking online business models and the SEO techniques seriously enough. Myriad methodologies were inculcated but none worked better than the norms concerning the Social Media channels. This arena of optimization has shaped up perfectly over the years, lending solidarity to any entrepreneurial setup and 2015 will certainly be no different.

    By • March 13, 2015

  • Social Shopping to Grow in 2015

    Social shopping is the new frontier for retailers and businesses alike. With consumers becoming increasingly tech and shopping savvy you need to distribute your financial resources. It is not to say you need to invest and sacrifice your business model, but remain open to this untapped revenue stream.

    By • March 13, 2015

  • The Social Sales Cycle: Real-Time Customer Engagement

    This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: The Social Sales Cycle: Real-Time Customer Engagement. This webinar was sponsored by Act-On Software and featured; Renee Ducre (@rducre) Global Marketing Director for IBM's Social Business, Dan Gingiss (@dgingiss) Head of Digital Customer Experience at Discover Card and Joe Martin (@joeDmarti) Manager of the Digital Index at Adobe. We discussed how to understand the impact social media has on sales and the full sales cycle.

    By • March 13, 2015

  • Millennials Will Move You Beyond Social Business

    By • March 13, 2015

  • Revisiting the Sales Learning Curve with Mark Leslie

    We caught up with Mark Leslie, Principal of Leslie Ventures in Silicon Valley, Lecturer at the Stanford Graduate School of Business, and author of "The Sales Learning Curve," and asked him the most important things to consider in understanding your sales process and cycle.

    By • March 13, 2015
  • SMT Expert

    The Line Between Media and Brands Is Blurring Fast

    Brands and agencies are acting like publishers and publishers are acting like agencies and brands. This is not a moral argument about the "separation of church and state" between the media and advertisers. On the contrary, I'm a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing.

    By • March 13, 2015

  • 7 Steps to a More User-Friendly Business

    Do you deliver a seamless customer experience? Many companies start with good intentions to build a user-friendly business. But without diligent commitment, the benefits of an ideal customer relationship quickly give way to the practicality of running a company.

    By • March 13, 2015

  • Management Consulting Firms: When Does a Prospect Turn Into a Lead?

    Not everyone who connects with your firm is an actionable lead. Whether they have engaged with your firm through social media, your website, your blog, or other channels, many of these folks will live at the top of the sales funnel forever. But for those who do make their way down the funnel, the story isn't over.

    By • March 13, 2015

  • Why Rebounders Make Great Social Sellers

    We can learn a lot from the best basketball rebounders. So often in business development and life, it's not the first attempt that gets us the win. If you're in the "social selling game," people comment on your articles, send you LinkedIn connection invitations, mention/tag you, or share your content. People care about what you're sharing and saying!

    By • March 12, 2015