Social Marketing: Page 297

  • How Are Millennials Shaping the Workforce? Brian Fanzo with Robin Carey [VIDEO]

    Robin Carey sat down with Brian Fanzo, Chief Digital Strategist and Partner, Broadsuite, Inc., to discuss how millennials are shaping the workforce. Brought to you by IBM.

    By • April 8, 2015
  • SMT Expert

    How to Make a Social Media Crisis Plan

    Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis - a firm's CEO is caught getting drunk, obnoxiously hitting on women, and doing drugs in a bar. Participants were then divided into teams, and then graded on how well they handled the crisis.

    By • April 8, 2015

  • How to Merge Your Professional and Personal Brand

    From the C-suite to recent college graduates starting an internship, it's essential to develop a personal brand with a professional edge and align it with the values of your company. "Personal branding is no longer an option; it's a powerful leadership enabler," says Glenn Llopis in Forbes. "When you start to see yourself living through the 'lens of a brand,' your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live."

    By • April 7, 2015

  • Google Makes Mobile Optimization SEO Ranking Factor

    According to Google, "in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present." In recognition of the increasing number of mobile device users worldwide, Google is making changes to its algorithm that will give a search engine edge to websites that they deem mobile-friendly, websites optimized for viewing on mobile devices.

    By • April 7, 2015

  • Execs, Start Ups or Change Agents: Who Will Determine the #NewWaytoWork? [VIDEO]

    At SXSW this year, IBM and Social Media Today gathered a group of people we consider to be game-changers to discuss the future of social business and who is destined to determine the #NewWayToWork. Watch the video to hear what they had to say!

    By • April 7, 2015

  • The Latest Google Update: Find Out Whether Your Site Passes the Google Test

    Is your website currently mobile friendly? Is it configured in a way that makes it functional to users no matter which type of device that they are viewing it on? If you answered no to either of these questions, you could be in for a rude awakening in the weeks to come. Read more to find out whether your site passes the test.

    By Anna Colibri • April 6, 2015

  • 17 of the Best Content Curation Tools to Use in 2015

    How do you exactly go about curating excellent content? Do you just use Google? What if Google does the unthinkable and fails when you are looking for content? Simple: you find content curation tools to help you widen your scope! I am going to look at the top content curation tools you can use to help benefit your content in 2015.

    By • April 6, 2015

  • Amber Armstrong of IBM with Robin Carey: What Is IBM Verse?

    Amber Armstrong, Program Director of Social, Mobile, and Commerce at IBM, sat down with Robin Carey to discuss IBM's smart new email platform, Verse, which learns how you interact with your workplace and makes it easier to get the job done. It's all part of a #NewWaytoWork.

    By • April 6, 2015

  • The Shockingly High Cost of Disengaged Employees [INFOGRAPHIC]

    Having engaged employees is more important that you might think. Among new hires, 46% leave their jobs within 18 months. It costs companies time and money to find, hire and train new employees. Turnover costs are often estimated to be 100% to 300% of the base salary of replaced employees.

    By • April 6, 2015

  • The (Not So) Surprising Truth About Social Media ROI

    Since social media rewrote the book on marketing, the debate about what it actually delivers for business is hot. With budgets tight and resources stretched, business owners want to know: if I invest - what's the ROI? Some might think this is a fair question. I think it's the wrong question.

    By • April 6, 2015

  • Can Case Studies Help Your Business?

    Case studies can provide a clear vision for prospective customers as to how you can guide them to the solution to their needs. By demonstrating your vision into what their future will look like after your help you gain a strong foothold for business opportunities.

    By • April 6, 2015

  • Pilot to Deployed: Employee Advocacy Is How You Scale Social

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Pilot to Deployed: Employee Advocacy Is How You Scale Social. We discussed how organizations are both allowing and encouraging their employees to be social media brand champions for their organization on their own social media sites.

    By • April 6, 2015

  • The Popularity Of Infographics And How To Use Them to Your Advantage [INFOGRAPHICS]

    According to the Google Trends data on infographics, their outstanding growth in search interest is obvious. The popularity of this phenomenon began to steadily increase in 2010 and has been continuing ever since. This kind of demand requires multiple players entering the game field to assure the corresponding level of supply. That's why these small visual presentations are all around us no matter what we are looking for on the web.

    By • April 5, 2015

  • Leveraging Social Media for Lead Generation

    In order to leverage social media to fill your sales funnel, you'll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers.

    By • April 5, 2015

  • 9 Critical Criteria For Selecting Lead-to-Revenue Technology

    One of the most important parts of the L2R strategy is to select the right technology infrastructure, which includes a conversion-ready website, CRM system and marketing automation system. Here are nine guidelines to help you make the right selection.

    By • April 5, 2015

  • Rich Communication and its Impact on the Enterprise

    The year was 1996. I had just signed up for Hotmail - a free email service. I had recently been introduced to email - something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free.

    By • April 4, 2015

  • Social Business Strategy: How to Prevent a Digital Muddle

    I sometimes hear managers say to their reports "Just keep on doing what you're doing." As soon as I hear this, I begin to wonder: "Do they know where they're going with what they're doing?" When it comes to social business, "keep on doing" often means the firm's online activities may be taking them far, far away from the goals they set out to reach.

    By • April 3, 2015

  • The Social Media Employment Entanglement

    I normally write from the perspective of teaching how business owners need to think about leveraging social media to drive branding, sales and ultimately revenue. I want to switch that up a little and tackle another aspect of social media usage: how businesses use, or maybe shouldn't use social media with respect to their employees and potential employees.

    By • April 3, 2015

  • From Viewers to Engagers: The Future of Storytelling

    In a SXSW panel with experts in interactive storytelling, gaming, and virtual reality, the audience learned that it's all about letting the story dictate the medium, and letting the medium engross the "viewers." But we're not just viewers anymore, are we? We're engagers and interactors.

    By • April 3, 2015

  • Facebook Groups: Your Business Tool to Drive Customer Engagement

    ​Every business has their secret weapon to bring in new customers. Today's topic of discussion centers around one such secret if you have none for your business. Do you think promoting your brand through your business Facebook page will suffice? Well! There's potentially a lot more to it than that. Let's explore the most underutilized aspect of Facebook. The strategy is about creating Facebook Groups to lay the foundation of the best customer service.

    By • April 3, 2015

  • Story Sell: Once Upon a Brand Sell

    There was a time (in the recent past) when brand sell was all about showcasing features and benefits to an intended target audience. With the emergence of social media, the art of the brand sell has evolved to include a very real social component. Social media has made engagement and response rate some of the main objectives for brands. With that, in the framework of brand development, the art of storytelling has become much more important. What was once brand sell, is now story sell. Now brand marketers need to wrap their initiatives around the story sell of their brand. Like it or not, engagement is where it's at today and the way to consumers' hearts is through storytelling.

    By • April 3, 2015

  • Sharing with Intent

    Let's face it. With all of the social media chatter, it's hard to find a way to break through the noise to distinguish your brand. In a world of viral cat videos and reposts, how do you find and share engaging content that reaches your main audience? I have a few thoughts on how to get started.

    By • April 2, 2015

  • The Power of Pinterest Business Pages

    Pinterest's digital bulletin board is quickly becoming the preferred marketing tool amongst its social media counterparts for big and small businesses alike. With its branding-oriented features like do-it-yourself promoted pins and its recently updated analytics, Pinterest for Business is a must-have for those who need their aesthetics and visual elements front and center. Though Facebook and Twitter still rein king over content-sharing, Pinterest is quickly becoming the single most important networking site for having your brand discovered and tapping into core customer bases. Here is a quick overview of what Pinterest is, who uses it, what its business applications are, and how they can benefit you with the right approach.

    By • April 2, 2015

  • Managing Social Media Expectations [INFOGRAPHIC]

    ROI as a metric to measure the success of social media is problematic. Social media doesn't typically generate fantastic ROI versus other channels because social media is about conversation not broadcast. But just because an activity doesn't have tangible ROI, doesn't mean that it's not valuable.

    By • April 2, 2015

  • Are You Afraid to Dive into Social Media?

    Anyone running a business will occasionally come up against difficult situations that need handling. Often these situation can be resolved, when handled with a strong customer service-relationship mindset, in a way that strengthens the business-customer bond. And occasionally, people (and customers) can be nasty. But most people, when treated right (and sometimes when not treated right), aren't!

    By • April 2, 2015