Social Marketing: Page 297

  • Social Customer Service: The Key to Loyalty and Sales

    Each and every consumer with an internet connection can broadcast their negative experiences with your brand for countless others to read about, making proper handling of these situations imperative. But great response and timely solutions can help brands to maintain current customers, and even reach new ones. Simply put, superior customer service is the key to customer loyalty and increased sales, and social media is an effective tool to deliver that service.

    By • March 12, 2015

  • Harnessing the Power of Social Engagement

    My first question to the social media/digital director was "Where is the engagement?" Faster than I had ended my question I hear, "We don't need to engage!!"

    By • March 12, 2015

  • 5 Tips to Organize Your Social Customer Service Planning

    So how do you manage your customers' conversations if 24/7, round-the-clock support isn't feasible? How can you exceed expectations and enable smooth interactions over the weekend, during and outside peak hours, and those make or break crisis moments?

    By • March 12, 2015

  • Managed Services: Building Real Customer Experiences and Relationships

    Just like any other business, Managed Services Providers have an important path to follow, to distinctly set their services apart from other MSPs. This path pivots on the commitment to ensuring continuously improved customer and user experiences. High quality experiences for clients comprise a great differentiator in the ever-growing world of new managed services firms and cloud solution vendors.

    By • March 12, 2015

  • 12 Ways to Spot the Snake Oil in Your SEO

    Imagine for a moment that we traveled back in time to the 1800s, into the dusty center of an old Wild West town and transported the local snake oil salesman right off his wagon, forward into 2015. How hard would it be for him or her to adjust to the present day? Possibly not that challenging, actually, for there are still plenty of decent (though uninformed) businesses searching for SEO answers.

    By • March 11, 2015

  • How to Create Powerful B2B Advocates [INFOGRAPHIC]

    The most important type of advocates are your customers. And if you're running a B2B or SaaS business, revenue is most likely coming from subscriptions. By managing the relationship with your customers to help them achieve success (this process is defined as "Customer Success Management"), you can reduce churn AND create customers who are likely to refer your business to others.

    By • March 11, 2015

  • Are You Committing these Social Media No-Nos?

    Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social media, which is only part of the story, however. You must also make sure that you are not committing errors that could actually harm your social media presence and ultimately your brand.

    By • March 11, 2015

  • Prioritizing the Customer Experience in Social Media

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Prioritizing the Customer Experience in Social Media. This webinar was sponsored by LiveWorld.

    By • March 11, 2015

  • The Social Shake-Up 2015 [VIDEO]

    The Social Shake-Up is Social Media Today's yearly conference, and it's an event you don't want to miss. We bring our audience stories from the front lines of innovative businesses and creative organizations, presented by the best thinkers and top brands in social. Attendees gain a clear sense of where the fast-moving social space is headed, and leave the conference armed with the knowledge they need to help their social business excel.

    By • March 11, 2015

  • Creating a Digital Transformation Plan of Action: A Guide for Leaders

    Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization's mission, business model, and offerings, leveraging technology to enhance internal processes, and ensuring the digital literacy of their workforce.

    By • March 11, 2015

  • Checked Your Customer Turnover Levels Recently?

    It's interesting that we regularly read articles or comments about high levels of staff turnover, but it is very rare to discover any commentary about customer turnover - it is almost as if it is a taboo subject; that there is shame attached to it, an embarrassment. Why? I suppose it is an admission of failure.

    By • March 11, 2015

  • Instagram Announces Clickable Carousel for Advertisers and Aims to Prove Platform Value as Marketing Outlet

    Instagram has long been the black sheep in the social marketing world. Marketing efforts on the social channel have been near impossible to track. Why? The platform's low-linking capabilities. Up until now, links on Instagram have not been clickable, save for the one on a user or brand's profile page. This means that while brands could certainly advertise on the platform, the lack of a unique link on individual posts made the effectiveness of a campaign an unattainable data point.

    By • March 10, 2015

  • Seven New Social Media Studies You Probably Won't Hear About at SXSW

    This week is the annual SXSW Interactive conference, where social media elite descend on Austin to party on Sixth Street, post selfies with people who have higher Klout scores and pick up the mad schwag liberally distributed by startups. This will be my third year staying home, and while I will miss the chats and parties, I will not miss the general sense that SXSW is a missed opportunity for the social media industry.

    By • March 10, 2015
  • SMT Expert

    9 Great (Mostly Free) Tools That Any Social Media Team Can Use

    Today I'm going to share 9 of those tools.These are tools we use every day to help us create and share content, and to measure and optimize our social media activities. We use them almost every day. Most are free, some are fee-based, all are invaluable to our social media publishing, client support and analytics.

    By • March 9, 2015

  • The Do's and Don'ts of Social Media for SMEs [INFOGRAPHIC]

    Social media is a great place for people to find out about companies, offering great opportunities for businesses to interact with and market to their customers. For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it's important to realize the importance of social media etiquette; that is, the dos and don'ts of running and managing social media channels for your business.

    By • March 9, 2015

  • Sign of a Healthy Sales Team Is an Empty Conference Room

    A conference room full of sales people and sales leaders just might be the biggest time waste of the week. How long do your weekly sales meetings usually last? 45 minutes to an hour on average. Then add up the time for each of the attendees to drive to the office, park their car, fill up their coffee cup and get settled in. It becomes clear that there is a significant money drain, productivity black hole and a financial loss involved with each meeting. Yet they continue in many organizations.

    By • March 9, 2015

  • The Dos And Don'ts Of Using Social Media For Business [INFOGRAPHIC]

    So you've heard all about the importance of leveraging social media to grow your small enterprise. You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter, and Google+ is a whole other story. Wouldn't it be cool to have a little pocket guide to navigating the landscape of social media?

    By • March 8, 2015

  • How to Avoid Social Media Burnout

    Sometimes the best defense against social media burnout is a good offense. Outsourcing your social presence frees you to focus on the details of running your business while remaining confident that you're also meeting the social needs and expectations of your customers.

    By • March 6, 2015

  • How to Handle Different Types of Social Engagement

    Due to the rise of social media and being connected 24/7; businesses are more connected to their customers more than ever. Communication on social platforms are public making it extremely important for businesses to handle the correctly and carefully. When social media interactions are handled carefully, businesses can not only prove how professional they are, but will also boost brand visibility and loyalty with other customers.

    By • March 6, 2015

  • SMT Shorts: Brendan King on Managing Error Judgments on Social

    Welcome to our latest edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers.

    By • March 6, 2015

  • How to Identify and Activate Your Social Super Fans and Gain an Edge on Your Competition

    Social is an important and growing channel for businesses and marketers. Like customers generally though, some of our social fans are much more important than others.

    By • March 6, 2015

  • What Carousel Ads on Instagram Mean for Your Business

    By • March 6, 2015

  • The Evolution of Personal Branding (and Why It's Relevant)

    Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down. Flash forward to today and it doesn't matter if you're a student, employee, sales person, volunteer or entrepreneur, you need to create and maintain your personal brand.

    By • March 6, 2015

  • Why #TheDress Belongs to Us All

    People the world over are captivated by this optical illusion, this point of contention, this disambiguation of perspectives. We love the back story, the celebrity involvement, the semi-ironic banality of the whole thing, the brand bandwagoning, and the meta-media commentary.

    By • March 5, 2015

  • How B2B Businesses Are Tackling Social Media in 2015 [INFOGRAPHIC]

    Social media holds tremendous potential for B2B businesses as a means to showcase their credibility, build reputation and acquire and retain customers. This infographic takes you through a collection of facts and figures that illustrate the importance of social media for B2B businesses. It takes a visual look at various aspects that prove B2B businesses must maximize the potential of social media if they want to boost profitability.

    By • March 5, 2015