Social Marketing: Page 297

  • 7 Steps to Master Real-Time Social Media Engagement

    How do you know if you are living up to your customers' expectations? For 51% of brands, real-time social media engagement is their biggest challenge on social media. Always on, always connected customers demand quick and easy solutions, on the fly, to the issues they're dealing with on a daily b...

    By • Jan. 8, 2015

  • 3 Reasons You Should Rethink Becoming an Employee Advocate

    You wouldn't believe how nervous I was when I finally mustered up the courage to walk into my boss's office, and pitch him the idea of changing my role at his agency based solely on my established and growing social media presence.I explained to him how I wanted to leverage my own personal brand,...

    By • Jan. 8, 2015

  • 2015: The Year of Message Boards and Forums

    In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the 80s to the Internet Newsgroups of the 90s to the forums of the 2000s, there have always been private and personal virtual online communities that have have served the...

    By • Jan. 7, 2015

  • Are You Innovating at the Speed of Change?

    Are you innovating at the speed of change? The world is changing all around us at an increasing rate, and individuals (and yes organizations too) are struggling to cope with this ever increasing pace of change. In fact, over the last 50 years the average lifespan of a company on the S&P 500 h...

    By • Jan. 7, 2015

  • Understanding the Customer Expectations Critical to Customer Experience

    Recently I wrote Responding To Customer Experience Disasters. It's stimulated some interesting discussion, some deeply personal because of the situation I wrote about. One of the most interesting comments came from my good friend, Tamara Schenk, who tended to think of the situation as an ethica...

    By • Jan. 7, 2015

  • When It Comes to Employee Advocacy: Safety First, Speed Next

    At Dynamic Signal we live and breathe (and share/tweet) Employee Advocacy - the idea, the vision, and the practices - everyday. As the person leading the account management and customer success team, and also as one of the earliest employees at the company, I can say that focus on our clients, ou...

    By • Jan. 6, 2015

  • Why Customer Service Is One of the Best Marketing Tactics Ever

    When I was a small child, my mother took me to a local shoe store at the mall to buy me a pair of new shoes for my birthday. Due to a mistake on the part of the sales clerk, we were sent home with a pair of mismatched shoes. When we returned to the store, rather than apologize for the inconvenien...

    By • Jan. 6, 2015

  • Wikipedia Pages for Startup Companies

    Is it possible for startup companies to have Wikipedia pages? Using the company Instacart as an example, you will see that startup companies can qualify for Wikipedia pages.Wikipedia pages can be difficult to create. In addition to understanding the guidelines for formatting, referencing, and sty...

    By • Jan. 5, 2015

  • 2015 Small Business SEO Predictions

    We may have skipped out on our 2014 predictions, but with the popularity of our 2013 SMB predictions post we thought that sharing our small business SEO outlook for the year 2015 was worth the effort. So what exactly can we expect to see happen with search engine optimization in the new year?Sema...

    By • Jan. 4, 2015

  • The Question That Changed My Life in 2014

    About six months ago, while enjoying a nice lunch with a dear friend at a Thai hole-in-the-wall, right in the heart of Dallas, TX, I was thrown totally off guard in the middle of my Chicken Pad-Thai demolition, when my buddy asked me one simple question that literally changed the course of my pro...

    By • Jan. 2, 2015

  • Will the Real Social Media Leaders Please Stand Up!

    The only difference is I got the balls to say itIn front of y'all and I don't gotta be false or sugarcoated at allI just get on the mic and spit it - EminemCAUTION This might be hard for some to read but this is my RANT!In this digital age of transparency, authenticity, and constant change the on...

    By • Jan. 1, 2015

  • 7 Smart Ways to Inspire Your Team and Boost Productivity in 2015

    Inspiring your employees or team members is a plight that a lot of business owners and managers have to struggle with daily. It's the key to keeping the momentum going in the company, so that projects are not only completed, but in a way that is satisfactory. The key to motivating those under you...

    By • Dec. 30, 2014

  • The Impact of Online Reviews and Your Business: Positive Only vs. Responding to Negative Reviews

    As we move forward into 2015, we see the trend of the blending of social media and customer service departments. Since so many consumers turn to online review sites and social channels to talk about their experiences, the social media and marketing departments need to integrate with customer serv...

    By • Dec. 30, 2014

  • Freelance Vs. Permanent

    If you're looking for a new job, particularly in the digital sector, in a few weeks you're probably going to be spoilt for choice as new recruitment budgets start to get allocated and job adverts start appearing here, there and everywhere (including Bubble of course!) - so right now, you've got a...

    By • Dec. 28, 2014

  • 'Simplifying The Way We Work' is Great, But What About The Customer?

    I caught a small article flashing across my news feeds, "Coca-Cola Disconnects Voicemail At Headquarters." I'm not a big fan of voicemail, those I receive are translated into texts and sent to my mobile and email. So this post is not about voicemail.The thing that struck me in the article the r...

    By • Dec. 27, 2014

  • Top 9 Professional Services Marketing Lessons Learned in 2014

    As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm's visibility, growth, and profitability in 2015. 1) Becoming or Developing a Vi...

    By • Dec. 26, 2014

  • C-Suite Revolution: Customer Officers and Data Officers Emerge

    Over the past few years, there has been a ton of talk about the emerging roles of the CIO and CMO. A Forrester report has revealed that CIOs are responsible for transforming businesses and spurring innovation, while CMOs are demonstrating excellent practice and added value in accelerating the mar...

    By • Dec. 23, 2014

  • How to Humanize Your Brand on Social Media

    Consumers aren't a "KPI": they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel; there's also direct engagement and community which builds loyalty.

    By • Dec. 22, 2014

  • 10 Ways Social Media Can Improve Your Customer Service

    It's true that social media has opened up a whole new world for marketing and sales, and that's a wonderful thing for businesses. The more markets you have to peddle your wares the more eyeballs you can get in front of, and that means more sales. The online social world offers much more than just...

    By • Dec. 22, 2014

  • Leverage That Social Media!

    Roughly around the early 2000s is about when social media took the internet by storm. Boy, it has been an ever growing storm since!Check out these current statistics from the Pew Research Internet Project1:∙ 74% of online adults use social networking sites as of January 2014.∙ 19% of...

    By • Dec. 22, 2014

  • How to Write Your Best Fundraising Emails

    Whether it's in person or by email, how you ask for donations can often make or break your fundraising campaign.This is especially true for big campaigns when you pull out all the stops with an amazing event, a beautiful direct mail campaign, and your best fundraising emails.But let's face it, wr...

    By • Dec. 20, 2014

  • How These Top Companies Are Excelling in Social Media Customer Service

    There's no question that using social media for customer service is something that every company should be doing. We recently highlighted 10 ways that you can use customer service to improve your company's customer service through social channels, so if you need some more good ideas after this yo...

    By • Dec. 20, 2014

  • The Challenge of Managing BYOD Expenses

    With all the hype surrounding bring your own device (BYOD), it's easy to see why businesses are so eager to adopt BYOD policies. For one thing, there's the promise of getting more productivity out of employees since they're more familiar with the devices they can now use at work. That can also le...

    By • Dec. 18, 2014

  • A Simple Step Towards Using Social Media for Social Good

    One of the greatest opportunities of social media is that it connects us to... well, pretty much everyone. You can tweet Barack Obama and there's a chance (however slim) that he might actually see it. Connecting the world has long been Mark Zuckerberg's over-arching dream, and it's a noble cause,...

    By • Dec. 18, 2014

  • What to Post? Social Media Ideas for Small Businesses

    To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business' Twitter, Facebook, and Instagram. The social posts should be high quality and interesting, or you'll never be successful in growing your following....

    By • Dec. 17, 2014