Social Marketing: Page 295

  • Linking in Better Than LinkedIn with Gild's New Hiring Platform

    A Smart Data Collective post entitled Robot HR: How HR Is Contributing to Unemployment asserts that human resource professionals have no real ability to have an in-depth awareness for each position, and therefore rely on keywords and software to do their pre-screening for them. Often in this scenario, the "right" people are never passed along to the hiring manager -- the folks who really understand the positions and can distinguish beyond keywords to identify true skill sets.

    By • April 24, 2015

  • 5 Types of Content Employees Love to Share on Social Media

    A sturdy foundation of dedicated employees is essential to the flourishing of any successful business. When employees are passionate about their work, it shows in numerous ways. As they may proudly talk about their company to friends and family when they meet in person, they are eager to do the same online. But not all company-generated content is created equal, and not every company-generated post will tickle employees' sharing instincts in the same way.

    By • April 23, 2015

  • Enable Social Selling: Launch Employee Advocacy

    With two thirds of consumers buying decisions occurring digitally before they even interact with your brand; it becomes crucially important that you have a strong online presence. And what better way to promote your brand than through your employees' social media accounts?

    By • April 23, 2015

  • Women Networking: Is It Finally Kicking In?

    A little over 25 years ago, my mentor who was a decade older than me, philosophized that with every passing decade, things would get easier for women in the future within the business marketplace. The challenges I faced climbing the proverbial corporate ladder were nothing compared to the obstacles she had faced. Although I remember thinking that regardless of the "degree of hardship" that women over the years faced, hardship is still hardship. Less pain, still implies pain.

    By • April 22, 2015

  • BuzzSumo Adds 'Trending Content' Feature

    In basic form, BuzzSumo shows you the social share stats for any URL, website or topic. In itself, this is pretty helpful, but one of the more impressive elements of BuzzSumo is the developers' awareness of how this data will be used, and what data will be useful. As such, over time they've added a range of additional features: you can filter the results by language or region; you can narrow the listing down to content type - infographics, videos, interviews; they added the ability to search for influencers on any given topic, reports to compare domains or examine backlinks, by URL or domain. As more new functions have been added, I've found myself using and recommending the app ever more frequently.

    By • April 21, 2015

  • Break the Walls Down: Why Strategic Integration Is Crucial for Social Intelligence

    When it comes to Social Intelligence and how it provides value to marketers and in turn drives business impact, our philosophy is that platforms like ours and other social and marketing platforms should work together to provide a broader value to their customers. In essence, driving towards an open ecosystem, and focusing on getting data between the wide array of sales and marketing platforms helps our customers then provide better journeys to their customers.

    By • April 21, 2015

  • Social Media for Colombians Not Columbians

    I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian university professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights into the future of social media.

    By • April 21, 2015

  • Content as a Bridge Between B2B Sales and Marketing

    By listening to prospects and customers through conversations, social, search, formal research - we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content to address.

    By • April 21, 2015

  • Pharma Is from Mars, Patients Are from Venus

    As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is starting to permeate every aspect of its business - or so it would seem if you believe what is being said.

    By • April 21, 2015

  • Social Customer Service Is the New Heart of Marketing

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured panelists from Lithium, Forrester Research and AMC Theatres. We discussed why social media is becoming the primary channel for customer care.

    By • April 20, 2015

  • How to Get the Most Out of Social Media in 2015

    ​Social media has exploded. People of all ages and backgrounds are using social media to share their experiences with their fan base, friends, and even complete strangers. The amount of options for sharing content socially continues to grow. Today I'll focus on the exact social media outlets you need to incorporate into your online marketing game plan immediately.

    By • April 20, 2015

  • The Speaking Industry Must Change: Here's How

    I've been speaking since 2005, and I've always received feedback such as "We need more people speaking who are actually doing" or "We need more people who understand us and talk with us, not at us." So, if the attendees who are paying for conferences and travel have wanted this for years, why hasn't it happened?

    By • April 20, 2015

  • 4 Steps to Go Above and Beyond in Social Media Customer Service

    Did you know that 25% of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You'll likely lose respect and loyalty from a client if their questions and complaints aren't dealt with in a short window of time.

    By • April 20, 2015

  • Why We Are All Digital Customers

    You've heard it all before, but who is that so-called "digital customer" anyway? In this blog let's take a look at how the availability of digital channels has become a decision factor in choosing businesses (in this case insurance providers) and why behavior and context trump generations when it boils down to the digital customer.

    By • April 19, 2015

  • Why I Started Social Selling

    I joined LinkedIn in May of 2005 and like most people at the time it was my online resume, my online identity to headhunters and hiring managers. I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. I connected with coworkers and some of the people I got to know in the industry. I didn't do any "work" on LinkedIn, I was too busy being measured on number of dials and talk time. I like to refer to this as the Dark Ages of Sales. Outside of my sales numbers, weekly conversations about my dials and talk time were the norm. The problem was that even then, dialing for dollars was a colossal waste of time. My number wasn't being made by these cold calls, it was being made because I was getting referred to new business by people I had already done business with.

    By Koka Sexton • April 19, 2015

  • How Can You Optimize Images for Social Media to Garner Maximum Returns?

    When you are performing social media marketing for your business, it is important that you use images. What's the need of images when I have such amazing text, you might ask. There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that much time to attract the attention of the viewers to make them stay longer.

    By • April 19, 2015

  • 5 Rules For Niche Blogs

    Throughout my many years having a blog, as well as reading my favorites through BlogLovin' on a daily basis, I have a pretty good background in what makes blogs so attractive to their target audiences. The main thing I've realized is that the more niche your blog is, the better likelihood you'll have at attracting the engaged audience you've always wanted to. It also helps with SEO, because longtail keyword searches produce more relevant traffic that is likely to return to your site and spend more time there.

    By • April 18, 2015

  • What Does It Take To Close The Customer Experience Gap?

    A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven't improved much from the previous year. So what's missing?

    By • April 18, 2015

  • Top 5 Ways to Use Social Media to Improve Customer Services

    Want your business to succeed? You need to have a primary focus. That's your target audience. It is extremely important to focus on the customers, as they are the center of your business universe. You need to ensure that in addition to offering the best products and services, the customer service that your business offers is performed perfectly as well. And it's not difficult to do that anymore.

    By • April 18, 2015

  • How Social Media Can Help Your Business in 2015 [INFOGRAPHIC]

    If you're not sure about how social media can help your business, take a look at our new infographic, full of amazing stats that will prove just how valuable social media can be for your business.

    By • April 17, 2015

  • Social Selfishness and Brand Loyalty

    We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions...it doesn't get too much of MY time and attention. Research shows that people are becoming more discerning about the brands and organizations they choose to support through their purchases and advocacy.

    By • April 17, 2015

  • The Science Behind the Modern Sales Professional [INFOGRAPHIC]

    The sales process has dramatically changed since the arrival of search engines and social media. According to a report by CEB, 57% of buying decisions are already made before there is any interaction between a buyer and a sales rep. Another study by Harvard Business Review reported that 90% of C-level executives never respond to cold calls or email blasts.

    By • April 16, 2015

  • The Future of Advertising: No Ads at All

    Think about it - what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes immediately to mind. Why don't we remember ads? I think there are three reasons.

    By • April 16, 2015

  • Who Made Up The Rules Around Social Engagement Anyway?

    Here are three unconventional, but highly effective, tips for better social engagement.

    By • April 16, 2015

  • Brand Publishing: Are You There Yet?

    Every day we see brands entering the world of brand publishing. Having a content marketing strategy is a must for any business, no matter what industry they operate in. Have you ventured in yet? If not, why not? The terminology may be different. How it gets distributed may not be the same - but brand publishing has been around for many years. It used to be called PR.

    By • April 16, 2015