Social Marketing: Page 295

  • 9 Tools for Small Business Reputation Management and Brand Monitoring

    Here are 9 free tools (some have premium versions) that I use regularly to make sure I know what customers and others are saying about our business, allowing us to respond properly, while also learning where we can improve.

    By • March 24, 2015

  • Social Spring Clean: How to Remove Dormant Apps from Your Social Accounts

    One often overlooked activity is the importance of regularly auditing which apps have been authorized to post to your social media accounts. Whenever you click that timesaving "Login with Facebook" button to register with a website or add your social media accounts to a vendor's platform for managing your social media interactions you're prompted to authorize that website or platform to do certain things with your social media accounts.

    By • March 23, 2015

  • How to Get Ideas for Writing Business Blog Posts

    Have you got a business blog where you once committed to share quality, useful content with your clients? Have you been struggling since to come up with great ideas for business blog posts, and have you even gone for weeks and months without posting anything? You are not alone.

    By • March 23, 2015

  • The U.S.'s Least-Engaging Brands

    Here's Brand Keys' list of the least engaging brands of 2015. The brands ended up on the bottom of their respective categories because they were unable to meet the very high emotional expectations consumers bring with them to the marketplace and the brand engagement process and, well, to every category.

    By • March 23, 2015

  • Solving the Conundrum of Your PPC Budget

    The numbers involved in PPC sometimes astound me. There's CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each other, competing for your attention. But the most daunting number to figure out? Budget.

    By • March 23, 2015

  • The Secrets Social Marketers Don't Want you to Know

    Yesterday I got a call from a potential client, and from the moment they get on the phone you can feel his panic! The first thing that I hear is "We need 50,000 followers", I paused for a moment and then replied, "why?" The response I got was all too common, "My biggest competitor has 45,000 and I want to beat them".

    By • March 23, 2015

  • Why Brands Need Their Own Community

    Why would a brand need to consider building and managing their own community forum? Many brands feel like a decent presence on various social media channels would define community. Sure, brands must participate in social media but have the repercussions of doing so only on a third party social platform been considered?

    By • March 21, 2015

  • Why Every Business Owner Needs to Know a Little Something about SEO

    Every business owner needs to know something about search engine optimization. If you don't, your company could be burned, as mine was when Google's Penguin update came along in 2012.

    By • March 21, 2015

  • 5 Ways to Use Instagram to Promote Your Restaurant

    Restaurants run on tight margins with many averaging just 2% to 4% per check. This can make it a challenge to find room in your budget for marketing. But the proliferation of social media can be a boon for your business. Social media for restaurants is a low-cost opportunity to promote your business without busting your bottom line. There are a great many social media channels you can choose from to market your eatery, but one that's particularly well-suited to your industry is Instagram. Here's a look at five smart ways to use this photo-based tool to show the best you have to offer and bring in more customers.

    By • March 20, 2015

  • Facebook Takes on Cisco in the Switch Market

    ​Think Facebook is just in the business of sharing pictures, updating statuses and working on digital advertising? Think again. The social media giant is a lot more tech focused than it might appear. It's been working on a number of interesting projects, from image recognition software and virtual reality to just recently announcing its plans to tackle computer networking and enter the ethernet switch market.

    By • March 20, 2015

  • How to Rejuvenate a Troubled B2B Brand

    There are two major types of branding rejuvenation projects we can talk about (and several sub-types). The first major category is where you change the name and everything else. Category two is where you keep the name but change all the messaging. My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course.

    By • March 20, 2015
  • SMT Expert

    The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

    How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads - and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.

    By • March 20, 2015

  • Brand Strategy in a Nutshell: 5 Reasons to Invest in Branding Your Business

    ​Your brand is the foundation and one of the most important aspects of your business. Doesn't matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

    By • March 20, 2015

  • How to Determine Your Business Hours for Social Customer Service

    The hours when your audience is talking to your brand has a big influence on the hours you yourself need to be active. This is typically highly dependent on the industry you're in. The first step in understanding this is by monitoring when your community is active to help you define your framework for social customer service. Notice any peaks during the day? Make sure you are providing customer service during these hours.

    By • March 19, 2015

  • Want to Build Connections Online? Show and Share Your Passion

    Joining online communities, for example on LinkedIn and Facebook, is also a good way to connect with others. If you join a community because you expect to get in touch with people who could be your clients, find out what you have in common with the members of this community. That's a good starting point for a relationship. Or try to literally visualize what you enjoy by sharing your pictures and videos online. You will see that it will trigger those who share similar ideas, values and interests.

    By • March 19, 2015

  • A Conversation with Twitter Executive Daina Middleton

    Among her many accomplishments, Daina Middleton, Head of Global Business Marketing of Twitter, is the author of Marketing in the Participation Age, which according to one reviewer provides "a new framework for doing things differently." Her thesis is that in order for companies to truly connect with customers, they must encourage participation in the entire customer experience - an idea that is at the core of most recent conversations about customer experience.

    By • March 19, 2015

  • Ad Technology's Next Big Thing: "Go Small or Go Home"

    "Go big or go home" is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences - the faster the better - guaranteeing huge ad budgets in the rapid shift from traditional to digital media. But, as in every other gold rush, a few "unicorn" successes don't guarantee a sustainable ad-tech industry.

    By • March 19, 2015

  • 25 Ways Social Media Is Killing Your Brand!

    Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping.

    By • March 19, 2015

  • Is Social Media Already Old Hat?

    Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential.

    By • March 18, 2015

  • When Hiring a Social Media Intern Pays

    Interns can be truly wonderful. Every once in a while you get one who is eager to learn, go the extra mile, and may even just teach you something. If you're especially lucky, they are so good, you can't let them go after a semester - they stay with you as a permanent part-time employee through college graduation at which time, they become a full-time employee at your company.

    By • March 18, 2015

  • The Experience Economy: The 5 Pillars Of Successful CXM

    Consumers, as a whole, are undergoing a transformational shift in what they value most. Instead of accumulating owned possessions, more often than not customers are opting in to create memories through "renting" experiences. This is not a new concept, rather one that has been gaining popularity over the past five years.

    By • March 18, 2015

  • 3 Reasons Why You Need to Take Your Site Mobile

    Even though mobile may have its challenges in the future, mobile is clearly not only becoming a trend, but a growing trend that is not going away. The long term benefits of going mobile outweigh any potential challenges in the future. Also, with evolving customer expectations and more websites than ever popping up, you and your team will be ready to be there for your customers, have better communication with your clients, and more.

    By • March 18, 2015

  • Assessing Digital Literacy: Developing a General Measure

    Although it's not practical to create a single measure for assessing the digital literacy of workers at all levels and in all functional areas, it is possible to create a general measure to assess basic competencies. Here's our take on developing a framework for creating a digital literacy assessment tool. It includes four components (from concepts to skills and tactics) and three focal areas (communication and collaboration, cybersecurity, and the law and ethics).

    By • March 18, 2015

  • Is Social Media Worth the Risk for Pharma?

    It's a question that comes up all the time in my discussions with senior industry executives - is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? And while some may roll their eyes and denounce pharma as being backward for asking such a question, I don't agree - it's a great question and an extremely valid one. Every business decision has to consider risk versus benefit.

    By • March 18, 2015

  • Solutions POV: How to Dramatically Increase Engagement

    The first thing to address is how the role of Engagement in the customer journey or sales funnel has changed. In the traditional marketing model where Advertising is the attraction mechanic and Engagement is the response to the ad message, the process is very linear. A consumer sees an advertisement containing a call to action or direct response and they either engage or they don't. The funnel is filled with as many potential customers as possible through reach advertising and the marketer tries to optimize the engagement resulting in positive ROI.

    By • March 17, 2015