Social Marketing: Page 351

  • A Secret Source of Powerful Content Ideas

    While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begin...

    By • July 22, 2013
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    The Four Different Types of Media

    A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media.Paula, here you go!In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared.If you're in business - and have been for more than 10 years - it's pre...

    By • July 22, 2013

  • How a Virtual Office Allows You to Stop and Smell the Roses

    It's hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones's society. We're so focused on what comes next, we forget to slow down - or even stop - to look back and see what we've accomplished.In November 2011, we moved Arment Dietrich out ...

    By • July 21, 2013

  • 5 Ways Social Media Gave Birth to the "Casual Gamer"

    Video games used to appeal to a much smaller crowd than they do now. Many games were a test of reflexes, memory, and required a considerable time commitment to finish (due to a lack of save features). Video games have since evolved. As time went on, video games developed along two distinct pat...

    By • July 20, 2013

  • The Beginner's Guide to Twitter for Business: All You Need to Know in One Handy Guide

    Twitter for business, any business, has become pretty much a must-have. It helps to drive awareness, promote your brand via offers and information, make vital contacts and share industry knowledge. It has also become a must-have for customer service: the place where customers expect to get help, ...

    By • July 19, 2013

  • 50 Tips to Energize and Inspire Your Social Media Community & Audiences

    Are you breathing life into your social media communities and audiences or are you taking it away? Are you inspiring and energizing your community members to do more, be more and simply be better at what they do?Are you serving up great and valuable content that serves as energy to your social me...

    By • July 19, 2013

  • Best Practices for Brand Engagement in Social Media

    Social media gives you direct connection to and from existing customers, prospects, and brand agents about anything and everything, from products to challenges, all at once. However, with all the fuss and work needed for brand engagement, how do you strengthen these relationships? Here are the 10...

    By • July 19, 2013

  • Simple Ways To Tell Your Brand Story On Facebook

    Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?Tom's Shoes was founded in March 2006.T...

    By • July 19, 2013

  • 9 Web Marketing Tips To Help Your Small Business

    Web marketing is one arena where small businesses can compete against larger companies within the same field. While the size of a budget does influence the amount of money that can be directed towards marketing costs, on the Internet, every company performs on the same stage. With these web marke...

    By • July 18, 2013

  • The 3 Fs of Community Building

    Since the beginning of time, people have been arranging themselves into communities. Tribes formed, villages popped up, and cities emerged. In addition to the obvious and utilitarian functions a community serves, it's in our nature to connect, engage, and interact. Due to the ubiquity of the Inte...

    By • July 17, 2013

  • Social Networks Small and Medium Enterprises Use [INFOGRAPHIC]

    As social media use by private individuals takes off, all types and sizes of businesses are now using social networks as a new way to reach potential and existing customers.Brandify looked at over 20,000 small and medium enterprise websites in the U.S. to see what social network links were presen...

    By • July 17, 2013

  • This is How You Share Content Via Social Media

    If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie's List. Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer.The problem is that our articles are s...

    By • July 16, 2013

  • It's Social Media, Not Me Media

    Remember the 80/20 rule for social media promotion? If you are unaware of it or need a refresher, it states that only 20% of your social posts should be self-promotional, otherwise you are boring your viewers/fans and are actually decreasing the chances of getting business from them.Apparently th...

    By • July 16, 2013

  • 3 Reasons Your Brand Will Fail Without a Meaningful Fanbase

    First things first: what is a meaningful fanbase? A meaningful fanbase is a fanbase that that reads, enjoys, and most importantly, interacts with your content. This means that the fan followed you on the basis of having common interests, and likely posts about similar topics - or is a friend of y...

    By • July 16, 2013

  • How to Measure Team Performance from Two Points of View

    Social media is more and more becoming an established channel for customer service. As with the traditional customer service, team leaders need to measure their team performance. However, the KPI's you use to measure team performance depend on the point of view: team leader or customer. Of course...

    By • July 15, 2013

  • The Power of Positive Social Media Fans

    We spend so much time concentrating on what a negative customer can do on social media that we forget the amazing power of positive fans. Rob Fugetta's recent book Brand Advocates is loaded with page after page of data on how brand fans can propel a business unlike any other form of marketing. So...

    By • July 15, 2013

  • Have You Heard About the Social Shake-Up? [VIDEO]

    What is the Social Shake-Up? Social tools are breaking down barriers: between companies, their customers and across organizations. Yesterday's silos are collapsing as social media, big data, and a world of constant communication drive strategy, collaboration, and decision-making. Companies are sh...

    By • July 15, 2013

  • Shared Vision and Commitment to Purpose: The Foundation for Community

    Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that can have enormous value in building reputation, loyalty, trust and bottom line profits. However, building and engaging such communities is not always so simple.It's not simp...

    By • July 14, 2013

  • Google+ vs Facebook: The Ultimate Throw Down! Notes from the #SMTNews Tweetchat

    [<a href="//storify.com/socialmedia2day/google-versus-facebook-the-ultimate-throw-down-sm" target="_blank">View the story "#Google+ versus #Facebook: The Ultimate Throw Down! #SMTnews Tweetchat" on Storify</a>]

    By • July 13, 2013

  • The Problem With LinkedIn Groups

    It would appear that LinkedIn has a problem.Some LinkedIn group moderators are refusing to approve content from an awful lot of people. Having contributed to a variety of different LinkedIn groups over the past year or so, in the last 3 months I've noticed that none of the posts or comments that...

    By • July 12, 2013

  • How Johnson & Johnson Is Using Social Media To Save Lives

    Those who know me know that I am passionate about a lot of things when it comes to the world of marketing, advertising, branding and social media. From the latest campaign for Brand X to the latest techno-advance, I want to know about it, learn about it and in some cases, write about it.But perha...

    By • July 11, 2013

  • 7 Ways to Crush an Online Competitor

    If you run a successful business for long, you're bound to run into a competitor you just can't stand.This isn't necessarily another person or business that works in your geographic area, or one that is even a true "competitor" in the sense that you draw from the same customer base - we are just ...

    By • July 11, 2013

  • B2C Content Marketing: Goals, Tactics and Success Cases [INFOGRAPHIC]

    Content marketing is having an important impact in the way consumers interact with brands. According to the Content Marketing Association, 68% of consumers read content from brands they love. Uberflip's latest infographic explores the way B2C companies are leveraging content marketing tactics, in...

    By • July 11, 2013

  • Social Startups: Collective Bias Connects Shoppers, Brands for Authentic Content

    "Research shows that relevant, organic content is 68 percent more likely to be utilized than paid content," according to Amy Callahan, co-founder and COO of Collective Bias. "Brands and retailers need it, they can't create it all on their own, and there are millions of people on the web already t...

    By • July 11, 2013
  • SMT Expert

    How to Communicate a Dying Company Through Social Media

    "So how do you fail with dignity when you're responsible for a team of talented, educated, and accomplished builders? You sell them to whoever is kind enough to be the first who takes your company out back and shoots it. Dignified, isn't it? Yet these days, it's what I pray for."There's been cons...

    By • July 8, 2013