Social Marketing: Page 351

  • New Online Communities Harness the Power of Secrets

    There is an undercurrent moving through the internet right now. As the social media behemoths of the internet plow forward with verifying, identifying and tracking users, a small but growing number of sites are moving in the opposite direction -- prizing anonymity over fingerprinting.On networks ...

    By • April 29, 2013

  • Why Instagram Rules the Social Media World

    The second-best thing about Instagram is it makes extremely amateur "photographers" like me feel as though we're capable of taking professional-quality pictures.The first-best thing: Instagram offers almost everything a business user could want in a social network, so much so, it's (dare I say) t...

    By • April 29, 2013

  • 5 Key Questions to Calculating Lifetime Social Value (from #SMWA)

    This was my second year at last week's Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK's Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the scienc...

    By • April 29, 2013

  • Social Startups: Percolate

    "What should I say?" It's the question and number one challenge brands ask themselves every day, according to Noah Brier, co-founder of Percolate, a social SaaS startup dedicated to answering that call. "Percolate is interested in helping brands create content at social scale," Brier explained.Pe...

    By • April 29, 2013

  • The Review of Reviews [INFOGRAPHIC]

    We spend a lot of time writing about reviews and thinking about how we can make review management easier for our customers. Every new piece of research we read, every anecdote we hear, and every personal experience we have all point to the value of managing reviews.Too many business owners throw ...

    By • April 27, 2013

  • How to Write a Survey That Engages Customers

    The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows you the customers you'll have in the future. If your survey is incentivized, you could also see it as bait, an effective lure to attract ...

    By • April 26, 2013

  • What's Your Strategy to Win Consumers' "Moments of Truth"?

    Recently I read a remarkable document from Netflix aimed at investors, titled "Netflix Long Term View."And the fact that the phrase "long term" was in a document from a public company was only one remarkable piece of the story.A key chunk in the document outlines the central focus of Netflix on d...

    By • April 26, 2013

  • Your Social Media Strategy Is Not Just About Facebook

    Facebook is all about social, and social media is about the people that use it.You may have tens of thousands of 'likes' on your Facebook page and therefore think you've achieved success because of those numbers. Well, think again!Unless you actually work for Facebook, then you need to stop havin...

    By • April 26, 2013

  • Breaking Down the Viral HRC Marriage Equality Campaign

    I'm sure that you saw a number of your Facebook friends' profile photos (and possibly your own) change to a pink square with an equal sign in support of marriage equality.The grassroots movement, initiated by the Human Rights Campaign on March 25, spread virally throughout the week, filling user...

    By • April 26, 2013

  • How to Manage Communities and Conversations with the Facebook Replies Feature

    As we blogged a couple of weeks ago, brand pages with over 10,000 fans now have the option of turning on the Facebook Replies (or threaded comments) feature. Facebook plans to turn the service on by default for all pages with 10,000+ fans by 10 July 2013, so this is going to affect a large number...

    By • April 25, 2013

  • Facebook's Mission Statement [COMIC]

    Facebook's mission statement claims it wants to make the world a more open and connected place. However, given light of recent events like Facebook blocking Vine's access to finding friends, we came up with a corrected version of the statement.Social media is all about openness and sharing. But w...

    By • April 25, 2013

  • Creative Prompting for Easier Writing

    Writing is not an easy task, especially if you're one of those bloggers who constantly need to be "inspired" in order to be able to write. This can work against your career if you're near your deadline and there's no time to wait for your "inspiration" to come to you on its own.In this case, it m...

    By • April 25, 2013

  • Big Data and Marketing: Big Problem or Big Opportunity?

    Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today's world offers many touchpoints - the traditional channels of direct mail and email, and now many more via the web and new social media sites that...

    By • April 25, 2013

  • Seven Steps to Clean-Up Your Online Reputation

    Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012?The President stopped by Van Duzer's restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn't expect was t...

    By • April 25, 2013

  • Getting Marketing Miles Out of Your Superfans

    In my tween years I was a huge fan of the WWE (then the World Wrestling Federation). I would watch every episode of Superstars of Wrestling and Saturday Night's Main Event, among other various WWE programming. I'd watch all the pay-per-views on VHS days later, since my parents wouldn't splurge to...

    By • April 25, 2013

  • What's a mooc and why you should know and care!

    What is MOOC?A Massive Open Online Course (MOOC) is an online course aiming at large-scale interactive participation and open access via the web. In addition to traditional course materials such as videos, readings, and problem sets, MOOCs provide interactive user forums that help build a communi...

    By • April 25, 2013

  • Why Putting the Intern in Charge of Social Media is a Recipe for Disaster

    When determining how to manage social media marketing efforts, many businesses - particularly smaller businesses - default to putting the intern in charge.And why not?They have time. They're young and 'into social media'. They have 1,000 Facebook friends, and 2,000 Twitter followers.They're perfe...

    By Matthew Peneycad • April 25, 2013

  • What Do You Want Consumers to Talk About?

    We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her proximity to a radio. We obsess on consistency and on delivering on whatever promise we wish our brands to make.And when it comes to marketing, which most stations r...

    By • April 24, 2013

  • 9 Questions to Ask When Choosing a Social Media Software

    For any of you that have been charged with choosing a social media software for your company or agency, you know it's not an easy or-I'll be honest-pleasant task. It's not one of those decisions where you can just close your eyes and 'Pin the Tail on the Software' per say. It requires hours and h...

    By • April 24, 2013

  • Keep Your Sanity and Prioritize Social Networks [INFOGRAPHIC]

    "OK, so now that you have a website for your business, it's time to get active on social networks. Go ahead and create accounts for yourself on Facebook, Twitter, Google+ and LinkedIn, and don't forget that Facebook, Google+ and LinkedIn also have special pages for businesses that you need to set...

    By • April 24, 2013

  • Operationalizing a Customer Service Culture

    Start by Focusing on Employees, Not the CustomerHow do you turn a good idea for a corporate culture into reality? By building an employee-centric workplace.An amazing customer service culture begins by first amazing the employees.Ace Hardware, the chain of retail stores known for their helpful se...

    By • April 24, 2013

  • 5 Insights Social Data Can Reveal for Your Business

    With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues - and with good reason.The sheer volume of s...

    By • April 24, 2013

  • A Closer Look At Crowdsourcing

    Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people. And it's only going to get bigger!Crowdsourcing can refer to a number of things, i...

    By • April 23, 2013

  • Using LinkedIn 5 Minutes a Day

    Running a B2B business can be challenging at times, especially when you are trying to contact the right person in a company regarding potential partnerships or a joint venture. We all go through the same problem when we call a company, asking to speak to the relevant person and being caught up by...

    By • April 23, 2013

  • Use Pinterest to Build Links and Blogger Relationships

    It's hard to distinguish between the fads of social media from the true giants with staying power these days, as niche communities connect and grow almost overnight. One of the lucky things for those who are looking for how to link build is that we have access to great niche communities like Pint...

    By • April 23, 2013