Social Marketing: Page 352

  • Top 6 Social Media Marketing Tips

    One of the best ways to get the best results from social media marketing is by utilising the vast amount of useful resources available online - from bloggers, industry websites, other competitors, and resource-based infosites.But, as with all marketing, the best returns come from taking action an...

    By • July 8, 2013

  • New Study: Email Marketing Actually Works?!

    It's obvious to most of us now that the digital space is a must for businesses to connect with their consumers. The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there's even been some growth of transactions via social media, otherwi...

    By • July 7, 2013

  • Customers: Brand Ambassadors or Enemies for Life?

    There's a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website.But getting them there is only part of the battle.What happens during their initial experience-or with any experience along th...

    By • July 6, 2013

  • How to Find Customers Through Hootsuite

    Hootsuite is one of my favourite social media tools, and I'm sure there are many people reading this who will also agree. However, in my experience, there are still some social media lovers, who aren't aware of exactly HOW Hootsuite can help your business.In this post I'll explain one of Hootsuit...

    By • July 5, 2013

  • Small Business Owners Have Learned the Power of Web Tools

    Small businesses continue to set the pace of hiring, growth and innovation in the US. They are typically first to adapt, quick to move into new areas of opportunity, and easily move away from activities that do not produce results. Small business owners have learned the power of web tools.Sales ...

    By • July 3, 2013

  • The Key to Becoming a Social Business? Stop Focusing on Social Media

    I've officially been a social media strategist for just over six months. I've spent at least eight hours every day logged into Facebook, Twitter and LinkedIn while I communicate with customers, promote our presence, meet with internal stakeholders, and create and curate content. I've also been in...

    By • July 3, 2013

  • Twitter Up, Folks: Resistance is Futile, Part 1

    Hard to imagine though it is, there are still some firms who aren't among the tweeting classes. Here are some thoughts about why they might want to be.To start with, let me admit that I, personally, am not on Twitter. (bbr marketing, of course, is @bbrmarketing.) And if you or your firm aren't ei...

    By • July 2, 2013

  • How Much Content Do You Need? Here's a Formula

    Image from Bigstock.com I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. It was on the official book launch day, so that was a milestone to remember.Also memorable was a great question from the...

    By • July 2, 2013

  • Why Non-Profits Need Inbound Marketing

    An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations." HubSpot is hel...

    By • June 30, 2013

  • 5 New Facebook Features Your Nonprofit Needs to Know About

    Love them or hate 'em, hashtags have been used for years on Twitter, Pinterest, Instagram and most recently LinkedIn video-sharing site Vine. This is fantastic for getting exposure to new people. When you leave a comment on a Facebook post, you can now attach a photo with it.

    By • June 29, 2013

  • The SMT Community Weighs In On The Introduction of Instagram Video: #SMTNews Tweetchat Notes

    [<a href="//storify.com/socialmedia2day/what-does-instagram-video-mean-for-your-social-str" target="_blank">View the story "What Does #Instagram Video Mean for Your Social Strategy? #SMTNews" on Storify</a>]

    By • June 29, 2013

  • Thoughts and Ideas on Content that Leave a Mark

    I often think about how what I do has an impact on people, not only personally but professionally, also. In this regard, I believe that creating content is of crucial importance, as is what happens before, during and after the creation, launch and impact processes.Random thoughts and ideas on con...

    By • June 28, 2013

  • Building Communities as a Trend Hunter [VIDEO]

    I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, "one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world's #1 largest, most popular trend spotting website. In this i...

    By • June 28, 2013

  • Clear and Conspicuous Advertising for a Mobile World

    This past March the Federal Trade Commission released a new version of the ".com Disclosures: How to Make Effective Disclosures in the Digital Age"[i] regarding advertising and internet-based transactions. The document details how to effectively disclose information and prevent deception in digit...

    By • June 28, 2013

  • Don't Just Engage Fans, Activate Them

    Brands have invested a lot of money creating large fan bases. They have also hired community managers to listen and engage with these fans on social channels. And, the budget for this activity typically comes from the marketing department. But, we now see the CMO increasingly ask questions like, ...

    By • June 28, 2013

  • Internet Hall Of Fame Innovated Itself by Inducting Richard Stallman, Aaron Swartz and Jimmy Wales

    The Internet Hall of Fame has announced this years inductees, including influential engineers, activists, and entrepreneurs who changed history through their vision and determination. The ceremony is to be held in August in Berlin.This year the Internet Hall of Fame is recognizing individuals who...

    By • June 28, 2013

  • 5 Ways Social Media Helps Small Businesses Grow

    As 2012 came to a close, there were more than one billion members on Facebook, nearly 500 million Twitter users, and approximately 200 million LinkedIn members. Developing an effective social media marketing strategy can allow small businesses to reach out and actively engage with prospective cus...

    By • June 27, 2013

  • 5 Key Skill Sets of a Successful Content Marketer

    Content marketing has become a top priority for B2B companies of all sizes. According to research by the Content Marketing Institute, 91% of B2B marketers use content marketing with 94% of them creating content from scratch, as opposed to repurposing or reposting third party pieces. Further, Spro...

    By • June 27, 2013

  • Social Startups: Poutsch Helps Community Managers Collect, Express and Make Sense of Their Fans' Opinions

    "Everyone needs feedback on something." People need it for everyday life decisions. Businesses need it on their products and services. And politicians need it on their views, according to Felix Winckler, COO and co-founder of Poutsch, a European micro-polling startup leading a way to gather, arti...

    By • June 27, 2013

  • Don't Alienate Your Social Media Communities By Making These Rookie Mistakes

    We all want our social networks to be busy, buzzing places, effortlessly attracting new followers, prompting conversation and generally flourishing. Sadly however, this doesn't always happen. If you are finding it hard to grow or maintain your social media communities or if you are experiencing ...

    By • June 26, 2013

  • #Social Survival Manifesto Principle No. 4: Try Acting Like... a Human Being

    In an earlier post titled Psychopaths, Robots and Airheads, I critiqued the online 'personalities' of many big brand and institutional social media accounts. As these giants learn basic social skills online, their often dysfunctional personae constitute an amusing field of study. And yet, 'person...

    By Social Disruptions • June 26, 2013

  • Can an App Humanize a Brand? SAP Thinks Yes

    It seems especially difficult for B2B brands to come across as real people vs. just corporate entities.To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.There is a reason why IBM had such great...

    By • June 25, 2013

  • Salesforce Retires Adwords: What Happened and What to do Next

    As of May 1, 2013, Salesforce for Google Adwords has been retired. The exact reason behind the retirement is vague at best, which has led to plenty of speculation from marketers and business owners. The following statement was released to the public by Salesforce:"Unmatched pace of innovation is ...

    By • June 24, 2013

  • The Co-Creative Economy

    I remember a time when creativity equated to someone artfully using a paint brush or writing a quippy headline for an ad on their computer. The rest of us? Discounted as "the rest of us." Thankfully, or at least in my mind, this has all changed. We've learned to co-exist by sharing with people w...

    By • June 24, 2013

  • How to Build a 5 Step Plan for Creating an Online Community

    In my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is "Should I be using social media?" I also mentioned that you should have a plan established well before you get started, but it can be difficult to figure out just where to ...

    By • June 24, 2013