Social Marketing: Page 352

  • Egypt: Social Networks for Democracy (and Marketing) [VIDEO]

    Tarek Nasr is a man living at the epicenter of two massive social upheavals. As a citizen of Egypt he participated in the Arab Spring revolution that in 2011 toppled the long-standing regime of President Hosni Mubareck, and brought to power a democratically elected government.Tarek is also the fo...

    By • April 23, 2013

  • The Changing Face of the Music Business

    I'm often asked to write and speak about how the internet and social media have changed/are changing the way traditional media operate, and how we consume traditional media. This includes the evolution, or perhaps revolution, taking place within the music industry. I love the things my friend De...

    By • April 23, 2013

  • 25 Social Media Influencers Forbes Ignored (And Why)

    Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the "50 Top Social Media Influencers," which is published via the online version of Forbes.This list gets distributed far and wide and has become an important badge of "social proof" for those o...

    By • April 23, 2013

  • How Not to Criticize Social Media

    In the wake of tragedy, communities try to find ways to help each other. As social media is made up of communities, it's no exception that the same logic would apply. So when no one claimed credit for the Boston Marathon bombings and no suspects were initially identified, some online communities ...

    By • April 22, 2013

  • There's No Social Media "Easy" Button

    How many different ways can we say it before it finally sinks in as truth?There is no easy button for social media.There is no fast track.There is no magic social media pill.There is no magic carpet ride.Facebook will not fix your broken business.A social party is already happening in your honor,...

    By • April 22, 2013

  • Brown vs. Bieber: Twitter Libel or Creative Genius?

    Let's say you're a touring entertainer. You need to publicise your new show. You've arranged press conferences, you've commissioned posters, you've spent millions taking out ads in every newspaper and on every TV station in the land and you've crafted a bullet-proof content marketing and social m...

    By • April 22, 2013

  • Stop Stealing My Blog Posts!

    I blog on The Social Penguin and over on the blog for my consultancy, Velocity Digital. Last week, one of my posts on the Velocity blog made it through Social Media Today curation and appeared on the site. I was happy with that as SMT gets great traffic and can only be good for my 'personal brand...

    By • April 21, 2013

  • Social Media Marketing: Get Out Now... You're Doomed to Fail

    You're a small business owner and have spent some of your hard earned money on social media marketing, hired people to setup your Facebook Page, Twitter account, YouTube Channel and LinkedIn Business Page. You've even hired a social media "expert" to post on your social media channels a few times...

    By • April 20, 2013
  • SMT Expert

    Why You Should Be Using Listly: A Review

    People love lists mostly because they are very easy to read and at the same time they are full of valuable information. Bloggers love them because they don't require as much effort to put together and readers love them because they get all the information they need in a matter of minutes. And thi...

    By • April 20, 2013

  • How Throwback Thursday Can Help Brand Your Business

    An Official Indiana University Journalism Graduate #tbtOut of all the internet trends I come across, my favorite from a personal and brand perspective is Throwback Thursday, or #tbt as it is known. Throwback Thursday is not only very popular, it is also a lot of fun. Now, you might be thinking, "...

    By • April 20, 2013

  • Hootsuite Simplifies LinkedIn Marketing with Company Updates

    The social media management tool Hootsuite has integrated with LinkedIn Company Pages, allowing Company Page Administrators to post Company Updates on the professional social network with Hootsuite. This enables businesses to easily engage with their audience (and the 200+ million users) on yet a...

    By • April 19, 2013

  • 12 Strange & Unique Social Networks You've Never Heard Of

    Follow @SocialMktgFellaLike to knit? You're not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solvi...

    By • April 19, 2013

  • Make Listening a Measurable Goal in 3 Simple Steps

    After our last few posts, you now know how to build an online community and what steps you should take to maintain a strong community. Our first recommendation for maintaining a strong community was to listen, and in this blog post, we will explore in more depth how to make listening a measurable...

    By • April 19, 2013

  • Why Social Media Marketing Is More Effective Than PR

    I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how businesses should approach them in order to get press ...

    By • April 19, 2013

  • Want To Increase Conversions? Focus On Referral Traffic

    While it's no secret that referral traffic tends to convert better than direct, search and social, many marketers still pour thousands of dollars into interruption-based advertising and yesterday's SEO tactics, hoping to generate a return. Earned media represents an effective alternative, not onl...

    By • April 19, 2013

  • Internal vs. External Community Managers

    The lifelong question that brand managers ask themselves is, "Should I hire a community manager or an agency?" Alright, that might not be the lifelong question they ask, but it is an important one. A community manager is the person who manages the social identity of a brand, from Instagram to You...

    By • April 19, 2013

  • Social Networking: Beginners' Tips for Building Your Online Network

    It's tough work building a network. Whether it is online or in the 'real' world, having a group of people who trust you and are willing to recommend your work goes a lot further than having thousands of online connections who only know you by name.To help you build that network, here are some 'Tr...

    By • April 18, 2013

  • Small Business Internet Marketing: 7 Things Decision Makers Should Know

    The ways in which businesses can now communicate with potential and existing clients continues to grow at break neck pace. Any decision maker that has invested in a form of small business internet marketing in order to grow their business will have seen the number of options to interact with thei...

    By • April 18, 2013

  • Creating vs. Curating Social Media Content For Your Business

    Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.The time and effort required to produce incredible Facebook updates, powerful tweets, stunning pins, captivating videos for YouTube, and longer format blog posts is a challenge that many b...

    By Matthew Peneycad • April 18, 2013

  • How Social Media Saved Our Church

    I didn't become a blogger until I had no choice. It was the only way I could help my church survive.A journalist by training, I have worked in publishing as a graphic artist for 30 years-good basic credentials. I am not a pastor, just a church member. My church's dire need pushed me into the blog...

    By • April 18, 2013

  • Hourly Workers on Social Networks Stay Longer, Sell More and Complete Customer Transactions Faster

    Add this to the mountain of evidence that contradicts the conventional wisdom that employees' use of social media is a drain on productivity: Among hourly workers, those that use five or more social networks are more productive and better at handling customer transactions.These results come from ...

    By • April 17, 2013

  • Nonprofits Must Take Their Fundraising Strategy To The Next Level

    Image: Accountant.orgWhile thoughts of spring cleaning are filling your head, now is as good a time as any to clean up your nonprofit's fundraising strategy. Hopefully, you met your first quarter goals and you're strategizing for the remainder of the year. I just wrapped up a project with a loca...

    By • April 17, 2013

  • Social Media Users Who Shine in the Face of Tragedy

    There are two types of social media users in the world: those who endlessly complain about petty problems and those who use it to tackle the world's most taxing trials. If you get caught up on the first kind of social media user, it makes you wonder if this technology is making us unoriginal and ...

    By • April 17, 2013

  • Facebook Messaging Charges Good, Bad and Full of Potential

    You've surely heard by now about Facebook's latest money-making scheme: charging to message non-friends. They started rolling this out in late December of 2012, but now with the rollout extending to Great Britain, it looks as though it may be here to stay.There has been a ton of criticism from us...

    By • April 17, 2013

  • Salesforce's Tricia Gellman on the Evolutionary Role Social Plays in Customer Service [VIDEO]

    Last week I posted the video to Jon Ferrara's talk at Social Biz Atlanta on the virtues of social selling and building meaningful customer relationships in today's socially-driven business climate. Well a key to doing that is providing exceptional customer service - which has always been a key t...

    By • April 17, 2013