Social Marketing: Page 352

  • What Does the Social Shake-Up Mean to Caterpillar?

    I had a chance to sit down with Kevin Espinosa, Social Media Manager at Caterpillar to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is a transcript of our conversation.SMT: How does a company as big as Caterpillar go about creating social interac...

    By • June 4, 2013

  • How to Do Retail Social Customer Service: Case Studies From Best Buy, M&S, Tesco, Next and Boots

    Following on from last week's blog on the current state of social media customer service, I've taken a look at Social Bakers' highest rated US and UK retail brands (Best Buy BootsUK, NextOnline, Marks and Spencer and Tesco) to learn from their management of Facebook and Twitter.Setting up Faceboo...

    By • June 4, 2013

  • Supercharge Your Blog Reach as a Triberr Power User

    While personal bloggers are free to create whatever goals for their blog that they want, business bloggers do not have that luxury. A business blog must accomplish the following:Increase Website TrafficGenerate LeadsConvert Leads into SalesIf your blog isn't doing those things, then it's time to ...

    By • June 3, 2013

  • Blogging Lessons from Jesus and Einstein

    One day, Jesus was teaching and a large group of people had gathered around. It was one of the largest groups to listen to him to date, and even local religious leaders were there to hear what he had to say.Toward the end of his sermon, Jesus asked a curious question. He said, "Which of you, if y...

    By • June 3, 2013
  • SMT Expert

    What to Ask From a Guest Blogger

    For bloggers looking to get their name out there online, the best possible move they can make early into the game is to get a guest post featured on a business blog. A recent infographic on guest blogging 101 from visual.ly featured a statistic stating that 126% more leads are generated by busine...

    By • June 2, 2013

  • 5 Examples of Great Social Media Customer Service

    Unfortunately, no matter how hard you try, you can no longer run away from social media. It is, and will be for a very long time, a crucial part in marketing a business online and now part of customer service. Don't know how to use social media effectively for customer service? Here are 5 great e...

    By • June 2, 2013

  • Have You Mastered the Art of Asking? [VIDEO]

    How well have you mastered the art of asking? In a recent talk at TED, Amanda Palmer (the singer who raised more than a million on Kickstarter) speaks about how connection can be triggered by asking (and not just giving first!). And how by asking her tribe she got everything she needed during her...

    By • June 2, 2013

  • Forget Mobile First: An Integrated Approach to Marketing

    According to newly released data from IDC's Worldwide Quarterly Tablet Tracker, PC shipments are expected to fall 7.8% in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3 million units, up from 144.5 million units in 2012. Given this rate of gro...

    By • June 1, 2013

  • Why Your Social Media Revolution Should Come from the Top

    It's hard to believe that despite the life cycle of social media being only in its infancy, it has revolutionized our personal and professional lives so profoundly. Organizations have finally begun to recognize the importance of building a business platform that can seamlessly amalgamate the inte...

    By • May 30, 2013

  • The Social Skills Refinery for Social Leadership

    The digital economy needs a different kind of business leader - not in terms of core principles of human values but in terms of skills that make the most of a connected age.Collaborative - in a connected economy the traditional approach to leadership has to change from command/control to collabor...

    By • May 30, 2013

  • Crowdfunded Space Telescope Opens [VIDEO]

    While it could be argued that crowdfunding a new skyscraper in Colombia is pretty cool, I think it's fair to say that by far the coolest crowdfunded project was announced this week.It emerged this week that private mining company Planetary Resources want to built the world's first publicly access...

    By • May 30, 2013

  • To Tumblr or Not to Tumblr: Brands and Advertising

    Big news for Tumblr: clothing retailer Club Monaco is going to the social media platform to showcase its new lookbook.Only a few weeks ago, Tumblr's announcement that it was starting to run mobile advertisements was met with some skepticism. The ads are native, meaning that they're meant to blend...

    By • May 29, 2013

  • 25 Small Business Marketing Mistakes (and How to Fix Them!)

    Let's imagine a small business CEO. Hugh Sellmore is the owner of a local vegetable supplier in Georgia. He has a college degree, and a dedicated local following, thanks to his commitment to customer service. However, Sellmore's efforts to grow his business struggled until he developed an active ...

    By • May 29, 2013

  • How Is the Social Shake-Up Affecting Today's Companies?

    I had a chance to sit down with Ted Shelton, a Strategy Consulting Leader at PwC and author of Business Models for the Social Mobile Cloud to discuss some of the topics that you will see at the Social Shake-Up Conference where Ted will be speaking. The following is a transcript of that conversat...

    By • May 29, 2013

  • 3 Tools to Boost Your Daily Content Strategy

    We live in a world where every one of us is, in some way, a publisher. Our audience on social media is always looking to see what people and brands they follow have to say or share. The combination of a never-ending thirst for content with a never-ending stream of new content on social media has ...

    By • May 28, 2013

  • How to Use Social Media for Customer Service

    Providing excellent customer service is a basic part of managing your business. However, you can't limit yourself to providing on-site service. In today's age of constant connectivity and instant solutions, customers demand to be assisted immediately at any hour. Call centers and live-chat applic...

    By • May 28, 2013

  • Is GetGlue in the Middle of a Customer Service Meltdown?

    UPDATE: at 7:30pm EDT on Sunday May 26th, the PR Manager for GetGlue responded to this on Twitter, letting me know that the issue had been resolved. I invited her to comment on this post.-Is GetGlue in the middle of a customer service meltdown? And if they are- do they even know it?Since Friday ...

    By • May 27, 2013

  • 5 Ways Social Media Makes You Part of the Cicada Swarm

    Some parts of the east coast are already experiencing the highly anticipated emergence of cicadas. There reception to these buggers has been decidedly mixed. Some see the mass numbers of cicadas as gross and their presence is little more than a noisy pestilence. Others view the coming of the c...

    By • May 26, 2013

  • Why Online Marketing Is Like Throwing a Party

    I was at a fantastic party recently, and being unable to switch off from work meant I found myself comparing it to marketing a business (sad, I know).Here are my observations on the similarities between throwing a party and promoting a business online.Do your guests have anything in common? Have ...

    By • May 26, 2013

  • 5 Sparkling Ideas for Integrating User-Generated Content Marketing

    Let Your Fans Do the Talking User-generated content is so hot right now. Researchers have found that today's consumer is less swayed by owned media, and more influenced by real people. In fact, 92% of consumers trust recommendations from friends and family and 70% trust online reviews, while the...

    By • May 25, 2013

  • Marketing for Non-Profits: When Doing Good Goes Bad

    "I don't know how other people do it. I won't work with non-profit clients ever again!"And so it begins: Another marketing pro frustrated by the way things work, and sometimes don't, within the non-profit world.We all have work we love, and work that we...love less.I will never forget the woman w...

    By • May 24, 2013

  • How Semantic Search is Changing Everything

    In the digital marketing world the words "game changer" rank right alongside "awesome" in terms of overuse. Yet, when it comes to semantic search nothing less can adequately prepare the marketer for the seismic change that's coming. The reason for this lies more in the way digital marketing has o...

    By • May 23, 2013

  • The Growth of Social Media Customer Service

    According to a report on Mashable, a massive 80% of companies plan to use social media for customer service. But, as this recent interchange between the @Cineworld representative and a disgruntled customer revealed, if you don't get it right, it's a very public problem.Maybe it was because it was...

    By • May 23, 2013

  • Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York

    [<a href="//storify.com/socialmedia2day/aol-social-media-salon-iwny" target="_blank">View the story "AOL Social Media Salon #iwny" on Storify</a>]

    By • May 23, 2013

  • An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

    Author's Note: Per a report on Ad Age posted the morning of May 22nd, a few hours after this article was published, Nutella has reached out to Rosso and saved World Nutella Day, stating that their outreach was simply "a routine brand defense procedure that was activated as a result of some misuse...

    By • May 23, 2013