Social Marketing: Page 356

  • Create a LinkedIn Company Page: Step-by-Step Instructions

    LinkedIn is an extremely useful tool for recruiting, job hunting and networking. Now with Company Pages, LinkedIn can also be used as a powerful tool and enhancement to your content marketing plan.You may be asking yourself: do I really need a Company Page? Is this just another thing I need to ch...

    By • Feb. 26, 2013

  • Vine: Open for Business

    Today marks the one-month anniversary of the new mobile app Vine. Since its release, it has received a lot of buzz as well as dealt with a variety of issues. Businesses did not hesitate to jump onto the app for marketing purposes, while amateur users haven't been shy about testing it out for...ot...

    By • Feb. 26, 2013

  • Five Ways to Manage Your Digital Reputation

    Survey results have shown that more than 89% of consumers research online before making a buying decision. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started.

    By • Feb. 26, 2013

  • 10 Ways to Use Social Media to Skyrocket Your Customer Loyalty

    The best startups have a customer loyalty strategy - after all, it's a lot easier and cheaper to keep happy customers than it is to recruit new ones. Every weapon at your disposal has to be used in the war for brand awareness and customer loyalty. Yet while social media is a revolution in our abi...

    By • Feb. 26, 2013

  • Price Always Trumps Brand, But It Shouldn't Matter To Marketers

    Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn't that redundant?) have worked on many branding campaigns for marketers and advertisers of all sizes and shapes. I know first hand the value of branding done right and done on a consist...

    By • Feb. 25, 2013

  • Google Metes Out Rough Justice

    Here's a cautionary marketing tale from the SEO frontier: When your SEO agency says "we're going to use all this money to get you ranked in organic search" and the alarm bells don't go off, you should not be surprised when the next time you see your company name in print it's accompanied by the w...

    By • Feb. 25, 2013

  • Twitter Smarts: What Brands Can Learn From the TV Show Scandal

    Like many others around the country, I'm absolutely addicted to the television show Scandal. The ABC program featuring Kerry Washington as doe-eyed political fixer Olivia Pope has more twists and turns than any daytime soap opera (they still have those, don't they?). That alone would make it comp...

    By • Feb. 25, 2013

  • If This Article Were an Email, Chances Are You Wouldn't Open It

    An overwhelming majority of the potential audience is not interested in what us marketers have to say.Ain't nothing new there, but in the mail business, things have changed. I'll try to illustrate my point by comparing direct mail and email, both of which are usually considered to be forms of dir...

    By • Feb. 24, 2013

  • Success on Twitter: A How-To for Small Businesses

    Success on Twitter can be measured in a variety of ways, depending on your goals. If your goals are to increase awareness, buzz, and feedback, then you should be paying a lot of attention to your follower and interaction count, as well as what people are saying about you. If your goals are more f...

    By • Feb. 24, 2013

  • How to Use Facebook for Business

    Are you using Facebook for business? While many small businesses are entering into the fray, they are using it in a very 'traditional' or 'push' marketing way. They understand that Twitter has potential for them to connect with their customers, but they aren't quite sure how to use it and how the...

    By • Feb. 23, 2013

  • How to Write Articles That Go Viral

    What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites? If you haven't, you're going to learn 10 tips for writing content that will increase the likelihood of your posts going viral on social media. If you have, you'll be able ...

    By • Feb. 23, 2013

  • Social Intelligence: Increase Your IQ

    We are getting closer than ever before to achieving the highest level of "social intelligence" - meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent...

    By • Feb. 23, 2013

  • 5 Content Marketing Tips That Will Help You Beat the Competition

    Everyone is jumping onto the content marketing bandwagon and many businesses have made it their primary marketing strategy. This has led to a lot of competition online and most businesses are unable to reap the benefits of content marketing because their content is getting lost in the large volum...

    By • Feb. 23, 2013

  • Are Social Media Giveaways Dead? One Company Doesn't Think So

    Recently, there have been several articles written about holding contents and giveaways on social media. Many have recommended that businesses take their giveaways and move them from social media to their personal website. While this seems like a good idea on its face, there are many reasons why ...

    By • Feb. 22, 2013

  • Social CRM: You're Doing It Wrong

    It used to be a lot simpler. Customers entered your site, filled out their information and purchased their item. It looked a bit like a funnel. With the onslaught of social media, however, the funnel is looking a little bit more like a big circle, or a few circles. Social CRM, as defined by Paul...

    By • Feb. 22, 2013

  • mPowering a Change Generation

    On February 8th, the United Nations Foundation, Shell, Tribal Brands and members of the entertainment industry came together to celebrate the launch of mPowering Action, a first-of-its-kind worldwide movement and mobile platform designed to inspire, empower and motivate a generation of global cit...

    By • Feb. 22, 2013

  • Not All Responsive Web Design Is Created Equal

    If you're considering a website redesign or planning to build a website for the first time, it is my hope as a designer that you have some understanding of what Responsive Web Design (RWD) is and why you need it. RWD is an amazing way to design your website that makes it possible for visitors to ...

    By • Feb. 22, 2013

  • Content Best Practices: Zap Jargon with These Foolproof Steps

    In my last blog post - the first in a two-part series on banishing corporate buzzwords from memos, emails, presentations and meetings - I acknowledged that recognizing the jargon is sometimes hard.Why? Because we've heard the say-nothing shortcuts so often that our ears and eyes almost get accust...

    By • Feb. 22, 2013

  • 5 Ways to Hit the Refresh Button on Your Content Marketing Strategy

    In honor of spring time coming our way, it's time to revisit and liven up our content marketing strategies. Here are some ways to boost the effectiveness of the content you generate.Acquire an Active SlideShare and LinkedIn presenceLately there has been a lot of buzz about companies having a stro...

    By • Feb. 21, 2013

  • 5 Tips for Better Consumer Response on Social Media

    Customer service has become a huge focus on brands' social media channels in recent years, which we love. Social media is about connecting with people and engaging them. By monitoring your social pages, you can find out what customers want, what they like about your brand and what you can improve...

    By • Feb. 21, 2013

  • Why Your Clients Don't Understand Social Media

    Have you ever wondered why so many of your clients don't 'get' social media?It's all to easy to understand why many 'traditional' or, dare I say it ... old fashioned businesses don't grasp the whole concept of social media. It's because they fire up the only business computer they have and search...

    By • Feb. 21, 2013

  • Build Social Media Loyalty by Powering Up Reward Cards

    How many business reward cards do you have in your wallet? Mine is bulging. Every restaurant and coffee shop has one. Most retailers have jumped on the reward points band wagon in some form. But how can you use those reward cards to build an army of fans that will sing your praises in social medi...

    By • Feb. 20, 2013

  • The Secret Benefit of LinkedIn Endorsements

    A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill. Because LinkedIn made it extremely easy to quickly endorse people for multiple skills, and becaus...

    By • Feb. 20, 2013

  • Facebook's Graph Search Embraces SoLoMo

    Graph Search is Facebook's debut into the search engine market. Although CEO Mark Zuckerberg has made a point of emphasizing that the new tool is "not Web search," many have speculated that Graph Search is the social media website's attempt to compete with their biggest competitor, Google, in the...

    By • Feb. 20, 2013

  • The 5 Pillars of New Media Strategy: There Is No Box!

    I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the we...

    By • Feb. 20, 2013