Social Marketing: Page 356

  • Creating a Content Machine: Tools, Models and Tips

    Curating content is an important activity and central to those brands who are looking to give their audience something useful.By spending time to find, filter and enhance content - which is shared across social media - you're building interest and value in your brand. But what is the value for y...

    By • April 12, 2013

  • Nimble CEO Jon Ferrara's Sermon from the Social River at Social Biz Atlanta 2013 [VIDEO]

    Jon Ferrara is a passionate guy when it comes to most things. And outside of family and friends, nothing seems to bring out the passion in him more than helping small businesses be successful. After selling Goldmine and taking eight years off to spend more time with his family, he began swimmin...

    By • April 12, 2013

  • The Three Buckets of Social Media Marketing Speakers

    What an amazing week this has been at Social Media Marketing World! I moderated a session on corporate blogging with Justin Levy and Waynette Tubbs. Justin leads the charge at Citrix for their social and content strategies, and Waynette leads the help of SAS content strategy efforts. Two amazing ...

    By • April 11, 2013

  • Twitter and Customer Service: Maximizing Responsiveness in 140 Characters

    Social media channels establishing two-way communication between brands and consumers have heralded a new set of expectations on resolving issues. Recent statistics show the trend:71% of of 16-24 year olds go online when they have a problem with a product (2012 Sitel Study);67% of 23,000 consumer...

    By • April 11, 2013

  • LinkedIn Best Practices: Be Careful What You "Mention"

    Last week, LinkedIn introduced the mention feature, allowing the social media giant to become a bit more social. The feature, pretty much identical to Facebook's and Twitter's mention, is a great way for users to engage with other users. But for the professionals looking to start taking advanta...

    By • April 11, 2013

  • What Social Media Can Learn From Don Draper

    First let me show you one of my favourite Mad Men scenes: click here.Do you want to buy a Kodak's Carousel?Who'd have thought that Mad Men's old/traditional marketing and advertising techniques would hold true in social media? Everyone is trying to sell you somethine online and offline. Business ...

    By • April 11, 2013

  • 4 Ways Brands Can Make Social Search Happen

    Facebook launched a couple of changes in its user interface last month, starting with Graph Search and then the new timeline format. Arguably, the Graph Search function is Facebook's answer to Google's local search, but is it at par with Google search approach? Brands are now putting a premium on...

    By • April 11, 2013

  • Social Media: A Powerful Protest Tool at the University of Houston

    The University of Houston's (UH) legendary creative writing program has long been ranked one of the top MFA programs in the country. Unfortunately, its reputation for paying its graduate students to teach freshman composition is legendary for a different reason: their paltry stipends and strict c...

    By • April 11, 2013

  • Visual Micro-Sharing Platforms: The Next Big Thing in Social Media Marketing?

    First it started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. Vine was acquired by Twitter and officially launched in 2013. It allows users to create looping six-second videos...

    By • April 10, 2013

  • 3 Reasons Your B2B Videos Strike Out (and How to Hit Home Runs)

    Like many companies, one management consulting firm in Boston started out using video cautiously. The firm spent tens of thousands of dollars and hired multiple vendors to produce a series of case study videos. Then a few months later, the company created recruiting videos in-house without any bu...

    By • April 10, 2013

  • Five Organizational Must-Have Apps for the Entrepreneur on the Go

    If you're like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I've done the research for you; here are my top five ranked organizational apps for...

    By • April 10, 2013

  • Generating Motivation in a World of Unpaid Interns

    Internship season is rapidly approaching and a large and eager workforce will be looking for real-word experience. Whether an intern is looking for an eventual job offer, or is attempting to build their resume; a majority of interns will be working without pay.One problem area that can face even ...

    By • April 10, 2013

  • Tell Your Business Story, One Blog at a Time

    Since pre-historical times, people have been using the art of storytelling to communicate. Cavemen drew pictures on cave walls depicting great hunts and deeds. As language developed, oral tradition started, where people would tell and retell the same stories over and over again to communicate the...

    By • April 9, 2013

  • The Facebook Problem: Why We Need to Rethink Facebook Marketing

    It is a common conversation topic in businesses and marketing departments across the world: Facebook. The social network has become the creme de creme of marketing plans, business seminars, college courses, and entrepreneurs. There are thousands (perhaps millions) of articles written about Facebo...

    By • April 9, 2013

  • Email Marketers: Customer Service DOs and DON'Ts

    I rarely give out my email address when I am asked for it at a retail store.Two weeks ago, I made an exception. I bought a basketful of products at Sephora after a knowledgable and attentive sales person spent about half an hour with me. She didn't pressure me. She listened well. And she made sev...

    By • April 8, 2013

  • Facebook Survey: What Users Hate About Brands

    The treacherous waters of social media are not for the faint hearted. It can be hard to stay afloat amongst the constant stream of information that Facebook provides; birthdays, events, pictures of babies and dogs... How can your brand fit into that?Answer: By acquiring 'Likes'. Once a user 'Like...

    By • April 8, 2013

  • Reputation Management in Two Simple Steps

    We've all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business's reputation online. To defend their name, many businesses go into full "circle the wagons" mode, pursuing legal action or hiring some "specialist" in reputation m...

    By • April 8, 2013

  • Link Bait Creativity in 2013

    Now more than ever, you have to be careful about what you do if you're planning on building links for your site. If you go about it the wrong way, it'll end up hurting your business more than helping it. In fact, Google could suddenly choose not to list your site at all in the search results. Thi...

    By • April 8, 2013

  • The Changing Landscape of Customer Service

    I was reading an article by Flavio Martins on The Impact of the Customer Service Information Revolution and it got me thinking about all of the different ways companies are managing their customer service now. Many business are still sticking to the traditional phone support or, if you have a phy...

    By • April 8, 2013

  • 5 Steps to Writing Email Copy that Converts

    Is your email marketing truly compelling and relevant to your company prospects? The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping. Investing in improving the content in your email outreach effo...

    By • April 8, 2013

  • Scheduling Your Blog: How Often and Best Times to Publish

    If you're trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.The optimal blogging frequency and the best times to blog will vary from business to bus...

    By • April 7, 2013

  • Simple Ways to Get More People to Your Website

    You created what could easily be one of the most fantastic websites the Internet has encountered. It's full of color and great pictures, it scrolls with grace and the content is top class stuff. You have registered your site with all the appropriate search engines and all meta and title tags are ...

    By • April 7, 2013

  • Google+ Ripples: Explore the Benefits

    One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it. We will quickly walk through how to get to and understand Ripples, but more importantl...

    By • April 6, 2013

  • Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC]

    Real Examples of Social BusinessFollow @SocialMktgFellaSocial media in a business context is often considered an exclusive marketing function. Forward-thinking marketing teams have integrated social channels and the latest technologies into their overall marketing strategies. Companies who do it ...

    By • April 6, 2013

  • 10 Facebook Page Tips to Avoid Looking Like a Fool!

    The following Facebook tips are pretty straightforward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I'm seeing well established brands and businesses make these mistakes as well.So here's a recap of what every Facebook Page owner should ...

    By • April 5, 2013