Social Marketing: Page 356

  • Social Behavior: The Big Game [INFOGRAPHIC]

    iAcquire, a full-service digital marketing agency, and Survey Monkey, a leading provider of web-based survey solutions, recently combined forces to create a study on social behaivor. The March Madness-themed infographic uncovers key information on search privacy concerns, social influence, effica...

    By • March 28, 2013

  • Online Comments: Steps to Bringing the Civility Back

    If you've traveled online and social media circles long enough, you've probably seen the meme: "Wait a minute, someone is wrong on the Internet." It's a funny meme, but also one that tugs on the emotions of plenty of folks who may be intellectually or emotionally involved in a specific topic. An...

    By • March 28, 2013

  • Content Marketing on Social Networks for Easter Holidays

    Understanding the tone of each social network especially during the holidays can be tricky for businesses. Create content for your marketing initiatives that is applicable to both your industry and to Easter. Below we detail the major social networks and what types of posts are best for each.Face...

    By • March 28, 2013

  • 7 Ideas to Steal from Ikea's Content Strategy

    If I were to reveal a hidden talent of mine, I'd say I'm good at assembling Ikea furniture. As most Swedes, I've grown up with flat packages and family quarrels around mounting manuals. I'm practically born with a hexagon key in my hand.Therefore, as a devoted brand advocate, I wanted to check ou...

    By • March 27, 2013

  • Facebook Tabs: Increase Social Engagement with Your Audience

    Don't take social media engagement lightly: it's important. It is about conversing with your customers and your fans. It does requires work, but what relationship doesn't?To continue my series on social media engagement practices I'll finish up my list on how you can increase engagement on Face...

    By • March 27, 2013

  • Engagement in Higher Ed: How to Create a Buzz with Prospective Students

    Working with social media in a Higher Education environment can be challenging. There are many stakeholders that need attention - from Alumni, Students, Faculty & Staff to Prospective Students -- or those currently in high school thinking about which college or university in which they should...

    By • March 27, 2013

  • B2B Social Media Marketing: When to Risk Promoting the Competition

    It would be wonderful if all we had to do to sell our products was tell our customers how incredibly great they are."This is the top-rated widget of its kind," we'd say, showing them results of competitive rankings. "None of the other widgets can match this one for performance."But, as you know, ...

    By • March 27, 2013

  • Facebook Rolls Out Reply Links For Threaded Comments On Pages

    Facebook is starting to roll out a new feature that will allow page managers to let anyone to reply directly to comments on their pages. Facebook prompted us to turn on this new reply feature! Previously, whenever you replied to a comment on a Facebook post, your comment would get inserted at th...

    By • March 27, 2013

  • Google+: Your New Favorite Social Network?

    If you aren't yet using Google+, or aren't logging in regularly, the social network may seem a bit intimidating. It's different from Facebook in a lot of ways, and there are a number of features and nuances that may not be obvious how to use or what you're supposed to do. These are perfectly unde...

    By • March 27, 2013

  • 5 Ways to Proactively Engage as a Social Brand

    The past three years for brands in social media have evolved rapidly. From the days of focused social listening to relying on campaign-based applications, brands now find themselves in a position to focus on real-time, consistent engagement with social customers.Rather than waiting on opportuniti...

    By • March 27, 2013

  • Tumblr for Business: What Is Tumblr?

    Is there room on Tumblr for your business? Tumblr is a powerful tool for many businesses to showcase their products and gain traction with their followers. Here's an introduction.What is Tumblr?Simply put, Tumblr is an image blogging site. Users post interesting photos, videos, and other media ...

    By • March 27, 2013

  • Google+ Mobile App Includes Tons of New Features

    Google has released version 4.3.0 of their mobile app for Google+ today and it comes chock full of updates and features that are sure to brighten your Monday.According to the update, the new release includes:New photo editing features: add filters, rotate, and cropNew profile designNew notificati...

    By • March 26, 2013

  • Great Content Strategy: Two Examples to Learn From

    Having a content strategy in place for how and where you market your business is essential. This will enable you to accurately monitor whether you're engaging with your desired audience in the right way.An easy mistake that many companies make is just talking about the products and services they ...

    By • March 26, 2013

  • Social Data Can Improve Customer Service

    Companies have been using social media monitoring for marketing and PR for several years, but new research shows that customer service is rapidly catching up.In a recent Gleanster report, 73% of 'Top Performers' (the top 25% of those surveyed) identified Customer Service as a top reason to invest...

    By • March 26, 2013

  • Make The First Move With Customer Service

    Today, it is widely acknowledged that companies can no longer ignore or idly watch what consumers are saying about their brand on social media.We've reached a stage where the focus is on real engagement, not just listening. But what must still take root is the idea that companies should reach out...

    By • March 26, 2013

  • Blogs: Still Your Most Reliable Social Media Tool

    With the abundance of social media options out there to choose from, business owners have multiple ways to increase their exposure. Social media is without a doubt a pivotal part of helping any new business grow. But in the maelstrom of social media options, many businesses are overlooking one of...

    By • March 26, 2013

  • Content: The Huge Hairy Issue, and Other Great Observations from Spredfast's SXSW Panel with Brian Solis

    Brian Solis was looking great in a mauve tie and dove grey suit (to match the cover of What Is the Future of Business?) at Spredfast's Saturday gathering with customers. He led a fascinating conversation with AT&T'sBlair Klein, LinkedIn's Brian Goffman, REI's Lulu Gephart, Spredfast's CMO Jim...

    By • March 25, 2013

  • A Guide To Kick Ass Brand Marketing On Instagram

    In just a short time, Instagram has become one of the most popular social networks in the world. With an estimated 100 million global active users, generating some 40 million images per day, the possibilities for great brand marketing on Instagram is virtually endless.Every day millions of users ...

    By • March 25, 2013

  • Social Media Marketing "Expert" Advice That Will Send Customers Fleeing

    I read an article the other day called "How to Manipulate People for Fun and Profit." I'm not going to link to it because in my opinion, the advice it provided was utter garbage, highlighting the ease with which one can tout themselves as an 'expert' while proving they are anything but by giving ...

    By • March 25, 2013

  • 3 Years Later: Did Social CRM Deliver?

    Cast your mind back to 2010 - it seems a long time ago, doesn't it?Let me jog your memory: Dubai unveiled the world's tallest building - The Burj Khalifa, Haiti was rocked by a huge earthquake, Greece got its first bailout package, and thousands of air passengers were stranded due to a particular...

    By • March 24, 2013

  • Beyond "Buzz": Five Key Social Business Intelligence Considerations

    With the exponential growth of social networks, an increasing number of smart businesses are recognizing that the value of social and open source commentary is multi-dimensional, extending beyond basic broadcast channels to simply shout out promotions and advertisements. Rather, these networks ar...

    By • March 22, 2013

  • Google+ for Business: Summary of Series

    It's almost been two full years since Google+'s official launch, and many businesses are still wondering how to use it in their social media marketing plan. This article is part of a six part series by Wishpond. We explore the business benefits of the social media platform, Google+, and how it ca...

    By • March 22, 2013

  • How to Have a Twitterchat or Tweetchat

    So you want to have a twitterchat. You've participated in a few, or you've heard about how great they can be, and now you would like to have one of your own.Research Existing TweetchatsWell, firstly, I recommend you DO participate in a few tweetchats, or at least watch a few, so you can get a goo...

    By • March 22, 2013

  • Your Social Media Share Buttons Should Be Hardcoded: Here's Why

    It's no secret that social sharing buttons are a great way to increase the distribution and promotion of blog content through social media networks. Plugins and third-party tools like Digg Digg, AddThis, Get Social and ShareThis are great for a fast, out-of-the-box solution for implementing socia...

    By • March 22, 2013

  • Programmatic Advertising: Is It the Future?

    I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform , I am usually instantly drawn and my curiosity piqued.So when I heard about "programmatic advertising" I knew ...

    By • March 21, 2013