Social Marketing: Page 355

  • Why Online Marketing Is Like Throwing a Party

    I was at a fantastic party recently, and being unable to switch off from work meant I found myself comparing it to marketing a business (sad, I know).Here are my observations on the similarities between throwing a party and promoting a business online.Do your guests have anything in common? Have ...

    By • May 26, 2013

  • 5 Sparkling Ideas for Integrating User-Generated Content Marketing

    Let Your Fans Do the Talking User-generated content is so hot right now. Researchers have found that today's consumer is less swayed by owned media, and more influenced by real people. In fact, 92% of consumers trust recommendations from friends and family and 70% trust online reviews, while the...

    By • May 25, 2013

  • Marketing for Non-Profits: When Doing Good Goes Bad

    "I don't know how other people do it. I won't work with non-profit clients ever again!"And so it begins: Another marketing pro frustrated by the way things work, and sometimes don't, within the non-profit world.We all have work we love, and work that we...love less.I will never forget the woman w...

    By • May 24, 2013

  • How Semantic Search is Changing Everything

    In the digital marketing world the words "game changer" rank right alongside "awesome" in terms of overuse. Yet, when it comes to semantic search nothing less can adequately prepare the marketer for the seismic change that's coming. The reason for this lies more in the way digital marketing has o...

    By • May 23, 2013

  • The Growth of Social Media Customer Service

    According to a report on Mashable, a massive 80% of companies plan to use social media for customer service. But, as this recent interchange between the @Cineworld representative and a disgruntled customer revealed, if you don't get it right, it's a very public problem.Maybe it was because it was...

    By • May 23, 2013

  • Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York

    [<a href="//storify.com/socialmedia2day/aol-social-media-salon-iwny" target="_blank">View the story "AOL Social Media Salon #iwny" on Storify</a>]

    By • May 23, 2013

  • An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

    Author's Note: Per a report on Ad Age posted the morning of May 22nd, a few hours after this article was published, Nutella has reached out to Rosso and saved World Nutella Day, stating that their outreach was simply "a routine brand defense procedure that was activated as a result of some misuse...

    By • May 23, 2013

  • The Yahoo-Tumblr Marriage: As Seen By A Not-So-Disgruntled Tumblr User

    From the moment Yahoo CEO Marissa Mayer announced the $1.1 billion acquisition of Tumblr, the underbelly of the alternative social network bellowed. It was a cry heard 'round the world, as devoted Tumblr fanatics took to their blogs to express their fears and dismay.Though Mayer promised not to "...

    By • May 22, 2013

  • The Most Popular Blog Categories [INFOGRAPHIC]

    Google's index is one nebulous behemoth these days. Since they started concealing the actual size of the amount of pages they index to return results for users, it's been kind of a guessing game of sorts to figure out roughly how many different types of conversations are going on at once in the "blogosphere" that Google actually "listens" to, so to speak. Luckily, their are tricks of the trade that Google themself gives us to take a slap-dash inventory of what the search engine considers worthy of indexation.

    By • May 21, 2013

  • What Does the Social Shake-Up Mean to Cox Communications?

    I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.SMT: Talk a little bit ab...

    By • May 21, 2013

  • 12 Ways to Delight Your Social Media Community & Audiences

    What do you think of when you think of the word "delight?" Some may think of a huge ice cream cone. My 9 yr old son may think of a $50 gift card to his favorite online game or a super size Slurpee from 7-11.Delight is in the heart of the receiver. What delights me, won't necessarily delight you t...

    By • May 21, 2013

  • Social Media for Business: Do You Really Know Your Audience?

    "Why can't we just skip the social media strategy stuff and create some buzz for this amazing offer we have?" I can't count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neig...

    By • May 20, 2013

  • 5 New Pinterest Features You Should Know

    Over the last few months, Pinterest has made a number of changes and upgrades - no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life. 1. Send P...

    By • May 19, 2013

  • Amy's Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule

    I was just reading about the social media meltdown of Amy's Baking Company in Scottsdale. If you're not familiar with it, the restaurant was featured on Chef Gordon Ramsay's Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owner...

    By • May 18, 2013

  • SEO Experts Interview: What's the Hottest New SEO or Social Media Tool This Year?

    Getting many of the SEO and social media experts of today in one place is a great way to compare thoughts and figure out what direction to take your business in the coming months. We asked eight industry leaders the following question:What new SEO or social media tool (or new feature of a tool) a...

    By • May 17, 2013

  • Why It's a Mistake For Brands to Ignore Tumblr

    Pretend I'm someone who understands the basics of the Internet but has never used a social platform. Now let me ask you: What's Facebook? What's Twitter? What's Instagram?Most answers, at least from the readers of this blog, would be similar. But I've got another question. What's Tumblr? I would ...

    By • May 16, 2013

  • Dark Side of Community Management

    This post is a love letter to my fellow community managers, as well as a brass-tacks discussion on the practice of community management - the dark and the light side of it. It is also a call to action for community managers to take a proactive stand against burnout - while working all the time ma...

    By • May 16, 2013

  • What Does It Take to be a Good Community Manager?

    I'm often asked, "What does it take to become a community manager?" My answers usually turn people away, so instead of focusing on how difficult it is, I'm going to focus on what it takes to be a good community manager once you've landed the role. Although, you don't have to take my word for it, ...

    By • May 16, 2013

  • A Viral Pin's Family Tree [INFOGRAPHIC]

    Thousands of repins, hundreds of sales, dozens of influential brand advocates - Virality can certainly do a lot for a brand's marketing plan. But where does a viral pin get its start? To answer that question we used PinLeague's Analytics Suite to trace back, Pinterest Influencer and PinLeague i...

    By • May 15, 2013

  • How a Blogging Community Can Help Mediate Problems with Authorship

    In a couple of weeks, I am keynoting Social Capital in Ottawa (love my Canadians!) and my topic is Blogging, Community, and Making it Work.As I begin to think about what I'll present during that hour, I've been thinking about our community here and how proud I am of each and every one of you.Last...

    By • May 15, 2013

  • Can You Recover from an Amy's Bakery Style Social Media Meltdown?

    Something truly awesome happened on Facebook on Monday night. Arizona based Amy's Bakery Company, had an complete and utter social media meltdown. We are talking biblical proportions here people! You've probably read about it all ready, but I'll set the scene anyway...The restaurant recently feat...

    By • May 15, 2013

  • The Comfort of Strangers: Human Social Media

    There exists a special tool that can comfort people, share both good news and bad, and connect kindred spirits in a way that simply was not possible a few short years ago.While giving comfort has always been around, the ability to comfort strangers is still new.Let's call it human social media.Wh...

    By • May 15, 2013

  • 4 Lessons in Creating Dynamic Social Content

    Why would I care? Why would I share? These are two key questions that Droga5's chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook.Royer and Carlos Figueiredo, associate creative director at Publicis Kaplan Thaler, hashed out what makes...

    By • May 14, 2013

  • 5 Ways to Grow Your Business with Facebook

    When Mark Zuckerberg created Facebook in his Harvard dorm room back in 2004, his vision was to connect people and get to know one another at Harvard. Since then it has expanded to other colleges and today it has connected over a billion people from around the world.What he didn't anticipate was h...

    By • May 14, 2013

  • Amazon vs Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

    When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazo...

    By • May 14, 2013