Social Marketing: Page 355

  • Social Networking: Beginners' Tips for Building Your Online Network

    It's tough work building a network. Whether it is online or in the 'real' world, having a group of people who trust you and are willing to recommend your work goes a lot further than having thousands of online connections who only know you by name.To help you build that network, here are some 'Tr...

    By • April 18, 2013

  • Small Business Internet Marketing: 7 Things Decision Makers Should Know

    The ways in which businesses can now communicate with potential and existing clients continues to grow at break neck pace. Any decision maker that has invested in a form of small business internet marketing in order to grow their business will have seen the number of options to interact with thei...

    By • April 18, 2013

  • Creating vs. Curating Social Media Content For Your Business

    Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.The time and effort required to produce incredible Facebook updates, powerful tweets, stunning pins, captivating videos for YouTube, and longer format blog posts is a challenge that many b...

    By Matthew Peneycad • April 18, 2013

  • How Social Media Saved Our Church

    I didn't become a blogger until I had no choice. It was the only way I could help my church survive.A journalist by training, I have worked in publishing as a graphic artist for 30 years-good basic credentials. I am not a pastor, just a church member. My church's dire need pushed me into the blog...

    By • April 18, 2013

  • Hourly Workers on Social Networks Stay Longer, Sell More and Complete Customer Transactions Faster

    Add this to the mountain of evidence that contradicts the conventional wisdom that employees' use of social media is a drain on productivity: Among hourly workers, those that use five or more social networks are more productive and better at handling customer transactions.These results come from ...

    By • April 17, 2013

  • Nonprofits Must Take Their Fundraising Strategy To The Next Level

    Image: Accountant.orgWhile thoughts of spring cleaning are filling your head, now is as good a time as any to clean up your nonprofit's fundraising strategy. Hopefully, you met your first quarter goals and you're strategizing for the remainder of the year. I just wrapped up a project with a loca...

    By • April 17, 2013

  • Social Media Users Who Shine in the Face of Tragedy

    There are two types of social media users in the world: those who endlessly complain about petty problems and those who use it to tackle the world's most taxing trials. If you get caught up on the first kind of social media user, it makes you wonder if this technology is making us unoriginal and ...

    By • April 17, 2013

  • Facebook Messaging Charges Good, Bad and Full of Potential

    You've surely heard by now about Facebook's latest money-making scheme: charging to message non-friends. They started rolling this out in late December of 2012, but now with the rollout extending to Great Britain, it looks as though it may be here to stay.There has been a ton of criticism from us...

    By • April 17, 2013

  • Salesforce's Tricia Gellman on the Evolutionary Role Social Plays in Customer Service [VIDEO]

    Last week I posted the video to Jon Ferrara's talk at Social Biz Atlanta on the virtues of social selling and building meaningful customer relationships in today's socially-driven business climate. Well a key to doing that is providing exceptional customer service - which has always been a key t...

    By • April 17, 2013

  • 6 Cross-Platform Hashtag Marketing Campaigns

    Nike - #MakeItCountNike's #MakeItCount campaign started in 2012 as part an effort to publicize the release of the Fuel Band. It started with a viral YouTube effort, and then expanded to include Nike encouraging their fans and followers to tell them how they planned to "Make it Count" in 2012.Nike...

    By • April 16, 2013

  • Customer Retention: Different Approaches

    Customer retention is a critical issue. Wisdom (and data, though it's not at my fingertips) says that it costs us less to keep a good customer than to acquire a new customer. But it seems companies take two different approaches to customer retention.It seems the alternative strategies center arou...

    By • April 16, 2013

  • Project Management Tools for the Content Creation Process

    Content Calendars That ScaleAs corporate spend on content marketing continues to grow, and enterprises are becoming publishers, brands are facing an entirely new challenge in keeping their content creation process under control. I'll be the first to point out that while Robert Allen's quotation, ...

    By • April 16, 2013

  • News on Social Media is Ready for Prime-time [INFOGRAPHIC]

    Americans are using social networks as a primary source of news more than ever before. Compared to all other news sources, Social Media News has shown the highest rate of growth by nearly tripling in size between 2010 - 2012 (Pew). Many factors have contributed to this growth, including constant ...

    By • April 16, 2013

  • Recruiting: Should We Call or Tweet?

    I really don't need to remind you how technology has changed the way many companies manage their day-to-day work.It wasn't that long ago, before the advent of websites, online forums and the huge rise in social media usage that if you were searching for new job opportunities you would either scan...

    By • April 16, 2013

  • Getting to the Authentic Essence of a Story, Person or Brand [VIDEO]

    I'm incredibly excited to share the first of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand.On this episode, president Bryan Kramer hosts Kare Anderson (Twitter), Emmy award-winning journalist ...

    By • April 16, 2013

  • Four Ways to Reward Your Online Community

    Social media matters because everyone likes it.Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point.Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with ju...

    By • April 16, 2013

  • Branding Best Practices: Chobani's Social Impact

    By Courtney Gibb, Content Marketing Coordinator@CourtneyGibbLife at the top isn't just good - it's downright tasty. The #1 Greek yogurt brand - Chobani - transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed.Founded in 2005 by Ham...

    By • April 15, 2013

  • How to Save Money in Social Media (But Still Thrive)

    Social media will take over your life if you let it.Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers. But if you can carve out some time to stop, reflect and strategize on your curre...

    By • April 15, 2013

  • Using Social Media to Build High Quality Relationships and Increase Sales

    It's not uncommon for people to approach me and ask how they can get more targeted followers to their social networks. Before I give them an answer, I always ask why they want more targeted followers. 100% of the time, their answer is to increase sales. They think Facebook & Twitter are the n...

    By • April 15, 2013

  • Social Media Alchemy: Turning Spam into Engagement Gold

    Many thanks to Dino Dogan for this Guest PostI learned this from the always insightful Tom Webster about two years ago when he did a keynote at BlogWorld.Spam comments are a pain in the butt, they are made of evil, evil stuff. But, if you bring them out in the open, they can be quite funny.Tom r...

    By • April 14, 2013

  • How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC]

    Blogging Increases Website TrafficAccording to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't. As many say, content is king, but it's what you do with it after that will make all the difference.Even if you have loya...

    By • April 14, 2013

  • The Facebook Emoticon: More Than It Appears to Be

    Between Facebook introducing Graph Search, the redesigned newsfeed, the rumored Facebook #hashtag ,and most recently, Facebook Home, it is shaping up to be a pivotal year for the social media giant. The latest is the official, Facebook-sanctioned emoticon. Yep, Facebook is taking a cue from old...

    By • April 13, 2013

  • The Enterprise-Wide Advantage of Advanced Social Intelligence

    As social media grows exponentially so does the valuable insight and intelligence it delivers to businesses smart enough to take advantage of it. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with the onslaught of billions of daily consumer ...

    By • April 13, 2013

  • Creating a Content Machine: Tools, Models and Tips

    Curating content is an important activity and central to those brands who are looking to give their audience something useful.By spending time to find, filter and enhance content - which is shared across social media - you're building interest and value in your brand. But what is the value for y...

    By • April 12, 2013

  • Nimble CEO Jon Ferrara's Sermon from the Social River at Social Biz Atlanta 2013 [VIDEO]

    Jon Ferrara is a passionate guy when it comes to most things. And outside of family and friends, nothing seems to bring out the passion in him more than helping small businesses be successful. After selling Goldmine and taking eight years off to spend more time with his family, he began swimmin...

    By • April 12, 2013