Social Marketing: Page 355

  • The Consumer Revolution: Will You Fall or Thrive?

    In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there's much to learn from these events ...

    By • March 6, 2013

  • Social SEO in 1 Hour a Day

    Social SEO is a full time job. Large businesses have the budget to pay for a social media manager, and can utilize their work force to produce content and monitor their social campaigns. What about small businesses? What about local businesses, or mom and pop shops where the owners wear multiple...

    By • March 6, 2013

  • Social Media Manager as Multi-Tasker: 3 Roles

    Social media management requires faster and more constant action than has ever been required of communication professionals in the past. It also requires us to multi-task within our organizations more than ever before. These are three of the main roles successful social media managers/multi-taske...

    By • March 5, 2013

  • Social Advertising: $4 Billion Well Spent?

    By end of the year, eMarketer pegs the amount US brands will have spent on social ads at $4.1 billion.How much of that will be considered "well spent"?Budgets for paid social ads are on the rise. A recent study conducted by Digiday found that 64% of US advertisers plan to increase their social ad...

    By • March 5, 2013

  • SoLoMo: Are You Paying Attention Marketers?

    So we've got 2 months behind us in 2013 and if you're a marketer, you must have heard this year's buzzword that is changing the way Digital Marketing works: "SoLoMo" (don't worry if you haven't - you're about to hear all about it!)Perfect for SMBs that target customers based on location, "Social,...

    By • March 4, 2013

  • Nonprofit Spotlight: The International Rescue Committee

    The International Rescue Committee turns 80 this year, but they wield social media tools as deftly as organizations a tenth their age might. This is due in large part to the efforts of their online community builder, Ruth Fertig. An award-winning documentarian, Fertig made the transition to nonpr...

    By • March 4, 2013

  • Giving Up On Social Media Is Giving Up On Your Business

    'I want to shut down my Facebook page because I don't want to deal with all of the negative comments that people have to say about my business.'Have you ever heard something like this?Have you ever thought this?If you've thought it, please, take a moment to hang your head in shame.I've recently h...

    By Matthew Peneycad • March 4, 2013

  • Social Engagement Done Right: Getty Museum's New Initiative

    We invent hashtags, issue images in hopes of getting re-tweeted, ask tiresome questions of our Facebook fans and we think we're being social.We share clever semi-contextual ads on our Twitter stream and because we're doing it in real time we think we're being social.We stick a QR code on an ad or...

    By • March 4, 2013

  • When User-Generated Content Goes Too Far

    Ok, so a Community Manager walks into a bar... no, just kidding. But a Community Manager really does walk into his or her office, sits down and looks at the calendar. It's THAT day. You know what day I'm talking about: the day where you click open the Excel (or Google Doc) content calendar for t...

    By • March 4, 2013

  • Your Ideal Prospects: 3 Steps to Finding Them

    Wouldn't it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one of the ultimate goals for a business of any size. Maybe you won't ever get there completely but you can get pretty close. The fastest way t...

    By • March 4, 2013

  • 10 Women That Rock Our Social Media World!

    It's almost March 8th, which means it's almost International Women's Day. To mark the event this year, I thought I would share with you my top 10 women who rock the social media sphere. These ladies share a common trait: they are passionate, experts in their respective field and share generously ...

    By • March 4, 2013

  • Why No One Attends Your Live Lead Generation Webinars

    In this episode of the Sales Management Minute, learn the one thing that kills your live, lead generation webinar attendance.There's been a lot of noise about the falling participation rates in lead generation webinars. The inference is that these programs may not work for your business. Like mos...

    By • March 4, 2013

  • From Lolcats to Memes: 5 Reasons to Use Humor In Your Content Marketing Strategy

    What do The Oatmeal, Cracked.com, CollegeHumor.com, and I Can Has Cheezburger? all have in common? Well, they all burn precious time that I could have used to write articles, that's for sure. They're funny, engaging websites that entertain you until you realize it's already 4 a.m., make you snort...

    By • March 1, 2013

  • 3 Ways NASCAR Failed with Social Media Crisis PR

    After what appears from the fan's perspective to be a horrifying incident, NASCAR took what many consider a cowardice approach to the situation at hand. The entire incident illustrates the need for training and "Fire Drills" for the entire sport, and all teams alike.Image credit: Mashable.com1) D...

    By • Feb. 28, 2013

  • What About Google?

    With all this talk about Twitter's Vine, Facebook's Graph Search and content being king, I found myself thinking, what about Google? This led to a discussion this morning with a colleague where I was put in a situation where I couldn't explain the difference between a Google+ Community and a Face...

    By • Feb. 28, 2013

  • Salesforce Launches Service Cloud Mobile

    "What does it mean to be a customer company?" That's what Marc Benioff, founder and CEO of Salesforce, asked attendees in the Grand Ballroom at the Waldorf-Astoria today in New York. He listed several questions companies need to ask themselves to reach that position, including "How do you listen ...

    By • Feb. 28, 2013

  • 6 Reasons Your Website Isn't Good Enough

    You've had this discussion before with your business partner. "Why do we need to spend money on a website?" Or, perhaps it's "Look, I know our website needs updating, but honestly, we've got so many other things to work on right now....."And the discussion goes on. But are you making the right de...

    By • Feb. 28, 2013

  • Social Media's Top City: #NYC

    Last week I attended New York Women in Communications' Social Media Week event featuring a keynote speech from Rachel Haot, Chief Digital Officer for the City of New York. Haot spoke passionately about the many initiatives that NYC was doing to promote social media and digital use from the incre...

    By • Feb. 27, 2013

  • Social Networks of Marvel Heroes [INFOGRAPHIC]

    Masked vigilantes seem to be quite the socialites, when it comes to the company thy keep - or are they? Find out for yourself by taking a closer look at the graphic version of the Marvel Universe's own social network. All characters with at least 100 mutual inked appearances are present, coloured...

    By • Feb. 27, 2013

  • 5 Social Networks That Local Businesses Shouldn't Ignore

    Are you using social networks to promote your small business?There are thousands of social networks and social media websites but in this article we have highlighted 5 that can prove highly effective as part of a small business social media marketing plan.FourSquareAbout - The location based soci...

    By • Feb. 27, 2013

  • Why SEO Experience Trumps Industry Awareness

    If you read any articles involving top tips for SEO and social media, you will probably see a tip involving staying aware of your industry. While this is inherently a good practice to follow, in SEO there is a certain point where it stops becoming effective.Industry AwarenessWhen most people prom...

    By • Feb. 27, 2013

  • 5 Ways to Turn a Social Media Lemon into Lemonade

    You're one of the world's iconic fastfood brands. Sure, you've established a presence on social media because it's part of your PR initiative and everybody does it. Suddenly, your kingdom gets invaded. You can't have it your way and it becomes a social media disaster for you.Nobody is safe from h...

    By • Feb. 27, 2013

  • Social Media Databases Can Improve Your Business Profits

    When social media entered the mainstream of internet marketing many opined that email marketing would be a thing of the past in a matter of years. But rather than see that happen we have instead seen an increase and better use of this marketing tactic!However, in this article my focus is not emai...

    By • Feb. 26, 2013

  • Twitter Best Practices: Twidiots, Twools, and Other Twitter Types to Avoid

    Avoid being a Twitter Dunce andstay away from these 8 TweepsAs Twitter basks in the glory of being the fastest growing social platform in the world, chances are there are lot of new "Tweeps" on Twitter. If you're at all concerned about who you might want to avoid on Twitter, here's a handy field...

    By • Feb. 26, 2013

  • Brands Are Swinging From the Vine: 4 Brands to Learn From

    A few weeks ago, Twitter launched its new stand-alone video sharing app, Vine. Originally created by New York-based start-up, Vine Labs, it was acquired by the social network last October while still in private beta.Vine allows users to capture six seconds of looping video on their phone which is...

    By • Feb. 26, 2013