Social Marketing: Page 355

  • Tumblr for Business: Writing Content About Your Company

    This article is part of a series that explores the business benefits of the social media platform Tumblr, and how it can help your online marketing efforts. (Read part one and part two of the series.)Writing Content About Your CompanyEven if you have a good understanding of the many different typ...

    By • April 3, 2013

  • Facebook Threaded Comments: To Opt In or Not?

    You'll have heard by now that the Facebook threaded comments feature recently started rolling out, allowing users to reply to specific comments in a thread. However, we would advise caution before deciding to opt in.How does 'Facebook threaded comments' work?Each comment on an original story or p...

    By • April 3, 2013

  • Q&A: Why the Future of Business Is Shared Experiences

    Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It's a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in r...

    By • April 3, 2013

  • Community Management: Key Considerations

    Are you a member of a community with too many rules? Are you a community manager always setting up rules to prevent or stop things from happening on a repetitive basis? Are you constantly upgrading the penalties to those who break them? Should familiarity and predictability breed contempt over ti...

    By • April 3, 2013

  • Facebook: Understanding the Business Benefits

    Introduction to Facebook pages for businessFacebook is the king of social networks and as such, almost doesn't need an introduction. It is likely that you are already familiar with Facebook and probably have your own profile. With over a billion users, it's the biggest social network with a user...

    By • April 3, 2013

  • The Move to Native Ads in 2013: Think Outside the Banner

    As this year's newest addition to the marketing jargon handbook, native advertising challenges brands to think differently about both social engagement and advertising, and requires marketers to appeal to prospective customers in unique ways.What are Native Ads?Native ads place brand content such...

    By • April 3, 2013

  • A Google+ Overview: Breaking Through Misconceptions

    If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you...

    By • April 3, 2013

  • Your Survey Results About Social Media Today

    A few weeks ago we asked you, our readers, to take part in a survey about Social Media Today. We were both humbled and delighted by the thousands of responses we received and today we want to share back with you some of those details we thought you'd find most interesting. First, we confirmed tha...

    By • April 2, 2013

  • Engagement in Higher Education: Take Advantage of Facebook Groups

    There are several ways to engage with new and prospective students through social media, but consider trying Facebook Groups.Facebook Groups create an additional resource for your institution where students connect and communicate about what classes to take, clubs to join, best places to live, wh...

    By • April 2, 2013

  • Twitter Is for Customer Service Whether You Like It or Not

    Got Twitter? You've got a 24-7 customer service call line, whether you like it or not.The evolution of Twitter as a real-time channel leaves an expectation with your fans that you are present. You may think of Twitter as a broadcast channel, but chances are your fans think of it as a real-time ch...

    By • April 2, 2013

  • Avoid Online Customer Community Failure!

    Failure. It's not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there's a natural inclination to avoid looking for the reasons why. This is especially true for online customer communities. A failure with customers (Ouch!) is far more painful than a...

    By • April 1, 2013

  • Twitter Now Costs You $5 a Month to Tweet Vowels and Announces Free 'Twttr' Service

    Twitter has just just announced they are shifting to a two-tiered social networking service! Everyone can still use its basic service for free, the new Twtrr, only making use of consonants though. And for $5 dollars a month, you can continue to use the premium "Twitter" service as you know it whi...

    By • April 1, 2013

  • Social Technology's Secret Sauce

    People naturally think of Facebook, Twitter, Pinterest or even iPhones as the cornerstones of today's "social" phenomenon. But there is something else at work that makes up the "secret sauce" behind these tools and devices. Understanding this is the key for any business to be able to exploit thes...

    By • April 1, 2013

  • Authors: How to Choose the Best Social Media Platform for Marketing Your Book

    Since writing a book can involve long hours of solo writing time, some authors have already begun participating in social media and author forums, if not to market themselves and their books, purely to have a social connection to the world. But for many authors, the journey into social media does...

    By • April 1, 2013

  • 3 Ways to Grow Your Email Newsletter Database

    In business, email marketing isn't a thing of the past. Social media may be taking over when it comes to customer engagement. When it comes to email though, businesses are able to provide something social media can't: more in-depth and customer segment-driven content. According to Hubspot, email ...

    By • March 31, 2013
  • SMT Expert

    Social Media ROI: Managing Customer Expectations

    Having spent the last few years managing social media for various clients around the globe, I've been humbled by what my customers have taught me. The biggest lesson I've learned is that there is a way to work with just about anybody, and it comes down to communication - both in managing expecta...

    By • March 31, 2013

  • How to Develop Your Social Media Strategy from the Inside Out [VIDEO]

    Just the thought of developing your online marketing strategy can give you a headache. There are so many tools, tactics and strategies out there that it can be difficult to know where to start or even how to improve what you are already doing. I believe that developing a strategy to leverage the ...

    By • March 31, 2013

  • Maintaining Strong Facebook Communities: 3 Essential Steps

    Most brands have a Facebook presence, and most of those Facebook pages are managed by a dedicated community manager, or for smaller brands, someone who has community management duties added to their job role. Depending on how important social media is to your organization, you may have a lot of t...

    By • March 30, 2013

  • Is Your Facebook Personal Timeline Optimized for Networking?

    Entrepreneurs and business owners dedicate a significant amount of time nurturing existing connections and networking with potential new clients. Understanding the importance of first impressions, entrepreneurs spend time and money on a creating a professional wardrobe, developing quality printed...

    By • March 30, 2013

  • Search Marketing Integration: How Social Media and Search Will Combine in SMI

    Search marketing has evolved. Tactics that worked three or four years ago are no reliable, due to changes in Google algorithms that have rendered many traditional SEO practices less effective. The new SEO, also known as search marketing integration (SMI), involves a variety of different elements,...

    By • March 30, 2013

  • Tumblr for Business: Content

    This article is part of a series by Wishpond. It will explore the business benefits of the social media platform Tumblr and how it can help your online marketing efforts. (Here's part one.)Types of Content There are seven different types of content your business can post. Tumblr uses a visual he...

    By • March 29, 2013

  • Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement

    Due to the visual nature of the platform, Facebook engagement can be a bit easier than some others. Google+, Pinterest and Twitter have their own qualities that make them special for engagement. Today we'll focus on Twitter.As each network operates in its own fashion, it is important to understan...

    By • March 29, 2013

  • Is Social Media Just a Waste of Time?

    Welcome to Social Media Theater and our first program, "Social Media is a Waste of Time."Our play was written by Barry Feldman. You may know him as a copywriter/creative director/blogger. We contacted Mr. Feldman to ask him why he wrote this one-act and he explained he got the idea after reading ...

    By • March 29, 2013

  • An 8-Step Approach To A Better Twitter Marketing Strategy

    Twitter is a social site used today by tens of thousands of businesses for micro-blogging. It is the preferred place on the web where big enterprise organizations as well as smaller brands post short updates, to be precise, an update less than 140 character long. For many businesses, Twitter is a...

    By • March 29, 2013

  • Infographics, Images, and the Value of Impressions [Storify from 3/26 Webinar]

    [<a href="//storify.com/socialmedia2day/storified-webinar-infographics-images-and-the-val" target="_blank">View the story "[Storified Webinar] Infographics, Images, and the Value of Impressions" on Storify</a>]

    By • March 28, 2013