Social Marketing: Page 357

  • #HashtagsIn2013: A Hashtag How-To for Businesses

    If your company regularly uses Twitter, then you know how crucial hashtagging is to a successful social media campaign. Unfortunately, Twitter's popular method of interest-driven communication is about to have a contender in the ring it didn't expect: Facebook. But don't get too excited just yet;...

    By • March 21, 2013

  • Social Media ROI Isn't Enough

    You're using Google Analytics like a pro. You're tracking likes and comments to measure engagement. You're tracking shares and retweets, using those numbers to gauge the success or failure of every social campaign related to your business.Great work. Now, how does your social strategy impact reve...

    By • March 21, 2013

  • The Dual 100,000 Dawns

    In 2008, we here at Social Media Today decided to extend our reach beyond our website, so we created Facebook and LinkedIn communities (In June and March, respectively). With a basic strategy of "Well, that's cool, why don't we go there?", we dived in. In the years to follow, 1.5 million LinkedIn...

    By • March 20, 2013

  • Facebook Hashtags: What Will They Mean for Brands and Users?

    Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags.The WSJ reported this last week Facebook is moving to allow users to engage around topics by using a hashtag field in status updates, that would (p...

    By • March 20, 2013

  • Turning Social Data into Social Results

    The universe now contains a lot of social data. This article is about general approaches to turning social data into social results. (It was the topic of a Social Media Today expert thinkers webinar.)Humans are peculiar creatures: what time they do not spend socializing, they spend monitoring the...

    By • March 20, 2013

  • Social Media Marketing + Email Marketing = Success

    So many social networking sites have been emerging here and there pushing people to join in. Ultimately, these social media are used not only to share personal photos, albums, videos and statuses but also used as a way of marketing. Of course, accessing profiles of possible customers is a good en...

    By • March 20, 2013

  • Blogging at Southwest Airlines: Rented vs. Owned Social Media Properties [VIDEO]

    During a SXSW panel session on social customer service, Southwest Airlines' Brooks Thomas made a somewhat passing comment about his company's digital approach that struck a chord with me.Brooks characterized the space Southwest has staked out on platforms like Facebook, Twitter and YouTube as 're...

    By • March 20, 2013

  • Online Resources Key To Travel Decision-Making

    In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. The complete report can be found he...

    By • March 19, 2013

  • The End of the Solo Blog? What to Do About It

    The year is 2013. Today, starting a blog that anyone cares about is more challenging than ever and the competition ferocious. In many instances there could be literally thousands of blogs publishing content about the same topic as you. Often, these bloggers are already invested years of their liv...

    By • March 19, 2013

  • John Coate and the WELL: Looking Ahead by Looking Back at an Early Online Community

    A month ago I went to London to give a presentation at the 13th annual VIRCOMM Summit. On a cold and rainy morning (it was London, after all) about a thousand community builders and social media managers from around the world gathered to think and talk about the art and science of our complex pro...

    By • March 19, 2013

  • Sell Your Brand through Storytelling

    What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source - you.Every brand started with a story and it...

    By • March 19, 2013

  • Becoming a Better Inbound Marketing CMO

    Not too long ago your company's products and services weren't available online. The only way that someone could find out about you was most likely through a salesperson. The "information scarcity" helped traditional methods like telemarketing, trade shows and direct mail flourish. Nowadays, you'l...

    By • March 18, 2013

  • 11 Things You Need to Immediately Stop Doing on Facebook

    Are you getting tired of Facebook or some of the behavior of your friends on the site? Facebook is the most popular social network with over 1 billion active users. And with great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse.

    By • March 18, 2013

  • 3 Strategies to Kick Your Addiction to Social Media Promotions

    So, you're addicted to growing your social media communities with promotions?It's understandable.You can grow your likes, followers, or subscribers at warp-speed. Which is pretty awesome; particularly when you're trying to justify your social media marketing spend to the bigwigs upstairs, or the ...

    By Matthew Peneycad • March 18, 2013

  • Don't Let Your Content Become Limp Bacon

    There are few things that get people more excited than bacon. If you don't believe me, just check the #bacon hashtag on Twitter. For those of us who do partake in the cured pork delicacy, you've probably had the experience of ordering up a plate only to have a cold, greasy and floppy strip of hog...

    By • March 16, 2013

  • Google's Powerful New Marketing Tool: Think Insights

    Google has unveiled a new tool for marketers and agencies called Think Insights. Think Insights is a massive resource of information for marketers, providing the "latest research in digital marketing" as well as "industry-leading case studies and Google's latest research, strategic perspectives, ...

    By • March 16, 2013

  • 4 Survival Strategies for the Social Network Boom

    It feels like new social networks spring up every day. (I mean, there's even one for cats.) This is a problem for time-strapped social marketers: you want to be where consumers are, but human cloning is still frowned upon.There are steps you can take, though. These survival tips are designed to h...

    By • March 15, 2013

  • Increase Traffic to Your Website with These 6 Ideas

    If you want success in any venture that runs online, promoting your website is critical. Nowadays, there is a myriad of methods you can employ to drive more traffic to your website. However, the most successful ones are creative and unconventional to say the least. This could be because people ar...

    By • March 15, 2013

  • 9 Ways To Get More Pinterest Love For Your Blog Posts

    If your target audience spends time on Pinterest, you definitely want to make sure your best blog posts are shared there. Pinterest has a large and growing audience and more exposure there can lead to more visibility for your company and its products and services. Pinterest can also be a great w...

    By • March 15, 2013

  • Boost Search Rank (Without Breaking Your Budget)

    Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like having a premium listing in the phone book. While the search listings extend out for pages, our ...

    By • March 15, 2013

  • How to Respond to Online Reviews

    People are turning to online reviews for advice-on where to eat, what to order, where to stay, who to call. For many business owners, dealing with these reviews poses a major challenge. Given the increasing popularity and influence of sites like Yelp, TripAdvisor, Google+ Local, and Foursquare, h...

    By • March 15, 2013

  • Twitter Introduces New App For Windows 8 [VIDEO]

    Twitter has just released a new Twitter app for Windows 8 that will make it easier to share and discover the content you love most on Windows 8 devices. Twitter is a great place to get breaking news, updates on local and global events, inspiration and to follow fascinating people. Twitter lets ...

    By • March 15, 2013

  • Can Google+ Save Discussion Forums?

    Forums, Groups, Communities... Bulletin Board Systems... Discussion forums have been around the Internet in one form or another for over 20 years. The concept is simple: give people a place to post questions and discussion topics, and respond to posts from other people. The problem is, virtually ...

    By • March 14, 2013

  • Customer Service Trumps Marketing

    It wasn't that long ago, before the advent of social media, that if you had an issue that needed to be rectified with a store or business, you either phoned their customer help department or wrote them a letter.Whether this was to complain or thank them for their service, both of these channels w...

    By • March 14, 2013

  • 5 Social Business Intelligence Myths Holding Businesses Back

    With significant advancements in both technology and methodology surrounding the ability to filter, classify and structure the daily flood of open social commentary at a scale never before possible, several one-time truths related to social business intelligence (SBI) have now evolved into myths....

    By • March 13, 2013