Social Marketing: Page 357

  • Brands as Publishers and How It's Changing Marketing

    While certainly not a new concept, more and more brands are increasingly turning into media machines in today's marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today's world, these roles overlap, with brands and audiences becomi...

    By • May 3, 2013

  • Twitter Focuses on Local Trends

    Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and tweeters near them.Additional changes include:Invit...

    By • May 2, 2013

  • Seven Tips for Dealing with Online Trolls

    Yesterday afternoon, I took a break and went out for a bike ride.It went from winter to summer in Chicago and it's supposed to go back to winter tomorrow so it's important I take advantage of the warm weather when I can!As I turned onto our tree-lined street that has four-way stops at every other...

    By • May 2, 2013

  • Hey Ads, I'm Over Here!

    As of late, there seems to be a lot of noise on my Twitter feed around increases in ad spend across various emerging markets globally. To exemplify, in Middle East and North Africa (MENA), digital advertising budgets are projected to double from 4% to 8% in 2013. Holy shnikes! Chris Farley would ...

    By • May 2, 2013

  • Schedule Your Success by Creating a Social Media Publication Calendar

    The reality of social media and content marketing is such that no matter what business you are in, you are also in the publication business.Publishing meaningful content is incredibly important for businesses to cultivate, maintain, and grow their business. A strong digital and social media prese...

    By Matthew Peneycad • May 2, 2013

  • Pharma Awakens to the New Normal in Customer Engagement

    Pharma is awakening to the "New Normal" in customer engagement. And that's good news for all you digital marketers. Last week I spoke to Craig Robertson, who is spearheading a new report from Accenture Life Sciences about the pharmaceutical industry's accelerating adoption of digital and social m...

    By • May 1, 2013

  • Why Businesses Should Embrace Negative Customer Feedback

    Last week, the company I work for, a daily deals website called 1SaleADay.com, began selling a credit card pocketknife, a utility knife that folds into the size of a credit card. Soon after, a customer in law enforcement posted the following message, criticizing the sale of this product:"As a Law...

    By • May 1, 2013

  • Twitter Targets Advertisers

    In 2010, Twitter announced that it would begin showing advertisements. Up until now, it has allowed people to promote their Tweets or to promote their accounts for the purpose of gaining followers and exposure. In March of 2012, Twitter launched limited availability of a self-serve tool for purch...

    By • May 1, 2013

  • Relevant Content Marketing for Mother's Day

    Mother's Day is the largest card sending holiday of the year, and more consumers buy gifts for Mother's Day than any other holiday, except Christmas. Restaurants capitalize on Mother's Day because it's the most popular day to dine out of the year.So how do you make your business relevant to Mothe...

    By • May 1, 2013

  • The Rise of Citizen Journalism

    Pretty much everyone now has the means to report what is going on in the world around them. Even the most basic phone has a camera, and it is simple to post images, video and text to social media sites at the click of a button. Consequently citizen journalists - ordinary people doing the job of r...

    By • May 1, 2013

  • 6 Basic Human Needs to Rethink Marketing

    As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years, I've adopted the "6 Basic Human Needs" that Ton...

    By • May 1, 2013

  • 10 Guidelines to Local Search Engine Optimization

    An increasing number of people are using search engines for information about various products and services. The ready access to the internet that people have these days means that these search engines are only a few clicks away.The search engines such as Google and Bing are perhaps the most used...

    By Lee Stevenson • April 30, 2013

  • From Social to Digital Engagement: The Shift Is Coming

    How do you define engagement?No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of...

    By • April 30, 2013

  • Social Media Workflow [INFOGRAPHIC]

    Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week. Maintaining a social media strategy is not only about scheduling t...

    By • April 29, 2013

  • New Online Communities Harness the Power of Secrets

    There is an undercurrent moving through the internet right now. As the social media behemoths of the internet plow forward with verifying, identifying and tracking users, a small but growing number of sites are moving in the opposite direction -- prizing anonymity over fingerprinting.On networks ...

    By • April 29, 2013

  • Why Instagram Rules the Social Media World

    The second-best thing about Instagram is it makes extremely amateur "photographers" like me feel as though we're capable of taking professional-quality pictures.The first-best thing: Instagram offers almost everything a business user could want in a social network, so much so, it's (dare I say) t...

    By • April 29, 2013

  • 5 Key Questions to Calculating Lifetime Social Value (from #SMWA)

    This was my second year at last week's Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK's Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the scienc...

    By • April 29, 2013

  • Social Startups: Percolate

    "What should I say?" It's the question and number one challenge brands ask themselves every day, according to Noah Brier, co-founder of Percolate, a social SaaS startup dedicated to answering that call. "Percolate is interested in helping brands create content at social scale," Brier explained.Pe...

    By • April 29, 2013

  • The Review of Reviews [INFOGRAPHIC]

    We spend a lot of time writing about reviews and thinking about how we can make review management easier for our customers. Every new piece of research we read, every anecdote we hear, and every personal experience we have all point to the value of managing reviews.Too many business owners throw ...

    By • April 27, 2013

  • How to Write a Survey That Engages Customers

    The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows you the customers you'll have in the future. If your survey is incentivized, you could also see it as bait, an effective lure to attract ...

    By • April 26, 2013

  • What's Your Strategy to Win Consumers' "Moments of Truth"?

    Recently I read a remarkable document from Netflix aimed at investors, titled "Netflix Long Term View."And the fact that the phrase "long term" was in a document from a public company was only one remarkable piece of the story.A key chunk in the document outlines the central focus of Netflix on d...

    By • April 26, 2013

  • Your Social Media Strategy Is Not Just About Facebook

    Facebook is all about social, and social media is about the people that use it.You may have tens of thousands of 'likes' on your Facebook page and therefore think you've achieved success because of those numbers. Well, think again!Unless you actually work for Facebook, then you need to stop havin...

    By • April 26, 2013

  • Breaking Down the Viral HRC Marriage Equality Campaign

    I'm sure that you saw a number of your Facebook friends' profile photos (and possibly your own) change to a pink square with an equal sign in support of marriage equality.The grassroots movement, initiated by the Human Rights Campaign on March 25, spread virally throughout the week, filling user...

    By • April 26, 2013

  • How to Manage Communities and Conversations with the Facebook Replies Feature

    As we blogged a couple of weeks ago, brand pages with over 10,000 fans now have the option of turning on the Facebook Replies (or threaded comments) feature. Facebook plans to turn the service on by default for all pages with 10,000+ fans by 10 July 2013, so this is going to affect a large number...

    By • April 25, 2013

  • Facebook's Mission Statement [COMIC]

    Facebook's mission statement claims it wants to make the world a more open and connected place. However, given light of recent events like Facebook blocking Vine's access to finding friends, we came up with a corrected version of the statement.Social media is all about openness and sharing. But w...

    By • April 25, 2013