Social Marketing: Page 357

  • Social Engagement Done Right: Getty Museum's New Initiative

    We invent hashtags, issue images in hopes of getting re-tweeted, ask tiresome questions of our Facebook fans and we think we're being social.We share clever semi-contextual ads on our Twitter stream and because we're doing it in real time we think we're being social.We stick a QR code on an ad or...

    By • March 4, 2013

  • When User-Generated Content Goes Too Far

    Ok, so a Community Manager walks into a bar... no, just kidding. But a Community Manager really does walk into his or her office, sits down and looks at the calendar. It's THAT day. You know what day I'm talking about: the day where you click open the Excel (or Google Doc) content calendar for t...

    By • March 4, 2013

  • Your Ideal Prospects: 3 Steps to Finding Them

    Wouldn't it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one of the ultimate goals for a business of any size. Maybe you won't ever get there completely but you can get pretty close. The fastest way t...

    By • March 4, 2013

  • 10 Women That Rock Our Social Media World!

    It's almost March 8th, which means it's almost International Women's Day. To mark the event this year, I thought I would share with you my top 10 women who rock the social media sphere. These ladies share a common trait: they are passionate, experts in their respective field and share generously ...

    By • March 4, 2013

  • Why No One Attends Your Live Lead Generation Webinars

    In this episode of the Sales Management Minute, learn the one thing that kills your live, lead generation webinar attendance.There's been a lot of noise about the falling participation rates in lead generation webinars. The inference is that these programs may not work for your business. Like mos...

    By • March 4, 2013

  • From Lolcats to Memes: 5 Reasons to Use Humor In Your Content Marketing Strategy

    What do The Oatmeal, Cracked.com, CollegeHumor.com, and I Can Has Cheezburger? all have in common? Well, they all burn precious time that I could have used to write articles, that's for sure. They're funny, engaging websites that entertain you until you realize it's already 4 a.m., make you snort...

    By • March 1, 2013

  • 3 Ways NASCAR Failed with Social Media Crisis PR

    After what appears from the fan's perspective to be a horrifying incident, NASCAR took what many consider a cowardice approach to the situation at hand. The entire incident illustrates the need for training and "Fire Drills" for the entire sport, and all teams alike.Image credit: Mashable.com1) D...

    By • Feb. 28, 2013

  • What About Google?

    With all this talk about Twitter's Vine, Facebook's Graph Search and content being king, I found myself thinking, what about Google? This led to a discussion this morning with a colleague where I was put in a situation where I couldn't explain the difference between a Google+ Community and a Face...

    By • Feb. 28, 2013

  • Salesforce Launches Service Cloud Mobile

    "What does it mean to be a customer company?" That's what Marc Benioff, founder and CEO of Salesforce, asked attendees in the Grand Ballroom at the Waldorf-Astoria today in New York. He listed several questions companies need to ask themselves to reach that position, including "How do you listen ...

    By • Feb. 28, 2013

  • 6 Reasons Your Website Isn't Good Enough

    You've had this discussion before with your business partner. "Why do we need to spend money on a website?" Or, perhaps it's "Look, I know our website needs updating, but honestly, we've got so many other things to work on right now....."And the discussion goes on. But are you making the right de...

    By • Feb. 28, 2013

  • Social Media's Top City: #NYC

    Last week I attended New York Women in Communications' Social Media Week event featuring a keynote speech from Rachel Haot, Chief Digital Officer for the City of New York. Haot spoke passionately about the many initiatives that NYC was doing to promote social media and digital use from the incre...

    By • Feb. 27, 2013

  • Social Networks of Marvel Heroes [INFOGRAPHIC]

    Masked vigilantes seem to be quite the socialites, when it comes to the company thy keep - or are they? Find out for yourself by taking a closer look at the graphic version of the Marvel Universe's own social network. All characters with at least 100 mutual inked appearances are present, coloured...

    By • Feb. 27, 2013

  • 5 Social Networks That Local Businesses Shouldn't Ignore

    Are you using social networks to promote your small business?There are thousands of social networks and social media websites but in this article we have highlighted 5 that can prove highly effective as part of a small business social media marketing plan.FourSquareAbout - The location based soci...

    By • Feb. 27, 2013

  • Why SEO Experience Trumps Industry Awareness

    If you read any articles involving top tips for SEO and social media, you will probably see a tip involving staying aware of your industry. While this is inherently a good practice to follow, in SEO there is a certain point where it stops becoming effective.Industry AwarenessWhen most people prom...

    By • Feb. 27, 2013

  • 5 Ways to Turn a Social Media Lemon into Lemonade

    You're one of the world's iconic fastfood brands. Sure, you've established a presence on social media because it's part of your PR initiative and everybody does it. Suddenly, your kingdom gets invaded. You can't have it your way and it becomes a social media disaster for you.Nobody is safe from h...

    By • Feb. 27, 2013

  • Social Media Databases Can Improve Your Business Profits

    When social media entered the mainstream of internet marketing many opined that email marketing would be a thing of the past in a matter of years. But rather than see that happen we have instead seen an increase and better use of this marketing tactic!However, in this article my focus is not emai...

    By • Feb. 26, 2013

  • Twitter Best Practices: Twidiots, Twools, and Other Twitter Types to Avoid

    Avoid being a Twitter Dunce andstay away from these 8 TweepsAs Twitter basks in the glory of being the fastest growing social platform in the world, chances are there are lot of new "Tweeps" on Twitter. If you're at all concerned about who you might want to avoid on Twitter, here's a handy field...

    By • Feb. 26, 2013

  • Brands Are Swinging From the Vine: 4 Brands to Learn From

    A few weeks ago, Twitter launched its new stand-alone video sharing app, Vine. Originally created by New York-based start-up, Vine Labs, it was acquired by the social network last October while still in private beta.Vine allows users to capture six seconds of looping video on their phone which is...

    By • Feb. 26, 2013

  • Create a LinkedIn Company Page: Step-by-Step Instructions

    LinkedIn is an extremely useful tool for recruiting, job hunting and networking. Now with Company Pages, LinkedIn can also be used as a powerful tool and enhancement to your content marketing plan.You may be asking yourself: do I really need a Company Page? Is this just another thing I need to ch...

    By • Feb. 26, 2013

  • Vine: Open for Business

    Today marks the one-month anniversary of the new mobile app Vine. Since its release, it has received a lot of buzz as well as dealt with a variety of issues. Businesses did not hesitate to jump onto the app for marketing purposes, while amateur users haven't been shy about testing it out for...ot...

    By • Feb. 26, 2013

  • Five Ways to Manage Your Digital Reputation

    Survey results have shown that more than 89% of consumers research online before making a buying decision. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started.

    By • Feb. 26, 2013

  • 10 Ways to Use Social Media to Skyrocket Your Customer Loyalty

    The best startups have a customer loyalty strategy - after all, it's a lot easier and cheaper to keep happy customers than it is to recruit new ones. Every weapon at your disposal has to be used in the war for brand awareness and customer loyalty. Yet while social media is a revolution in our abi...

    By • Feb. 26, 2013

  • Price Always Trumps Brand, But It Shouldn't Matter To Marketers

    Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn't that redundant?) have worked on many branding campaigns for marketers and advertisers of all sizes and shapes. I know first hand the value of branding done right and done on a consist...

    By • Feb. 25, 2013

  • Google Metes Out Rough Justice

    Here's a cautionary marketing tale from the SEO frontier: When your SEO agency says "we're going to use all this money to get you ranked in organic search" and the alarm bells don't go off, you should not be surprised when the next time you see your company name in print it's accompanied by the w...

    By • Feb. 25, 2013

  • Twitter Smarts: What Brands Can Learn From the TV Show Scandal

    Like many others around the country, I'm absolutely addicted to the television show Scandal. The ABC program featuring Kerry Washington as doe-eyed political fixer Olivia Pope has more twists and turns than any daytime soap opera (they still have those, don't they?). That alone would make it comp...

    By • Feb. 25, 2013