Social Marketing: Page 357

  • The Role of Humor in Social Media

    The power of humour can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Although there are exceptions to every rule, here are a few key elements a marketing director should keep in mind when consi...

    By • April 5, 2013

  • More Traffic or More Conversions? No Contest

    A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site, or doubling your conversion rate?Many marketers get this wrong.Despite years of front-line, real-world experience to the contrary, more and more online marketing ...

    By • April 5, 2013

  • Are You Ready for Social Media 2.0?

    The report that the Securities and Exchange Commission (SEC) has ruled that companies can now use social media for announcements sounds the knell announcing that Social Media 2.0 is now upon us. In the pre-social media web company announcements had to be made by filing Form K-8 and issuing a Pres...

    By • April 4, 2013

  • How Social Media Management Helps You Through a Crisis

    Crises happen, whether you like it or not, so you'd better be prepared! Many companies have standard procedures for handling crises and this really works wonders. Nowadays, however, the internet makes crisis situations more challenging since it enables them to spread very rapidly. Nevertheless, t...

    By • April 4, 2013

  • Managing Your Social Media Footprint

    A social media footprint is the trail that you leave behind for others to find every time you upload a photo on Instagram, check in on Foursquare, share anything on Facebook, tweet on Twitter, pin on Pinterest boards, publish videos of yourself on YouTube, get tagged in a Flickr photo, add jobs a...

    By • April 4, 2013

  • Corporations on Social Media: Psychopaths, Robots and Airheads

    As a former digital activist who spent most of his time obsessing over the right tone and content needed to engage and build advocate communities, I can only shake my head at the way corporations behave online. Nevertheless, it is my job to help corporate social media work for all involved, so he...

    By Social Disruptions • April 4, 2013

  • Increase Brand Awareness and Engagement on LinkedIn: 10 Tips

    Are you on LinkedIn? Considering that you are reading this blog, the chances are pretty good that you are. You might have even found my blog through LinkedIn. I love LinkedIn, and I'm very active on it. If you aren't on LinkedIn, you are missing out on some serious opportunities from a personal a...

    By • April 4, 2013

  • LinkedIn Finally Rolling Out Facebook-Style Tagging

    Hurrah!LinkedIn have finally got up to speed with in-status tagging, which has been part of Facebook and Google+ for a long time. This feature makes it far easier for people to follow companies mentioned, which undoubtedly will have a positive impact on referral traffic to your company's website....

    By • April 4, 2013

  • Overcoming the Barriers to Enterprise Collaboration

    Your organisation has taken the plunge and invested in a shiny new enterprise social media platform. Everyone is talking about the enormous benefits to be had through collaborative working and better employee engagement. At last, you can throw off the shackles of that email inbox and really start...

    By • April 4, 2013

  • Use Video Marketing for Sales and ROI Boost

    Let's talk sales and how video marketing can work for your brand or organization. Why Video Marketing WorksI consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to one of our internal processes or our graphic desi...

    By • April 3, 2013

  • IBM's Design Lab: I Have Seen the Future of Marketing

    Last week I had the privilege of touring IBM's Design Lab, a floor of the iconic Madison Avenue offices that reports to the head of marketing for company. My tour guides, Ethan McCarty and Laurie Friedman, showed me how IBM, at one time one of the biggest spenders in B2B advertising and marketin...

    By • April 3, 2013

  • Tumblr for Business: Writing Content About Your Company

    This article is part of a series that explores the business benefits of the social media platform Tumblr, and how it can help your online marketing efforts. (Read part one and part two of the series.)Writing Content About Your CompanyEven if you have a good understanding of the many different typ...

    By • April 3, 2013

  • Facebook Threaded Comments: To Opt In or Not?

    You'll have heard by now that the Facebook threaded comments feature recently started rolling out, allowing users to reply to specific comments in a thread. However, we would advise caution before deciding to opt in.How does 'Facebook threaded comments' work?Each comment on an original story or p...

    By • April 3, 2013

  • Q&A: Why the Future of Business Is Shared Experiences

    Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It's a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in r...

    By • April 3, 2013

  • Community Management: Key Considerations

    Are you a member of a community with too many rules? Are you a community manager always setting up rules to prevent or stop things from happening on a repetitive basis? Are you constantly upgrading the penalties to those who break them? Should familiarity and predictability breed contempt over ti...

    By • April 3, 2013

  • Facebook: Understanding the Business Benefits

    Introduction to Facebook pages for businessFacebook is the king of social networks and as such, almost doesn't need an introduction. It is likely that you are already familiar with Facebook and probably have your own profile. With over a billion users, it's the biggest social network with a user...

    By • April 3, 2013

  • The Move to Native Ads in 2013: Think Outside the Banner

    As this year's newest addition to the marketing jargon handbook, native advertising challenges brands to think differently about both social engagement and advertising, and requires marketers to appeal to prospective customers in unique ways.What are Native Ads?Native ads place brand content such...

    By • April 3, 2013

  • A Google+ Overview: Breaking Through Misconceptions

    If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you...

    By • April 3, 2013

  • Your Survey Results About Social Media Today

    A few weeks ago we asked you, our readers, to take part in a survey about Social Media Today. We were both humbled and delighted by the thousands of responses we received and today we want to share back with you some of those details we thought you'd find most interesting. First, we confirmed tha...

    By • April 2, 2013

  • Engagement in Higher Education: Take Advantage of Facebook Groups

    There are several ways to engage with new and prospective students through social media, but consider trying Facebook Groups.Facebook Groups create an additional resource for your institution where students connect and communicate about what classes to take, clubs to join, best places to live, wh...

    By • April 2, 2013

  • Twitter Is for Customer Service Whether You Like It or Not

    Got Twitter? You've got a 24-7 customer service call line, whether you like it or not.The evolution of Twitter as a real-time channel leaves an expectation with your fans that you are present. You may think of Twitter as a broadcast channel, but chances are your fans think of it as a real-time ch...

    By • April 2, 2013

  • Avoid Online Customer Community Failure!

    Failure. It's not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there's a natural inclination to avoid looking for the reasons why. This is especially true for online customer communities. A failure with customers (Ouch!) is far more painful than a...

    By • April 1, 2013

  • Twitter Now Costs You $5 a Month to Tweet Vowels and Announces Free 'Twttr' Service

    Twitter has just just announced they are shifting to a two-tiered social networking service! Everyone can still use its basic service for free, the new Twtrr, only making use of consonants though. And for $5 dollars a month, you can continue to use the premium "Twitter" service as you know it whi...

    By • April 1, 2013

  • Social Technology's Secret Sauce

    People naturally think of Facebook, Twitter, Pinterest or even iPhones as the cornerstones of today's "social" phenomenon. But there is something else at work that makes up the "secret sauce" behind these tools and devices. Understanding this is the key for any business to be able to exploit thes...

    By • April 1, 2013

  • Authors: How to Choose the Best Social Media Platform for Marketing Your Book

    Since writing a book can involve long hours of solo writing time, some authors have already begun participating in social media and author forums, if not to market themselves and their books, purely to have a social connection to the world. But for many authors, the journey into social media does...

    By • April 1, 2013