Social Marketing: Page 362

  • The Power of Online Communities for Local Businesses [INFOGRAPHIC]

    When it comes to online communities, local businesses have something of an advantage over big brands. Local businesses are already accustomed to creating meaningful relationships with their customers and often know them personally.A new infographic from Eventility does a great job in emphasising ...

    By • Feb. 14, 2013

  • What Makes a Good Content Curator?

    Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market. As a Social Media Manager, the content you share reflects your competence and expertise, and reflects how in-touch you are wi...

    By • Feb. 14, 2013

  • Stop Tracking Your Customers and Start Listening to Them

    As more and more companies are trying to crack the social code and demanding results from social media, the industry responds, and many digital agencies have developed insightful and interactive metrics platforms to allow brands to better analyze their efforts and get more data. The goal? Providi...

    By • Feb. 13, 2013

  • ReadyPulse Interview with Giants Social Engagement and Advocacy Expert, Bryan Srabian

    Q: You've won two World Series in the past 3 years. How does that feel being that you're in PR/Social Media?A: First of all, it's very cool! For anyone that works in sports or for a sports team, this is as close as you can get to winning a championship on the field. Even though we aren't on the f...

    By • Feb. 13, 2013

  • Using Social Media for Customer Service

    Social media has become a powerful marketing tool, allowing businesses to reach a large audience quickly, easily, and effectively. But it's important to remember that effectiveness depends on strategy and technique.Facebook is amongst the most popular social sites and has an established network w...

    By • Feb. 13, 2013

  • 3 Reasons to Create a Social Network for Your Niche Community

    Social engagement is a big challenge for all businesses, especially those that cater to niche communities. The biggest mistake is assuming that you can simply create a profile on a mainstream social network and your followers will actively engage. The reality is that many niche audiences don't wa...

    By • Feb. 13, 2013

  • Can Social Media in the Classroom Give Voice to the Voiceless?

    Regardless of time or place there are some aspects of school that will never change. You can always expect the class clown to act out for attention. There are those individuals that think everything is stupid. Oh, and let's not forget the people that shoot down all opinions that differ from their...

    By • Feb. 13, 2013

  • Co-citations Are Critical for Business SEO

    For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred to as Anc...

    By • Feb. 13, 2013

  • Outsourcing Social Media: You Need a Strategy

    Business owners and senior management need to focus on growth and the underlying business and they often struggle with how to get social media started. A company's voice in social media needs to be driven from within and then shaped and broadcasted by someone who knows what they are doing. For ma...

    By • Feb. 13, 2013

  • The Content Marketing Formula: 70/20/10

    According to Content Marketing Institute's latest report, brands struggle to balance two priorities in content production: frequency and quality. In a world where individuals need more than 10.4 sources of information when making a purchase decision, consistent publishing of valuable information ...

    By • Feb. 13, 2013

  • What Do Women Want? How to Reach the Most Valuable Audience on Facebook

    Every Community Manager on Facebook makes three major choices when they create a post:What type of post should it be? Should it be a "Fill in the Blank," a "Quote," or a "Fan Appreciation Post?"What is my tone? Is it funny, professional, or promotional?When is the best time to post this?Really go...

    By • Feb. 12, 2013

  • Six Must-Haves to Cut Through

    Cutting through has never been easy. The old-school triumvirate of surprise, emotion and relevance used to deliver reliably effective ads. But after tracking some recent success stories, I recommend adding a new troika of socialize, searchify and extend. While the most successful of Super Bowl ad...

    By • Feb. 12, 2013

  • How to Fix Your Basic Pay Per Click Advertising Troubles

    There is really nothing more frustrating than having trouble with your PPC campaigns. SEO forces you to wait a while until you see results, and then you see a few, and then you make long-term changes, and then you wait some more, and so on. The process is slow. When it comes to PPC, everything is...

    By • Feb. 12, 2013

  • Who Should Handle Your Social Media: 8 Key Considerations

    Social media is important: through it, you present an image of your company or brand, with the goal of positively influencing brand perception in order to attract and convert. The image you present in social media should therefore be just as well thought out as the image you present in any of you...

    By • Feb. 12, 2013

  • Facebook's Graph Search: What It Means for You

    You never quite know what Facebook has up its sleeve, and once you do find out, you never quite know if they're onto something or if they were just having another one of those creative better-luck-next-time Facebook moments. However, just last month they announced that a new search system called ...

    By • Feb. 12, 2013

  • So, You Want To Be A Social Media Manager?

    At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. ...

    By • Feb. 12, 2013

  • Social Media Can't Replace Email

    It is unmistakable that social media platforms such Facebook and Twitter have changed the way we all communicate online. However, there are many reasons that social media platforms will never fully replace email within the working environment. Why choose email over social media?In regards to the ...

    By • Feb. 11, 2013

  • Content Marketing in 2013: Successful Strategies

    Content marketing has been one of the most effective strategies used by various businesses that have made their presence online. Basically, marketing various forms of relevant and valuable content helps in the goal of attracting potential customers or clients without directly selling the business...

    By • Feb. 11, 2013

  • Monitoring Twitter and Facebook to Avoid Social Media FAILS

    When it comes to social, one of the biggest mistakes any business can make is to blithely go about setting up various social media pages and then ignore them. If you don't have the resources to enable you to keep track on a daily basis, then you might end up doing more harm than good, achieving e...

    By • Feb. 11, 2013

  • Give Social Media Mileage to Your Business

    Web has become an integral part of our lives. Businesses too have realized its immense potential, and thus try to capitalize on it in various ways. While maintaining a business website is obligatory for web existence, one also requires coupling it with social media, because web users are hooked t...

    By • Feb. 11, 2013

  • The Mentality of Being Number Two

    Building a "number two mentality" into your brand is the most important thing you can do for lasting success. A "number two mentality," to me, means being in the position of the underdog. I love the mentality of the underdog, because their hearts are true, they try so hard to achieve their dreams...

    By • Feb. 11, 2013

  • Social Share the Love: Four Ways to Help Your Favorite Cause

    It's 2013, and non-profits are on - or getting on - social media platforms to promote their cause or service. That's a lot of content, and a lot of time and energy put into creating that content. News summaries and action alerts from your favorite groups help keep you in the loop and offer you th...

    By • Feb. 8, 2013

  • Real-time Responses Via Social Media

    After reading an article about some of the difficulties of communicating with an always connected customer base, it got me thinking about some of the benefits of communicating with the always connected customer, in particular real-time outreach.Social media delivers unprecedented customer relatio...

    By • Feb. 8, 2013

  • Social Media Morning Report

    What's your social networking personality? http://mashable.com/2013/02/06/social-networking-personality/Microsoft creates custom graphics for Twitter users: https://twitter.com/Office/status/299694592545128448Twitter now lets old tweets be searched: http://blog.twitter.com/2013/02/now-showing-old...

    By • Feb. 8, 2013

  • The Customer Owns Your Brand. Who Owns the Customer?

    With the proliferation of online platforms, power has shifted to the customer-and the customer is better informed and more demanding everyday. They express and share their experiences, appreciation, curses, and questions online about a product or service. With the social phenomena, it's like high...

    By • Feb. 8, 2013