Social Marketing: Page 363

  • Twitter Business Marketing: 9 Tips to Get You Started

    Twitter is a micro-blogging platform that allows you to update your world and helps you stay in touch with new prospects -- and it's arguably one of the best and largest social networking sites in the world today. I'm an addicted Twitter user and I'm glad to be one because Twitter alone has won m...

    By • Feb. 7, 2013

  • Mobile Business Transactions: What, Who and Why

    If you've ever visited a store that utilizes "Self Checkout," you can appreciate the time savings that it offers to consumers who need to quickly get in and get out with their purchases. But what if there was something even better and even faster than self checkout? The future of shopping is jus...

    By • Feb. 7, 2013

  • 6 Ways to Beat Your Competitors Online

    There is one thing in business you can always count on being a thorn in your side: your competition. It's one of the only forces you cannot control, and they can be an unpredictable threat to your business. They are always out there willing to sell their product for less than your are, or to give...

    By • Feb. 7, 2013

  • Foursquare Partners with Publishing Company to Inform Users Of The Best Events in U.S. Cities

    Last month, Foursquare announced that it was partnering with magazine publishers Voice Media Group to provide users with arts, culture and food event listings. Now, the service is available.Yesterday, in a post on its blog, Foursquare announced that the service had gone live:"A couple weeks ago, ...

    By • Feb. 7, 2013

  • Brands: Here's How to Fix Your Pinterest Problem

    There was a great article in Adweek recently that calls out the large number of 404 errors many pins point to as brands rotate products and take down pages that have products that aren't available any longer. Curalate, an amazing tool that (among tons of other features) uses image recognition tec...

    By • Feb. 7, 2013

  • Is Facebook Graph Search Sacrificing Quality for Quantity?

    For a long time the battle on Facebook and other social media platforms was to get users to engage with a brand, building a deep loyalty that would drive conversions in the long run. The result of this was that putting a value on an individual like or fan became very difficult, as future conversi...

    By • Feb. 6, 2013

  • Trolling: An Age-Old Problem That's Not Getting Better

    This past weekend I was at a holiday party. When speaking to another guest about some of the Internet security issues we solve at Impermium, I was asked "What is trolling?" I was shocked that Trolling, an age-old problem in existence practically as long as the Internet itself, was a mystery to he...

    By • Feb. 6, 2013

  • Six Tips for Managing an Out-of-Control Social Media Crisis

    One would think, in 2013, anyone who does social media professionally has this whole social web figured out. Particularly when one works for a big brand that has hundreds of thousands of customers who know how to use Facebook and Twitter.But I guess we know what happens when one assumes.To prove ...

    By • Feb. 6, 2013

  • Hyper-Personalization: A Boost for Your Brand

    Since Facebook announced its new Graph Search, there has been a lot of buzz about social search. Obviously Facebook believes the hundreds of billions (trillions?) of photos, updates, likes, shares, tags, metadata and more, are a treasure trove from which they can generate meaningful revenue. Why?...

    By • Feb. 6, 2013

  • Safer Internet Day: Teach Children to "Connect with Respect"

    Safer Internet Day (SID) is celebrated in nearly 100 countries around the world in February of each year. In Europe, an amazing total of 30 countries mark the day with support from the European Commission's Safer Internet Programme.Safer Internet Day 2013 - the tenth edition of the event - will t...

    By • Feb. 4, 2013

  • 10 FAQs About Social Media and Conversation Management

    Since the publication of my book 'The Conversation Manager' (2010), I've worked with quite a few companies to inspire and advise them in this new marketing field. The same questions keep coming back across all regions and sectors of activity. Social media, community and conversation managers will...

    By • Feb. 4, 2013

  • Avoid Social Media Disasters in 2013

    We are all aware of the impact that social media has had on a number of different industries including PR, Marketing and SEO, but is it always good to be so social? It is obviously true that a great social media campaign can go a long way to putting your business on the map and increasing its onl...

    By • Feb. 3, 2013

  • Small Businesses Connect with Customers Using Social Media

    If you loved big businesses, chances are you'd probably be working for one. But you are an entrepreneur; you work for yourself and for your customers. And since you opened your business, you have likely heard friends and relatives say things like, "It takes a special kind of person to run a small...

    By • Feb. 3, 2013

  • Need-to-Know Online Customer Service Statistics

    According to a recent survey by Deloitte, 60% of consumers say they are going online more often to find the best products and services - and their decisions are heavily influenced by the tools, information and service they find when they go to websites or perform a search.A new 2013 LivePerson Co...

    By • Feb. 1, 2013

  • Social Media Hiring Power: Open Web

    It is crucial to keep your social media profiles on a short leash when it comes time to start looking for jobs. In this new day and age, employers have started delving into these public profiles of possible candidates in order to get a better perspective on new hires. You could only imagine the d...

    By • Feb. 1, 2013

  • Learning From a Super Bowl's Social Media Command Center

    In 2012, more than 160 million people watched Eli Manning lead the New York Giants to victory over the New England Patriots during Super Bowl XLVI. While most viewers enjoyed the game from the comfort of living rooms or sports bars, 68,000 lucky fans packed Lucas Oil Stadium in Indianapolis. But ...

    By • Feb. 1, 2013

  • Fan Favorites Can Energize Your Social Network

    Before you can effectively utilize social media marketing and social networking to brand and market your business, you must first take steps to create a base of energized followers. Create a solid base of vital followers and you have the foundation for building a free and viral marketing system -...

    By • Jan. 31, 2013

  • Effective Instagram Marketing: DOs and DON'Ts

    A picture is worth ten thousands likes. There's no question that Instagram is the "underdog" social network that proves there is still room for smaller social networks to be successful...and acquired by Facebook.Instagram offers a brilliant platform, particularly for brands and marketers. But the...

    By • Jan. 31, 2013

  • Exploring the Fifth and Sixth P of Marketing

    For years I've written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of "Ps" and whether or not they're still relevant. I suppose that's a deba...

    By • Jan. 30, 2013

  • Why Your Business Must Embrace Customer Service on Twitter

    Did you know that when Twitter users see your business on Twitter they expect you to be responsive to their needs when they tweet you?It's true. Large companies like Netflix, Barnes & Noble, and The University of Phoenix manage dedicated Twitter accounts to handle customer service queries. Y...

    By • Jan. 30, 2013

  • Connecting the Dots on the Social Experience

    Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm's revenue. These same customers serve as references; speak at industry conferences; share ideas and feedback about your company. When the...

    By • Jan. 30, 2013

  • Keep Your Cool: How to Avoid Twitter Chaos

    It'd be great if there were hard and fast rules for every business about the exact right style and content for Twitter. Now, of course, there are certainly some valuable general guidelines. But the needs of your audience and what they like to click-through or re-tweet can vary tremendously.What i...

    By • Jan. 29, 2013

  • Getting Return on Relationship: A Book Review

    When my friend Ted Rubin asked me to read his new book, Return on Relationship, I thought, "There goes a perfectly good Sunday afternoon." Little did he know that I would rather visit a proctologist than hunker down with a business book on any subject, let alone a topic that already occupies nea...

    By • Jan. 29, 2013

  • Social Media As We Know It Is Dying and I For One Am Glad!

    Noise regarding social media is everywhere. There are experts coming out of the woodwork telling you how your brand can be top of mind by engaging in social. Tools galore make promises of helping you achieve anything you dream. As the noise continues to mount, I am starting to see changes that...

    By • Jan. 29, 2013

  • The Danger of Silencing Your Enthusiastic Crowd

    I read with interest a recent article in the New York Times about restaurants that forbid patrons from taking photos of their food. Taking pictures of food has become a part of our collective cultural language. From Facebook to Instagram, we love to document our meals and show others what we are...

    By • Jan. 28, 2013