Social Marketing: Page 363

  • How to Write Articles That Go Viral

    What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites? If you haven't, you're going to learn 10 tips for writing content that will increase the likelihood of your posts going viral on social media. If you have, you'll be able ...

    By • Feb. 23, 2013

  • Social Intelligence: Increase Your IQ

    We are getting closer than ever before to achieving the highest level of "social intelligence" - meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both set the platform for us to become more intelligent...

    By • Feb. 23, 2013

  • 5 Content Marketing Tips That Will Help You Beat the Competition

    Everyone is jumping onto the content marketing bandwagon and many businesses have made it their primary marketing strategy. This has led to a lot of competition online and most businesses are unable to reap the benefits of content marketing because their content is getting lost in the large volum...

    By • Feb. 23, 2013

  • Are Social Media Giveaways Dead? One Company Doesn't Think So

    Recently, there have been several articles written about holding contents and giveaways on social media. Many have recommended that businesses take their giveaways and move them from social media to their personal website. While this seems like a good idea on its face, there are many reasons why ...

    By • Feb. 22, 2013

  • Social CRM: You're Doing It Wrong

    It used to be a lot simpler. Customers entered your site, filled out their information and purchased their item. It looked a bit like a funnel. With the onslaught of social media, however, the funnel is looking a little bit more like a big circle, or a few circles. Social CRM, as defined by Paul...

    By • Feb. 22, 2013

  • mPowering a Change Generation

    On February 8th, the United Nations Foundation, Shell, Tribal Brands and members of the entertainment industry came together to celebrate the launch of mPowering Action, a first-of-its-kind worldwide movement and mobile platform designed to inspire, empower and motivate a generation of global cit...

    By • Feb. 22, 2013

  • Not All Responsive Web Design Is Created Equal

    If you're considering a website redesign or planning to build a website for the first time, it is my hope as a designer that you have some understanding of what Responsive Web Design (RWD) is and why you need it. RWD is an amazing way to design your website that makes it possible for visitors to ...

    By • Feb. 22, 2013

  • Content Best Practices: Zap Jargon with These Foolproof Steps

    In my last blog post - the first in a two-part series on banishing corporate buzzwords from memos, emails, presentations and meetings - I acknowledged that recognizing the jargon is sometimes hard.Why? Because we've heard the say-nothing shortcuts so often that our ears and eyes almost get accust...

    By • Feb. 22, 2013

  • 5 Ways to Hit the Refresh Button on Your Content Marketing Strategy

    In honor of spring time coming our way, it's time to revisit and liven up our content marketing strategies. Here are some ways to boost the effectiveness of the content you generate.Acquire an Active SlideShare and LinkedIn presenceLately there has been a lot of buzz about companies having a stro...

    By • Feb. 21, 2013

  • 5 Tips for Better Consumer Response on Social Media

    Customer service has become a huge focus on brands' social media channels in recent years, which we love. Social media is about connecting with people and engaging them. By monitoring your social pages, you can find out what customers want, what they like about your brand and what you can improve...

    By • Feb. 21, 2013

  • Why Your Clients Don't Understand Social Media

    Have you ever wondered why so many of your clients don't 'get' social media?It's all to easy to understand why many 'traditional' or, dare I say it ... old fashioned businesses don't grasp the whole concept of social media. It's because they fire up the only business computer they have and search...

    By • Feb. 21, 2013

  • Build Social Media Loyalty by Powering Up Reward Cards

    How many business reward cards do you have in your wallet? Mine is bulging. Every restaurant and coffee shop has one. Most retailers have jumped on the reward points band wagon in some form. But how can you use those reward cards to build an army of fans that will sing your praises in social medi...

    By • Feb. 20, 2013

  • The Secret Benefit of LinkedIn Endorsements

    A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill. Because LinkedIn made it extremely easy to quickly endorse people for multiple skills, and becaus...

    By • Feb. 20, 2013

  • Facebook's Graph Search Embraces SoLoMo

    Graph Search is Facebook's debut into the search engine market. Although CEO Mark Zuckerberg has made a point of emphasizing that the new tool is "not Web search," many have speculated that Graph Search is the social media website's attempt to compete with their biggest competitor, Google, in the...

    By • Feb. 20, 2013

  • The 5 Pillars of New Media Strategy: There Is No Box!

    I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the we...

    By • Feb. 20, 2013

  • Using Hashtags as Strategic Objects

    Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they've now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now...

    By • Feb. 19, 2013

  • Six Business Mistakes You Should Never Make Twice

    Failure. It's a word no marketer, business owner, entrepreneur wants to hear, but it can be a valuable lesson. Earlier this year, I wrote about the one mistake retail brands make when it comes to Twitter: not engaging with customers on a regular basis.That's one big failure.Alan E. Hall has seen ...

    By • Feb. 19, 2013

  • Humanize Your Business for Success in the Digital Age

    The days of just setting up a Facebook fan page, Twitter account, or Google+ business page without engaging with your consumers are coming to an end. Consumers want more. Think about it: you're human and so are your consumers. Do yourself a favor and throw away the business speak. You should cate...

    By • Feb. 19, 2013

  • Integrated Digital Marketing: Part Two

    Yesterday, I broke integrated digital marketing into six main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Knowing that is a good start, but it won't do SMBs much good if they don't know how to ap...

    By • Feb. 19, 2013

  • Ramp Up Loyalty for Bigger Profit

    It's been proven: A 5% lift in customer retention can boost profits by at least 25%.The reasons:Raving fans promote your products for free.It's much, much cheaper to keep existing customers than to find and convert new customers.Of course, improving customer retention's easier said than done. But...

    By • Feb. 19, 2013

  • Integrated Digital Marketing: The Basics

    It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today's techonomy, businesses need to adopt ...

    By • Feb. 18, 2013

  • Content Marketing: What It Is and Why It's Important

    In case you hadn't already noticed, 2013 is all about content. Google's ever-evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content like never before. No longer is content generation a matter of w...

    By • Feb. 18, 2013

  • Successful Social Engagement: Listen...and Respond

    As a social media professional, I've seen the progressive methods of encouraging user engagement on Facebook and Twitter, and while overt calls to action such as "Like this!" and "RT if you agree" may still be appropriate for some brands, today's social media-savvy consumer is now looking for som...

    By • Feb. 18, 2013

  • 5 Reasons to Use Google Plus Communities for Brand Promotion

    We are familiar with how a Facebook Group functions. Most of us are involved in more than one Facebook page pertaining to one's interest or hobby: Google Plus Communities function in a similar fashion. Google Plus Communities were introduced on 6th December 2012, and since then they have captured...

    By • Feb. 17, 2013

  • Why Social CRM for Small Businesses?

    Social CRM is shorthand for 'Social Customer Relationship Management', and it is much more than just a social media marketing buzzword (or buzz-concept). While the exact wording for its definition varies across the Internet, the goal is the same for all: to develop the customer-company connection...

    By • Feb. 17, 2013