Social Marketing: Page 364

  • Social Media Red Flags to Avoid

    Social media: we always hear how it can boost our marketing efforts like crazy. Those likes, tweets and shares translate into powerful marketing tools and catapult our businesses beyond measure. If you do it correctly, these claims are absolutely true. But watch out for these social media pitfall...

    By • Jan. 28, 2013

  • Let's Hear It for Community Managers

    If you're an online community manager - in fact, if not in title - you understand the joys, the challenges, the bummers and the triumphs that can come with a role that requires the skills and personal assets of a psychologist, group psychiatrist, sociologist, technical support person, internal di...

    By • Jan. 28, 2013

  • Metrics to Measure Social Media ROI

    Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, revenue and more. You can get info on these factors with analytics tools.

    By • Jan. 28, 2013

  • How Do You Deal With 24/7 Social Media Crisis or Spike Event?

    It's Friday. You're on the social media team at work and have just been through 5 days of meetings, read hundreds of emails, spent countless hours engaging online, had more tasks assigned than you could possibly handle and worked late a couple of nights to make your deadlines. The end of the day ...

    By • Jan. 28, 2013

  • The Value of Your Community Manager [INFOGRAPHIC]

    By • Jan. 28, 2013

  • Don't Let Negative Reviews Lead to a Bad Reputation Online

    If you have a web presence for business, everyone has access to you, and people love to make themselves heard. Some of the reviews online will be positive, but many may be negative. Responding effectively is critical to you.How should you respond to negative reviews?When people like something, th...

    By • Jan. 28, 2013

  • 3 Things to Consider When Designing for Mobile Support

    Customer support can be a competitive edge - but there are tradeoffs.Hi there - I'm Ayo, and we're Hipmob. We help you provide killer support to your mobile or tablet customers (and your website customers) in real time. 1. Voice is real time and inspires the most trust. It's also scales expensive...

    By • Jan. 27, 2013

  • How Trolls Wreak Havoc For Users and Site Owners

    In "Trolling: An Age-Old Problem That Isn't Getting Better" I gave an overview on trolling, including a brief history and overview on the common methods and motivations of Internet trolls. Now that we're up to speed and you've read a few examples, let's talk about the danger and legal issues that...

    By • Jan. 25, 2013

  • The No. 1 Mistake Retail Brands Make with Twitter

    Ah Twitter, the blue-birded blogging birthplace of tweets and retweets, where brands, marketers and advertisers alike have staked their claim -- all in an attempt to increase their bottom line via real-time engagement.I actually just made up that definition off the top of my head but I must say, ...

    By • Jan. 25, 2013

  • VIDEO: Performance Management for Social and Content Marketing

    The key to performance managment is keeping your EAR to the ground. This week, Spencer and Chris have a great discussion about how to track your integrated digital marketing performance with engagement, analytics, and refinement. Be sure to tune in every Friday for more discussion of the latest t...

    By • Jan. 25, 2013

  • How Being More Social Can Pay Off in More Business

    The typical small business owner has more than enough to do on a daily basis to keep busy.With that being the case, who handles their office payroll on a regular basis can come into question.If it is someone within the company, then it is one less thing to worry about. In the event it is an outsi...

    By • Jan. 25, 2013

  • A Nonprofit's Legal Counsel Is the Social Media Manager's Best Friend

    That headline isn't a lawyer joke. And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media.However, I realize that in some nonprofits the relationship between in-house legal counsel or the organization's lawyers is based on...

    By • Jan. 25, 2013

  • Answer My Tweet!: Customer Service and Social Media

    We have all been that disgruntled customer at one point in our life. We've waited for what seems like hours on the phone, just to talk to a customer service representative who knows nothing about our problem and can't seem to help. Then social media arrived and things seemed to get easier. A qui...

    By • Jan. 25, 2013

  • Joining Google+ Communities to Build Your Circles & Brand

    I was an early adopter of Google+ and continue to be a believer, even though many pundits are still on the fence or have written it off altogether. Insofar as social media channels go, Google+ may never be the new "Facebook" - and that's just fine with me. I've stopped comparing the two and pitti...

    By Mike Poynton • Jan. 25, 2013

  • Grow Your Business and Reach New Customers with Social CRM

    Building a strong and valuable relationship with your customer base is more important than ever. According to thesocialskinny.com, 36% of social media users post brand-related content and 50% of people follow brands in social media. In November 2012, SuperOffice conducted a survey among 150 orga...

    By • Jan. 24, 2013

  • Why Social Media Command Centers Need to Be Less Like GI JOE

    Over the past couple of years, as large international entreprises have begun to realize the importance of social media strategy and marketing, there has been a new phenomenon that has sprouted up called a 'Social Media Command Center'. These are generally great initiatives that can help hurdle o...

    By • Jan. 24, 2013

  • Should Companies Block Access to Digital Tools?

    A few days back my good friend, the always inspiring and thought provoking, Dan Pontefract, put together a rather interesting blog post which is just a beautiful story of a conversation he recently had that I could see myself behave and react pretty much in the same way that he did. In "Should Co...

    By • Jan. 24, 2013

  • Year in Review: Lessons from American Apparel's Social Marketing Miss

    Social marketing misstepsDespite the proliferation of social media "gurus" and over eight years since the start of Facebook, many companies still find themselves in crisis mode following social media snafus. These missteps come in the midst of increasing consumer preference for connecting with br...

    By • Jan. 24, 2013

  • Social Media Morning Report

    Why your next job will come through social media: http://mashable.com/2013/01/23/social-media-your-next-job-infographic/Either social business software is about to explode...http://venturebeat.com/2013/01/22/no-standalone-social-business-software-isnt-dead-its-about-to-go-mainstream/Or it still h...

    By • Jan. 23, 2013

  • Expanding Your Online Voice Without Turning Fans Away

    Imagine you've had a long day. You're stressed out and exhausted; mentally, physically, and emotionally. You're ready to go home, jump on the couch and enjoy a glass of milk with your favorite chocolate chip cookies. Imagine opening up your package of chewy chocolate Chips Ahoy cookies, but inste...

    By • Jan. 23, 2013

  • Twitterjacking: The Art of the Twitter Trend

    What is twitterjacking? A short answer is co-opting trending topics on Twitter and using the new-found authority to promote your brand. It comes from the term 'Newsjacking', an idea promoted by bona fide marketing strategist David Meerman Scott.In their infancy, breaking news events create a ripe...

    By • Jan. 22, 2013

  • Social Media Morning Report

    Infusionsoft starts making use of its recent $54mm Series B, acquires GroSocial: http://blog.infusionsoft.com/company-news/infusionsoft-grosocial-social-media/Why growth isn't the end-all for social companies: http://blogs.hbr.org/cs/2013/01/its_not_all_about_growth_for_s.htmlHow to win at market...

    By • Jan. 22, 2013

  • B2B Marketing: What the Organization of 2017 Will Look Like

    Hard to say what will really happen for B2B marketers in five years, but based on the evolution of world-class B2B marketing organizations now, as well as where they're likely headed, here's what I believe those same market-leading marketing groups will exhibit in 2017.1. B2B marketing will own i...

    By • Jan. 19, 2013

  • Major U.S. Brands and Social Media [Infographic]

    Social media has gone mainstream, and businesses that fail to recognize this will be left behind or soon out of business. Major U.S. brands have recognized the extraordinary power of tapping into social media for marketing and promotional purposes. Millions of Internet users use social networking...

    By • Jan. 18, 2013

  • Successful Online Business Pioneers of 2012 [Infographic]

    Successful entrepreneurs are able to convert a vision into reality, and they're able to triumph over adversity. 2012 saw the rise of several such individuals who were able to leave a lasting mark in the online sphere. Paul Sciarra and Ben Silbermann launched Pinterest in 2010, and the photo-shari...

    By • Jan. 17, 2013