Social Marketing: Page 364

  • Effective B2B Social Media Marketing

    "Give a man a fish, feed him for a day, teach a man to fish, feed him for a lifetime"I manage fifty social media pages for an apartment management company for my full time job. The leasing teams at each community are responsible for outreach business to business marketing. Their tasked with getti...

    By • Feb. 16, 2013

  • Top 10 Social Knowledge Innovations of All Time

    Accelerating Innovation Requires Accelerating Knowledge and Insight Sharing Okay, I admit it, I came across the History Channel's series Ancient Aliens recently and I'm intrigued, mostly because it is fascinating (and frightening) to me how long it takes to develop true knowledge and insight, but...

    By • Feb. 16, 2013
  • SMT Expert

    Thinking About a Social Media Fast? Be Sure to Make the Most of It!

    A Pittsburgh-area pastor made the news yesterday by asking his congregation to take three or four days off from social media as a sort of fast during the Lenten season. Now I love social media, and I know how hard it can be to disconnect, so trying to take a bit of time off makes sense. Plus, it ...

    By • Feb. 15, 2013

  • 7 Social Media DOs and DON'Ts for Small Businesses

    Due to the large number of people on social media, public profiles, and the vast information that is available to all of us via the Internet, businesses should be wary of mal-informed posts and miscommunications for fear of appearing unprofessional, looking like a spambot, or worse, having a soci...

    By • Feb. 15, 2013

  • Content Marketing's New Trend: Doing More With Less

    In a recent webinar put on by The Content Marketing Institute, there was a discussion citing that the biggest challenge that content marketers face is producing enough content and thus, there is a movement toward doing more with less.Let me emphasize here that it's not laziness-it's a survival ta...

    By • Feb. 15, 2013

  • 20 Tips to Humanize Your Brand

    Your customers are human. Your partners are human. Your employees are human. Even your social media fans and followers are human.So answer this question... why are you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show? Why do y...

    By • Feb. 15, 2013

  • Supermarkets Set the Standard in Horse Meat Crisis Communication

    It's easy to be critical of organisations' attempts at crisis communication when you're observing from the outside. So I'm pleased to be able to give two supermarkets a pat on the back for their crisis management response to the recent horse meat issue, having previously given Findus a rather har...

    By • Feb. 15, 2013

  • You Started a Social Ambassador Program, Now What Will You Talk About?

    So, you started a social media ambassador program. You are on your way to the content marketing equivalent of the 6th level of heaven with eyes on the 7th. Your ambassadors will be the butterfly wings that start the hurricane of content sharing that will carry you to fame and earned media fortune...

    By • Feb. 15, 2013

  • Tips to Maximize Your Return on Investment

    Have you ever wondered how SEO trends are predicted? Combining the past errors and best methods and applying them in your current business makes "trend," which isn't right. Business problems are unique at every stage. Neither boom period nor low period is static. Organizational situations change ...

    Feb. 14, 2013

  • Customer Service on Facebook: 4 Tips to Make It Great

    We've had enough experience with social media now to realise how effective it is as a customer service tool. Even my Mum now knows that if she's unhappy with the customer service she receives over the phone or by e-mail, her next move will always be to take to Facebook to ensure she gets optimum ...

    By • Feb. 14, 2013

  • Social Media and eCommerce: Learn a Lesson from Skyfall

    In the digital world, more people are buying things online to save time and, sometimes, to save money. Typically, social media and ecommerce are separate when it comes to online shopping. A business offering their goods to an online market would use social networks like Facebook to promote their brand, products, and sales and link it back to their webpage, where customers would then make the purchase.

    By • Feb. 14, 2013

  • The Power of Online Communities for Local Businesses [INFOGRAPHIC]

    When it comes to online communities, local businesses have something of an advantage over big brands. Local businesses are already accustomed to creating meaningful relationships with their customers and often know them personally.A new infographic from Eventility does a great job in emphasising ...

    By • Feb. 14, 2013

  • What Makes a Good Content Curator?

    Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market. As a Social Media Manager, the content you share reflects your competence and expertise, and reflects how in-touch you are wi...

    By • Feb. 14, 2013

  • Stop Tracking Your Customers and Start Listening to Them

    As more and more companies are trying to crack the social code and demanding results from social media, the industry responds, and many digital agencies have developed insightful and interactive metrics platforms to allow brands to better analyze their efforts and get more data. The goal? Providi...

    By • Feb. 13, 2013

  • ReadyPulse Interview with Giants Social Engagement and Advocacy Expert, Bryan Srabian

    Q: You've won two World Series in the past 3 years. How does that feel being that you're in PR/Social Media?A: First of all, it's very cool! For anyone that works in sports or for a sports team, this is as close as you can get to winning a championship on the field. Even though we aren't on the f...

    By • Feb. 13, 2013

  • Using Social Media for Customer Service

    Social media has become a powerful marketing tool, allowing businesses to reach a large audience quickly, easily, and effectively. But it's important to remember that effectiveness depends on strategy and technique.Facebook is amongst the most popular social sites and has an established network w...

    By • Feb. 13, 2013

  • 3 Reasons to Create a Social Network for Your Niche Community

    Social engagement is a big challenge for all businesses, especially those that cater to niche communities. The biggest mistake is assuming that you can simply create a profile on a mainstream social network and your followers will actively engage. The reality is that many niche audiences don't wa...

    By • Feb. 13, 2013

  • Can Social Media in the Classroom Give Voice to the Voiceless?

    Regardless of time or place there are some aspects of school that will never change. You can always expect the class clown to act out for attention. There are those individuals that think everything is stupid. Oh, and let's not forget the people that shoot down all opinions that differ from their...

    By • Feb. 13, 2013

  • Co-citations Are Critical for Business SEO

    For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred to as Anc...

    By • Feb. 13, 2013

  • Outsourcing Social Media: You Need a Strategy

    Business owners and senior management need to focus on growth and the underlying business and they often struggle with how to get social media started. A company's voice in social media needs to be driven from within and then shaped and broadcasted by someone who knows what they are doing. For ma...

    By • Feb. 13, 2013

  • The Content Marketing Formula: 70/20/10

    According to Content Marketing Institute's latest report, brands struggle to balance two priorities in content production: frequency and quality. In a world where individuals need more than 10.4 sources of information when making a purchase decision, consistent publishing of valuable information ...

    By • Feb. 13, 2013

  • What Do Women Want? How to Reach the Most Valuable Audience on Facebook

    Every Community Manager on Facebook makes three major choices when they create a post:What type of post should it be? Should it be a "Fill in the Blank," a "Quote," or a "Fan Appreciation Post?"What is my tone? Is it funny, professional, or promotional?When is the best time to post this?Really go...

    By • Feb. 12, 2013

  • Six Must-Haves to Cut Through

    Cutting through has never been easy. The old-school triumvirate of surprise, emotion and relevance used to deliver reliably effective ads. But after tracking some recent success stories, I recommend adding a new troika of socialize, searchify and extend. While the most successful of Super Bowl ad...

    By • Feb. 12, 2013

  • How to Fix Your Basic Pay Per Click Advertising Troubles

    There is really nothing more frustrating than having trouble with your PPC campaigns. SEO forces you to wait a while until you see results, and then you see a few, and then you make long-term changes, and then you wait some more, and so on. The process is slow. When it comes to PPC, everything is...

    By • Feb. 12, 2013

  • Who Should Handle Your Social Media: 8 Key Considerations

    Social media is important: through it, you present an image of your company or brand, with the goal of positively influencing brand perception in order to attract and convert. The image you present in social media should therefore be just as well thought out as the image you present in any of you...

    By • Feb. 12, 2013