Social Marketing: Page 377

  • Business Innovation: Technology Sets Trends

    Advances in virtual communication and changes in consumption patterns increasingly affect adoption of new business schemes. The future can't reveal itself, but some of its major trends can be noted. Weeks earlier when speaking about Internet Day, we highlighted the enormous changes that web bro...

    By • July 22, 2012

  • Using Social to Drive Customer Traffic: 10 Tips For Using Foursquare and Facebook Deals

    As I work with small businesses, the ultimate goal is simple: drive traffic through their doors. Yes, things like brand awareness are important, but ultimately, you need customers to come through the doors and make purchases.With that in mind, I think it's time to revisit the concept of location ...

    By • July 22, 2012

  • Social Media Requires a Cross-Functional Team

    Does your company use social media? And if so, who's in charge? Chances are high your answer'll be: the marketing team. True, someone has to give social media integration a little push, but the marketing department shouldn't be the only ones involved in this venture.The entire company should be i...

    By • July 21, 2012

  • Social Lip Service vs. Social Customer Service: AT&T Wireless Case Study

    Many organizations claim to "be social."They claim they have social media integrated with sales, marketing, and even customer service.They may even tout that their customer service teams are using Twitter to communicate and help customers.The real question is... are they providing social lip serv...

    By • July 21, 2012

  • What is Value and What is High Price?

    Would you pay $950 for a haircut?Stylist Ted Gibson charges that and has a waiting list, if you can believe it. (You might recognize his name, as he appears on the TLC show "What Not to Wear.")Gibson makes no excuses for charging $950, even going so far as to say he will eventually raise his pri...

    By Koka Sexton • July 20, 2012

  • Brands Using Social Media for Customer Service

    There are various key considerations for brands who intend to use social media as part of their customer service strategy. There is only one key consideration for brands who don't intend to do so - you should. Gone are the days when brands controlled the flow and means of broadcasts. Consumers no...

    By • July 20, 2012

  • Why Pharma Needs to Get Off the Social Media Bunny Hill

    What Skiing Can Teach Us About the Right Social Media StrategyI'm an avid skier, so it is surprising for most people to discover that I started the sport late in my life. When I was still a novice I was given one piece of advice that has been crucial not only to my skiing, but to other aspects in...

    By • July 20, 2012

  • Altimeter on Converged Media: Act Now Or Else

    I had the opportunity to review Altimeter's new report, "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media." The report by Rebecca Lieb and Jeremiah Owyang is smart and right, but if you work in social media it probably contains little you do not already know. T...

    By • July 20, 2012

  • Web Economics: The Product is You!

    'If you use a tech product for free then the product is you...' ~ Mark Suster A few weeks back Bill Davidow had an excellent post on TheAtlantic about the evolving relationship between tech companies and 'customers'.While he raises many interesting points, I'd like to consider what constitutes a...

    By • July 20, 2012

  • Facebook's New and Improved Small Business Site

    Facebook has completed renovations on its Facebook for Business website with the intention of helping small businesses grow their influence on the social networking site. The changes are geared to encourage small to midsized businesses to advertise on Facebook, but even if you're not purchasing ...

    By • July 20, 2012

  • 3 Facebook Advertising Management Software Solutions

    Recently I've been investigating different Facebook Advertising Management solutions, and I can tell you it's overwhelming. The further I ventured into Google the more confusing it became, there were so many different "top Facebook ad apps" lists that I didn't know who to trust.So to clear this ...

    By • July 20, 2012

  • Maximize Your Tweets [INFOGRAPHIC]

    Twitter boasts over 140 million active users who produce over 340 million Tweets per day. Certainly, Twitter has established itself as a major force in the social media universe and major brands agree as 77% of marketers listed Twitter as one of their top three priority social platforms.There is ...

    By • July 20, 2012

  • Manage Your Google+ Page with HootSuite

    A community manager's job just got a little easier, thanks to HootSuite. Announced on their blog, HootSuite now allows you to manage your Google+ Page on their platform. This is a huge step towards bringing all your social media management needs into one robust dashboard.As a Google+ Pages Devel...

    By • July 20, 2012

  • ViDEO: Basil Puglisi of Digital Ethos on Marketing Made Simple TV

    Basil Puglisi of Digital Ethos on Marketing Made Simple TV from Jeffrey Ogden on Vimeo.@basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) a...

    By • July 19, 2012

  • It Takes Empathy in a Social Economy

    If you look at the picture above, you might see a sunset. Some of you will see a sunrise. Much like the famous philosophical discourse between skeptics and optimists, a glass can only be either half empty or half full. I believe nonetheless that the above picture is that of a sunrise. I'm an opti...

    By • July 19, 2012

  • A 6-Step Plan that will Revolutionize Your School's Facebook Page

    Facebook is crushing it with over 900 Million users who log in regularly and schools understand that there is an incredible opportunity to use the platform to deepen relationships with families, students and alumni.But is your school (or nonprofit) getting the most out of the platform? Are you us...

    By • July 19, 2012

  • Ask Fans to Unlike Your Facebook Page

    Ask for unlikes? I thought we wanted likes.At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about.Let's say you neglected advice about giving away an iPad ...

    By • July 19, 2012

  • 3 Reasons to NOT Stress Over Tab Engagement Numbers

    Mashable recently reported that since the debut of Timeline for Pages in February, tab engagement is down 53 percent. Obviously this is a statistic that would cause heart palpitations in any brand that invests time and money on Facebook marketing.But if you look a little deeper - past the month o...

    By • July 19, 2012

  • How to Use Your Email Newsletter to Lose Friends and Annoy People

    Whether you believe that "Inbox Zero" is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places.Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently dele...

    By • July 19, 2012

  • Get Me Re-Write! Skyword Shoots High to Fill the Content Supply Gap for IBM

    David Carr's piece last week about the newspaper industry and its inability to meet its structured costs, not to mention the ongoing costs of editing and distributing content, highlights a trend that shows no sign of abating. The relentless drive to reduce content production costs for media com...

    By • July 18, 2012

  • Four Pinterest Contests to Try for Your Business

    From: Pinterest for Businessby Jess Loren and Ed Swiderski There are a few types of contests you can offer using Pinterest including: 1. Pin and Win: Have users create a pinboard that revolves around your company. Users are encouraged to pin images from your site, or upload their own pictures of...

    By • July 18, 2012

  • How to Navigate Social Media Legal Risks: A Book Review

    This is a book I've been waiting for.Working in social media, especially in crisis, I've been longing for an accurate, well-written, authoritative, real-time book on the legal side of social media. And haven't we all? We hear this and that-the Labor Relations Board said this, somebody's lawyer sa...

    By • July 18, 2012

  • Book Review: Roadmap to Revenue

    I just finished reading Roadmap to Revenue: How To Sell The Way Your Customers Want To Buy (Amazon.com link). The book was written by Kristin Zhivago, a Revenue Coach and worldwide speaker who helps CEOs and entrepreneurs understand what customers really want and how they want to buy.In a nutshel...

    By • July 18, 2012

  • O2 Tweets a Primer on Dealing with Rude Customers

    When it comes to crisis situations social media is now the front line for customer service. Issues spread quickly on Twitter and Facebook (and company message boards) and are visible to the entire world, drawing in other people who might not even be affected by the original problem. So the risk o...

    By • July 18, 2012

  • Five Big Problems with Content Curation

    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around t...

    By • July 18, 2012