Social Marketing: Page 377

  • Facebook's Enhanced Targeting: A Boon for Social Media Marketing

    Do you ever wonder if the content you're sharing over Facebook and other social media channels is actually reaching the target audience you had in mind? Well luckily for you, just last week Facebook revealed a powerful new social media marketing tool called "Page Post Targeting Enhanced."Although...

    By • Aug. 8, 2012

  • Leadership skills in digital economy

    In the era driven by knowledge, immediacy and innovation, business leaders face the challenge to steer dynamic, motivated teams. Leading a company in a competitive world today requires a combination of skills and abilities. Typically, business men and women focus their energies on what they per...

    By • Aug. 8, 2012

  • Social Media - A Good Thing or a Bad Thing?

    This article has been updated. Please read it here: Is Social Media a Good Thing or a Bad Thing?

    By • Aug. 8, 2012

  • Social Media "Worst Practices": Making People Laugh

    Laughter is one of the most wonderful gifts bestowed upon us by our Creator. But humor in Social Media is a tricky thing. My sense of humor is admittedly a bit nerdy and peculiar - and to many people, decidedly un-funny. Yet I persist in trying to make people laugh - or at least crack a smile....

    By • Aug. 8, 2012

  • The Hashtag Conundrum - When Social Media Backfires

    For companies that consistently provide reliable products and services to consumers, the use of social media to promote brand loyalty and recognition is a positive force in online marketing. For companies with less than stellar reputations, especially concerning customer service, social media be...

    By • Aug. 8, 2012

  • Is this the end of Facebook as an Advertising Platform?

    Facebook is having a torrid time of things at the moment. Only a week after they were forced to reveal that just shy of 10% of registered accounts were fakes that were either run by spammers or duplicate users, Facebook's shares have hit an all-time low of $19 - roughly 50% of their original IPO ...

    By • Aug. 7, 2012

  • The Future of Social Media Management Solutions

    Buddy Media, Involver, Vitrue, Wildfire... the big players may have been acquired by the bigger players in the digital industry, but their value is being misreported by the industry press. Yes, they all offer social media advertising solutions. But this is only half of the reason that brands...

    By • Aug. 7, 2012

  • How social should your business be?

    It takes a great deal of effort and co-ordination to make a business of significant size truly "social." Social media is now associated with communications and marketing, with many major brands now having dedicated social media teams sitting within their marketing department.Despite this, there a...

    By • Aug. 7, 2012

  • Social Media Isn't Field of Dreams, It's Sparta! 3 Tips You Should Follow For Social Media Success

    Have you ever read an article that just made you cringe? That's how I felt this morning when 3 Things Your 'Social Media Expert' Won't Tell You About Growth found its way into my newsfeed. The article essentially urges readers to be lazy, do less and ignore trends in order to have a successful ...

    By • Aug. 7, 2012

  • The State of Social Business

    Social business, while not a fad, is a short-term 'buzz' term to loosely and ambiguously describe the manner and methods of how businesses use social media in conducting business.Ironically, the term has been stolen, nay bastardized, from its source, first defined by Nobel Peace Prize laureate Pr...

    By • Aug. 7, 2012

  • 7 Ways to Generate Revenue with Customer Support

    This is a guest post by Doron Herzlich of nanoRep.Customer service will always be vital for ensuring customers' loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results i...

    By • Aug. 6, 2012

  • The New Digital Influencers

    "Bloggers are dead"! That's what so many people write today. Would it be the end of the Social Web? Or does it mean that new stakeholders have taken the lead and are now the main hubs of influence?Moderns vs Ancient influencers; it can sound archaic, but after all, the rise of Social Media has al...

    By • Aug. 6, 2012

  • How to Create a B2B Social Media Strategy

    In my years of working with small to medium sized businesses and then later working with large, global B2B Technology companies, I've learned a thing or two about how to build an effective B2B Social Media Strategy. Below is a template or foundation you can use as you develop your own B2B Social...

    By • Aug. 6, 2012

  • Help! Where did the conversation go?

    One of the first things we learn when we join Linkedin is that we need to participate in groups. Whether you are a job seeker, marketeer, or a professional, you are told by social media experts and trainers you need to join groups to listen to discussions and contribute content and discussions. ...

    By • Aug. 6, 2012

  • Why Hootsuite's New AutoSchedule is a Game Changer

    Firstly, I'd like to state that I have no affiliation with Hootsuite whatsoever. If you're like me, and you consult or manage clients social media endeavors, chances are that you've encountered Hootsuite's super simple, super powerful platform. I'm a fan because it works. Last week I signed in a...

    By • Aug. 6, 2012

  • How to Explain Twitter to a Non-Social-Media Person

    Let's say for a moment that you have met a very special person. They appear normal, just like you, in fact. So what makes them so special, so out of the ordinary? You have just met the one person on Earth who doesn't know what Twitter is. That's right...the social media site your grandmother is u...

    By • Aug. 6, 2012

  • I Respect Your Social Media Community - Do You Respect Mine?

    After spending 15 years in corporate high tech and big data product marketing and brand management it's hard not to make up a new three letter acronymn at least once a day.The purpose of this post is to talk about the OPC. Ever heard of an "OPC?" OPC = Other People's Communities.When we talk abou...

    By • Aug. 6, 2012

  • Craig Newmark: Know when to get out of the way.

    Recently I saw a couple of posts on Craigslist. Craigslist page has not changed in any major way since its initial launch yet how effective it still is at what it does. I happen to know this first hand because when I did my last job search, I started out with Craigslist and ended up finding a po...

    By • Aug. 6, 2012

  • BusinessLink: Group Think - Getting the Most Out of LinkedIn Groups - Part 2

    Last week, I provided the steps for joining a LinkedIn group, the "rules of the road" and how to maximize their marketing power. (See Part 1 here)This week. I'll discuss how to create a group, and the ways you can use it to market your business or organization.A LinkedIn Groups Owner's Guide: Re...

    By • Aug. 5, 2012

  • Facebook for Business: 10 Tips to Rock Your Brand!

    It's not news that the noise on the social platforms is getting louder. It's becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those "likes" they begged for in the early days.

    By • Aug. 5, 2012
  • SMT Expert

    How to Create a Social Media Strategy

    Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media 'didn't work' for them. For a small business with limited resources, it might be...

    By • Aug. 5, 2012

  • Will Zuckerberg's Decline as a Billionaire Impact Facebook?

    Recently reported on Bloomberg News, Mark Zuckerberg has been brought down a few notches on the Billionaire social ladder. While his fortune is still an impressive $10.2 billion, Zuckerberg has fallen behind James Goodnight, the co-founder of SAS Institute at $21 billion. Though Zuckerberg has ta...

    By • Aug. 5, 2012

  • Clueless Hostess, Bankrupt Business.

    Receptionist. Host/hostess. Greeter... ...In many businesses, it's the front desk receptionist, the hostess, or another human greeter who welcomes and bids farewell to visitors, whether in person, on the telephone, or via email.So, it's crucial that the person in this position convey a warm welco...

    By • Aug. 4, 2012

  • How to shoot yourself in the foot with customers - in one easy step.

    Don't pretend you care - or a customer may call your bluff. Let me illustrate.I recently booked a reservation at a spendy and apparently well-regarded hotel, located in a major American city and boasting a complete concierge staff. In other words, a hotel that should be up to any challenge a gues...

    By • Aug. 3, 2012

  • Looking for Gold: Re-imagining Public Engagement through Crowdsourcing

    Imagine with me for a moment. We are miners looking for gold. We have heard stories of a huge mother lode in the nearby hills, but we have no idea of its specific location. It could take us a long time, if not our entire lives, to find that mother lode - if it really actually exists at all.Let me...

    By • Aug. 3, 2012