Social Marketing: Page 378

  • The Collaborative Organization: 7 Questions with Jacob Morgan

    Many enterprises are struggling to adapt and evolve with today's changes and culture and technology. Social media consultant Jacob Morgan's new book, The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools, takes...

    By • Aug. 2, 2012

  • 3 Critical Tips for B2B Buyer Personas

    As many of you know, I spend a lot of time working on buyer personas in my client projects. I thought I'd share a few things that should be obvious, but apparently are not.Objectivity is critical. One of the benefits of an outside perspective when creating buyer personas is no baggage. When I com...

    By • Aug. 2, 2012

  • 6 Steps to Creating a Social Business

    Traditional forms of business communications, such as email, have become clogged with spam and are ill-suited for collaboration. The antiquated file sharing systems of most businesses make it nearly impossible to locate and share information. Social networks, such as Facebook and LinkedIn, provid...

    By • Aug. 2, 2012

  • Executing a Social Media Exit Strategy

    It's a fact of life. Everything comes to an end sooner or later. The same goes for social media campaigns and accounts. The trick is knowing when to pull the plug and move on to something bigger and better.One of the biggest reasons to hit the delete button is to avoid a social media time suck th...

    By • Aug. 2, 2012

  • 6 Obstacles of an Internal Community Manager

    The primary role of an Internal Community Manager is to establish and maintain an environment where employees participate fully, becoming actively engaged in contributing and reaping the benefits of collaborating within the online community. To accomplish this task, it is necessary to not only en...

    By • Aug. 2, 2012

  • The Who, What, Where, Why, When and How of Infographics

    Who, what, where, why, when and how are the fundamental questions that journalists are taught to ask when they collect information for a story.When you design and publish infographics, you in essence assume the role of a brand journalist. The following are some questions that can help you synthes...

    By • Aug. 2, 2012

  • How the Right Social Media Strategy Now Will Help You in a Crisis Later

    Effective crisis management requires using social media well. Social media isn't an emergency envelope you tear open when crisis strikes. It takes time to foster the engagement that makes social media effective in a crisis. Build an engaging social media presence now and you will be building loya...

    By • Aug. 1, 2012

  • Twit or tweet? Engagement Across Twitter

    I was a little bit annoyed this morning; a couple of Twitter followers had stopped following my personal account. Now I, like you, know that Twitter and social media as a whole is not a numbers game - engagement is far more important - so this wasn't what annoyed me. The vexation was caused by ye...

    By • Aug. 1, 2012

  • Twitter: Better to use a company or personal account in B2B?

    Not long ago, a user on our site asked me, "In terms of growing our B2B business through social media, and in particular with regard to Twitter, should we focus on our company or personal social media accounts?"Well, Peter, you ask a great question.Here is my response: it depends on what you are ...

    By • Aug. 1, 2012

  • How long does a link-building campaign take until your site starts ranking?

    As a professional SEO, you're more aware than most about the downsides of the industry. The biggest complaint from SEOs and clients alike is the lack of measurable results. While it is a common complaint, it's not a valid one if you are a competent SEO. There are plenty of techniques you can use ...

    By • Aug. 1, 2012

  • Six Social Media Tips for Business Owners in Boring Industries

    By now you've probably realized that there's no one-size-fits-all instruction manual for social media marketing. I don't know who decided that maintaining engaging social media profiles is the end-all, be-all for online marketing campaigns, but that sure does seem to be the current mindset. Despi...

    By • Aug. 1, 2012

  • Help! I can't hide Facebook comments any more!

    Facebook seems to have thrown its moderators and community managers yet another unannounced curved ball, and you can't hide Facebook comments any more. When moderating, the old 'hide' option has disappeared, both from a comment left on a wall 'post by other' or a comment made upon a Page post up...

    By • Aug. 1, 2012

  • The 10 Keys to Optimizing Facebook Engagement

    Track Social recently conducted the largest and most study of Facebook posting activity by major brands that we've seen. Our Optimizing Facebook Engagement white paper, available for download here, includes surprising new insights and accompanying charts ranging from the best time of day to post...

    By • July 31, 2012

  • Customer Relationship Management Clearly Is Going Social

    We live in a business world that is increasingly focused on improving customer experiences, but some companies lack the expertise and tools to make this happen. One of the best ways to create a better experience is to leverage what you know about your customers - and to do that, companies are mov...

    By • July 31, 2012

  • Debunking B2B Marketing Buzzword "Engagement"

    I'm tired of seeing so many concepts that should be being used to evolve content marketing applied to vague notions or traditional practices that just serve to confuse marketers and cause a lot of semantic arguments across the space.I'll be writing a few posts about buzzwords that are making me a...

    By • July 31, 2012

  • Engagement or Intrusion? When do "vendors" cross the line?

    A few weeks ago, I was the "victim" of a technology-induced Customer Service disaster - the result of powerful "customer service" technology being improperly used by a consumer electronics company. I wrote about an article about the topic, and received a number of questions.One particularly insi...

    By • July 30, 2012

  • Cathryn Sloan and Why Social Media Experts Have Such Low Self-Esteem

    Last week a recent University of Iowa grad and, to this point, unknown journalist named Cathryn Sloan penned an article for the nextgen Journal titled Why Every Social Media Manager Should Be Under 25.The firestorm the article created was something to behold and while I do believe that Sloan's gr...

    By • July 30, 2012

  • Social Media Lessons 'Big' Business Can Learn from 'Small' Business

    "Big" business usually dominates the social media headlines.They have millions of Followers, run exciting national campaigns, and set the trends for everyone else to follow. But despite the notoriety, a lot of them still get it wrong.And they can even learn a few things from their small competitors.Here are 3 social media tips "Big" business can learn from "small" business.

    By • July 30, 2012

  • Why Blogging and Social Media Go Together

    Blogging has often been called the bridge between social media and search engine optimization. Once you understand it you'll know why.With blogging you are feeding the search engines every time you create a new blog post. If you blog once a day, that's a new web page on your website. The blog pings a list of services that help the post get crawled and within hours your blog post is indexed and searchable in the search engines. Do that three times a day and you increase your SEO coverage.

    By • July 30, 2012

  • It Takes Empathy

    If you look at the picture in this post, you might see a sunset. Some of you will see a sunrise. Much like the famous philosophical discourse between skeptics and optimists, a glass can only be either half empty or half full. I believe nonetheless that the above picture is that of a sunrise. I'm ...

    By • July 29, 2012

  • Your Employees Need Customer Service Training

    Customers today demand world-class service. Is your center providing it? According to a recent customer experience report, there is a two in three chance that the service delivered at your center is OK, poor, or very poor. That leaves a lot of room for improvement!Only 37% of brands received good...

    By • July 29, 2012

  • Secrets to Leveraging the New Facebook for WordPress Plugin

    All of us want to go social and reach the right people to promote our business, right? Here's the master key to turning your WordPress website into a social platform; well more or less. It all depends on how social you want to be. The Facebook plugin version 1.0 was launched a few weeks ago and i...

    By • July 28, 2012

  • Eating from the Social Media ROI Cookbook

    ROI eludes many folks in the social media space. Not because social marketeers aren't able to, it's just damn difficult to assign cause and effect to a very organic and often nebulous activity.That being said, there is something happening that can be measured, but it's time we think differently a...

    By • July 27, 2012

  • Nearly 80% of People Participate In Online Community to Help Others

    Because I am a veteran online community builder, one of the most common questions people ask me is why do people participate in online communities. Even after seeing many online communities succeed over time, this remains a tough question to fully understand. For some, the act of logging onto a c...

    By • July 26, 2012

  • Bright people, dim processes and a new turn signal bulb

    The driver's side rear turn signal bulb went out on my Expedition last week, so I stopped by the Ford dealership this morning to have it replaced.I pulled into the service bay, parked, and went inside to the service counter. There, I met up with a service manager who, after establishing my need, ...

    By • July 26, 2012