Social Marketing: Page 378

  • Brands Ignore Negative Social Buzz

    With more social networkers every day, and brands increasing their presence on social media, the consumer-brand dynamic was bound to get tricky.In February, American Express found that 46% of US internet users it surveyed had turned to companies' social media sites to vent their frustrations abou...

    By • July 18, 2012

  • Study: Largest 100 Global Corps Get Over 10 Million Monthly Mentions

    TweetCompanies in the Fortune Global 100 get a total of 10,400,132 online mentions in a month. Twitter is the catalyst for them as it generates the majority of these mentions. However, YouTube is the rising star this year. This is the main findings of the third annual Burson-Marsteller Global Soc...

    By • July 18, 2012

  • Optimizing Facebook Engagement: What Message Content Works

    In recent weeks we've discussed that there are many things you can do to increase the engagement levels of your posting activity on Facebook. Post Type, Frequency, Size and Timing all impact how people respond to posts.However the most critical aspect of a post is surely what it actually says.Sho...

    By • July 17, 2012

  • The 'Big Bang Theory' Guide to Remarkable Online Community Management

    The Big Bang Theory characters are as varied as you can get.There's Sheldon Cooper (the neurotic genius), Penny (the sexy neighbor), Howard Wolowitz (the awkward jokester), and Rajesh Koothrappali (the astrophysicist who's incapable of speaking to women). Throw in the antics of newcomers like Amy...

    By • July 17, 2012

  • Service is a verb

    From time to time, I'm asked, "Is there a single attribute you've found to be common among employees who consistently provide exceptional customer service?"I bet if you asked five different consultants, you'd get five different answers. But here's my answer: initiative.Service is a verb and, as s...

    By • July 17, 2012

  • Don't worry, I'm from the internet.

    By Jesse Coombe, Community Manager at eModerationWorking in social media, you may have noticed that occasionally people on the internet talk nonsense. They respond to your perfectly sensible content and messages with comments that read like a foreign language. You hover over the "hide" button and...

    By • July 17, 2012

  • All Hail the Hippocratic Oath of Customer Experience

    Retailers should follow the Hippocratic Oath when dealing with customers.Hippocratic Oath of Customer ExperienceFor thousands of years, physicians have been taking the Hippocratic Oath to "first do no harm". This philosophy is also excellent advice for anyone dealing with customers rather than p...

    By • July 17, 2012

  • Unhappy Customers? How to Respond Using Social Media

    If you have a company profile page on social media platforms such as Facebook, Twitter, Pinterest, Google+, or LinkedIn, you've taken a step in the right direction by leading the conversation about your brand and engaging with your customers. But what do you do when some of those customers don't ...

    By • July 16, 2012

  • Content Strategy: Elevate Your Content Marketing in 6 Easy Steps

    So you're on the road to an inspiring and informative content campaign. You've assembled the necessary resources, outlined the general plan and maybe even started planning out some themes you want to attack as you move forward. Now it's time to think about how to make your content strategy stic...

    By • July 16, 2012

  • 3 Must-Implement Facebook Timeline Features for Businesses

    As of March 31st 2012 the old Facebook Fan Pages format was phased out and with the introduction of the new Facebook Fan Page Timeline there has been some new features released. As a savvy business owner it's imperative that you embrace these new features and start using them to further promote ...

    By • July 16, 2012

  • 3 Best Social Practices for Community Managers

    Community managers have a big role in the world of social media. As a community manager you not only represent your brand, but you also build a social community where a brand and its fans can participate in conversation. The challenging part about community management is engaging fans with a genu...

    By • July 16, 2012

  • You Are the Product of Facebook

    Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is... the people or the platform. Many people (myself included) look at the valuations of a platform like Facebook and think it's the biggest bubble in history.

    By • July 16, 2012

  • What's Your Daily Social Media Routine?

    When you have joined the social media movement, the real work (and fun) starts. I am always astonished that people ask me how much time they should spend on social media. We all know this is an impossible question to answer since everyone has a different number of accounts and a different modus operandi. However, I think we should put the time usage in function of the goal we are trying to achieve using social media.

    By • July 16, 2012

  • Why Don't the Old Ways Work in Business and Customer Service Any More?

    "Why don't the old ways work with customers anymore?" ... I hear this question frequently when I'm speaking at a business event or starting a new customer service consulting engagement.First off: in certain, important ways, the old ways do still work. Let me explain. What makes you great at soc...

    By • July 15, 2012

  • Hello? Is There a Human Inside?

    Honestly - haven't you felt that way more than once when you've dealt with a business? Is there a human inside?Either marketing materials are so full of corporate speak that you can't figure out what the heck they're talking about or the service you get is lackluster at best, and that's being kin...

    By • July 14, 2012

  • Huddle Up: How a Former NFL Player Can Help You Score at Social Media

    Like many other red-blooded Americans - both male and female, I am a huge football fan. Born and raised in the City of Brotherly Love, I am also a long-suffering Philadelphia Eagles fan. I am also, as you could well imagine, a fan of all things social media, else why would I be writing this artic...

    By • July 13, 2012

  • 4 Tips Before Moving Your Customer Service Approach to Social Media

    Having a bad experience with a company or product is one thing but it's another when the only way to voice your concern is through the black hole of a support email. Nowadays, people are looking for convenient ways to provide feedback, complain, and even share praise about a product or service. A...

    By • July 13, 2012

  • What should agencies do when social media channels close down?

    Last week I received the following email: Dear Hashable Users, We regret to inform you that the Hashable mobile apps and Hashable.com will be shutting down on July 25th. The service will be unavailable after this date. While we are still very passionate about making better connections and meeting...

    By • July 13, 2012

  • Friggatriskaidekaphobia: 13 Things You Shouldn't Be Afraid of Doing While Blogging

    It's Friday the 13th. Ooooh, spooky. With all of the lore that follows such a superstitious day, (Friggatriskaidekaphobia means a great fear of Friday the 13th) there is little to fret about. If anyone knows their history about Friday the 13th, it has little to do with Jason and more to do with t...

    By • July 13, 2012

  • Ten Do's and Don'ts of LinkedIn

    From the upcoming book, Branding Yourself, Second Edition 1. Do Upload a Professional PictureThis should be self-explanatory, but it is surprising how many starfish, cars, sunflowers,people standing on the beach at sunset, and dogs we witness on LinkedInprofiles. Honestly, who puts a picture of t...

    By • July 13, 2012

  • What the BMW Service Center Taught Me About Sales Funnel Dropouts and Customer Frustration

    First, let me say that overall, I have been very satisfied with my BMW experience over the last two years. I don't want this article to be taken as a BMW bashing, I just want to use my experience as a learning one so that it can be used to improve online experiences that we build for our customer...

    By • July 13, 2012

  • Five Powerful Strategies to Integrate Facebook into Your Nonprofit's Events

    If you're like most nonprofits, events are a big part of how you connect with supporters and potential donors.But like most nonprofits, you're probably not integrating other marketing channels like Facebook into your events in a way that promotes your events, and your Facebook Page.Following are ...

    By • July 13, 2012

  • Confessions of a Social Media Girl: Is Image Everything on Social Networks?

    I was 17 and slightly naive when I walked into my first day of college classes. My professor had left his overpriced coffee and bagel sitting on the desk in front of the room, with no other sign that he had entered the class before we had other than his poor excuse for a breakfast, and the large,...

    By • July 12, 2012

  • Are you a 500+ on LinkedIn? Should you be?

    First, 2 thoughts on quality over quantity and connections on LinkedIn.Some (most) will easily say quality over quantity and in the next breath list having over 500 connections on Linkedin as a goal. They use their connections as a boost to seem, well... connected, popular and important. They pos...

    By • July 12, 2012

  • 10 Social Media Failures (and How to Avoid Them) [SlideShare]

    One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker...

    By • July 12, 2012