Social Marketing: Page 376

  • Communities: The Hub of Social Collaboration

    Ask any knowledge and collaboration strategist what the driving force is behind successful enterprise collaboration and they will undoubtedly say "communities." I'll venture further to say that it is company-sponsored, strategic communities that make social collaboration most successful and valu...

    By • Aug. 21, 2012

  • Yahoo!'s #HashOut Starts With a Bang

    #HashOut, Yahoo!'s new Social talk show on Twitter started off with a bang this morning. Some readers were invited as early as last night receiving a private preview of the question posed to the Twitterverse just hours ago. The question "Moscow judge sentenced a punk band to two years in prison...

    By • Aug. 20, 2012

  • Social CRM: An Idea Whose Time Has Come?

    Social Media CRM, or Social CRM, is getting a lot of air time these days. But where does it fit? Today's post is by Laurie Shook. Laurie is a technology marketer creating solutions that help people communicate and collaborate more effectively. When not blogging, on Twitter, or on Facebook, she is...

    By • Aug. 19, 2012

  • One Tweet from a CEO is Worth 100 Tweets from Staff

    I spoke last week at the Council of Manufacturing Associations, to an audience of 200 CEOs. My panel was with Christopher Gahan, Chief of Staff for Senator Toomey of PA, and Shana Glickfield of Beekeeper Group, a digital public affairs agency we work closely with. The topic was Twitter and Adv...

    By • Aug. 19, 2012

  • Benefits of Friendly Competition

    If you thrive on challenges and hate to be outdone, you may want to find some "friendly competition." By nature, "friendly competition" is not meant to hurt anyone's feelings. It is there to create motivation and to help people reach goals.There are a number of message boards and forums that are...

    By • Aug. 19, 2012

  • 20 Tips to Tame the Wild Social Media Beast

    You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn't know what you were getting yourself into when you started what you thought was going to be a simple "...

    By • Aug. 19, 2012

  • In Customer Service, Do You Have What It Takes To Be Heroic?

    Everybody loves a firefighter.But do we give that same kind of admiration to a mom up on a stepladder, checking the batteries in the smoke detector to keep her family safe? Or the employee who faithfully does rounds in the morning, making sure that no emergency exit is blocked?Zappos. Legendary f...

    By • Aug. 18, 2012

  • A Response to: '11 Reasons Why a 23-Year-Old Shouldn't Run Your Social Media'

    Building a company's online following is a major responsibility. Social media managers must constantly uphold their company's online reputation, have an eye for branding, and be well acquainted with their employer's rules on social media etiquette. Recently, I read an article by Hollis Thomases...

    By • Aug. 17, 2012

  • What Does it Take to Deliver Customer-Obsessed Service?

    Social media has pushed customer service to the forefront for many organizations. Responses are often faster in social media than they are in traditional service channels, since social media makes everything extremely visible. And when things go wrong, customers often flock to social media to air...

    By • Aug. 17, 2012

  • My Change.org Petition to Change Change.org

    Change.org is a terrific, timely idea, giving a voice to consumers and advocates like never before. It could be better, however, because its omission of two-way dialog prevents the exchange of different perspectives and allows misinformation to spread. This should be a concern to every person who...

    By • Aug. 15, 2012
  • SMT Expert

    Three Ways to Make Sure Your Business Doesn't Share Too Much

    If you haven't spent a lunch hour clicking through the eight pages of pictures that comprise Rich Kids of Instagram on Tumblr, you're missing out on something magical. It's as if they condensed Lifestyles of the Rich and Famous into a picture for the millennial generation (Rolex watches, private...

    By • Aug. 15, 2012

  • Exploring The Facebook App Center - Facebook's Best Kept (Unfortunately) Secret

    The Facebook App Center at its core is basically the Facebook version of iTunes where users can download apps that enhance their Facebook experience and customize their pages. It hasn't gotten the attention it really does deserve.Facebook isn't clouding the Facebook App Center with everything it ...

    By • Aug. 13, 2012

  • How To Make Your Customers Die-Hard Brand Evangelists

    Good products have good word-of-mouth. Great products have brand evangelists.I recommend a product to friends so much that I've almost become a spokesperson. I talk about the product on Twitter and Facebook and in person. I've gotten many friends and family to use (and Tweet) the product themselv...

    By • Aug. 13, 2012

  • Crafting Your Social Signature

    Once, the only signature a person had to worry about was the classic email signature - a line or two of personal importance to the sender which said something about him, his company, or what he stood for. In the late 1990s and early 2000s, email signatures became commonplace. People put a lot o...

    By • Aug. 13, 2012

  • Who Is That Calling?

    How often do you get a telephone call from a number that you don't recognize? The person didn't leave a voice mail message and you're reluctant to call back.Could it be that jilted boyfriend or girlfriend from high school? Do you owe the neighborhood Girl Scout money from the eight cases of Thin ...

    By • Aug. 12, 2012

  • SlideShare: 15 Reasons Why It Means Business

    Online marketers like (as in "enjoy") different social media for different reasons. Oddly, SlideShare, which has been around for just six years and was recently acquired by LinkedIn, doesn't make all that many "must-have" lists.It should. SlideShare rocks. According to their own press release, S...

    By • Aug. 12, 2012

  • It's All Real! Why You Shouldn't Use Automated Posting

    I shouldn't complain about finding time to Tweet, or Post, Pin, or Tumble. After all, social media struggle doesn't even contend to #firstworldpains like paying your mortgage, or having your dog de-wormed.Yuck. Keeping current (and staying awesome) and engaging in this world can be pretty tiresom...

    By • Aug. 12, 2012

  • Is Your CEO Asleep at the Social Media Wheel?

    You may have come across this man or woman in your career recently.Team, while just about every other business is using social media effectively and getting a good return on their efforts, we will be different. We will not fall prey to this fad that is social media. Trust me, it will be here and ...

    By • Aug. 12, 2012

  • Teens Need Role Models, Not Facebook Fans

    Please explain how the youth of today believes it's OK to publicly humiliate and verbally abuse others on the Web. I'm reaching out as a mother, a sister, a daughter, a friend and a concerned bystander. In an age where children are spending much of their free time online, teens need role models...

    By • Aug. 10, 2012

  • How to Select the Best Help Desk Software

    In today's fast-paced business world, help desk software is essential for any company to provide the best possible customer service. With the right help desk software, you can lower costs and raise productivity. You can spend less time training Agents and more time making customers happy. And you...

    By • Aug. 10, 2012

  • The History of Marketing Channels

    Avalaunch, an internet based firm which specializes in online marketing, promotion, and optimization, has unveiled an updated version of its famous History Of Marketing Channels graphic. This is a timeline chart of the progress that mass media advertising has made over the past two centuries. The...

    By • Aug. 10, 2012

  • J.D. Power's Fitness Segmentation: Are You a Social-ciser or a Baby Fat?

    Driving More than CarsShimmering, translucent and regal, the J.D. Power and Associates award sits on a desk commanding notoriety and respect. We're able to identify these trophies from fantastic marketing exposure to them. And we can safely associate the company with leading way to higher automot...

    By • Aug. 10, 2012

  • NBC Olympics London 2012: A Social Blitzkrieg?

    In a sure sign the NBC is riding a ratings high for coverage of the London 2012 Olympics, the network is selling its surplus "make-good" advertising time-held out in case of a ratings shortfall-at higher rates. Despite the tape-delayed airing of some of the most anticipated meets- Michael Phelps,...

    By • Aug. 9, 2012

  • How to Hold Your Own Social Media Olympics

    While you spend your nights in front of the TV watching Michael Phelps and Ryan Lochte go head-to-head in the pool while the Olympic gymnastics team reclaim gold, why not take time during the day to snap your team out of the summer doldrums with your own Social Media Olympics.Hosting your own Soc...

    By • Aug. 9, 2012

  • Small businesses and the importance of outstanding customer service

    Although it is very convenient to shop online, many customers still enjoy the experience of touching merchandise and browsing in a brick and mortar store; hence the popularity of small neighborhood businesses. There are few things more pleasing to one's "soul" as when the owner of a store knows y...

    By • Aug. 9, 2012