Social Marketing: Page 393

  • The Path from a Social Brand to a Social Business

    I've been a long-time supporter of MediaTemple's (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my "7 questions to answer to become a social business" with you here..Social Media is pervasive and is becoming the new normal in corpor...

    By • May 7, 2012

  • Problems & Solutions for Cross Channel Marketing in the Digital Age

    Cross channel marketing, while more profitable than confining your efforts to a single channel, does present problems all its own. This is especially true when it comes to cross channel marketing in the digital age.That's partly because several different marketing channels exist within a limited ...

    By • May 7, 2012

  • How to Launch Facebook Offers in Minutes

    One of the most powerful features you can use to promote your business is Facebook Offers. That's the good news. The even better news is that it takes just minutes to create an offer. Here we will go step by step from idea to redemption. I will make some simple assumptions as skip a few steps su...

    By • May 7, 2012

  • Social Media Community Challenge + 10 Reasons We All Need Community

    You remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, pin, post, status update, timeline, micro-blogs meant. Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog?What changed? As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated.

    By • May 6, 2012

  • Social Media Time-Saving Tips for SME's

    For larger organisations, understanding the importance of Social Media for engaging with their customer has a simple response - employ a dedicated Social Media Officer! However, for small businesses such as sole traders where one person fits all roles, time saving is essential.So how can you join in the conversation when you are already feeling time stretched, and where should you begin?

    By • May 6, 2012

  • The Numbers that Really Matter for Your Business

    Creating benchmarks that work to grow your business and improve profitability along the way requires an intimate knowledge of your company, customers, and team members. Your competitors' metrics choice rarely matters except to provide fodder for bragging rights. If they have 10,000 Facebook foll...

    By • May 4, 2012

  • Behind Social Business: A New Middle Class

    So far we've heard the story of social business as the transfer of social media to the enterprise, and the story of social business as an extension of E2.0 tools. In both these cases you can see a logical narrative at work but no real passion play about people, change, the reinvention of work. I...

    By • May 3, 2012

  • Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

    When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Netw...

    By • May 3, 2012

  • Do Customers Really Matter to Your Business? Prove it.

    Frank Eliason and I have known each other for many years. We've shared the stage on many occasions, he's made an appearance on Revolution, and most importantly, I'm proud to call him a personal friend. Frank has championed the adaption and transformation of customer service during his time at Com...

    By • May 3, 2012

  • Marketing with Social Media - Grow A Loyal Community by Increasing Your Worth

    365 likes, 275 Tweets, 101 Shares, 39 comments. Many businesses see their social media following as a list, a database or a host of numbers without any acknowledgement that there is a human being at the other end. This is so wrong! Marketing with Social Media, and actually "getting it" so it driv...

    By • May 3, 2012

  • LinkedIn Extends Its Reach

    Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social...

    By • May 3, 2012

  • 9 Things You Must Know Before Your First Facebook Ad

    There's no doubt that Facebook itself and content on it sells like hotcakes right now and is fetching more and more recognition by the passing day. It has gone from being just a social networking site to a communications system that is difficult for the entrepreneurs to be able to ignore for usin...

    By • May 3, 2012

  • Social Media Strategy - Professional Interest vs. Emotional Engagement

    Defining successful social media strategy is a hard objective - and it depends largely on what the definition of 'successful' is in the first place.For a large corporate organisation, for example, successful social media strategy might be centred around delivering social media content of professi...

    By • May 3, 2012

  • Why Measuring Social Media MATTERS

    We are currently in the third iteration of social media, and adoption is quickly becoming more measurement-focused. Tools are being built to make a smarter approach to social media because people are beginning to realize that measuring social results actually MATTERS. I am a strong advocate for v...

    By • May 3, 2012

  • Why Social Media Engagement Can Still Be Found at the End of a Telephone Line!

    There can't be many website owners who haven't heard of the most overused buzzword of our search and social age - engagement! The focus of all social media content is to replace push marketing with the imperative to interact. If you're not participating - you're not in the game! But is this reall...

    By • May 2, 2012

  • Brand Loyalty: The Evolving Nature of Brand Alignment

    Business is simple. Companies connect with customers, and customers connect with brands. The brand is everything in today's digital world; and brand loyalty is a recurring business.Brand alignment used to be quite simple in the past. Before the dot com era, brand loyalty was a one-way communicati...

    By • May 2, 2012

  • Back to the Future: Social Media at Shell

    On February 15th, 2012 Shell launched its first globally integrated Facebook page, representing a significant milestone for the company and its commitment to open communication and community engagement.In many ways, the learnings and experience (in the first 10 weeks) have clarified our viewpoin...

    By • May 2, 2012

  • How to Help Customers Keep Their Sanity Without Losing Yours

    The opening night of the 2012 Social Media Success Summit featured a power-packed session by Jeremiah Owyang and his research on how advanced companies use social media. One of the questions after his presentation asked how to handle the escalation process in social media that can turn frustrated...

    By • May 2, 2012

  • Pinterest vs Pinspire: Can You Tell The Difference?

    It's not uncommon on the Internet to find websites that offer similar services. Many social media networks mimic each other in features such as Facebook and Google Plus. In this case, Pinterest and Pinspire both allow users to pin links to their website in a virtual pin board. Upon reviewing both...

    By • May 2, 2012
  • SMT Expert

    Google Drive Sends Companies Scrambling to Update Internet Policies

    Google holds a special place in our hearts. Sure, it is a gigantic corporate behemoth, slowly positioning itself as the dominant online service, but we trust it because of that wonderful "don't be evil" slogan Google claims is the central pillar of its values. So why wouldn't we use it to store o...

    By • May 2, 2012

  • Facebook is Easy if You Master These 2 Tips

    Facebook is quite simple. Work hard to build your audience and then engage them. Since most businesses are not doing this, we thought it best to reiterate the 2 things small businesses need to focus on when marketing online to build a Facebook presence.1. Build your Facebook page with relevant an...

    By • May 2, 2012

  • What can we learn from social media to help us better collaborate at work?

    The instant opinion of many corporate decision makers is that enabling employees to use social media while at work is a bad thing. Maybe they don't want people to spend too much time at work organising their social calendars and tracking what their friends and family members are doing, but there...

    By • May 2, 2012

  • Marketing a Consulting Business Through Social Media: LinkedIn

    Image via CrunchBaseAround 2005 when social networking and social media took off, I was on the sidelines watching everybody flock to the tools that today are now commonplace in how we connect and communicate with one another. LinkedIn was one of those early social media platforms that people jump...

    By • May 2, 2012

  • Social Rebound: WeightWatchers® Tip-Off Foul

    In taking the social pulse of WeightWatchers across the globe, Localspeak monitored a dip earlier this year in U.S. net sentiment for the brand, compared to favorable trending noted previously in our French, German and Spanish social intelligence analysis. Back in December, on the eve of its 40...

    By • May 2, 2012

  • The Five Challenges of Social Media Management in Tourism

    I recently ran a series of posts for the French side of my blog, interviewing different tourism organizations in the province of Quebec (Canada) that execute many aspects of their social media strategy effectively. There was a big city hotel, a destination spa in the Eastern Townships, a regional...

    By • May 1, 2012