Social Marketing: Page 393

  • Customer Service Training for Technical Support

    Technical support engineers are master multi-taskers. They bound seamlessly from one caller to the next - with occasional breaks to refill a Big Gulp of Mountain Dew - and are frequently the first touch point customers have with the company. Does your support team have the skills necessary to pro...

    By • June 12, 2012

  • Does Your Brand Belong on Pinterest?

    A recent HARO inquiry looked to interview "somebody who found a job in the healthcare industry using Pinterest." I felt bad for that reporter because there's no way he found what he was looking for. Pinterest is not meant to be used to find jobs. The reporter was trying to force Pinterest to fit ...

    By • June 12, 2012

  • Social Insurance- Getting Back To The Basics Of Relationships

    When was the last time you thanked your car or home insurance agency for helping you? Or reached out to them before you got into a fender bender with another driver to talk about safe driving tips? Probably never-- if you are less than 80 years old. In the olden days, a person depended upon th...

    By • June 12, 2012

  • 5 Questions to Ask Before Your Business Plunges into a New Social Network

    With so many new social networks being made available for businesses, finding the right ones and determining whether or not they are worth your time can be a difficult task. In order to maximize efficiencies, it's important to develop a process for assessing new sites.Why Social Media?Social med...

    By • June 12, 2012

  • 8 Strategies for Pinterest for Business

    Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it's popularity to market their businesses is very interesting.Here are just a few.1. It's not about youYou don't need to be blatant about what yo...

    By • June 12, 2012

  • Five Mistakes to Avoid When Engaging with Customers on Social Media

    Social media poses a quandary for many organizations: It's a new channel for customer engagement, but acting like a newbie could be devastating to your reputation. Advice is rampant for what to do and not do on social media. Based on my personal experience at SAP as well as learning from early ...

    By • June 11, 2012

  • Integrating Social Media Into Business: Lessons from Cloudforce Expo

    By Eloise Grey, Community Management Consultant at eModeration Minded to see how large enterprises were integrating social media into their businesses, I recently attended the Cloudforce London Expo (#cloudforce), hosted by software company Salesforce. I had thought that social enterprise was ab...

    By • June 11, 2012

  • Use Comment Systems to Increase Engagement

    What are Comment Systems?Comment systems are free 3rd party commenting software that allows website visitors to participate in discussions by leaving comments on your content.These comment systems are different to the default comment feature that is built-in to CMS or blog software. They are cent...

    By • June 11, 2012

  • The 5 Types of Facebook Fans (and How to Keep Them)

    One of the things that's kept me busy during my community management days has been attempting to profile the various types of Facebook fans. And while fans are each unique (since they're all different people), many of their behaviors fall into certain patterns. Here are the 5 most common types of...

    By • June 11, 2012

  • Transparency and Core Values Should Drive Social Media Engagement

    Successful sustainable companies use core values to lead strategy and steer not only the culture, but also overall business performance. Social media provides new opportunities to lead and communicate these values. In this article I will explain why companies driven by strong values are particula...

    By • June 11, 2012

  • A Blogger's Checklist

    Want some more traction on your blog? Here are 6 components every blog post should have:1. It's written for people.Yes, SEO and key-wording are incredibly important, but if no one wants to read it then what's the use of Google finding it? Avoid tactics like keyword stuffing. Not only are search engines recognizing some of these "black hat" tactics and punishing sites, they generally detract from the enjoyment or readability of the article.

    By • June 11, 2012

  • 6 Content Strategies to Feed and Grow A Social Community

    Content -- with quality, relevance and freshness -- is essential to engage audiences on social media. Engaging content adds brand value, conveys that you care enough about your customers to keep them interested, gives real value to your community and further helps you build an excellent brand experience. So, how can brands ensure that their content engages audiences?1. Choose Social Channels that Work for You

    By • June 10, 2012

  • 9 Tips: Boost Your Business With Pinterest

    It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you.Sure, the number of users is clearly not as high as what you'd find on those two behemoths, but Pinterest is gaining traction, especially with the female demographic.

    By • June 10, 2012

  • What the Rise of Content Marketing Means for Your Business

    The term "content marketing" is gaining currency in recent months, becoming the new lingua franca of online marketers. But what is it? Simply put, content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.

    By • June 9, 2012

  • Case Studies: Retail and Investment Banks Use of Social Media

    Image courtesy of blog.lendingclub.comThe past couple of months have seen an increased acknowledgement of the role social media has to play in the development of the financial services sector. Industry forums like Finextra's Live Social Media Days held in London and New York and the inaugural Li...

    By • June 8, 2012

  • Using Social Media to Engage an Audience

    Engaging a customer base is of course a very important part of social media. It is vital, truly, to the overall success and long-term growth of a given company/brand's following and fan base in the social media space.I say "of course" because there is the presumption that everyone reading this al...

    By • June 8, 2012

  • The intranet isn't dead -- it's evolving

    Rumors of the intranet's death are greatly exaggerated; idol, foolhardy gossip.No need to panic, your intranet won't disappear. Just as the automobile, democracy under George W., and 'bricks-and-mortar' stores did not die despite the dire, prophetic predictions of many a fiery, false prophet, th...

    By • June 8, 2012

  • The Top 5 Reasons for Saying Goodbye to Social Media

    You're sick of the whole topic. Enough, already.Any popular trend is going to go through this stage of overkill. Millions become overnight "experts" and all of them have advice for you. Keep your wits about you; in time you will find what works best for you and your brand. Everybody using social ...

    By • June 7, 2012

  • Why Your Social Media Policy is Unlawful

    I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest social media guidance from the National Labor Relations Board, which sa...

    By • June 7, 2012

  • Maybe You're Just Thinking About Content All Wrong

    The topic for today's post is drawn from a conversation I had about content with Bob, a remodeling contractor.I recently published a free eBook called The Crazy Busy Marketer's Guide to Content Creation in the Real World and Bob wrote to me express his concerns about the subject.I thought I would...

    By • June 7, 2012

  • Gandhi's Key to Transformative Customer Service

    It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led.There is little I can write to add to the profundity of his words, so I will let the...

    By • June 7, 2012

  • For B2B Marketers, the Zero Moment of Truth Is Also Mobile

    Can I assume that at the very least you have heard of The Zero Moment of Truth? Ok, if you have not, right from an article I wrote nearly one year ago entitled The Zero Moment Of Truth And Why Marketers Must Win It: "There's a fascinating just-released e-book called Winning The Zero Moment Of Tru...

    By • June 6, 2012

  • HootSuite Partners with HubSpot to Create Closed-Loop Social

    Inbound marketing industry leader Hubspot just announced a partnership with social media brand management provider Hootesuite that aims to help marketers generate, nurture, and share leads on social media. Underscoring the partnership is a firm belief that social media is more than just a promoti...

    By • June 6, 2012

  • Social Purpose - The Deciding Factor In Your Customers Doing Business With You

    What's your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business.Serial entrepreneur Richard Branson pushes forth the idea in his ...

    By • June 6, 2012

  • SAP's SAPPHIRENOW - Optimizing the "Digital Layer"

    Social Media Group's relationship with SAP dates back to 2007 when I was first invited by Mike Prosceno, as part of the relatively new "Blogger Program," to attend the company's annual user conference in Vienna. At the time, SMG was less than a year old, had a client or two (were we going to make...

    By • June 6, 2012